Challenges & Tips for Independent Artists Working with Ticketmaster & Promoters with Ari Herstand

Ticketmaster service fees and the ticketing industry, in general, have become a massive problem. For example, an artist using a Ticketmaster venue might have a $15 ticket to their show, but there is a $7.50 service fee making the gross ticket $22.50 to the fan. Meanwhile, tickets at the door are $20 even, and now your fans to buy at the door versus in advance. The issue with that is they may forget about the show because they're not financially committed.
Ari Herstand has written one of the best books on the music business for artists and managers, How to Make It in the New Music Business (link below). He's a successful artist, manager, author, podcaster, and educator in the music business. He joined me on this episode to discuss the challenges independent artists have with ticketing, show deals with promoters, and much more as we both offer lots of advice for listeners from the artist and promoter perspective.
To learn more about Ari Herstand and to get the book visit: aristake.com/
Promoter School: / makingitacademy
If you’re interested in learning how to promote concerts or run a venue, join our promoter school at the Making It Academy on Patreon. For $25.00/month you’ll have access to a 14-week course that repeats/updates 3 times per year, weekly live workshops, and a library of over 50 videos on promoting shows, running a venue, working with agents, marketing, branding, and much more.
Where do you hang out on Social Media? Find us here...
Website: www.makingitwit...
Instagram: bit.ly/2pzCKvX
I'm the host of the Making It with Chris G. podcast, where I have conversations with the leaders in the world of entertainment, sharing their stories and insight to help you get one step closer to making it. My background comes mostly from the live concert and touring side of the business. I worked 15 years as a Talent Buyer and Producing concerts from clubs, theaters, amphitheaters, areans, and festivals. From 2012 to 2014 I as the Jr. Talent Buyer at House of Blues New Orleans, and have been working for AEG Presents as a Production Manager since February of 2018. I’ve been managing and developing artists since 2010, working mostly on their touring business, marketing, content marketing, and social media management.
To learn more about me visit www.makingitwit...
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit tourette.org/.
#MusicBusiness #MusicIndustry #MusicMarketing #DIYMusician

[@salvadorperez4892]

The meeting I never thought I would be able to witness and sit in on. Excited to watch!

[@chrisgoyzueta]

Ari is great! So much fun to talk with him again on this very specific topic.