Clarence Seedorf and Rebecca Smith on the power of chants (from MassiveMusic Sonic Zoom, 2020)

Clarence Seedorf and Rebecca Smith on ‘The Sound of Football in a Changing World’ Sonic Zoom, talking about the power of chants and the impact they have on the players.
Sonic Zoom is a discussion series that features leading names from the worlds of brand-side marketing, branding and the international music scene. Together, we discuss the biggest trends in music for advertising and the possibilities for sonic branding to cut through the noise.
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