Kendra Scott Brand: How to Scale a Small Business into a Billion Dollar Brand

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  • čas přidán 4. 06. 2024
  • How to Scale a Family-Style Business into a Billion Dollar Brand. Kendra Scott was just 19 years old when she started her first business, a hat shop. She was determined to succeed but ultimately had to close the business after 5 years.
    Soon after Scott started making custom jewelry to be able to be a mom and earn some money. The little business took off and soon she was selling her products all over and now her brand is valued at a billion dollars. Watch this inspiring story and let us know what you think.
    You can find out more about her company and brand at: www.kendrascott.com/
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Komentáře • 149

  • @BehindtheBrand
    @BehindtheBrand  Před 5 lety +160

    I know I say this about all of my interviews but Kendra is definitely a standout. I was impressed with her on many levels...She's got 70+ stores and her company is valued at $1B dollars but she runs things like a family business. She's smart, talented, inspirational and one of the nicest people I've met.

    • @OlgaPogozheva
      @OlgaPogozheva Před 4 lety +3

      I had the same impression about her. She's a natural. Amazing woman.

    • @kendrakroll
      @kendrakroll Před 3 lety +3

      Fantastic piece, Bryan. While I've never met Kendra, I can see her genuineness and decency. She's exactly the kind of person I'd be honored to associate with... we've got the same first name so maybe that's worth something? :) lol! I'm a mompreneur, too, and have a patented accessory line that's the answer for the lack of functional pockets in our clothing. While very well loved by users, almost noone knows we're here. Even after 13 yrs. Maybe one day people will understand PortaPocket. Maybe Kendra will see how we can align... (just sent her a sample)...perhaps she'll be our angel... it's all about sharing and bringing positivity to others. Keep doing what you're doing, B...this has been a real treat to watch. xo

    • @BehindtheBrand
      @BehindtheBrand  Před 3 lety

      @@kendrakroll Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html

    • @BlackGirlsWine
      @BlackGirlsWine Před 3 lety

      I love that! I’m so inspired!

  • @reepurpose8712
    @reepurpose8712 Před 4 lety +80

    Being a boss that people want to work for is brilliant.

  • @kandolight4476
    @kandolight4476 Před 5 lety +74

    I loved her failure story. It’s definitely motivating to know it wasn’t overnight success and she’s still at it for 16 yrs and going!

    • @BehindtheBrand
      @BehindtheBrand  Před 5 lety +3

      I felt the same way, thanks for watching!

    • @shesontop
      @shesontop Před 5 lety +1

      I don't think we've ever heard one story of success that didn't have examples of "failure" along the way.

  • @giada4094
    @giada4094 Před 5 lety +63

    Fire in your belly.. She is definitely inspiring and a WINNER in this life.

  • @RC-ku8pr
    @RC-ku8pr Před 5 lety +22

    Very Intelligent woman.... Your a PERFECT example of NEVER giving up...

  • @perpetualpaws
    @perpetualpaws Před 4 lety +40

    She is so beautiful and was a single mom growing her business. Reminds me of my mother

  • @MH-ul5wn
    @MH-ul5wn Před 4 lety +30

    After making jewelries to sell on fb for years I never thought of going into any local stores to put my handmade earrings for sell there. I have great talents, I made real beautiful unique jewelries but I just need to find my way how to get there like you. Kendra, Thank you for the inspiration video. Never heard of you or your jewelries line before, but I can already tell you're a kind Heart person. May your business continue to grow. Hopefully one day I'll get to own a piece of your collection.

    • @BehindtheBrand
      @BehindtheBrand  Před 3 lety

      Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html

    • @thornmallow1
      @thornmallow1 Před 3 lety +1

      Nordstrom and Barney’s are the places to go to show your jewelry to buyers. Good luck!!

  • @constructionwithkaren
    @constructionwithkaren Před 7 měsíci +3

    I love Kendra's story and reminds me of how i started, sustained myself during varsity days, my son's birth and went up to opening a store that i had to close just before Covid19. I still believe that though the store closed the dream is still alive. This was really inspiring and encouraging to keep trying. I hope 1day to meet this lady, as she really speaks to my journey. Great interview.

  • @oznuraygen7254
    @oznuraygen7254 Před 5 lety +35

    ı have so much respect for this woman

  • @n0tfr0mth1sw0rld
    @n0tfr0mth1sw0rld Před 5 lety +20

    I loved when she mentioned at 8:00 that she wanted to make the thing she was focussed on, work so badly, that she didnt realise that she experienced already something else which actually worked. I think many can relate to this on a daily basis. Not to be willing to let go of the old and deciding for a different path. It is so simple. If something doesnt work, change something and try something different.

  • @RC-ku8pr
    @RC-ku8pr Před 5 lety +35

    I LOVE the way you dress with class ... I'm glad you found a good HUSBAND... You have a lot of knowledge...

  • @Mr_Kenneth
    @Mr_Kenneth Před 9 měsíci +1

    Kendra seems awesome. Classy, Caring and Kooky (just a bit). WINNER COMBO

  • @rayusaki88
    @rayusaki88 Před 4 lety +16

    What an inspiring woman! She’s really a wonderful, kind and wise woman! I’m in awe!

  • @zareinakhan2342
    @zareinakhan2342 Před 5 lety +10

    I love Kendra Scott jewelry!!! Love colors and stones and small details on chain, earrings .... so vibrant yet suddel!!!!

  • @kendraorndorff7642
    @kendraorndorff7642 Před 5 lety +29

    So funny, my name is Kendra, and my brother's name is Scott!!

    • @kendrakroll
      @kendrakroll Před 3 lety

      haha! ditto ..at least on your first thought, Kendra! I'm also a mompreneur... just sent Kendra Scott a sample of our patented accessory ...would love to partner with her... (to see what we do, see demo on www.portapocket.info ..also www.portapocket.com ) xox

  • @osilvap
    @osilvap Před 3 lety +6

    I went to the same high school as Kendra in Klein,Texas (Klein High School), and shared a class with her, which I believe was Cooperative Education. It's amazing to see what she has done. Very inspiring. Congratulations, Kendra!

    • @BehindtheBrand
      @BehindtheBrand  Před 3 lety +1

      Thank you for watching Pete! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html

    • @gauranshpant5151
      @gauranshpant5151 Před 3 lety

      Wesley's program helped me increase my business and I'm also earning $ 20k every month.
      Doesn't matter if you have a business or not, just click the link and get the program.
      It's life changing, trust me!
      www.digistore24.com/redir/306837/dubby6/

  • @apriljohnson2441
    @apriljohnson2441 Před 4 lety +11

    Very inspirational STORY she is true authentic entrepreneur!!!

    • @BehindtheBrand
      @BehindtheBrand  Před 3 lety

      Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html

  • @GrammyMissLisa
    @GrammyMissLisa Před 5 lety +4

    I love, love, love Kendra Scott jewelry!

  • @arielle5389
    @arielle5389 Před 5 lety +24

    This was so inspirational! I love the jewelry by Kendra Scott so it was great to take a look at the journey that led to her success. It's amazing to see how after 16 YEARS she finally gets awarded Breakthrough Designer of the Year... What a great example of the importance of patience (in the long run) and tenacity (in the short term, day-to-day grind). Thanks for another great video Bryan!

    • @BehindtheBrand
      @BehindtheBrand  Před 5 lety +2

      Thanks for watching Arielle! Kendra was soooo nice and professional in person. I was impressed on many levels...

    • @wiliammelgar3112
      @wiliammelgar3112 Před 4 lety

      Española

    • @kendrakroll
      @kendrakroll Před 3 lety

      I love her. she is amazing, and inspiring for sure! I've got her same first name...and have been working on a patented accessory line for 13+ yrs...no doubt you've never heard of PortaPocket, but we just sent Kendra a sample to see if she might have interest in partnering w/us. Xing fingers she'll see the value of what we do and how we can empower fellow females everywhere... xox (if you'd like, google our name to see what we're about )

  • @shesontop
    @shesontop Před 5 lety +17

    Love any video about a successful woman. So motivating. Keep them coming!

    • @BehindtheBrand
      @BehindtheBrand  Před 5 lety +3

      Thanks, yes, agree we need more stories about successful females. Kendra is the real deal: talented, smart and one of most sincerely nicest people I've interviewed on this channel.

    • @QuantumManifestQueen
      @QuantumManifestQueen Před 5 lety

      We should collab. I have a pool of coaches and healers that I can share with you both. Amazing! 😘🙌

  • @natmansfield1173
    @natmansfield1173 Před 4 lety +11

    Very inspiring and it reminded me of who I wanted to be one day when I was little.

    • @BehindtheBrand
      @BehindtheBrand  Před 3 lety +1

      Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html

  • @brucel.2919
    @brucel.2919 Před 2 lety +2

    this is because of one thing, she is a talent. some people just have it in them by nature! they are visionary individuals with taste and class.
    they see things most others just don't, they move with times sometimes a little ahead of times. they see the need and desire in people, they are people-oriented and experience has made them even more polished and cultured to be appealing to the masses.

  • @legenderi3523
    @legenderi3523 Před rokem +1

    Your story is my story... I truly pray i get to where you are.... Soon

  • @zakirahhakim1097
    @zakirahhakim1097 Před 5 lety +6

    Wooooow I love the fact that Mrs Kendra said I am a mom first.That's why I stopped my career as a beauty therapist when I had my first baby as both was not allowed
    If only the whole wide world created jobs like this for mom's
    I dreamt of working in such an environment as Kendra but thought it does not exsists only to finally see somewhere some phenomenal lady is having a dream job environment for ladies esp moms.

  • @casandraolivera9772
    @casandraolivera9772 Před 5 lety +8

    Kendra is a role model of mine for sure so hard working and such a good person with amazing products and an amazing business model

  • @gradualuprisintheory
    @gradualuprisintheory Před 5 lety +4

    I found some good take aways listening to your journey. Thank you for sharing. Congratulations.

  • @Itsacamlife
    @Itsacamlife Před 4 lety +36

    Am
    I the only one that doesn’t know who Kendra Scott is??? 😢😢😢

  • @sweetnovember9346
    @sweetnovember9346 Před 4 lety +3

    She is just amazing 🤗.. great woman!

  • @olenazhylinkova1083
    @olenazhylinkova1083 Před 4 lety +6

    Great jewelry, great personality and great inspiration! I love it how she speaks of her staff and colleagues. Wonderful video, made my day :)

    • @BehindtheBrand
      @BehindtheBrand  Před 3 lety

      Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html

  • @calliedaly1940
    @calliedaly1940 Před 5 lety +5

    Wonderful interview- thank you Kendra

  • @sofiazawels4128
    @sofiazawels4128 Před rokem +1

    Thanks a lot for sharing this interview, I love Kendra❤️

  • @amenmolier2416
    @amenmolier2416 Před 5 lety +3

    Kendra Scot I admire you

  • @rockoutconsiderably
    @rockoutconsiderably Před 3 lety +2

    She is very wise. Enable your employees to please the customer, empower them to not have to ask a manager

  • @evelynsierra2004
    @evelynsierra2004 Před 4 lety +2

    Good for you, so proud of you. God bless you

  • @rikalestari2750
    @rikalestari2750 Před 3 lety +1

    I love her energy🙂,i hope i can learn and be like her,inspirational and loving,she makes the world a better place❤

  • @tommyfrankiln5414
    @tommyfrankiln5414 Před 4 lety +2

    Very inspiring thanks for advice Kendra yellow my favorite color I’m on my way too

  • @nextari
    @nextari Před 4 lety +2

    The thing I was most excited to hear about was: Where did the Investors suddenly show up from? That was a big build up and I would like to understand that part of her success. For an entrepreneur watching, that was one of the top 2 or 3 bits of vital information.

    • @BehindtheBrand
      @BehindtheBrand  Před 3 lety

      Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html

  • @daliasalinas1320
    @daliasalinas1320 Před 4 lety +1

    Love her jewelry

  • @TriniRoyQuiReyes
    @TriniRoyQuiReyes Před 4 lety +3

    Wow I Absolutely love this woman

  • @TawannaRucker
    @TawannaRucker Před 4 lety +3

    This was really good. Great interview!

  • @kerrya2128
    @kerrya2128 Před 4 lety +1

    Very inspiring lady💯 stay blessed 🙏😍I love that statement yellow is indeed joy, happiness & sunshine i absolutely agree with you ❤️

  • @jennifer94954
    @jennifer94954 Před 5 lety +4

    So cool! very inspiring !

  • @easycycling
    @easycycling Před 2 lety +1

    Outstanding

  • @amandadoverspike2949
    @amandadoverspike2949 Před rokem +1

    This was great, as an inspiring jewelry designer - thank you!

  • @AkmaAit
    @AkmaAit Před 5 lety +8

    go strong woman!!!

  • @boutchiapaula1749
    @boutchiapaula1749 Před 4 lety +1

    i try start my own jewerly bussiness in my home so love your videos

  • @solospirit7254
    @solospirit7254 Před 4 lety +3

    Kendra is such a ROOOOOOOOOOCKET !!!!

  • @kingdomcitizenship5613
    @kingdomcitizenship5613 Před 3 lety +2

    @1:58. Shot out to Milwaukee!

  • @zarsishop
    @zarsishop Před 4 lety +7

    When you have no money no one care of you. When you become a millionaire it's another history. Like Sindy lauper sing " money Change everything!"

  • @morganwhite2176
    @morganwhite2176 Před rokem +1

    Beautiful video…What is the music in the intro? 🎉

  • @SincerelyMichelleLouise
    @SincerelyMichelleLouise Před 3 lety +3

    Kendras my idol. I’m also a fashion Designer and she gives me drive. I want to be her someday soon. !!! I run a CZcams channel, Etsy store and my podcast. Xo

  • @pseudoplastic84
    @pseudoplastic84 Před 5 lety +3

    I wish I can own one of her pieces one day

  • @Showermewithflowers
    @Showermewithflowers Před 4 lety +1

    Something about her I love her she is a walking Chanel of 2020

  • @arellysritchieauthor
    @arellysritchieauthor Před 3 lety +1

    kendra scott is the type of women who never gotten herself involved with any type of drama or unnecessary scandal,despite her being as rich as she is,she managed to remain scandal-free!

    • @BehindtheBrand
      @BehindtheBrand  Před 3 lety

      Thank you for watching! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" czcams.com/video/4UtGHXkGCxk/video.html

  • @annielinkous5771
    @annielinkous5771 Před 3 lety +1

    Oh Just Came Across This💞💞💞Her&IDoHaveSomeOfHerPieces👍🏼👍🏼👍🏼

  • @nextari
    @nextari Před 4 lety +2

    I wonder if the person who gave her the tea box for her wedding was like..."where's my $1 Million? I GAVE you that Tea Box!"

  • @jamesross4413
    @jamesross4413 Před 4 lety

    Im starting a Cloud Computing Business and I have no idea what im doing. I have 3 indian employees working for free and we have nothing to sell but we are all keen to be a startup lol I'm trying to figure out a vision for the company but I don't understand the product enough so i'm studying everyday and trying to make business connections. Kendra has been through it and know's her stuff, hopefully I can be as successful in the Cloud Computing space as i know it will be the future of Computing.

    • @basecode06791
      @basecode06791 Před 2 lety

      The cloud is a económy of scale business do You have something Unique and valueble?

  • @jessicalynnstrom
    @jessicalynnstrom Před 2 lety

    With KS recently starting an mlm direct sales model it makes sense that her mom was in an mlm.

  • @ritagarza1893
    @ritagarza1893 Před 6 měsíci +1

    Yea and you should put a mark on yr dang jewelry regardless if whether it’s real silver or not should still have your hallmark on it.

  • @daniellearizmendi7499
    @daniellearizmendi7499 Před 3 lety +1

    My cousin does her makeup and hair 🙂🙂🙂

  • @kerrya2128
    @kerrya2128 Před 3 lety +1

    Unfortunately hat's business is just seasonally:-( 5 years failure brought you to the most successful periods indeed its a big lesson👍failure is a big bridge for success💯 thnx god finally u did it even much better 🏆happy for you😍 women like you are a huge empowerment & motivation for my business mindsets 👍true definition of mentors 👑never get tired watching your videos 🥰

  • @sarossamitha8094
    @sarossamitha8094 Před 4 lety +2

    a tough journey for an all american girl ...but she survived through it all

  • @kafenadedmusic
    @kafenadedmusic Před 2 lety

    same i dont like renting someone home while they living in it.

  • @planetka96
    @planetka96 Před 5 lety +1

    Whats song is playing at the end? Please

  • @maniok1977
    @maniok1977 Před 2 lety +1

    I have the same question. Where are those angels?!

  • @Gabriela111moneysolutions

    Amazing woman. Beautiful, successful, kind, talented --- Good for her. Brian, get your dirty shoe off that white chair. Such lack of respect.

  • @PRINCESS2U_
    @PRINCESS2U_ Před 4 lety +1

    I knew she was an Aires by the way she talked. #airesnation

  • @MKedra-hi7bp
    @MKedra-hi7bp Před 3 lety +1

    What's there a name - Kendra, here is a surname - Kędra :)

    • @BehindtheBrand
      @BehindtheBrand  Před 3 lety

      ;)

    • @gauranshpant5151
      @gauranshpant5151 Před 3 lety

      Wesley's program helped me increase my business and I'm also earning $ 20k every month.
      Doesn't matter if you have a business or not, just click the link and get the program.
      It's life changing, trust me!
      www.digistore24.com/redir/306837/dubby6/

  • @pilarcitadattus2016
    @pilarcitadattus2016 Před 4 lety +2

    Optimistic kind and goofy

  • @aznkent29
    @aznkent29 Před rokem +1

    What's the name of the song in the introduction?? The instrumental beat sounds so good! Anyone know? =)

  • @williamanderson4134
    @williamanderson4134 Před 3 lety

    I lost my job due to covid and a friend of mine recommended sir Luiz and ever since trading with his platform I have been benefiting a lot

  • @nellaab779
    @nellaab779 Před 4 lety +2

    I looked at her jewelry. They are over priced!

  • @normasolache2420
    @normasolache2420 Před 3 lety

    Loved her jewelry until I realized its just made of brass..

  • @acampbell2178
    @acampbell2178 Před 4 lety +6

    She was groomed by a MaryKay sales-executive mother. There you go.

  • @ruddbiff
    @ruddbiff Před rokem +1

    So you're a billion dollar fashion brand loved globally, huh? How about paying musicIans you hire to play at your events? How about allowing them compensation?Allowing them at least a tip jar? How about allowing them to play their music instead of only your version of "popular tunes?" HOW ABOUT RESPECTING ARTISTS? Your recent post sickened me, and your non-apology retraction made it even more apparent how you feel about artists. How dare you?!