How To Build an EMAIL LIST With Facebook Ads (STEP BY STEP)
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- čas přidán 26. 08. 2024
- Want to build an email list with Facebook ads?
Email lists can be incredibly valuable digital assets and using Facebook ads to get email subscribers is a tried and tested strategy.
In this video I show you how to build an email list with Facebook ad campaigns the right way.
I focus on the three elements you need to build an email list fast...
And walk you through the Facebook ad campaign creation process, step-by-step.
#buildemaillist #facebookads #digitalmarketing
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Thanks for watching guys! Let me know what you think in the comments :)
Hi Ben, Is it possible to run a lead conversion event if we are using a download pop-up from Klaviyo? I can't find a way to link the pop-up on site to register as a lead in Ads manager. Thanks in advance !
@benheath would this video still be okay to use in 2024? If not, any chance you can make an updated version?
Hello, this is my first time seeing your content. Loved the video, it was so straightforward and helpful!
You're the best teacher for FB ads👍👍👍
Glad you think so!
Thank you Ben, as always, your posts are the best, I watch them like a treat. True enjoyment. I just love this channel👍❤🙏
That's fantastic - thank you very much for letting me know.
@@BenHeath Thank you for the great content always👍
Thanks Ben. It's awesome. So easy to understand. It's just that, today, the appearance is quite different. When I click +create should I choose Conversions for Find Your Objective, and below it choose Leads for campaign objective?
I've just realized this also. Conversions has been removed it seems.
Great post Ben. 👍 I actually used this strategy to build my own email list and its been working for me...🙂. Looks like I should join your team...hahaha...😂
Nice work!
@@BenHeath How much are you able to acquire people for your email list using this method? I feel like lead forms may be better for this
@@DougDtech in my opinion this works so much better.
@@thisisfawaz I get a higher conversation rate with Lead Forms
@@DougDtech okay... That's fine for you I guess. For me, the leads I get through lead forms are usually not as qualified as conversions even when my targeting is very specific.
Hey, always great valued video! Thank you Ben. Can you make a video about how to fix deduplication issue in Facebook ads when applying Facebook pixel code and CAPI to your website??? I really can't find any video ragarding to this. I hope you make this one for your fans!!!!! Thanks again!
Thanks a lot Ronald.
Yes that's a good idea. I've had that one requested a few times. I'll add it to the list :)
Hello,Ben ,thanks for your video, subscribed! And i have a little question about when i set lead events in the conversation campaign. It shows I couldn't choose it cause it is only available at lead objective.Could you help me check this? Thank you in advance:)
Great information. The only thing I think you should do is slow down when you speak. It's hard to understand you. Thanks for the information.
Thank you Ben for this video. with the current change in Facebook campaign objectives, there is no more conversion. should we use leads or Sales?
Sorry if this is a stupid question or if I missed this in your video but I’m struggling finding where people’s email addresses go when they enter it? I have a new ad right now and have gotten a few and I am having trouble finding them!
Thank you so much, I appreciate your effort.
You're very welcome!
Video was insightful, thank you
Glad it was helpful :)
what would be a good example of a lead magnet for a DTC product? this works for service-based businesses, but will it for DTC?
Great video Ben...few people can explain Facebook Ads so clearly!
I'm curious, what type of click-through and opt-ins rates have you seen, on average, for yourself, and clients?
Thanks Gavin.
Any CTR above 1% is pretty good. Opt in rates - I aim for 40%
@@BenHeath Appreciate the response, that opt-in is much higher than I expected!
Brilliant, thank you!
Glad it was helpful!
This is outdated now as when you go to select the Ad type, conversions is no longer available. When you select Leads, it brings up so many different options not covered on the video so I am not sure how to do this advert this way now
This is very helpful.
Glad you think so!
You Are Legend Man 💪💪💪
Thank you very much :)
Ben, quick question: it seems like when selecting Sales on the new ODAX menu (formerly Conversions), it won't let you select Lead as your conversion event. It only allows you to select Lead when you do a Leads Campaign.
Are we good to go ahead and selected Leads instead of Sales for the Email List Campaign?
Yes that’s right - you want to go with leads if you want leads
Ben, thanks for this video! You mentioned it’s best to choose the default “Lead” conversion event. Just to confirm, if I use my own custom conversion event for optimization on an opt in, that will work just as well? Or does the “Lead” event have some special mojo?
Hi. It will work exactly for what you optimize it for.
You can use a custom conversion and name it LEAD GEN. This could be to track an event on a page like your thank you page and It still works very fine.
The default events are to guide people especially beginners. Thanks
Hi Chris, thanks a lot. You may actually see better results from optimizing for the Lead event. There is likely to be a small difference - nothing major. But Facebook has an idea of what a 'Lead' is and that can help inform optimization.
I wouldn't change up a winning campaign to make this switch though. It's significant enough to warrant that.
Thank you Ben for these videos again! You explain it all very nicely. However, I have a question about the time zones. If one ad is in 3 different time zones and running, wouldn`t it create differences with the stats (creating kind of competition within) or the way you put them (UK,CA,AU) is just flows with a great pace of time difference? Or there is no such thing and I was just confused? :D lol
Thanks a lot :)
That's not something I've seen so I wouldn't worry about it. I understand the logic but I think you should be all good.
Ben, your videos are so informative. I have a question regarding the yellow error messaged under Conversion Event. I already have my FB Pixel set up so why would I still see the error message?
Awesome - thanks a lot :)
If you haven't generated many conversion events recently then you will see that. When conversions start coming in, you should see that turn green.
@@BenHeath great. Thanks for the reply!
Watched your 4 year old video on messenger list .. what is your opinion on it currently ?
Still messenger is better than emails ?
Please give me your opinion on this topic 😊✅
I'd have to say no now. With the restrictions brought in to curtail Messenger capabilities - email is my preferred option.
Hello there! kindly guide how to have a landing page and button popup like this on shopify store.
I'm not familiar with exactly how that's done I'm afraid but the functionality will definitely be there :)
I think that the better lead magnet was shown here but was not discussed.
Interesting, what are you referring to?
@@BenHeath The better lead magnet is the one that's organic and can be reused in the future. It's superb, easy, and straightforward.😄
I have some concern about the auto placement. Since some time on storie for example, it put the whole big primary text on top of the image etc...
Also how can we know which platform work with autoplacement and IOS 14? ( I cant have good data knowing wich placement bring the lead now )
Would you recommande auto placement too for the testing campaign on purchase event ?
Hi Brice, I like to go with automatic placements if you are using the conversion objective because Facebook will only use the placements that are delivering the best results for you.
After iOS 14 you can't see 100% accurate data. But you can still see relative performance. That allows you to adjust your campaigns.
@@BenHeath so you start testing with auto placement and then breakdown the placement into multiple adset if it make some sales ?
Cheers!
Hello Ben, I'm working for a Peruvian company that uses primarily WhatsApp for sales. They don't have an email list, but they do have a list of more than 6 thousand WhatsApp numbers instead. Do you recommend to create a custom audience based on that list?
Hi Andres, provided you can do so from a privacy policy standpoint then yes I would :)
Hi Ben,
I have a campaign running for 2 weeks now. It’s doing alright with Roas 2.3. However, the average ctr and cpc were 4.05 and $0.78 ( for the first 11 days). In the past 2 days, it dropped to 2.5 and$ 1.4. I’m still getting sales though. Is this fluctuation normal?
Thanks.
Yes that sort of fluctuation is very normal. I'd give the campaign more time :)
I think you'd benefit from going through this video which helps explain what is going on: czcams.com/video/OOczkVOSsYQ/video.html
@@BenHeath Thanks Ben!
hi there, so i have a free magnet that i want to promote, and i was wondering: have you ever promoted your free magnets with a simple image and did it convert well, if anyone has tried promoting a free generation lead content with an image on facebook, i would not mind the helpful resonse. thanks
Hi there. Is this Still relevent in 2022?!
Yep :)
@@BenHeath Yes I saw the new video title after posting that!
How to target Fb ads to Indian ethnicity people living in USA and Canada ?
That's not possible anymore I'm afraid. You may be able to target expats though.
@@BenHeath Due to the IOS 14 UPDATE?
Don't you know that people coming to your video they don't actually have an email list, or this is their first time advertising on facebook, and you're talking about a lookalike audience?!