Why Olive Wagyu Is So Expensive | So Expensive Food | Insider Business
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- čas přidán 31. 05. 2024
- Olive wagyu has been called the rarest steak in the world. At over $500 a pound, it's one of the most expensive meats you can buy. In Shōdoshima, Japan, Masaki Ishii creates olive wagyu by feeding his cattle the waste from local olive groves. An olive-wagyu cow is worth 1.2 million yen, or over $9,000. So, what makes olive wagyu different from other varieties of wagyu? And what makes it so much more expensive?
0:00 - Intro
1:30 - Shodoshima Island's Olive Groves
2:52 - Recyling-oriented Agriculture
3:36 - Drying Olive Pomace
4:30 - Feeding The Cows
5:52 - Cooking Olive Wagyu
6:57 - Overcoming Obstacles
7:51 - Olive Cow Population
8:29 - Local Olive Industry
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Why Olive Wagyu Is So Expensive | So Expensive Food | Insider Business
We, Toyo Olive, are the Japan's small company who dry the olive pomace and harvest the olives that appear in this video. Thanks to Masaki Ishii, the waste discharged from the factory has become valuable feed, and is now circulating around Shodoshima island. Everyone who watched this video, Please come to Japan to eat Olive Wagyu beef someday! Thank you! ARIGATO!
Thank you for showing the world your craft and trade and dedication. My family is planning a visit to Japan in a few years and this is now a TOP priority as my husband greatly enjoys the best beef. Your role in this process is fascinating and I hope to support your local economy soon. Love from the United States (me) and Colombia (my husband). Domo Arigatou!
I think you all are doing wonderful work. Cheers from the USA :)
@@brtecson The reaction from USA is very encouraging. thank you!
@@LindseyLouWho Local industries in Japan are supported by many tourists from overseas. Please come and eat olive beef someday. Of course, please come to Shodoshima island as well. I hope you have a wonderful trip. thank you!
@@user-gq4ht1jf8w how do you people even enjoy killing animals? shame on folks like you who promote this cruelty.
You can tell how much he loves his chosen career by how he still consistently checks on the cattle and other parts of his business despite walking clearly being a challenge for him.
One can say it's what keeps him walking
He just values his profits more than you.
@@wrxgeneration you've obviously never lived or worked on a farm
@@riptearso true
It's where he gets his money. You would consistently check on your money tree too. I hope
Never gets old that every single episode of "So Expensive" answers the question of stuff being expensive in the first ten seconds.
First 20 second but yeah
@@leocossham first 17 seconds but yeah
This is why its one of my fave yt channels
Is the title for me
@@oldkingcrow777 first 15 seconds to be precise
I really admire Masaki Ishii’s dedication to sustainability and helping his community!
But is such meat healthy? Cows didn't want to eat olives and ate them dried only because they\ve become caramelised aka candy.
Masaki Ishi means in Korean...I will GO to my Noble Korean Mother, when I Pass, lol;. I dont think SO. "Japan" in Korean Means..GUILTY. Judged As..
@@Jumper4ever93 Healthy? The grass a normal cow eat is literally close to nothing in nutritional value, that's why they eat so much of it. Besides, what does it matter to you when they'll get eaten anyways XD
@@shadowkillz9606 You are of a very poor educational background to not know the grass is herbivores the only one and primarly source of nutrition and not to know the impact of animal's feed on human health. It's better sometimes to keep your mouth shut than to show your ig norance.
@@Jumper4ever93 Apperently their fine and as for suger farmers appaerently feed them candy even as its can be beneficial to cows due to the microbes in their stomach
We need more people like Masaki who genuinely cares about the cattle and environment, and shows that you can still make a good profit using methods that recycles waste.
Find the secret 👉👉Dominion (2018)
We should try valuing those things before profit in the first place, it could be like this everywhere!
Its 500$ a pound. Ofcourse hes making a profit. What normal person can afford that?
@@CamAteUrKFC Any normal person can afford that. All we have to do is to limit how much we consume. This is not an every day product. But a once in a lifetime specialty.
I am sorry, but did you say that we need more people like Masaky? Do you actually think that keeping those animal indoors 24/7, denying them the freedom to roam in the field, the taste of fresh pastures, the smell of the open air , the sun on their body is good for the animals? Stroking the animals will not compensate for the cruelty, of the lack of freedom, and unnatural diet. I WOULD NOT EAT THAT MEAT IF IT WAS GIVEN TO ME FREE.
"This is one of the rarest steaks in the world". I'll say. It wasn't even cooked when she said that.
bah-dum tssss
Good one
Lol okay get out of here Dad
Low hanging fruit
Trying hard yeah 😂
Made in Japan 😅 … 1000 years of experience to make one pound of beef.. the 🫒 olives are hand picked just before sunrise with just within 1 millisecond
I live in Kagawa Prefecture and seen the Olive field scene several times, breathtaking as always. Despite living in Oliveland I haven’t tasted the famous Olive Beef because it’s expensive. So far I’ve eaten Olive Hamachi (Yellowfin Tuna) and it is exquisite. Olive Hamachi consumes dried olive leaves before consumption. Kagawa is one of the lesser known prefectures but we have great Udon noodles, lots of Bonsai, of course Olives and world class quality Gloves (which where I am working).
What type of gloves?
@@MADuranDude777 Fashion gloves and sports glove (golf and batting) made with genuine leather and faux leather. Kagawa used to produce gloves for soldiers during the war.
I've heard of Kagawa Prefecture thanks to manga author Soichiro Yamamoto. I was not aware of the food culture present there. Thank you for giving more information about your prefecture! I hope to travel to Japan within the next 2 to 3 years!
I used to live in Kagawa Prefecture, and sadly I just found out about this, but i might visit there again someday just to try the Olive wagyu on the spot. Oh and you are definitely correct about the Bonsai, there were lots and lots of Bonsai in one of the houses I passed by. The udon is 💯💯
Find the secret 👉👉Dominion (2018)
Mom: "Can we see your diploma?"
Masaki: "Eh... No... But you can see my two cows!"
This is the guy who traded the magic beans for a cow.
Find the secret 👉👉Dominion (2018)
Seeing someone who truly loves their work and has absolute respect for the cattle even knowing the end result is amazing.
Anything Japan: "It takes years to master picking the olives to feed to the cows"
It probably takes years of training for the guys who spead the manure on the olive trees to master putting it in the optimal location for perfect growth.
Greek olives and japanese expertise and traditions.
Can't get better than that
"I asked for a cow instead of a high school diploma" in giving Jack and the Beanstalk vibes (ironically, the cows in the story = the diploma and the beans = his cows). The castle atop the beanstalk = his eventual cattle farm that carved out this niche.
I love these videos from Insider business, very nice footage, interviews and the length of the videos is great.
This gentleman treats his animals with the best of everything, and the cows are the best to eat. I took this philosophy with my chickens also. I applaud you sir.
I'll be honest, keeping cows in a pen and forcing them to eat dried olive powder only to kill them doesn't feel like the best of everything.
@colecraggs8147 bruh that's life its like you send your child to school and for 12 years your child has to be in the school suffer from school shooting and get loads of homework so you call that too worst part of life
The cows look like they absolutely love all the pampering and they are beautiful
7:27 Instead of keeping this amazing method to himself, he decided to share his methods to help his community 👏
COllective strength to sell to the world vs selfish pursuit of profit.
@@robertlee6338 lol, by this logic, diamond is a novelty 🤔
@@robertlee6338 he could have scaled up by himself. All trendy begins small... like fast foods.
Find the secret 👉👉Dominion (2018)
This man was an absolute visionary at his time, and its rewards today is to produce the finest cow meet ^^
why dont YOU Boast about your Black Angus? in all the "White' supermarkets..Its the Same COW... The Black BrahMa Bull, Sacred Cow..Stolen From KOREA.
THAT is Morality, Creation that gave Birth to the Golden Calf...Civilization.
But then again, YOu MURDERED, Slandered 4 Korean Mothers..the Omassiah.
SEOUL? Means..BirthPlqace of the Sacred COW.\
Wagyu? in Korean? STOLENB, From another Place.
YOuir Name is in KOREAN. like All NAMES... it means...I am the Wealth of My Noble Korean GOD. Thats YOUR Name.
Amereican? NO..its Ar,maGeddon..Thats Korean Too.
GOD..Korean Too..Goreyo Oori Da.
Your Memories are NOT your Own.. but OURs.
Youre a Chosen JEW? Impersonating, the Chosun SunJOO. Grand Children of the Korean GODS.
Dont DARE have a Funeral. Erase EVERYTHING with Your Name on it.
Korean GODs Destroyed a Country called 'HusaTan, next to Afghanistan. You "Whites" SOLD your Chuildren and creat6ed Mongols, Chinese, Japanese from the Remains of HuSaTan.
YOU are the MIxed Race Children of the HuSatan ..White Ninja. Black China. Tokyo Toni. Latino Chino. Arab Ninja. Hindu Cghina, Arab Ninja...See a Pattern> ALl "JEWS".
Philioe..YOu have No SEOUL. Why did You remove the E.
Find the secret 👉👉Dominion (2018)
Someone needs to make an anime of this man on his quest of creating recycling-oriented organic farming, it would show all the struggles he faced but in the end show that he created the best and most expensive meat in the world. All while representing Kagawa prefecture and making them proud.
They did that with Momofuku Ando! So I agree, they need to make an anime of this guy.
What a sweet (and very smart) farmer taking care and brushing his cows 🐄🐄 Pretty cool, didn't know this form of Wagyu existed. Props to Japan for coming up with those things 🤜🤛
A life well lived for this man. A legend for sure.
Very interesting. And I really like what Mr. Ishii has done. I didn't know there were different types of Waygu.
Great series... I watch and have thoroughly enjoyed every single episode
Find the secret! 👉👉Dominion (2018)
It's wonderful to see how hands-on he is with his cows. It's clear they have a bond.
Find the secret 👉👉Dominion (2018)
I too bond with them on the plate
I was just commenting in another thread... it's one thing to care for their well-being, its another to create a bond with an animal you're planning to slaughter... it's morbid.
Looks amazing! ❤
I'm more suprised that there are olive farms in japan than the olive wagyu itself.
same lmfao
Dry olives are very popular in Asia
I learned something new today, thank you
Great info presentation... Really enjoyed that.....
I just love the ambience ☺️
Finally something about Food! It was about time
Been waiting for this episode since i first discovered the series
Beautiful creatures. Glad he takes care of them.
Oh Wagyu beef, so rich and fine,
A taste sensation, oh so divine.
Marbled texture, so tender and sweet,
A delicacy that can't be beat.
From Kobe to Miyazaki,
This beef is truly quite unique.
Raised with care and fed with grain,
A culinary delight, it's not in vain.
Savor each bite, let flavors dance,
Wagyu beef, a cut above the rest by chance.🥰
😂
I love all the food videos coming out but inside business. Thanks very much. You know what I’d like to see; a tour of the Angus Park factory. Those dried apricots are better than any other brand of apricots.
1:33 smol bean island 👉👈🥺
Amazing video, very interesting story.
Amazing!!
This man is really smart and he put it to good use! May he be successfull for ever, he deserves that!
this man >>>>>>>>>>>>>>>
Most wholesome man found
I heard of wagyu, but never of olive wagyu, thanks for introducing it to wider public.
4:22 that "Oy Yatta" is the funniest and cutest thing I hear today
The Japanese are true to their craft whilst always looking after the environment around them
Except when it comes to fishing Bluefin Tuna 😬
He used that olive waste to make the most expensive steaks!
As the saying goes, "one man's trash is another man's treasure".
Wagyu is delicious. I've had it a few times in Japan. It melts like butter.
"I ask for a cow instead of a High school diploma" Remarkable decision for this man to follow his guts
Find the secret 👉👉Dominion (2018)
So interesting
God bless this man
You’re not a real 🥩 lover until you try it
Cheers from San Diego California 🇺🇸
Love this content! The beef is pricy lol
loving this guy, what a chad. well done sir.
Amazing story, thanks!
One day i wish to eat wagyu steak.
That man is a genius.
I still remember Mr. Onizuka's friend who wanted Mr. Onizuka to invest in this expensive beef field. GTO comics are always in the memory.
一生に一度は食べてみたい和牛ですね
卒業証書の代わりに牛をくださいは笑いました(笑)
OMG i like Wagyu 🤤🤤 from 🇮🇩 INDONESIA 🇮🇩
Yum
Interesting
Sooo who wants to team up and steal a cow 😂
in Morocco we have argan trees which grows only in Morocco and no where else in the world . they gave the waste of argan nuts after they take oil from it to goats. the meat of those goat takes soooo good because of the argan nuts
So interesting. I remember about 50 years ago learning of wagyu beef production from a Time Life cookbook, showing the cattle being massaged and fed Sapporo beer. Also, I had no idea Japan raised olives! Thank you for this wonderful video.
Cattle raising in Japan is a high level form of artistism and science.
the olive man is a genius
New Wagyu just dropped!!🙌😲😲
Those cows look so cute
This is how cows should be raised. Their stables are clean and they have a wide space
That’s some good eating ..
At first, i was thingking about 100% olive fed. Wow
Find yourself a partner who looks at you the way the cows look at Ishii when he brushes them. Like, man, those eyes.
Never have tried it but I've had some of the best lobster and seafood here in Boston. That people have shipped to there house all over world and some fresh striped bass. Which is like 40 bucks a pound here at coast.
One word. "Passion". ❤️
Oh to be a cow eating olives in Japan. I absolutely love this video. So wholesome.
Until it’s time
old guy is talking about drying olive waists under sun, but showing electric ovens, is the biggest prove of that stake overprices cost!
This is not the most expensive beef, the most expensive beef is the one where cows go on a vacation and live in a 5 star hotel, enjoy aromatherapy spa treatments and only eat truffles and caviar...then then go for meditation..and the best part is u can taste all of this in the meat itself
so your mom?
In my experience wagyu is over hyped and not worth the price but if people want to experience first hand you do you
The cows must feel so proud.
The Japanese people.
Takes anything (a simple product), master it, takes it to as high quality as possible
Olive wagyu looks unique. Seems like it isn’t easy to get that type of marbling pattern in the meat.
Super interesting video. So the 20 cattle shown in the video stay inside their shed and are being fed even during summer? Do they ever free roam, eating uncontrolled pasture? Is there even space for one producer to raise 3000 cattle on an island like that?
Never forget Fukushima. The world's, ongoing Extinction Level Event!
This was a really good episode.
Tasty episode... 😆
"what makes olive wagyu different from other wagyu?"
Me, a genius: "the olive"
What is the music you use at 7:55?
How many different type of olives 🫒 are there?
Japanese products are always the BEST
"I never thought I'd see the day when I had to take out a mortgage just to afford a steak, but here we are with Olive Wagyu - the ultimate in bovine luxury!"
In my opinion rich people just make things expensive because they don't want to be associated with working class,it's pure vanity,I don't think there is that much difference with Angus beef but for experience do anything
@@hossbeki9266 you're delusional if you think that there's no difference between wagyu and angus beef
@@hossbeki9266please try real wagyu not fake ones, then come back and edit your comment
He really love those cows!
only 250g a day of the olive feed is nothing. I thought these were fed exclusively on olives whereas in reality it only makes up a very small portion of their diet
Agree, it’s such a negligible amount. I doubt it makes much of a difference in the final product.
i agree. i’ve tried 4 different types of Japanese a5. I couldn’t really tell the difference between olive or kobe,etc. it all tastes amazing though.
i mean, if they werent any different why even do it?
@sxke your taste buds are better than mine, i guess. 👏👏.
Artifical value
If i could start over, I’d move to Japan
You can tell this guy loves the cows and they love him back.
Lmao
The foie gras of beef; I would eat!
This series of so expensive should now be called why Japan is so expensive 😂
I first tasted Wagyu in 2018. I rarely buy any other type of steak. It is truly, a cherished and delicious meat. HIGHLY RECOMMEND TRYING IT. Walmart, yes Walmart, sells wagyu steaks and burgers.
why dont YOU Boast about your Black Angus? in all the "White' supermarkets..Its the Same COW... The Black BrahMa Bull, Sacred Cow..Stolen From KOREA.
THAT is Morality, Creation that gave Birth to the Golden Calf...Civilization.
But then again, YOu MURDERED, Slandered 4 Korean Mothers..the Omassiah.
SEOUL? Means..BirthPlqace of the Sacred COW.\
Wagyu? in Korean? STOLENB, From another Place.
YOuir Name is in KOREAN. like All NAMES... it means...I am the Wealth of My Noble Korean GOD. Thats YOUR Name.
Amereican? NO..its Ar,maGeddon..Thats Korean Too.
GOD..Korean Too..Goreyo Oori Da.
Your Memories are NOT your Own.. but OURs.
Youre a Chosen JEW? Impersonating, the Chosun SunJOO. Grand Children of the Korean GODS.
Dont DARE have a Funeral. Erase EVERYTHING with Your Name on it.
Korean GODs Destroyed a Country called 'HusaTan, next to Afghanistan. You "Whites" SOLD your Chuildren and creat6ed Mongols, Chinese, Japanese from the Remains of HuSaTan.
YOU are the MIxed Race Children of the HuSatan ..White Ninja. Black China. Tokyo Toni. Latino Chino. Arab Ninja. Hindu Cghina, Arab Ninja...See a Pattern> ALl "JEWS".
Huge Ass...YOu have No SEOUL. Why did You remove the E.
Thars not MEAT..thars yiur Dead Relatives,..Cannibalism.
I kind of doubt that walmart sells pure bred wagyu meat
It pains me to know that I may never have these amazing meat.
I've had it, it's good, but personally id rather have a larger USDA prime for the price
You guys interviewed a legend...
The Japanese are hard working, industrious and friendly people.
It still is the best beef I've ever had in my life. It literally melts in your mouth and it taste clean.
I swear Insider just has one commentator who speaks in different accents lol