#9: One Amazing Thing About Bonsai Data Solutions with Matt Butler

Which measurement method do you need: Multi-Touch Attribution, Incrementality Modeling, or Matched Market Testing? What if you want them all? My guest today will show you how to do just that.
Welcome to One Amazing About… Bonsai Data Solutions. I’m your host, Greg Kihlström and I’d like to welcome Matt Butler, Co-Founder & CEO of Bonsai Data Solutions and he will be sharing one amazing thing about Bonsai Data Solution with us today: Overstory
About Matt Butler
Ex-Googler of 12 years, Matt was a founding member of Google’s analytical consulting team - developing analytics, statistical forecasting, auction modeling, and machine learning for companies such as Procter & Gamble, Coca-Cola, Unilever, Kohl’s, Best Buy, and many more. He went on to lead global technical partnerships before leaving to found Bonsai in February of 2020.
Resources
Bonsai Data Solutions website: www.bonsai.llc
The One Amazing Thing with Greg Kihlström website: agilebrandguid...
Sign up for The Agile Brand newsletter here: www.gregkihlst...
Get the latest news and updates on LinkedIn here: / the-agile-brand
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: www.agilebrand...
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing About… with Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
#martech #marketingtechnology #softwaredemo #demo #marketing #unboxing #ecommerce #digitalstrategy #marketers #marketingtips

[@singkongkeripik6722]

Thanks to Greg Kihlström for hosting and bringing such valuable conversations to the audience

[@psrshortsyt]

The combination of analytics, forecasting, and machine learning in Matt Butler's background is fascinating

[@4e4ik82]

The discussion on how to utilize all measurement methods effectively is going to be enlightening

[@Onlineadvertisingchannel-dv2tm]

The breadth of companies Matt has worked with, like Procter & Gamble and Coca-Cola, shows the level of expertise he brings to the table

[@ІраФедячко]

Overstory sounds intriguing - looking forward to discovering more about it

[@Samira-qe2im]

As a viewer, I am looking forward to gaining a deeper understanding of data analytics through this video

[@lesya5643]

Curious to see how Bonsai Data Solutions integrates different measurement methods for comprehensive insights

[@sergokotov5845]

Excited to learn about Multi-Touch Attribution, Incrementality Modeling, and Matched Market Testing from Matt Butler at Bonsai Data Solutions!

[@АлександрЦеглеев]

Ready to dive into the world of data solutions with Greg Kihlström and Matt Butler on One Amazing About Bonsai Data Solutions