Google Ads Conversion Tracking w/ Tag Manager (Tutorial)
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- Äas pĹidĂĄn 30. 07. 2024
- Google Ads Conversion Tracking allows you to track your data when people click on your ads and convert on your website. You can easily do this when you install this code on your site with Google Tag Manager. This video tutorial will help you understand how to set up your Google Ads Conversion Tracking in less than 10 minutes.
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Table of Contents:
0:00 - Intro
0:18 - Create Trigger
4:01 - Create Conversion
8:45 - Install Tag
11:39 - Verify Install
13:13 - Install Linker
14:27 - Outro
Google Ads Conversion Tracking w/ Tag Manager (2021 Tutorial)
In this video Google Tag Manager Google Ads Conversion Tracking,you will learn the Google Ads conversion tracking installation with google tag manager. Google Ads Conversion Tracking allows you to track your data when people click on your ads and convert on your website. You can easily do this when you install this code on your site with Google Tag Manager.
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads, such as whether they buy a product, sign up for your newsletter, call your company, or download your app. Conversions occur when a customer completes an action that you have determined to be valuable.
This tutorial will show you How to setup google ads conversion tracking using google tag manager to help you see how effectively your ad clicks lead to valuable customers.
Before we dive into Google Tag Manager Google Ads Conversion Tracking you need these three things to get you started in setting up your google ads conversion tracking with google tag manager: google adwords account google tag manager account and confirmation page url.
Google Tag Manager is a free tool that lets you manage and deploy marketing tags on your website or mobile app without modifying the code. Through Google Tag Manager, information from one data source (your website) is shared with another data source (Analytics). Because all of the code is stored in one place, GTM comes in handy when you have a lot of tags to manage.
In this Google Tag Manager Google Ads Conversion Tracking tutorial you are going to learn how to track your google ads conversions using the power of google tag manager. This video tutorial will help you understand how to set up your Google Ads Conversion Tracking in less than 10 minutes.
This tutorial of Google Ads Conversion Tracking w/ Tag Manager (2021 Tutorial) will walk you through how to set up/install google ads conversion tracking for your shopify store or business using google tag manager and checkout datalayer to make sure that all the data is passed perfectly.
So if youâre all set watch this google tag manager google ads conversion tracking video to learn everything you need to know from creating your account setting up tags know what are variables and constants in gtm how to use it and more!
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How are you tracking the conversions in your website?
I just went through the digital marketer Google ads videos and I can say that you are way more clear and helpful. Thanks!
Wow, thank you! Hope your all set now!
Dude this video was so helpful. I have been installing the codes in right for clients over and over. But every now and then a client will make you overthink because they say they install the GTM tag right but it shows up installed incorrectly on the tag assistant. This video confirmed that I have still doing things right. Thanks big dog
Totally understand what you mean! Glad this reinforced what you already knew!
This was very useful, thank you!
Happy to help!
Hey Jason great video! How do you set this up if you have a client who has a contact form that doesn't lead to another confirmation page?
It's a nightmare.... We've worked with a lot of clients using plug-ins that just show a message and the only solution is to try and setup a trigger in GTM based upon that message appearing. I personally tell clients they need to switch to a solution that provides a confirmation page. It's not what they want to hear, but everything else is duct tape and faulty.
Sorry I haven't found a better solution here
Hello, thank you for this video I do appreciate it. So for an E-commerce store with multiple products should I just input the url of the order summary of any product while creating the trigger?
That is something that is beyond the scope of this simple install. You'l need to create a custom trigger for when a sale is made - your platform should have documents on how to do that since the url will change each time... Your getting into needing a developer at that point.
Hey Jason, What if I'm creating multiple conversion pages? For instance, I'm tracking if someone purchased from Facebook vs Google, or directly from the site. Should I list those order confirmation pages as separate triggers? or list them with the "+"? I know you said we wouldn't have to use different triggers every time but that slightly confused me. Love the channel also!
If you want to track them separately, then create separate triggers for them.
Hey Jason - great video! Question for you, I have a landing page with a form submit and a phone number that I want to track converions for both. When I first started setting up my Google campaign, Google ads asked me about adding a conversion as part of the process. It then gave me 2 sets of code to install onto my landing page - one for the header and the other for the body - do I need these for a form submit conversion, or is that for other conversion objectives like phone call tracking?
Those codes are if you aren't using Tag Manager. Since you have tag manager, you'll first want to add your Remarketing Tag ID, and then follow this conversion tutorial for setting up your conversions. That code isn't for tracking conversions. You'll need to create two separate conversions; one for the form and another for the phone number.
Follow this guide for setting up the conversions for the form and you'll want to find a different tutorial for setting up call tracking with Google ads. It's a different process than this video.
@@JasonAWhaling Thanks Jason. So should I remove that tracking code that Google provided from my Leadpages landing pages? If I do that, what code do I put in my landing pages or do I need any code in my landing pages? Thanks
so many things you have to keep in mind while doing ads, what will be without youtube and such great videos?)))
Happy to help and wish you the best with your ad campaigns!
Hi Jason, have you had cases where the conversion tracking is showing up in the tag assistant chrome extension but when you preview with tag manager (where it shows what tags are fired/not fired), the conversion tracking tags are shown as not being fired?
Strange - if it's not showing up in the assistant preview, but in the plug-in, I would start with auditing the trigger. If it's page load; then I'm at a loss without looking at it. I'm sorry I don't have a solution off the top of my head - just where to start trouble shooting
@@JasonAWhaling I got on the phone with Google and they looked at my GA4 and Google Ads account. The events seemed to be tracking fine there so they said it shouldn't be an issue that the tag manager isn't registering the events.
But I'll look into the triggers, thanks!
@@JasonAWhaling Hey, My question is about configuration of new version G4 on Google tag Manager instead of UA ..
Which one would you recommend UA or G4 ?
Sorry, I'm confused. For eCommerce, do I need a Tag Manager? I only want to learn if my prospective customer went to my Landing Page and if he or she then purchased (navigated to my Shop page and completed the sale) or navigated away from my website.
Using Google Site Kit you can directly install Google Analytics and just create events. The advantage of Tag manager comes when you want to start tracking using other platforms like Facebook or Google ads.
Hello Jason! I'm going to create conversion on a landing page which is for Doctor Appointment. And i have 2 actions in this landing page which are 1. Book Appointment. 2. Call now. And my websites were made by Wordpress. My question is How to create conversion action on "Book appointment and Call now"??
So for the 'book an appointment' if you can set a conversion tag on the confirmation page. For the 'Call Now' you'll need to dig into your data layer to set the trigger on a button click - which is more advanced than this video... So search YT for something like "Tag Manager Button Click Trigger" and you should find a video that can help with your WordPress site. You want to create a trigger on the button click
Thanks! Do you have video about Google Ads add to cart/button click tracking with GTM?
I can answer that one lol I've been through so many of these videos. Check out the playlist on Google Tag manager/UTM
đ Nice!
Check out the Measure School channel for a video on how to do that
This is a great video!
Question for you: Under the Tag Setup section in Google Ads, I do not see the option to Use Google Tag Manager. Therefore I cannot get the conversion ID and name to plug into Google Tag Manager. Can you help?
Not sure why your not seeing that option... You should be able to click to 'install yourself' and pick out the ID you need from the code. It may have a different label now
If you already have your Google Ads account linked to your Google Analytics account do you still need to use the Conversion Linker when using Tag Manager to setup Ads conversion tags?
I am also curious if having both setup at the same time would cause any issues with the data. What do you think?
YES! Please make sure you have both. Your data is going to be so much better having data going directly to Google Ads vs going through analytics.
Setting up both will not affect the data collection. Totally worth the extra time!
@@JasonAWhaling thanks, I appreciate it!
Dear Sir, all my changes are getting saved in the "Live Version" third block of Google Tag Manager but not reflected in the workspace changes!! please help. Thank you
Happy to help! Crush it with your CZcams Ads!
@@JasonAWhaling My Ads are not running, do you have any advice in this regard, please? Thanks
After setting the conversion tag in gtm it made my website slower
GTM is pretty lean, not sure why you'd notice a significant change in load time
It shouldn't slow the loading speed of your website , lol..
Since code is placed on GTM and GTM carries the load of code not your website
Jayson please send me link to your tutorial of configuration of remarketing tag into GTM