Rachel Swift on O2 Sonic Branding (from MassiveMusic Sonic Zoom, 2020)

Rachel Swift on Sonic Zoom, talking about the sonic identity of O2, working collaboratively with MassiveMusic and her experience working through the creative process.
Sonic Zoom is a discussion series that features leading names from the worlds of brand-side marketing, branding and the international music scene. Together, we discuss the biggest trends in music for advertising and the possibilities for sonic branding to cut through the noise.
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