Interview with Sig's CEO Ron Cohen: Wins, Controversies, and Drones?

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  • čas přidán 31. 07. 2024
  • ‪@JamesReeves‬ brings you an exclusive interview with Ron Cohen, the CEO of Sig Sauer, at Sig's headquarters during the Sig NEXT event. This no-holds-barred conversation covers everything from the best guns Sig has ever made to Ron's personal favorites. We delve into the future of the P365 series, including exciting developments like the Sig P365 Fuse.
    But it doesn't stop there. Ron Cohen addresses the alleged safety issues with the Sig P320, explains how Sig continues to secure military contracts, and responds to the criticism that Sig uses its customers as "beta testers." He also discusses Sig's groundbreaking efforts in drone technology and how they're shaping the battlefield of tomorrow. This candid discussion offers a rare glimpse into the inner workings of one of the leading firearm manufacturers in the world.
    Don't forget to like, comment, and subscribe for more exclusive content and interviews!
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Komentáře • 614

  • @thinkingman6648
    @thinkingman6648 Před 21 dnem +274

    These comments are hilarious. If it’s Glock content: “Glock doesn’t innovate, they suck”. If it’s Sig content: “Sig sucks they innovate too much.”

    • @mikewebster8224
      @mikewebster8224 Před 21 dnem +53

      *If it's Sig content: "Sig sucks, they beta test on their customers a la PSA." Fixed it for ya.

    • @Silverblue-se6iy
      @Silverblue-se6iy Před 21 dnem +10

      Sig sucks because they don’t make guns in .357sig and .40s&w anymore.

    • @DisgustedGenXr
      @DisgustedGenXr Před 21 dnem +22

      Glocks do not cap their owners foot. Good enough for me. I cannot get behind anything that pew pews on its own

    • @DisgustedGenXr
      @DisgustedGenXr Před 21 dnem

      @@Silverblue-se6iy😂😂😂😂

    • @DisgustedGenXr
      @DisgustedGenXr Před 21 dnem +3

      @@Silverblue-se6iygaston Glock does. And you will not randomly blow you wee wee awf😂😂😂

  • @hankwilliams-hx9ww
    @hankwilliams-hx9ww Před 21 dnem +246

    I worked for Kimber when Ron was CEO over there. He destroyed that companies quality and work ethic. He's doing the exact same thing at Sig. I don't get on CZcams to talk trash all the time but in this case I'll make an exception. This man is a world-class scumbag.

    • @Bigbigpoopi
      @Bigbigpoopi Před 21 dnem

      109 companies

    • @FloorItDuh
      @FloorItDuh Před 21 dnem +29

      No doubt a student of the General Electric management school.

    • @ryanjoband9082
      @ryanjoband9082 Před 21 dnem +38

      I was just about to comment that there's something untrustworthy about this guys demeanor

    • @bubbalawrence1
      @bubbalawrence1 Před 21 dnem +19

      He’s exactly why I’m leaving sig in the dust, I’d rather buy a Hi-Point

    • @terrarecon
      @terrarecon Před 21 dnem +13

      @@bubbalawrence1 Damn. Yeah, I was a huge SIG fan from the old days. But now, the SIG I knew is different.

  • @desertdwellintom
    @desertdwellintom Před 21 dnem +135

    Props to you James for actually asking some not soft-ball questions. I dont think the answer changed my opinion of sig much, but I do appreciate them being asked all the same.

    • @LarsBars17
      @LarsBars17 Před 21 dnem +22

      +1 to this comment. Props to James for asking. CEO's responses not convincing.

    • @JakeCamo
      @JakeCamo Před 21 dnem +5

      Agree, I think James did great asking the tougher questions, the answers were typical ceo answers unfortunately, I’m impressed with sigs new optic division/line

    • @terrarecon
      @terrarecon Před 21 dnem

      Agreed. This makes me respect James even more.

    • @valenzaplumbing
      @valenzaplumbing Před 20 dny +2

      As a relative newcomer to guns, why does everyone have an “opinion” on firearms manufacturers? Sig, Springfield, Glock etc. People always have something to say about the top dogs. Sig seems to make a great lineup of products. So do a lot of other companies. What’s not to like?

    • @pickleeater3102
      @pickleeater3102 Před 20 dny +1

      ​@valenzaplumbing it's human nature. Everyone has an opinion about everything; it's called having a brain. Opinions about car manufacturers, opinions about fast food restaurants, opinions about different Countries, etc.
      Don't you have thoughts, ideas, opinions?

  • @DutchMDeacon
    @DutchMDeacon Před 21 dnem +33

    Wow. His answer to the beta testing question pretty much assured I will never buy another Sig product again. "The military doesn't complain so the peons are just Sig haters." Well, Ron, I waited for two years to buy a 365. In the first 100 rounds it tried to eat its own barrel. Front portion of the chamber was making contact with the inside of the front of the slide. Two divots on either side and metal shavings all inside the slide. Being a software product EVP (and a life long quality control professional,) I understand that no process is perfect. So I sent the pistol back to Sig to make it right. Your people sent it back to me with a note saying "works as designed, it has self fitting barrel." I now understand why they felt comfortable showing such utter disregard for a customer. They are following your lead. If any of my support folks had responded to one of our clients like that I would have shown them the door personally. The fish rots from the head.

    • @nhynek
      @nhynek Před 17 dny +3

      so you're saying i should buy a hellcat instead?

    • @DutchMDeacon
      @DutchMDeacon Před 17 dny

      @@nhynek Being serious for a moment, I personally did not get along well with the Hellcat. Others have different opinions. My current EDC micro 9 is a Shield Plus OR. Love that little thing. As the saying goes, YMMV.

    • @Jason-fm4my
      @Jason-fm4my Před 9 dny +1

      IMO, he kinda came off more like an arrogant, sleezy, tech-bro-scammer than a passionate engineer at a renowned company. Kinda Boeing-like tbh. Not a good look.

    • @DutchMDeacon
      @DutchMDeacon Před 8 dny

      @@Jason-fm4my 💯

  • @SuspiciousGanymede
    @SuspiciousGanymede Před 21 dnem +104

    Reminds me of Todd Howard and Fallout 76:
    "It just works." 😂

    • @kyrozudesoya1829
      @kyrozudesoya1829 Před 21 dnem +2

      😅😅😅😅😅

    • @SUSSYxBAKA
      @SUSSYxBAKA Před 21 dnem

      Na Todd is in a league of his own

    • @acrienteangelic1862
      @acrienteangelic1862 Před 21 dnem

      Like just the quote or the irony of the quote in how the system was very much broken and had to rely on aftermarket engineering to fix the issue? Because in that sense, it's true.

  • @lavajolt
    @lavajolt Před 21 dnem +109

    When he was asked about using customers for beta testing it reminded me when Lois was running for office and her only answer to the questions was 9/11

    • @FiveTwoSevenTHR
      @FiveTwoSevenTHR Před 21 dnem

      😂😂😂

    • @Yourfavoritesurgeon
      @Yourfavoritesurgeon Před 21 dnem +4

      SIG 100% does, and they discontinue product support in an unacceptable period of time. They have great marketing, though. And another thing, I’d wager their high capacity subcompacts are less inherently reliable. There’s a reason no other company before them crammed that many rounds into a tiny gun. And that reason isn’t just lack of accessibility to modern 3D modelling software…

    • @SamSam-ih6nt
      @SamSam-ih6nt Před 21 dnem +2

      😂 😂😂 no​@@Yourfavoritesurgeon

    • @BrothaGoodReps
      @BrothaGoodReps Před 20 dny

      @@Yourfavoritesurgeon1000% positive you don’t know ball lol

  • @TheLazyLabrador
    @TheLazyLabrador Před 21 dnem +111

    CEOs are only going to say positive things about their company. Let’s interview the disgruntled QC director and see what grievances he wants to air.

    • @Yourfavoritesurgeon
      @Yourfavoritesurgeon Před 21 dnem +13

      I fundamentally agree but TFB has to tread lightly to prevent making permanent enemies. I don’t blame them and would encourage them to continue protecting their business. I would simply encourage their audience to read between the lines here. James did what he could.

    • @hankwilliams-hx9ww
      @hankwilliams-hx9ww Před 17 dny +1

      I've got a lot of problems with you people! And now you're going to hear about it! 😅

  • @chmandcrm
    @chmandcrm Před 21 dnem +33

    Still not buying

  • @Mr_New_Vegas_685
    @Mr_New_Vegas_685 Před 21 dnem +146

    So basically he blames “haters” for 100% of any issues Sig has.

    • @great_deception
      @great_deception Před 21 dnem +3

      Isn't that the majority of Sig haters? many are just Glock people than can't stand Sig is taking so much of the global military and LE handgun market.

    • @vonleiningen
      @vonleiningen Před 20 dny

      which is Jewish behavior. They'll always say their the victim, but never why.

    • @daveandrews5998
      @daveandrews5998 Před 19 dny +2

      Sorry....I commented almost the exact same thing before reading your's. We shouldn't be shocked that he blames others for his own failures and his own lack of integrity.

    • @Kosme88
      @Kosme88 Před 18 dny +4

      He's from Israel so yeah...

    • @great_deception
      @great_deception Před 18 dny

      @@Kosme88 not a fan of Israel but Sig is still German owned. L&O Holdings.

  • @hockeybum99reviews50
    @hockeybum99reviews50 Před 21 dnem +28

    sig doesn't care about civilians. they only care about big major contracts. Not to mention they have probably had the most law suits i have ever seen. Old sig kicked ass this sig sucks ass

    • @Specter044
      @Specter044 Před 20 dny +4

      Unlike Colt or FN, Sig has entire product lines that are civilian centric like the P365. They also push the envelope as far as NFA adjacent products like early brace adoption or a muzzle brake very similar to a monocore suppressor. Few companies their size have taken risks like that and it paid off for them.

    • @andyhenderson441
      @andyhenderson441 Před 20 dny +2

      Tell that to colt who has said at least once that they will stop selling ar pattern rifles to civilians. That whole company to be sold off because all they cared about was military contracts.

    • @wcstrawberryfields8011
      @wcstrawberryfields8011 Před 19 dny +1

      The "old" SIG CEO from Germany has been leading another arms manufacturer: AREX Defense of Slovenia.

  • @blue_ridge_shooting7668
    @blue_ridge_shooting7668 Před 21 dnem +102

    Classic CEO talk lol.

  • @nicholasemerson9852
    @nicholasemerson9852 Před 21 dnem +20

    SIG.....responsible for single handedly turning every ex SOF veteran into a paid spokesman. And also for putting out 20 versions of the same model. Changing the model so much that its arguably not the same model anymore.

    • @kippbolt5449
      @kippbolt5449 Před 21 dnem +4

      This isn't directed soley at you, and I've owned plenty of Glocks, but isn't every single Glock just the exact same gun in different sizes? Sig at least tries to innovate and make meaningful changes, albeit some of small.

    • @nicholasemerson9852
      @nicholasemerson9852 Před 21 dnem +1

      @@kippbolt5449 yea I agree you're not wrong. Glock makes one gun just different calibers. But what I was really thinking about with SIG is the p365. I own 2. They're great. But the whole thing with the p365 was size and capacity was perfect to carry 365 days a yr. Now they got models that are ported and comps and darn near full sized( alot thinner I know) but still prints. At this point it's gotten completely away from what the p365 was supposed to be. And then you have literally the 20 different iterations of the 320. I like sig. But they have gone down a few notches in my book over the past few yrs. And glock....for the love of God please do something new soon...anything.

    • @Centermass762
      @Centermass762 Před 20 dny +1

      If those guns weren't selling, they wouldn't be making them.

  • @nicholasemerson9852
    @nicholasemerson9852 Před 21 dnem +62

    Saying the military of world cares more about the soldier and not $$$ made me laugh.

  • @bubbalawrence1
    @bubbalawrence1 Před 21 dnem +13

    Respect to James for the beta tester question

  • @BaldBeardd1
    @BaldBeardd1 Před 21 dnem +44

    This guy dodges questions better than a politician. Masterful job dodging beta tester question.
    Guess I’m a “vulture” because I don’t trust your 320

  • @TerranPlanetaryDefenseForce
    @TerranPlanetaryDefenseForce Před 21 dnem +13

    Once again they refuse accountability

  • @lawrencetai7664
    @lawrencetai7664 Před 21 dnem +41

    Why would they carry it? Because it’s issued and authorized. Most agencies don’t offer much of a choice.

  • @kerbalairforce8802
    @kerbalairforce8802 Před 21 dnem +92

    I own a few Sig products, but the company is shadier that rainforest canopy

  • @grzegorzzak1109
    @grzegorzzak1109 Před 21 dnem +16

    James, pleasr interview Brugger Again. This was a little sad, and a lot of anoying.

  • @07thunderhawk
    @07thunderhawk Před 21 dnem +86

    Michael Rapaport is now the CEO of Sig? What the hell?!?!

    • @Croak1
      @Croak1 Před 21 dnem +5

      He could pass as Gerard Butler's brother too.

    • @surfingtothestars
      @surfingtothestars Před 20 dny

      they're both Jewish, so there's that ....

    • @mig1nc
      @mig1nc Před 20 dny +2

      Haha. If they make a movie about Ron Cohen I hope he gets the part.

    • @earlturner6023
      @earlturner6023 Před 16 dny +1

      They are both from the same tribe

  • @TheDemocraticNationalCommittee

    No one said sig should not innovate, but products should be functional and SAFE before come to the market, don’t treat the consumer as the beta testers. Also, own up the problem, do recalls not “voluntary upgrades”. Until then, they can keep their shit, I will keep my money.

    • @bubbalawrence1
      @bubbalawrence1 Před 21 dnem +6

      Exactly! S&W, Taurus, Ruger, etc. do recalls and I trust them more because they are being upfront and not trying to obfuscate anything about the safety of their products

    • @Yourfavoritesurgeon
      @Yourfavoritesurgeon Před 21 dnem +6

      They cite innovation as an excuse, but their constant tweaking is just a way to keep their engineers and marketers paid at the expense of the end user. He cites developments in cell phone technology as a comparison to their innovation. SIG products aren’t comparable to electronics, they’re metal and plastic. There’s not as much room for innovation as they claim. For example, they’re just making a rehash of a browning tilting barrel design with their pistols. Theres nothing truly new under the sun in firearms development. A product isn’t better if it’s not consistent or thoroughly vetted, it’s worse. This guy is just doing his job I can’t blame him for that, but he’s just talking like a politician. SIG appeals primarily to new firearm owners. The marketing and military contracts appeal to them. Individuals with experience tend to avoid them.

    • @great_deception
      @great_deception Před 21 dnem +4

      What about the Glock "voluntary upgrades" and silent recalls of the 90s. Did you have the same double standard then ?

    • @Specter044
      @Specter044 Před 20 dny +3

      @@great_deceptionPeople have such short memories. The term Glock leg used to get thrown around too

    • @great_deception
      @great_deception Před 20 dny +1

      @@bubbalawrence1 What is the difference between a recall and the Sig VUP program. Aren't both no cost no matter how many owners the gun has passed through? Ultimately isn't the gun owner the only one who can decide whether to send a firearm in? How is this terminology triggering so many people.

  • @den_see
    @den_see Před 21 dnem +15

    Best wishes to Sig and though innovation and cutting edge is cool, I value how a company thinks and deals with the small guy and how forthcoming and honest they are. Call me unconvinced for now.

  • @chaoticcaninejb
    @chaoticcaninejb Před 21 dnem +37

    Didnt answer any question without sales and $$ as the reason. Anything negative related to haters...sad

    • @guitarthrasher81
      @guitarthrasher81 Před 21 dnem

      You expect a CEO to speak badly about his company?

    • @chaoticcaninejb
      @chaoticcaninejb Před 21 dnem +10

      @guitarthrasher81 Not badly, but open and not throwing shade or blame, but it's their mantra

    • @kyrozudesoya1829
      @kyrozudesoya1829 Před 21 dnem +7

      ​@@guitarthrasher81if they were actually addressing issues it'd be one thing, but they are blaming people for obvious QC shortcomings that keep getting pointed out in videos.

    • @mikewebster8224
      @mikewebster8224 Před 21 dnem +9

      @@guitarthrasher81 When John Coletti was running SVT (special vehicle team) for Ford, this was in the early 2000's, he dragged Ford through the mud and read them the riot act publicly for denying owner warranty claims if the car had been used on a track. Problem was, every SVT vehicle sold came with a complimentary annual SCCA track membership , and most of their advertising for the Mustang Cobra showed the car on a race track. Coletti stood his ground and got Ford to publicly apologize and cover all the disputed warranty claims. That is the type of integrity and conduct I expect from upper-echelon management and ownership. Might be rare now-a-days, but at one point the big dog's at some of these billion dollar corporations did have honor.

    • @lawrencemeadonia7500
      @lawrencemeadonia7500 Před 21 dnem +6

      The CEO wouldn't even mention a current gun other than a SIG when specifically asked to do so. Only mentioning old designs that he claims has been surpassed by SIG. He is businessman who only cares about the bottom line.

  • @quoththeraven7
    @quoththeraven7 Před 21 dnem +7

    Although the P365X is my favorite concealed carry weapon and it's one of my most reliable handguns. I am so glad to see James Reeves bring up the beta testing question to Sig Because I wanted to hear his response He still never really answered the P320 debacle. But this was a great interview

  • @Lungorthin666
    @Lungorthin666 Před 21 dnem +8

    "What do you have to say about people being critical about some of your products that don't work as intended?"
    "There's always vultures out there who wanna shit on the big guy. Our clients wouldn't carry them if they didn't work."

  • @andallthatcouldhavebeen...9175

    Good ole sig. the Boeing of the gun world. You’ll never get a dime from me. I value the safety of my family too much.

  • @bossman18899
    @bossman18899 Před 21 dnem +18

    Typical executive speak. Asks questions about the p320 and he answers with a different gun. The p320 and the m17 m18 are not the same. One big difference the m series has physical safeties. Throw a physical safety on a p320 and all the issues go away. None of the lawsuits are over a p320 with a safety.

  • @BenRivered
    @BenRivered Před 21 dnem +3

    What a great interview, James. This is one of my most favorite interviews on You Tube regarding bang-bangs, if not THE most favorite. Kudos, my friend. Damn fine stuff!

  • @raven50x
    @raven50x Před 20 dny +2

    Can't wait for the Hi-Point CEO interview, James

  • @rpnvg
    @rpnvg Před 20 dny +4

    Fantastic questions, James. I’m far from an Sig hater, I own a P365X, a MK25 and an actual military contract M18. But man, his answers were pretty crummy. He said exactly what Dead Air did with their giant Sierra-5 crumbling baffle CS fiasco, which lost so many customers:
    1. “Everyone’s just a hater because we’re #1, they’re just hating to hate.” - No. Having genuine questions about QC and safety concerns is very valid. Even if you’ve had every court case dismissed. People shouldn’t have to watch Sig Mechanic to third party channels to see why the P320 is or isn’t safe. They need to tackle it head on.
    2. “If we were so bad, why have we sold so many units to various police and military units??” - I don’t care how many people own something, how many contacts you have, etc. That’s pure Bandwagon Effect cognitive bias and it was a total bullshit answer to the P320 series handgun issue. I remember first owning a Glock when many police departments were first fielding them. Glock was being sued left and right. But Glock did *so much* to show people how all of the internal safeties worked, how it was impossible for the firearm to go off on its own, etc. They even focused their marketing team towards the three point “Safe Action” of the design. And it worked. They made it very easy to see that it was often poorly trained LEO’s shooting themselves. I have yet to see any official Sig released video that details these safeties, besides an unlisted Sig Armorer course video on the P320. People have to watch Sig Mechanic and other third party sources to find out how the design even works. Wtf.
    I feel that doing this just makes people even more angry or reaffirms their prior beliefs. Hate to see it. They really should focus part of their marketing budget towards marketing their own firearm’s safety features, like Glock did with marketing their famous Safe Action system. I absolutely love my M18 with its Romeo M17 optic and Brouwer 1811 grip. But I actually carry my P365X or Glock 19X, specifically because I don’t want to worry about the handgun stuffed in my pants. After watching so many videos, my conclusion is that a P320 is safe - but it’s as safe as carrying a cocked and unlocked 1911. IMO, it requires a safety. This isn’t a deal breaker for me as I’m already very used to flipping off safeties on my 2011’s. But still. I just don’t want to even think about it, should I need to draw my handgun. I think that safety lever is exactly why the U.S. Army, Marines and foreign militaries haven’t had any issues with their M17’s and M18’s going off - even when being used with light bearing holsters.
    Thanks for reading my TedTalk.

    • @kevinbrittingham6774
      @kevinbrittingham6774 Před 19 dny +2

      Yup

    • @Lungorthin666
      @Lungorthin666 Před 14 dny

      I heard the engineers at Sig suggested a trigger blade safety to fix the drop safe issue and the CEO angrily vetoed the proposal based on the fact that Glock implements the same kind of safety. Sounds like ego to me. Ego over safety and practicality.

    • @rpnvg
      @rpnvg Před 13 dny

      @@Lungorthin666 We'll never know if that's true or not. But if it is true, that's a very bizarre take -- considering Heckler & Koch, Walther, Croatian Springfield, etc all have trigger dingus safeties. How bizarre, how bizarre.

    • @rpnvg
      @rpnvg Před 13 dny

      @@kevinbrittingham6774 I love my Mini Fix & Thunder Chicken. ❤

    • @Lungorthin666
      @Lungorthin666 Před 13 dny

      @rpnvg I agree but for some reason it sounds plausible to me, especially after seeing this interview

  • @travisboles2646
    @travisboles2646 Před 21 dnem +5

    Sig is a business and Ron is a businessman. Their existence is to sell their product to make money. My guess is the deciding people have set a pipeline of new products/models and all the worker bees have to meet their quota before the deadline of release. There are small teams in charge of specific projects that design whatever they are told to and have to pass it on to the next team for prototyping, testing, finalizing and production. Maybe they send test units off to departments, CZcamsrs, agencies or military guys, but there is a fixed time for the whole process. It doesn’t matter if there is 6 months for testing or 6 days, it was tested by such and such and any input or fixes will be done in production. They always seem to do batch runs making sure the whole run is sold before making a new run. They also have other products taking up the production equipment which can delay follow up runs. It is all time and money focused. If they don’t sell enough, they won’t make more, and move on to the next phase of either canceling the product line or jumping to the refreshed model. This is how Sig is able to make so many new models (innovation) and apply input from the civi/mil market.
    My thoughts on the P320 and quality are that the problems mainly stem from the materials used. The grip frame is thin molded polymer and with the vast variety of grip frame types left a lot of room for error. I am guessing they over used they molds and pumped them out faster than they should. I also believe that the FCU is difficult to mass replicate accurately as it is a stamping that gets welded, machined and the rails folded. If you have ever swapped slides and grip frames between a single FCU you will know what I mean. A premium p320 will have a fully milled FCU, and just my preference, longer front rails.
    With all that said, I don’t know anything and have never had a problem with over 1,000 rounds through multiple slides and grip frames on a P320.

  • @alifonso1981
    @alifonso1981 Před 20 dny +2

    Great interview! Great job!

  • @mattwhite7421
    @mattwhite7421 Před 21 dnem +7

    I don't like equating innovation with unfinished products. You can innovate but also properly test a product before releasing it. The 365 is great but I held off for 3 years before I bought one because I didn't want to buy a half baked gun as my carry piece. I'll never buy a new SIG at launch. They've had too many problems on release and it doesn't seem like they are in a hurry to change.

  • @linkbond08
    @linkbond08 Před 21 dnem +39

    Why don't they post their MSRPs on the website?

    • @joecentral-o9984
      @joecentral-o9984 Před 21 dnem +8

      @@linkbond08 because it's the classic.... If you have to ask, you can't afford it.

    • @Landoftheignorant
      @Landoftheignorant Před 21 dnem +2

      Because nobody would entertain it

    • @MCLEO983
      @MCLEO983 Před 21 dnem +3

      Because prices are negotiated on an international level per arms deal. Posting any number on the site hurts the sales reps.

    • @linkbond08
      @linkbond08 Před 21 dnem +3

      @@joecentral-o9984 sig ain't for me then, I'll stick with Smith & Wesson.

    • @joule7256
      @joule7256 Před 21 dnem

      ​@@linkbond08it's not for most people honestly. I want a 365 but honestly I'm not sure I want any sig product after listening to this guy. I'll stick to baretta

  • @stevec9704
    @stevec9704 Před 21 dnem +7

    James, damn good interview and questioning! 👍

  • @Jason_The_Man
    @Jason_The_Man Před 21 dnem +3

    I’ve owned Sigs for 30 years now.
    I think Sig has done a great job with innovation lately. I do think they are trying to be all things to all people and that the focus on quality has suffered as a result.
    Sadly this guys answer to a problems with the P320 are ruining Sigs reputation.
    I don’t think Dig knew about problems with the P320 before they released it, but I think once the word started getting out about problems they really screwed the pooch. Owning up to your problems is a HUGE determining factor in how much people will trust your product.
    Sig still does a great job with MOST of their products, but it’s time to focus on being the very best on a few people platforms, not all things to all people with mediocre results.

  • @keithcrook8591
    @keithcrook8591 Před 21 dnem +4

    James rocking the pants for this interview…good thing because it was the only way to conceal his balls. Thanks for having a pair James and ACTUALLY asking substantive questions!

  • @JohnSmith-nh9vr
    @JohnSmith-nh9vr Před 21 dnem +10

    Most importantly they go boom without you even pulling the trigger.

  • @jake9705
    @jake9705 Před 21 dnem +5

    Pro tip: buy new Sig stuff the same way I buy new medications.
    Simply wait 10 years for all the problems and side-effects to shake out, then consider spending your hard-earned cash.

    • @Gaspard129
      @Gaspard129 Před 16 dny

      And then go buy something else anyways. Seriously, SIG does not deserve your money.

  • @jessitaylor4170
    @jessitaylor4170 Před 20 dny +2

    Well sigs quality control has gone down in the past few years, they need to focus on quality over anything else.

  • @hudsonmeek6728
    @hudsonmeek6728 Před 20 dny +1

    "The 365 has so much spectrum" Couldn't have said it better myself

  • @breadman32398
    @breadman32398 Před 21 dnem +5

    Meh. I don't think there was anything particularly interesting. Mostly just corporate fluff. Maybe you can do a video on the anti drone systems. That'd be cool.

  • @thepoliticalhitman
    @thepoliticalhitman Před 20 dny +2

    Sig is the new Colt and we all know how that ended.

  • @Regal2800
    @Regal2800 Před 19 dny +1

    Nice interview, Thanks.

  • @ianfischer2254
    @ianfischer2254 Před 21 dnem +7

    A little hubris showing, but some of it is deserved. Loved this interview, just like Beretta, CZ, etc. now let’s hear from Big Daddy in Austria

    • @jamesquinn6874
      @jamesquinn6874 Před 15 dny

      That will have to be a long distance call now

  • @jdm06types
    @jdm06types Před 21 dnem +1

    Love the variety that TFBTV brings to the table. Always great content

  • @TheArmourersBench
    @TheArmourersBench Před 21 dnem +3

    James: have you thought about slapping a 365 on a drone? 👌

  • @snafumagu
    @snafumagu Před 21 dnem +81

    Sigs "quality" has gone to the crapper in the last decade.

    • @dellman5848
      @dellman5848 Před 21 dnem +2

      And the the lack of sales, along with the government contracts support this.......

    • @kyrozudesoya1829
      @kyrozudesoya1829 Před 21 dnem +8

      ​@@dellman5848the government doesn't care about its volunteer low rent mercenaries very much in case the efficacy of the VA didn't make obvious.

    • @snafumagu
      @snafumagu Před 21 dnem +8

      @dellman5848 dollar for dollar there are better products by other companies in the market. I own several Sigs. Some date back 30+ years up to recent models. I can say from my own experience that their new "beta" models suck.

    • @dellman5848
      @dellman5848 Před 21 dnem +1

      @@snafumagu Yeah that's why Sig sales are so low.

    • @dellman5848
      @dellman5848 Před 21 dnem

      @@kyrozudesoya1829 Yeah that's why Sig doesn't sell gun to the general public.

  • @littleboss6970
    @littleboss6970 Před 21 dnem +2

    Good on James for asking some tough questions but a shame the CEO gave the most used car salesmen responses

  • @GeoffreySage
    @GeoffreySage Před 21 dnem +3

    Cool video thanks 🙏🏻

  • @rxdoom1194
    @rxdoom1194 Před 21 dnem +1

    I appreciate James asking hard questions

  • @lefunnyN1
    @lefunnyN1 Před 21 dnem +32

    should have asked him why they make changes to their designs without clearly designating them

    • @potentpoefie
      @potentpoefie Před 21 dnem +3

      yeah, a MK1 or something like that, that denotes "this will fix issue x" would be nice. but then you'll probably not buy Mk0 that is still in circulation and still has the fault.

  • @spartan0771
    @spartan0771 Před 20 dny +4

    Sig has 3300 employees? Wow what a crazy coincidence

  • @robertsonnier7845
    @robertsonnier7845 Před 21 dnem +2

    James, excellent questions and they “fit” the interviewer and the guest.

  • @gabriellord3286
    @gabriellord3286 Před 21 dnem +2

    Love my M18. SIG makes awesome guns.

  • @TROY-MCCLURE-1991
    @TROY-MCCLURE-1991 Před 21 dnem +51

    Does Ron have dual citizenship?

    • @Christoph-sd3zi
      @Christoph-sd3zi Před 21 dnem +34

      The Nose Knows

    • @guitarthrasher81
      @guitarthrasher81 Před 21 dnem

      Is it against the law to have dual citizenship? I don’t believe the US requires you terminate your citizenship from the country you immigrated from

    • @magi5587
      @magi5587 Před 21 dnem +16

      HK banned selling guns to Israel on principle that they didn't want there arms being used by enemy forces.

    • @mikewebster8224
      @mikewebster8224 Před 21 dnem +25

      @@guitarthrasher81 Dude, half of Washington D.C. has dual citizenship.

    • @guitarthrasher81
      @guitarthrasher81 Před 21 dnem

      @@mikewebster8224 because it’s not against the law right? Maybe petition for a bill or something

  • @RyanPennington87
    @RyanPennington87 Před 21 dnem +1

    Great interview

  • @Barbaroossa
    @Barbaroossa Před 21 dnem +3

    James, did you ask him why he turned SIG's QC department into absolute shit?

  • @Wes.berryman313
    @Wes.berryman313 Před 18 dny +2

    I love my P320!

  • @jcornss
    @jcornss Před 21 dnem +2

    Where TF are the 550 series rifles?

  • @BrandonJones-cq7yu
    @BrandonJones-cq7yu Před 21 dnem +3

    lets be honest. That x-ten had a huge number of QC issues.

  • @easycheese6261
    @easycheese6261 Před 21 dnem +3

    nice interview. i dont think the guy came off terrible. im grouchy about my new rusted p365 though and this didnt change that

    • @wcstrawberryfields8011
      @wcstrawberryfields8011 Před 18 dny +2

      AREX makes a non-corroding P365 called the "Delta." Ironically, SIG-Germany's last CEO works for AREX!

    • @easycheese6261
      @easycheese6261 Před 18 dny +2

      @@wcstrawberryfields8011 lol glad someone picked up the slack. the engineers of the p365 made such a great gun, then the rest of sig seemed to half ass it

  • @ShootAUT
    @ShootAUT Před 21 dnem +3

    Please make the M-lok bayonet mount available in Europe. I can't find it anywhere. 🙏
    @James: You wouldn't mind bringing a few over on your next trip? 😉

  • @Ivan_I99999
    @Ivan_I99999 Před 21 dnem +4

    So how much did general Miller cost?

  • @BlackdogADV
    @BlackdogADV Před 20 dny

    Good interview. I bought my 229 many years ago when the 40 cal first came out. I’d love to try the 365 sometime soon.

  • @joshmajor8662
    @joshmajor8662 Před 21 dnem +6

    AWESOME!!!! Now ask why they made Tim “my rights, not yours” Kennedy their new face of Sig!??? Haha 😂🤮👎

  • @pieguy1098
    @pieguy1098 Před 20 dny +3

    I miss the real sig, western european gun companies have their issues with American consumer disconnect, but in the relatively short time since Sig became a basically US only operation they've adopted all the issues big American gun companies have.

    • @wcstrawberryfields8011
      @wcstrawberryfields8011 Před 19 dny

      Guess where the old German SIG CEO went?
      He's at the head of AREX Defense! There's a company doing something right.

  • @TheReal_Dan
    @TheReal_Dan Před 21 dnem +2

    I love my 365 X-macro comp! Best carry gun ever.

  • @benjaminbrown4384
    @benjaminbrown4384 Před 20 dny +1

    Great interview james. This guy's answer to every question is ridiculous. Drop safe issues should have been addressed. It wasn't a small sample.

  • @ElRey_22
    @ElRey_22 Před 21 dnem +3

    @jamesreeves Nice job! I wasn’t expecting you to ask that P320 question. Overall, great interview.

    • @Watchdog_McCoy_5.7x28
      @Watchdog_McCoy_5.7x28 Před 21 dnem

      He let him slide without answering the questions directly. Nothing but the typical word salad political answers like usual.

  • @ethanharvey3603
    @ethanharvey3603 Před 21 dnem +1

    I have sold so many Sigs in the last 3 years due to all of the features that Sig has over the competition.

  • @DossFarm
    @DossFarm Před dnem

    Heck of an interview.
    Nice work by all. 👊🏻
    There’s a fuse on my nightstand as I type this, my Glock 45 is in the drawer. I feel like I’m cheating but I’m allowing it.

  • @tigerman3
    @tigerman3 Před 21 dnem +8

    BIG disagree (your nose is a little brown James). ANY of the classic line SIG's are WAY better than the P365 in terms of quality and workmanship. The DA/SA triggers in those pistols are tough to beat!

    • @Katana_Gryphon
      @Katana_Gryphon Před 21 dnem +4

      I would go a step further and say that even those pale in comparison to the German ones. SIG is not the same as SIG-Sauer was.

    • @tigerman3
      @tigerman3 Před 21 dnem +2

      @@Katana_Gryphon Totally agree.

    • @KeanonGilliamSlang369
      @KeanonGilliamSlang369 Před 20 dny +1

      You know I agree with you! I'm a huge classic line fan. I own other Sigs P320s etc,. The classic line are tough dependable and has more quality. Hopefully they won't mess that up!

  • @Killaknott27
    @Killaknott27 Před 20 dny +1

    Textron should've won , sig lobbying is top tier dont lie

  • @JakeCamo
    @JakeCamo Před 21 dnem +1

    Good interview James, you’re gonna a lot of hate from people, but i think you walked a good line from getting hard questions in without coming off as attacking sig. some people need to grow up and stop hoping for a reality tv fight with every sig interview

  • @philreynolds7216
    @philreynolds7216 Před 21 dnem +1

    The rolling updates is more like car manufacturers - yearly model updates and sometimes mid-year updates. Nobody complains about that.

    • @bubbalawrence1
      @bubbalawrence1 Před 21 dnem +1

      Except those yearly updates are clearly denoted by the model year, sig does nothing of the sort it’s just word of mouth that the MPX is on its 3rd generation

    • @great_deception
      @great_deception Před 21 dnem +1

      @@bubbalawrence1 Is Glock any different, look at all the revisions they made even within the Gen 1, Gen 2, and Gen 3 pistols. Glock alone has gone though about 25 magazine revisions since the 1980s. I love the double standard of some people.

  • @randomuser1596
    @randomuser1596 Před 21 dnem +21

    So the Country of Mexico is suing US gun manufacturers because their citizens cant behave. Sig is not included in the lawsuit. Is it because Sig provides weapons for a foreign military? Doesnt Sig have a contract to supply weapons to the Mexican Military aka the Cartels?

    • @RooftopKorean-gc4ig
      @RooftopKorean-gc4ig Před 21 dnem +9

      Sig has their hands in everything... just look at how many retired military personnel that had a hand in the contract requisitions/decision making process have become Sig employees or "consultants."

    • @ehornad
      @ehornad Před 21 dnem

      Citizens OR AFT fast-n-furious selling guns to cartels

    • @StagFabulous
      @StagFabulous Před 20 dny +1

      @@boffa-deez Sir I'm going to have to turn you in to the authorities for pattern recognition. Noticing the pattern is super evil, sir.

  • @EricPardo
    @EricPardo Před 21 dnem +8

    Great interview questions and delivery James!

    • @chaoticcaninejb
      @chaoticcaninejb Před 21 dnem

      James did excellent, however the answers were simply ignored and answered like a keyboard warrior who he doesn't care about and called haters

    • @Watchdog_McCoy_5.7x28
      @Watchdog_McCoy_5.7x28 Před 21 dnem

      ​@chaoticcaninejb that's because James allowed him to do it... I like TFB, but James has really shown his colors lately.

  • @kippbolt5449
    @kippbolt5449 Před 21 dnem +3

    I wonder if there are many folks in the comments that remember the days of Glocks Ka-Boom issues? Early Glock days people hated Glock. Folks loved to point to the issues with Glocks ka-booming. GlockTalk had dozens of threads at any given time talking about it. Seems Glock survived and it was a miniscule issue. I suspect the same is true of Sig. Couple .000001% issues blown out of proportion on the interwebs.

    • @great_deception
      @great_deception Před 21 dnem +2

      History repeats itself, Glock days it was "Glocks blowing up" and mostly cops shooting themselves in the leg, aka GlockLeg. Now the same 2 things being brought up with P320s. Which is sad and shows people just get mad and lie when their favorite brand isn't selected for global military LE contracts.

  • @michaelemery1020
    @michaelemery1020 Před 21 dnem +5

    James, this was a great interview. Ron seemed to be very straightforward, even chatty. Good job with the interview.

  • @rhy1013
    @rhy1013 Před 7 dny

    Selling millions of guns doesn’t change the fact that Sig sold P320s that weren’t drop safe and Crosses with a hang fire issue.

  • @keatonbeer9674
    @keatonbeer9674 Před 19 dny

    Thanks for doing this interview. Really enjoyed it. I truly believe if sig would throw in a hammered forge barrel and a dlc finish they would be kings of the hill.

  • @TexanApollyon
    @TexanApollyon Před 20 dny

    Great interview. I am a proud Sigger.

  • @shiftd_1114
    @shiftd_1114 Před 21 dnem +3

    This convinced me to get a m&p shield instead of a 365 lol ... The German made 200 series of pistols were great , the budget line of 300's are just not the same , the court cases over the 320 have shown Sig to look like greedy asshxles , and now it's been proven , and they finally lost a court case... He doesn't tell you how many were sent back by the US military for failing , wonder why ? maybe because they never went through the standard military tests lmfao

  • @mavericksmayhem3745
    @mavericksmayhem3745 Před 21 dnem +4

    James has to be the best interviewer in the industry. He’s also quite a handsome man. Dude is winning in life

  • @miltonoliver3705
    @miltonoliver3705 Před 21 dnem +1

    I owned a few sigs, the 226 and p365 variants are their current best handguns, i believe the new fuse will replace the p320, maybe a fuse xl with a longer barrel and bigger mag capacity, the 2nd gen mcx is very good no experience with new mcx, i own a 300 rattler and its my bedside gun

  • @86steventura
    @86steventura Před 21 dnem +3

    What’s next? Integrated comp Fuse….i said it first

  • @bobbioook5612
    @bobbioook5612 Před 21 dnem +3

    QC issues and MIM = problems

    • @great_deception
      @great_deception Před 21 dnem

      MIM is used by multiple top tier gun manufacturers, still stuck in the 90s aren't you ?

  • @Kylecombes4
    @Kylecombes4 Před 21 dnem +2

    The next P365 is a drone! 😂
    Has the 365 line gone into military use or just the 320?

  • @boyscout399
    @boyscout399 Před 21 dnem

    Sig. Please make an x size 12rd grip with the rail of the macro for holster capatability. It's really disappointing that I need a second holster to increase or decrease capacity😊

  • @KinoTechUSA69
    @KinoTechUSA69 Před 21 dnem +49

    Their poor QC has run that brand into the ground. You couldn't pay me to use an Exeter Sig.

    • @SuspiciousGanymede
      @SuspiciousGanymede Před 21 dnem +9

      I bought a P938 a year ago and it would drop mags when shooting anything more than FMJ practice loads.
      Sig knew about the issue and didn't say anything except to those who complained about it.
      The fix was replacing the mag catch and spring to a revised version, something they wanted me to pay $90 for a warranty service fee.
      Sold it and bought a glock.

    • @KinoTechUSA69
      @KinoTechUSA69 Před 21 dnem +7

      ​@@SuspiciousGanymedeHard to go wrong with Glock or CZ.

    • @Yourfavoritesurgeon
      @Yourfavoritesurgeon Před 21 dnem

      @@SuspiciousGanymede Ganymede was a catamite of zeus… why would you pick that name? 😂🍆🤢

    • @Yourfavoritesurgeon
      @Yourfavoritesurgeon Před 21 dnem

      The west Germans are better, but the 226 (for example) isn’t ergonomic, it’s (top) heavy, expensive/hard to find, and low capacity for its size. I’ll pass on “sig” products.

  • @MrHunter830
    @MrHunter830 Před 21 dnem +4

    I like how you interview the owners/ceo’s of gun companies l don’t see that elsewhere.

  • @marlowek1936
    @marlowek1936 Před 21 dnem

    James, love the content and appreciate what you do. While i didn't expect the guy to bash his own company I was hoping for more than a commercial for the new 365 Fuse from him.

  • @RottenRotny
    @RottenRotny Před 21 dnem +4

    Few 1000 through my M18 with no issues and I loooove my 226. That's really all that matters to me.

  • @mma709
    @mma709 Před 21 dnem

    I am looking to buying my 1st Sig. and right now the only Sig rifle that is in my budget is the M400 Tread. Thoughts?

  • @Zoraxon
    @Zoraxon Před 21 dnem +1

    I'm just waiting for them to make something worthwhile for under a grand.

  • @Niteshift36
    @Niteshift36 Před 21 dnem

    I think James asked some pretty good questions. Good job.

  • @zachschlabach8928
    @zachschlabach8928 Před 20 dny

    Awesome talk. Liked the idea of anti-drone technology, not so fond of hearing about machine gun armed drones, but I guess that's the next logical step.

  • @redmal325
    @redmal325 Před 21 dnem +28

    Of course the CEO didn’t acknowledge they use the public to test their products and hides behind their military contracts that aren’t fishy at all

    • @peterrooney9461
      @peterrooney9461 Před 21 dnem +2

      Don’t buy a new model of a car or truck, you’ll be a tester for the first couple of years fill they iron out their problems.

  • @drewsgamingadventures7798

    Can they stop making the triggers slope forward and also why is there no comp’d version of the smaller 365 that needs it more than the full size?