John Paul Hughes (Communicorp UK) on Distinctive Brands (from MassiveMusic Sonic Zoom, 2020)

John-Paul Hughes, the Creative Director at Voiceworks talks about the importance of building a distinctive brand and the benefits of creating a sonic identity.
Sonic Zoom is a discussion series that features leading names from the worlds of brand-side marketing, branding and the international music scene. Together, we discuss the biggest trends in music for advertising and the possibilities for sonic branding to cut through the noise.
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