7 Tips for Indie Game Developers Using TikTok in 2022

Are you looking for new ways to create awareness for your indie game? Getting new people to learn about your game can be tough - even more so if you're just starting out. You want to find places where your audience gathers. Today we want to explore one of those places - A place that drives millions of active users and is quickly becoming an important tool for indie game developers. We're talking about TikTok.
In this video, we'll be looking at some great tips we've gathered from other devs and content creators to help you kickstart your TikTok journey. Note: This is not a sponsored video.
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[@QaziTV]

Wow! Huge fan of your content. Pretty surreal to see myself in a video! 😳

[@AskGamedev]

Thanks so much for dropping by! We love your stuff!

[@thegeekclub8810]

Honestly, with all the marketing indie devs have to do, it’s a miracle any game-making actually gets done.

[@AskGamedev]

We can't agree more - finding your audience is extremely time-consuming but also crucial to your success.

[@VoltecGames]

Your videos are always very helpful! I'm a indie dev too, and I'm gonna release my first game soon.

[@feliper.rodrigues5569]

While I do hate tiktok, I do appreciate that you did a video explaining its weird environment

[@AskGamedev]

Thanks for keeping an open mind! There's definitely an audience there for all types of games.

[@HyperEpicGames]

I just saw one of my tiktoks in the background of 12:36 and it made me smile :)

[@hyperbhavik]

Saw your video after long time, It always motivates me. Thanks

[@KamranWali]

Awesome video! I usually use youtube as trying to get an audience. Tiktok is more an on and off thing for me but will try it again with the tips you guys provided. Keep it up! :)

[@AlfredKamon]

Just the content we were looking for in order to get more visibility. Thanks as usual for the awesome guides!

[@AskGamedev]

Glad we could help and good luck!

[@jmystigan]

Thank you for this I'm an indie game dev and needed steady motivation. 🙏🖖 subbed

[@epchain]

Hello, Ask Gamedev! I'd really like to see a video about 3D animation/motion capture.
While topic of animation was touched several times, it wasn't covered completely. In the past I've found these options:
- Using Blender's motion tracking. Great for facial animation, but not so good for body animation.
- Using several cameras and specialized software. Might be expensive, require dedicated space.
- Mocap suites like Perception Neuron or Rokoko Smartsuit. Great animations, but may be expensive.
- Buying animation assets or outsourcing them.
- Something else?
I'd love to learn from you on this topic :)

[@stealth09]

Your Content never disappoints!

[@AskGamedev]

Thanks for the kind words! Glad you enjoyed the video!

[@lfv_games1810]

Great video, thanks, man.

[@hoanghanguyen1410]

Tysm man. I find it hard to attract players to my game. You earned a subscriber!

[@ProdbyHway]

Thank you for this

[@peachomon5294]

Wow this chanel is a treasure 😍 thank you so much 💖🐛

[@wolf16198]

Would you make a game engine showcase on the Torque Game Engine?

[@madman10769]

I will take this information into great consideration

[@branidev]

Great video and it's true tiktok gives you way more views then CZcams atleast that apply for me

[@shawngrant4972]

Nice!

[@erzatsasjaash6819]

Like The matriach, I feel somewhat too much of a boomer to use tiktok, but those numbers are quite interesting.
The real question pertain to conversion rates though.
If I am correct in asuming that the tiktok audience is mainly composed of younger people, how much money can we trully get out of them from wishlisting on steam?
A wishlist from a 15 years old does not hold the same conversion value as a wishlist from an adult.

[@Restoration_com]

Love it

[@Anonymuuse]

Useful information starts 3 minutes in

[@OJJeffers]

Can we have one for CZcams please?

[@sobeidalagrange7129]

04:10
11:00

[@AskGamedev]

Thanks for watching! For more Ask Gamedev, check out this playlist on how to market your games: czcams.com/play/PLqlV9u4jszMe_eRWsrF03JZxxeO_RnX0J.html

[@coolhandle572]

I made this cool game you should play, *jumps off a bridge*

[@angel_of_rust]

>tiktok
they've fucking lost it

[@chantan9358]

A minute and a half in and the intro is still going :/

[@Dailyfiver]

Man, marketing suuuuucks but it’s a necessary evil 🥲

[@user-kk8rf9hq1c]

Saw your video after long time, It always motivates me. Thanks