Tara Divina - Developing Your Artist Brand & Music Business Strategy

Tara Divina is a heart-healing medicine musician who creates songs to bring our deepest prayers into reality. She draws on her experience as a Vice President at the Warner Music Group to offer business coaching for conscious musicians, visionary artists, and business owners so they can build an organic fan base using authentic self-expression, and generate a sustainable income using all of their gifts.
Tara has worked with hundreds of musicians and dozens of record labels over 10+ years to generate tens of millions in digital music sales. She currently works with a small, exclusive selection of musicians, authors, and artists to help them reclaim their identity as creative artists, integrate it into their existing businesses, and build a following.
In this episode, we discuss branding, Spotify playlisting, engaging with people on social media, crowdfunding, and much more.
You can learn more about Tara at taradivina.com
Join the Academy: / makingitacademy
Got questions? Leave a comment or send me a DM on IG
/ makingitwithchrisg
Who Am I?
I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - www.makingitwit....
What's that sound?
I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit tourette.org/.

[@billlewis2211]

Great episode.... Love the book suggestions.... Thank you!! :)

[@chrisgoyzueta]

Thank you for listening! Glad to hear you enjoyed this one. Tara was an amazing guest!!

[@daytonbeezkneez]

Considering the quality of your content I can't believe there are so few views!

[@ceciliamackie]

That’s amazing! Shall we connect?

[@chrisgoyzueta]

Thanks, Cecilia! Feel free to reach out on IG or [e-mail]