Why Is The Tacoma $$$? I Interviewed Toyota's Chief Engineer Sheldon Brown!

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  • čas přidán 10. 09. 2024

Komentáře • 466

  • @TRDJon
    @TRDJon  Před 25 dny +18

    Hope I got a good amount of questions answered for you all! I'm sure there will be opportunities to ask more in the future. Massive thanks to Sheeldon for staying up till 1AM to get this Q&A in. Check Out Our 4G Tacoma Forum: 4gtaco.com

    • @jeffh7145
      @jeffh7145 Před 25 dny

      Good video. Thanks for mentioning the issue with the rattling seals, he kind of side stepped the issue there with a generic response about Toyota always looking to improve and make things better, (which is to be expected honestly, they’re not going to get into the thick of things on an interview). Making things better and improving is awesome….but I would really like a solution to the well known current issue….it shouldn’t be too hard to fix…I’m not mad at all about the engine, or the plastic in the truck….but the window noise and rattling seals…wears me out. Maybe they can can make a new striker latch that is about a 1/4 to 3/8 inch in further and makes a tighter seal between the door and the truck body…

    • @MrCovert23
      @MrCovert23 Před 25 dny +2

      Great questions but what you should have asked him is why Toyota moved 100% production to Mexico and charged more?? Idk I think Sheldon was just tap dancing all the place .

    • @2nickles647
      @2nickles647 Před 25 dny

      ​@@MrCovert23he is the engineer. He is not responsible for making decisions to move the plant to Mexico

  • @RA-oy6bg
    @RA-oy6bg Před 25 dny +38

    The car care nut did a real deep breakdown on the TRD Tacoma and cost for value based on build then followed up with the video on the land cruiser. I think you should check it out

    • @VoldVoldorac
      @VoldVoldorac Před 25 dny +1

      I love watching that guy! Really insightful into all of his reviews!

    • @Wellh0wrya
      @Wellh0wrya Před 25 dny +2

      That mofo supposedly “bought” a $70k tundra before the engine recall

    • @Goodiebar18
      @Goodiebar18 Před 25 dny +8

      I watched his video on the new taco TRD pro and couldn’t believe the downturn in quality, the plastic hoses, the paint quality on the trim, the hood vibration. He thru it on a lift and the quality control of a lot of seals on the driveshaft and various other parts were alarming especially for a 65K truck. I won’t even begin with the ridiculous shock absorbing seats….

    • @Wellh0wrya
      @Wellh0wrya Před 25 dny

      @@Goodiebar18 engineering team needs to be sacked …. Those fuckers should maybe take a ride to Mexico and inspect the assembly process

    • @tim3308
      @tim3308 Před 24 dny +1

      @@Goodiebar18 Yep, he raked Toyota over the coals.

  • @duggydo
    @duggydo Před 25 dny +13

    When I hear him try to justify the smaller tank, I know Toyota is out of touch with what buyers want.

    • @TRDJon
      @TRDJon  Před 25 dny +2

      I agree on this one. I want a larger tank and better range/efficiency

    • @jaredmeche6325
      @jaredmeche6325 Před 24 dny

      @@TRDJon Don't know if it was another cost thing or getting too close to Tundra power, but the Tacoma iforce-max hybrid makes no sense. To maximize overall powerband and efficiency, it should have got a slightly bigger turbo that's peak performance was couple thousand RPM higher than non-hybrid. First off, the 8 speed will effortlessly put you in the right gear for optimal RPM range when you need power. The slightly larger turbo would have allowed the hybrid motor to do it's thing down low, instead of overlapping with the range the turbo is optimized for, and falling on its face up top. Larger turbo would also be easier to stay out of boost while cruising(mpg killer).

    • @islandhopper100
      @islandhopper100 Před 17 dny

      i knew this was going to be useless when he immediately dodged the premium gas question and gave a bs answer. heritage has nothing to do with needing a higher octane...what a clown.

  • @mondohoss1263
    @mondohoss1263 Před 25 dny +126

    Remember when Toyota Engineers were from Japan and looked like Samurai dressed in White Lab Coats?

    • @BigAltimaEnergy719
      @BigAltimaEnergy719 Před 25 dny +33

      Those were engineers who actually knew what they were doing and thought long term, now we have engineers who think short term and try to reduce production costs, and add complex technology which results in less reliability in the long run...

    • @hikenmikes8262
      @hikenmikes8262 Před 25 dny +8

      Absolutely!

    • @MrCovert23
      @MrCovert23 Před 25 dny +25

      Sheldon has absolutely fucked over every American who wanted to buy a brand new Tacoma

    • @NotYoCheese714
      @NotYoCheese714 Před 25 dny +1

      A while back I saw some ford engineers working on there trucks and they were all Asian I don’t know what country exactly from but made me think that maybe thats why ford has gotten a little better like there turbo engines they seem to be ok not a lot of failures.

    • @DFWrancher
      @DFWrancher Před 25 dny +2

      Yep! That was when they made the best stuff

  • @brochilldude
    @brochilldude Před 25 dny +42

    Fuel tank size answer is BS. Comparing a stock 4th gen to a modded 3rd gen. Not a single person wants less range. Saying the extra fuel is dead weight is a terrible take. Why are people adding long range america tanks, and love them? Strange that it’s a packaging issue when the 5th gen 4Runner has a shorter frame, same rear suspension, and a 23 gallon tank.

    • @pewpewtactical5288
      @pewpewtactical5288 Před 25 dny +10

      Facts. It’s why the new 3.0 duramax is so popular. It can get 700+ miles of range at 28 mpg in a freaking Yukon. Who wouldn’t want that?

    • @TRDJon
      @TRDJon  Před 25 dny +8

      I’m with you. I want more efficiency and more range lol.

    • @theirthereandtheyre2947
      @theirthereandtheyre2947 Před 25 dny +3

      I have a 2021 Ram 1500. It came from the factory with a 32 gallon tank. If space is so tight with these new Tacomas, why not offer a second aft of axle tank and put the spare tire in the bed ?

    • @islandhopper100
      @islandhopper100 Před 17 dny +2

      wrong, the entire video is BS! fanboi speaks to corporate mouthpeice.

  • @Lexusgx550
    @Lexusgx550 Před 25 dny +68

    Engineering in Japan is much better than USA.

    • @thebeddoctor4273
      @thebeddoctor4273 Před 25 dny

      USA engineers are penny pinchers, Japanese engineers care about quality

  • @SchuViews
    @SchuViews Před 22 dny +8

    Good interview! The big issue with the new Tacoma is the rear seat. Its useless in all models. How did the engineers even find that acceptable?

    • @TRDJon
      @TRDJon  Před 22 dny +1

      I feel it’s no different than the last models

    • @traviswillmarth5476
      @traviswillmarth5476 Před 16 dny +1

      Exactly they should take some cues from some other manufacturers.
      Missed opportunities to do alot more with back seat area. Biggest thing is you can't fold the seats down flat or on the hybrid if you do flip the seat up there's no cover over the battery area. They could at least put a fold out platform option. It's just retarded. Your better off removing the back seats entirely and have custom platform to cover that whole space.

  • @Fadic4
    @Fadic4 Před 25 dny +16

    Does he mention why they ditched the frame mounted bump stops?
    Months after release, yet Toyota keeps amazing us with the cost cutting they’ve achieved.

    • @TRDJon
      @TRDJon  Před 25 dny +2

      Alot of those videos came after this. This was recorded Aug 1. I did ask him this at a dinner in California though because I experience some shock fatigue whilel out in JV and Borrego Springs. I told him I kept hitting bump on my rear super fast and same with the front end, but I didn't know if it was due to the Westcott Kit or what. But he said it was an interesting choice for them to run internal but through testing it performed as good as a frame mounted one. However, for the aftermarket would its harder for suspension companies now to make something plus too, for those that push the truck harder than Toyota is guess thought people would, they found that weak point for them. I'm sure they are addressing this as I type.

    • @truthserum5310
      @truthserum5310 Před 21 dnem +3

      @@TRDJon Ah yes, dinner. It's obvious he spent more time at dinner than engineering a product we want at an appropriate price point for your average Tacoma buyer.

    • @islandhopper100
      @islandhopper100 Před 17 dny +2

      @@truthserum5310 engineer turned corporate mouthpeice...much easier job with no deadlines...only lying 100% of the time is required.

  • @deionryan24
    @deionryan24 Před 21 dnem +5

    Sheldon been drinking to much of his own Kool-aid. He knows there are major concerns and issues with these new platforms and areas that they are wayy behind the competition (400 watt vs Ford 7.2 KW for example) and he makes it sound like a marketing pitch the whole time and redirects. Jon you did a good job with questions and running the interview, you can't control what answers you get and there has to be a level of respect. But man I wish you could tell him to cut the crap and own up to it!

  • @johninderelst2460
    @johninderelst2460 Před 25 dny +5

    Thank you Jon! It's refreshing to get real information straight from the manufacturer vs. someone's click bait or biased opinion. Granted, Sheldon is walking a fine line between being honest in answering your questions while at the same time being true to Toyota, but it is still the latest information from Toyota and that's important. I have a 2022 Tundra. Sure, I'd like to have my engine replaced sooner than later, but at least I know that it's going to be replaced, and that when the specific replacement schedule is available, I will be informed. That is comforting information. Great video! Thank you!

    • @TRDJon
      @TRDJon  Před 25 dny +1

      For sure. I do just wish a car manufacture would tell you how it is with everything out there in front, but I do at the same time understand why they don't. Words could be understood the wrong way plus the internet is an echo chamber for good and bad.

  • @hikenmikes8262
    @hikenmikes8262 Před 25 dny +47

    This guy should be working for Dodge/ Chevy/Ford….not Toyota

  • @Yul-Uhlu
    @Yul-Uhlu Před 25 dny +12

    Just for clarification, it's "nip it in the bud" not "butt", which means to suppress or destroy something at an early stage. As in a plant bud.

  • @kevinbradley8613
    @kevinbradley8613 Před 25 dny +7

    Give me a pro with a manual transmission! I will buy it. Make the isodynamic seats an optional choice, or have an xtracab long bed option instead if you don’t wanna remove those dumb seats or make them optional. No hood scoops if they aren’t going to be functional

    • @thedude828-ed2nn
      @thedude828-ed2nn Před 24 dny +2

      Ditch the seats give me a front locker for God's sake!!!

  • @youngmc5040
    @youngmc5040 Před 22 dny +3

    I’m glad you asked about the TRD pro iso seats. I wouldn’t buy one because my kids will not fit back there. Also they will just play with them. Let me take them out and get that crazy price down!

  • @GabrielGonzalez-yh4qe
    @GabrielGonzalez-yh4qe Před 25 dny +6

    Good interview but there's no justification for 1:16:31 $80k+ for a midsized.

  • @mcthejeanjeanie
    @mcthejeanjeanie Před 19 dny +2

    I really wanted to hear more about hydrogen.. its been such a good idea for a while that I haven’t heard anyone talking about outside of the supercar scene. It would be a good middle ground for those not as interested in heavy questionably sourced batteries and clean too

  • @truthserum5310
    @truthserum5310 Před 21 dnem +3

    New Tacoma is a major flop. They are sitting on lots. Like it's Chief Engineer, it's price is overly bloated. The new 2025 Camry on the other hand is a success so far, and a reasonable value.

  • @AaronPace93
    @AaronPace93 Před 25 dny +2

    Thanks for building the manual still! I bought Tacoma for this reason!

  • @Theturks1990
    @Theturks1990 Před 25 dny +17

    "He's in it for the money, not the science"-Twister

  • @TylerFoster3810
    @TylerFoster3810 Před 25 dny +8

    Awesome video John keep up the hard work!! Thanks for the new video

    • @TRDJon
      @TRDJon  Před 25 dny

      Thanks for watching!

  • @shaneoommen
    @shaneoommen Před 25 dny +7

    I’d rather struggle to put my engine cover back on, rather than stare at that messy engine bay

    • @TRDJon
      @TRDJon  Před 25 dny

      Yea it ain’t pleasant but the answer does make some logical sense haha. Appreciate you watching bro!

    • @Tundra_Guy
      @Tundra_Guy Před 25 dny +9

      @@TRDJon No, it's Toyota just being cheap and still charging way too much for these trucks.

    • @colinsvoboda7925
      @colinsvoboda7925 Před 22 dny +2

      The cover also helps prevent dust and other crap from settling on the manifolds.
      Stupid decision to remove the cover. They're ridiculously easy to remove and install...

  • @boomboompao411
    @boomboompao411 Před 22 dny +4

    Bring back Asian engineers. This dude should work GMC. 😂

  • @SAGEM1A4Me
    @SAGEM1A4Me Před 25 dny +4

    I cant see me ever buying another Toyota (i am a current owner), but this is still an interesting watch.

  • @jlb4x4
    @jlb4x4 Před 25 dny +13

    Great interview Jon, thank you for taking the time to bring us this information.

    • @TRDJon
      @TRDJon  Před 25 dny +1

      Of course! I truly appreciate you taking your time to watch some.

  • @nightcrawleroriginal
    @nightcrawleroriginal Před 25 dny +4

    I run premium in all my vehicles and have for the last 28 years now, original exhaust and Cat after 654,000 kilometers in one of my vehicles and no emission issues (plugged O2 Sensors from running 87 octane before switching to premium top teir fuel).😊

    • @christophershelton7272
      @christophershelton7272 Před 25 dny +1

      If premium gas was $2.50 a gallon, I would run it in my 23 4runner 😎

    • @verlaryder
      @verlaryder Před 25 dny +2

      Same here 487,000 miles on same cat converter, EGR Valve, fuel injectors and engine thanks to Shell & Chevron Premium Gas. '92 4 cyl Toyota pickup.

    • @TRDJon
      @TRDJon  Před 25 dny +1

      Nice man!

    • @1FiftyOverland
      @1FiftyOverland Před 25 dny +4

      Tell me you don't understand octane without telling me you don't understand octane. 🙄

    • @nightcrawleroriginal
      @nightcrawleroriginal Před 25 dny

      @@1FiftyOverland WTF are you mumbling about? I post what works for me, nothing more, so move on keyboard warrior.

  • @MicahRayburn
    @MicahRayburn Před 25 dny +3

    Great interview Jon, you cut the fat and were able to deliver a lot of informative, concise info 🙌🏻

    • @TRDJon
      @TRDJon  Před 25 dny

      Thanks man. Yea tried to trim out alot of pauses and fix the audio as best as I could. Sorry it took so long to get out.

  • @zeroninehundred
    @zeroninehundred Před 22 dny +1

    Rear air vents would be a great add, especially considering the new 4Runners have them in the back of the console and there’s just a gap there for the Tacomas.

  • @nightcrawleroriginal
    @nightcrawleroriginal Před 25 dny +17

    Don't be blinded by passion, reality is where it's at, Toyota has been slipping (badly) lately without researching customer preferences. My personal views.😊

  • @michaellobes1544
    @michaellobes1544 Před 24 dny +1

    Fantastic interview! Well done on you pushing him a little and well done on Sheldon being more open then I expected.

    • @TRDJon
      @TRDJon  Před 24 dny

      Glad you enjoyed it!

  • @thebeddoctor4273
    @thebeddoctor4273 Před 25 dny +5

    The question isnt only why is the Tacoma $$$ but why is the Tacoma crap so far and having issues

    • @TRDJon
      @TRDJon  Před 25 dny

      Cuz it's newly being mass produced but they are fixing it. Just look at 3rd Gen Tacomas with their recalls and issues at launch.

    • @thebeddoctor4273
      @thebeddoctor4273 Před 25 dny +1

      @TRDJon I didnt remember transmission dying at 400 miles but it's been a while , maybe they were

    • @TRDJon
      @TRDJon  Před 25 dny

      Not focusing only on the trasnissions but I'm saying growing pains with any new gen of vehicle when on a mass scale.

  • @stevew8720
    @stevew8720 Před 25 dny +33

    2024 Tacoma
    No bumpstops
    Small fuel tank
    Cheap spare tire
    Grill shutter issue
    Cheap skid plate
    Transmission overheating
    Glove box rattles
    Cheap floor mats
    Overpriced 😂😂

    • @andrewshenton6541
      @andrewshenton6541 Před 25 dny +5

      I believe the bump stops are built into the shocks

    • @TRDJon
      @TRDJon  Před 25 dny +3

      They are and the rear has bump stops too.

    • @jaredmeche6325
      @jaredmeche6325 Před 24 dny +4

      @@TRDJon which is fine if the closest you get to offroad is big speed bump at the mall.

    • @chasepolk3678
      @chasepolk3678 Před 23 dny +2

      Also small back seat

    • @tm68669
      @tm68669 Před 23 dny +1

      Do people not realize the new Ranger and Colorado/Canyon also have internal bumps in the front??? Just like the Tacoma.😅

  • @DFWrancher
    @DFWrancher Před 25 dny +23

    Car care nut did a recent video highlighting the QC issues on the new Tacoma trd pro. Was shocking how many corners they cut and stuff they skipped. Can’t imagine buying one for what they cost. Most poorly engineered truck I’ve seen and I’m a Toyota fanboy.

    • @mikecopros79
      @mikecopros79 Před 25 dny +8

      Full of gimmicks nobody asked for...

    • @2nickles647
      @2nickles647 Před 25 dny +4

      Can't imagine people paying $$$$$$$ for vehicles.
      Just because they want to look good at the Mall. 😅😅😅

    • @DFWrancher
      @DFWrancher Před 25 dny +4

      @@mikecopros79yep! And skipped the basic stuff like hood struts and painting the bare metal axles 😂😂

    • @thedude828-ed2nn
      @thedude828-ed2nn Před 24 dny +4

      They could have ditched those stupid seats and gave you a front locker.

  • @VoldVoldorac
    @VoldVoldorac Před 25 dny +2

    I can say, and understand regarding the ISO seat topic that we all know that Toyota may introduce a new item and that they will observe what the market as well as their customer base think about it, otherwise they wouldn't change the rear suspension from the last gen to the new gen, or they wouldn't have changed to brake pads in the rear. We all know that if they spot something that the market isn't liking over time, they typically won't implement it in future models. It's not like they are like Ford or someone else where they won't give AF about what the customer base thinks or feel. They will just implement it and leave it there, even if it doesn't work.

  • @bimastrike87
    @bimastrike87 Před 25 dny +3

    Awesome content Jon! Almost 2 hours with Sheldon, good stuff 👍

    • @TRDJon
      @TRDJon  Před 25 dny +1

      Thanks so much for the support. I truly appreciate it.

    • @robs7527
      @robs7527 Před 24 dny +1

      Yeah it’s called damage control, genius.

    • @bimastrike87
      @bimastrike87 Před 24 dny

      @@robs7527 Ford guy over here 😆

  • @PROutdoors94
    @PROutdoors94 Před 25 dny +3

    Perfect timing on the video as I needed a “podcast” to listen to while I mow my lawn, great info in this vid! Favourite tidbit was that the 2400w stays 2400w while driving or parked as well. I’ve got the 2024 LC and that’s great info to know

    • @TRDJon
      @TRDJon  Před 25 dny

      Dude thanks so much. Hope the audio levels were ok for you. I tried to get them even and loud enough in editing.

    • @PROutdoors94
      @PROutdoors94 Před 25 dny

      @@TRDJon audio sounded good to me! Heard everything perfectly!

  • @donays8241
    @donays8241 Před 25 dny +10

    Im not get it, my 2022 Tacoma mpg was 18.5, in 5k miles.
    and traded in for a 2024 Tacoma and my mpg is 15.5 in 2k miles.
    WHAT THE HECK HE IS TALKING ABOUT more EFFICIENT .

    • @JCarrollTV
      @JCarrollTV Před 25 dny

      You can thank everyone who voted for the Obama administration and gave the reins to the government to bend engine manufacturers over backwards.

    • @TRDJon
      @TRDJon  Před 25 dny +2

      Idk what you’re doing. I was getting 22 with my truck brand new stock.

    • @donays8241
      @donays8241 Před 25 dny

      @TRDJon I'm driving in city every day, like 80% city 20 hwy

    • @donays8241
      @donays8241 Před 25 dny

      @@TRDJon compared to m 2022 it's not making any SENSE.

    • @Jordan-nc3zy
      @Jordan-nc3zy Před 25 dny +1

      Maybe the constant starting and stopping in the city causes you to lose some of the efficiency benefits of the turbo. It needs to spool up and all that.

  • @ravensfootball52
    @ravensfootball52 Před 25 dny +14

    I hope Sheldon can salvage the tundra name

    • @TRDJon
      @TRDJon  Před 25 dny

      I agree man.

    • @thedude828-ed2nn
      @thedude828-ed2nn Před 24 dny +4

      All he's done is ruin everything he touches.

    • @ravensfootball52
      @ravensfootball52 Před 24 dny

      @@thedude828-ed2nn he took over the tundra though. That wasn’t his project. The Tacoma is a much better product even though there are some issues popping up, which is to be expected in a full redesign. Although it is insanely overpriced

    • @thedude828-ed2nn
      @thedude828-ed2nn Před 24 dny +2

      @@ravensfootball52 Toyota in a whole is just over priced I would love a Tacoma with no crazy infotainment tech and crappy cloth seats a n/a v6 and no expensive electronics just plain Jane but have lockers front and rear. They are trying to make them too luxurious and forgetting what a truck is for.

    • @Stormtrooper_98Trd
      @Stormtrooper_98Trd Před 20 dny

      ​@thedude828-ed2nn I agree 100% bring back the 26-29k tacomas with the 5vzfe v6 4wd I don't care about gas mileage I care about reliability that's why my parents have 7 toyotas ranging from 1995 to 2003 I have a 95 4runner I'm slapping a 5vzfe in as well as I have 2 98 4runners with the 5vzfe in them

  • @sinister184
    @sinister184 Před 25 dny +13

    I really want to know why he removed the frame-mounted bump stops on the Tacoma front suspension, but the LC and tundra still have them. Seems like a really weak design by comparison, and people are throwing shocks through the shock tower after hitting a pot hole.

    • @TRDJon
      @TRDJon  Před 25 dny +6

      Yea which is crazy cuz they test the crap outta that stuff. That will be a great follow up question in the future.

    • @islandhopper100
      @islandhopper100 Před 17 dny +1

      this line up is an absolute disaster...stealerships are overflowing with pickups and 4runner is delayed yet again...consumers are fed up with the drop off in quality and increase in prices.

  • @Withlovefrominterent
    @Withlovefrominterent Před 22 dny +6

    Close to $70k for a Tacoma... It's a cool looking truck, but that price makes it a laughing stock.

    • @islandhopper100
      @islandhopper100 Před 17 dny +2

      sales have tanked...now they are holding off on the 4 runner cuz they know what is coming lolz.

  • @speedsterspeedy2146
    @speedsterspeedy2146 Před 20 dny +1

    Need to stay away from social media.
    Back to the drawing board”

  • @hooley2869
    @hooley2869 Před 24 dny +1

    I just got back from vacation in NH, rented a brand new 2024 Tacoma TRD OffRoad 4x4 from AVIS. At first, I really didn't know how to review this new truck, but after a weeks usage, from simple driving around running errands, then the test which was loading it up with CertainTeed Stone Facade Qty 12 boxes (at least 150lb/box), I am totally blown away how well, how strong the body and frame is made. I will buy one of these down the road, not on the 1st year though, but on the 2nd or 3rd year. The only thing I absolutely hated was the center console, the cup holders should be up above or to the right side of the shifter, ditch the molle panel, and the ditch the cell phone area, its too hard to fit a phone in that area, all you need is a slot to hole a cell phone in. The engine, super powerful, was shocked at the same gas mileage as the older V6 Tacoma. I's put back the V6. Otherwise I'm sold on the new Tacoma.

  • @truth3598
    @truth3598 Před 20 dny +2

    Sheldon needs to be fired, bring back the Japanese engineers

  • @AA-vr8ez
    @AA-vr8ez Před 25 dny +2

    Thanks TRD Jon, appreciate the interview. Can you ask, and emphasize the demand for a 300 series next time?

  • @ebgbass
    @ebgbass Před 23 dny +1

    Thanks for the interview! At least we now know the ‘reality of the situation’

  • @mrnicewtf8301
    @mrnicewtf8301 Před 25 dny +1

    Thank you Jon for this clarification with Sheldon excellent information. 🤝👍🏽😎

    • @TRDJon
      @TRDJon  Před 25 dny +1

      My pleasure! Thanks so much for watching!

  • @Kenneth_R
    @Kenneth_R Před 24 dny +8

    Toyota just needs to make a Tacoma TRD Pro without the ISO Seats, without the Moonroof and without the Powered Tailgate and price it at $55k. Its not rocket science.

    • @jaredmeche6325
      @jaredmeche6325 Před 24 dny

      TRD Offroad hybrid with premium package is $60k

  • @doom4067
    @doom4067 Před 17 dny

    The local dealer has at least 10 2024 Tacomas facing the street. I have no idea how many they have further in the lot. In previous years they might have one or two on the lot that no one was buying.

  • @Jax1957
    @Jax1957 Před 25 dny +12

    Sorry, but I’ve lost faith in Toyota. They seem to be cutting too many corners to save money. Latest issue causing problems was NO BUMP STOCKS on the new Tacoma’s front suspension. No problems with no tow hooks on the Tundra, but give me a break…
    Plus, I have strong reservations about buying by a car/truck made in Mexico.
    I was a car salesman for almost 8 years (Toyota’s for about 4years) late 90’s to early 2000’s. I loved my Toyota’s. I’ve personally own/leased approximately 20 new vehicles the past 40 years. I loved having a new car or truck, mostly trucks. Too many technical problems and unaffordable prices.

    • @bjsimon802
      @bjsimon802 Před 25 dny +2

      last gen truck was built in mexico too

    • @Jax1957
      @Jax1957 Před 24 dny +1

      @@bjsimon802 😊 that’s why I bought my current 2023 TRD Off Road 4R. Still built in Japan.

    • @bjsimon802
      @bjsimon802 Před 24 dny +1

      blame the government and emission, why lamborghi v8 hybrid

  • @tonylatham5915
    @tonylatham5915 Před 25 dny +2

    Sheldon: I wonder if you'll read these comments. I bought a 2024 Off-Road and have been driving trucks for fifty years, and never have I seen one that can handle washboard roads like this can. Thanks.

    • @TRDJon
      @TRDJon  Před 25 dny +1

      Thanks for sharing!

    • @tonylatham5915
      @tonylatham5915 Před 25 dny +1

      @@TRDJon I don't know if it's the coil springs or what, but it's significant.

  • @MoundmanAdventures
    @MoundmanAdventures Před 25 dny +3

    I was hoping he'd shed some light on the Trailhunter QC hold. Great video Jon

    • @TRDJon
      @TRDJon  Před 25 dny +1

      That may have been after this. This was done on August 1st.

  • @2URLex
    @2URLex Před 25 dny +2

    My vehicles will always be stamped with Tahara.

  • @rogerjohnson2515
    @rogerjohnson2515 Před 24 dny +1

    Thank you for this information. You got a bunch of questions answered that I was wondering about. The other Tacoma "influencers" need to watch this.

    • @TRDJon
      @TRDJon  Před 23 dny

      Glad it was helpful!

  • @bjsimon802
    @bjsimon802 Před 25 dny +2

    The Ford Maverick price has gone up $7000, there is global inflation. Truck prices will go up for the mid size.

  • @21AirDrop
    @21AirDrop Před 9 dny

    2024 Chevy Colorado ZR2 will be in my garage tomorrow. Fully loaded for $54000. Really wanted the Trailhunter but the price of it just is too much. The ZR2 is so capable after watching Outlandish Overland CZcams page.

  • @raiderjkwong
    @raiderjkwong Před 6 dny +1

    awesome interview

  • @ThunderRunner
    @ThunderRunner Před 25 dny +1

    Small thing on your make tundra great again, but for future iterations plz make the augmented sound be able to be disabled/enabled in the infotainment! Really liked the sound more after it was disabled

  • @wyatt_taco4
    @wyatt_taco4 Před 22 dny +1

    I love the small truck chicken tax comment/question on if that's why he is in Japan!

  • @F85M
    @F85M Před 25 dny +2

    I want to buy a Yoter stout w manual transmission. I just want a mini truck now now. firds boys already in their second gen. 😭

  • @davidmeyer1584
    @davidmeyer1584 Před 23 dny +1

    This interview definitely taught me some things, very informative.

    • @TRDJon
      @TRDJon  Před 23 dny

      Glad it was helpful!

  • @jamesfreeman7954
    @jamesfreeman7954 Před 24 dny +2

    CZcamsrs are a vocal minority I think. The Tacoma sales figures for Q2 are strong, and I think Q3 will be even stronger. I still choose to drive my V6, but I believe that most buyers prefer the new turbo, slightly better mpg, and upgraded tech.

    • @TRDJon
      @TRDJon  Před 24 dny

      Thanks for watching man!

    • @islandhopper100
      @islandhopper100 Před 17 dny

      Toyota Tacoma sales are down 40% from last year...your idea of strong is vastly different than what earthlings are seeing....pickups are piled up at stealerships and nary a rav4 to be found.

  • @Davidami48
    @Davidami48 Před 25 dny +6

    There is a lot of good information from an actual expert. That is what you had him on for. Still not going to satisfy all these so-called experts out there who can't wait to criticize everyone. There is no need for some of the rude and disrespectful comments made. People have been crying for years for toyota to do a tundra refresh, and when they do, people complain about just about everything. You can have some negative comments without being disrespectful. I have owned ford, gmc, nissan, subaru, kia, and honda. Switched to toyota, when I bought a 19 tundra and then 28:09 a 20 highlander. Recently traded my 19 tundra in for a 24 tundra. I personally have been satisfied. Has everything been perfect, well no but i haven't had a single vehicle without a recall.

    • @TRDJon
      @TRDJon  Před 25 dny +1

      Perfectly put. I completely agree. Also comments coming in too from those who are blind to how alot of this stuff works with gov, suppliers, etc. I appreciate you realizing that. You can express criticism without sounding like a pissed off cave man. Thanks for watching David!

    • @Davidami48
      @Davidami48 Před 24 dny +1

      Thanks for your insight. You bring a lot of helpful information. I appreciate you being honest with your reviews. Keep up the good work.

  • @yssha5342
    @yssha5342 Před 10 dny

    What happens when the engine shutters gets caked with mud? Keep it simple like the last Tacoma. 4 high 4 low and its all good v6.

  • @massemj1
    @massemj1 Před 24 dny +1

    I want to know whose job it was for those 24 Tacoma's seats. Why did they feel the need to extend the front seats into the back seats? Are they doing anything about the transmissions that are failing now? Why is Toyota failing so many fixable QC issues vehicle after vehicle.

  • @kevinc4755
    @kevinc4755 Před 22 dny +1

    Awesome video Jon... Thanks...

  • @wd8085
    @wd8085 Před 15 dny

    The colorado zr2 is 18k cheaper than the trd pro. I guess the CEO at GM doesn't need a private jet.

  • @spinnetti
    @spinnetti Před 23 dny +3

    I gotta say, despite a few engineering missteps and huge price increases, the 24' is just Sooo much better than the last gen (I went from a 22 to a 24). The driveline in particular is light years better.

  • @D675
    @D675 Před 25 dny +18

    I’ll go with a new frontier over the new Tacoma.

    • @TRDJon
      @TRDJon  Před 25 dny

      Enjoy!

    • @JJsGA
      @JJsGA Před 22 dny

      ​@@TRDJon I have a new 2024 Frontier Pro-4X. Love it so far. My lil bro has a 2023 Tacoma TRD Offroad and it's shocking how similar the two trucks are. Both have advantages over the other.

    • @roycemartin9068
      @roycemartin9068 Před 6 dny

      @@JJsGAboth nice trucks. Both naturally aspirated v6 engines. These trucks will be around a long time just like my 2020 Tacoma

    • @JJsGA
      @JJsGA Před 6 dny

      @@roycemartin9068 big facts. My lil bro has the last of the 3rd gens too with his TRD Offroad, his is a 2023

    • @roycemartin9068
      @roycemartin9068 Před 5 dny

      @@JJsGA your bro made a good decision on that purchase. I’m hanging onto my Tacoma for as long as I can. Hopefully 15-20 years atleast

  • @truth3598
    @truth3598 Před 19 dny

    TRD John can't tell his true feelings or lose Big ole Sheldon future interviews

    • @TRDJon
      @TRDJon  Před 19 dny

      I can say whatever I want bro.

    • @truth3598
      @truth3598 Před 18 dny +1

      Sell Out ​@@TRDJon

    • @islandhopper100
      @islandhopper100 Před 17 dny

      @@truth3598 always has been...nothing new here

  • @s.centralkeystone558
    @s.centralkeystone558 Před 24 dny

    Great interview Jon! Really appreciate the long form and removal of ads.

    • @TRDJon
      @TRDJon  Před 24 dny

      Glad you enjoyed it!

  • @eltonpaxton6894
    @eltonpaxton6894 Před 25 dny +30

    Should of asked Sheldon why does he still have a job.

  • @jamesdonaldson7396
    @jamesdonaldson7396 Před 24 dny

    The reality of the situation is that Sheldon is going to tell us the reality of the situation.

  • @Wxman9123
    @Wxman9123 Před 25 dny +6

    Too many delusional people in here thinking Toyota could just keep building FJ80s and 1st gen Tacomas/Tundras if they wanted to but instead want to screw us all over with these disgusting turbos and 5 star crash safety ratings.

    • @TRDJon
      @TRDJon  Před 25 dny +1

      Gov regulations

    • @Clockwork0nions
      @Clockwork0nions Před 24 dny +1

      @@TRDJon
      Not an excuse after the Chevron decision earlier this year.

    • @TRDJon
      @TRDJon  Před 22 dny +1

      So you think cars just get developed in 2 months after an announcement?

    • @Clockwork0nions
      @Clockwork0nions Před 22 dny

      @@TRDJon
      It’s obvious Toyota spent years working out how to screw their customers and knew people like you would cover for them.

  • @sparenohero
    @sparenohero Před 25 dny +1

    Been looking at buying a full sized truck in the future. And been researching the market for my wants . For future tundra things I would like to see with this generation or the refresh. A flat floor in the rear seat. A redesign in the back bumper area with a possible integrated step on the rear bumper. Tow hooks standard in the front and rear. And some kind of double glove box.

  • @manweezy3695
    @manweezy3695 Před 25 dny +1

    I wish i could get the bigger screen in the SR5. Great video, thanks for what you do.

    • @TRDJon
      @TRDJon  Před 25 dny +1

      I’m sure it will be there in future updates/ model longevity bits

  • @Pickle312
    @Pickle312 Před 21 dnem +1

    The current administration has made new EPA rules back in March 2024, which starts taking effect in 2027 model years and up. And it will make cars even more expensive

    • @Pickle312
      @Pickle312 Před 21 dnem +1

      Also the 2027 rules Sheldon (the Toyota engineer) said it’s “legislation” that’s a “done deal” …it’s not legislation, it’s a bureaucratic rule by the EPA (unelected) and can be changed if the next administration changes it

  • @RT3319
    @RT3319 Před 25 dny +1

    Keep in mind that Sheldon is a "hired" man - and all that implies... If folks keep purchasing these lower quality vehicles, it says as much about them as it does about the current integrity of Toyota (yes, I'm a Toyota owner - '23 4-Runner and '23 Tacoma - love 'em). It's a sad situation, indeed..!

    • @TRDJon
      @TRDJon  Před 25 dny +1

      I've had 2 3rd Gen Tacomas and the quality of the truck is the exact same man.

  • @mitchypoo117
    @mitchypoo117 Před 19 dny +1

    After living with the 24 iforce for a few months, 3500 miles I’m loving it. Getting 24mpg+ tank average and over 400 miles of range. Pretty much identical to my 3rd gen. No vehicle is perfect but I think the criticisms of the 4th gen are largely unfounded and very similar to those of the 2016. Change is scary. Once they’re on the road for a few years I think the fud will go away. Good work Sheldon and Toyota.

  • @user-dv9zf3lj9z
    @user-dv9zf3lj9z Před 24 dny

    Did he say anything about why no front locker in the pro or trail hunter as other competition models have this feature for a midsize truck. Also did you say anything about the Tire Pressure Monitoring system not staying put and reverting to something not selected or it sometimes deselects it. Did I miss this some where in the details. Thank you Jon and great video I couldn't agree more with the price. People are asking for more features, but that comes with a cost. Funny thing the ones complaining about the price are the ones that want the features and don't understand they can only blame themselves as they asked for it. Moving on...............I'm glad Mr. Sheldon gave you his time. Very down to earth man and honest and humble the entire time. Thanks again! Keep up the good content and thanks for being always positive instead of negative in your videos as all these other toyota youtubers just bash bash bash........Keep fighting the good fight!!

  • @mikem4432
    @mikem4432 Před 16 dny

    Who was the Genius that put the Taco Bum Stop on the shock absorber with brittle aluminum top hat that cracks when it bottoms out.. as most do when off roading?

  • @JJ_MTB_15
    @JJ_MTB_15 Před 25 dny +1

    Great content. I feel reassured about the grill shutter on my Tundra after what he said about the tacoma's shutter. Sucks to hear theres going to be more EPA regulations in 2027.

    • @carbonking53
      @carbonking53 Před 25 dny +1

      Remember all the current and coming EPA regulations each time you go to vote. That's how you stop this stupid sht.

    • @apexwetdog
      @apexwetdog Před 25 dny +1

      Something happened in my Subaru outback. Not unique to Toyota.

  • @frankgestenslagerii8665

    Great Interview - However the TRUE question is does the NEW IMPROVED - Tacoma have the LENGENDARY dependability of the V6? Everyone knows the 4.0L is a LEGEND 400,000 mile drivetrain and the 3.5V6 a 200,000 drivetrain. Having a HYBIRD system is additional STEP "EXPENSIVE" OPERATIONAL COST of owning a HYBIRD SYSTEM! Turbo are NOT cheap either!

  • @sanchezzz1
    @sanchezzz1 Před 25 dny +1

    I would've loved to hear why they got rid of real bump stops ?!

  • @trdfenz3005
    @trdfenz3005 Před 25 dny +4

    What about people like me that have 600 miles on our Tacoma’s and haven’t had a failed transmission yet? Are we supposed to just drive around and wait for it to fail? He mentions a small number but doesn’t mention anything about telling the small number of owners that they are going to have a failed trans. It would be nice for Toyota to specify whose affected by this problem

    • @TRDJon
      @TRDJon  Před 25 dny +1

      As crappy as it sounds, yes. Or you can see if the dealer will flush the fluid for you to see if there is any debris in it. It stinks like he said not being able to pin point when it had the issue in manufacturing.

    • @trdfenz3005
      @trdfenz3005 Před 25 dny

      @@TRDJonthat’s frustrating to hear that. Do you think they will issue some kind of recall or tsb for this at all? Maybe will have the dealer flush it

    • @TRDJon
      @TRDJon  Před 25 dny +1

      If it deems it yes. There are parameters that need to be met for that yes,.

  • @sweetlou2289
    @sweetlou2289 Před 25 dny +1

    When is he implementing the turbocharged single cylinder engine

  • @mike9588
    @mike9588 Před 25 dny +2

    Sheldon isn’t going to be able to explain the pricing he doesn’t set it

    • @bjsimon802
      @bjsimon802 Před 25 dny +2

      global inflation

    • @TRDJon
      @TRDJon  Před 25 dny

      No he doesn't, but he gave us an idea of what all goes into pricing and how it gets to that point.

    • @snorlaxTACO
      @snorlaxTACO Před 23 dny

      Its like kamal the word salad explaining the economy/inflation 😂🎉

  • @4rr44E
    @4rr44E Před 15 dny

    Sheldon, I appreciate you… but Tacomas prices are up quite a bit and production has gotten cheaper in Mexico. I know this isn’t your lane but Toyota is showing some true colors these days.

  • @theclueguy3388
    @theclueguy3388 Před 25 dny +1

    I think Sheldon will be a better engineer than Sweers was

    • @TRDJon
      @TRDJon  Před 25 dny

      Nope, worked great

  • @robs7527
    @robs7527 Před 24 dny +4

    The guy can’t even take care of himself and Toyota Execs trusted him with their trucks???

  • @juddblaney9320
    @juddblaney9320 Před 21 dnem

    Honestly I feel like this was one of those infomercials to hype Toyota and press a little but not too hard on issues while selling the new tech.
    I thought some of the answers were crap and some were good. I would really like to hear him answer for every issue that The Car Care Nut rips Toyota on with the new generation of vehicles. I’d also like answers on the Sequoias rear cargo area and why it’s not a little longer as well as the rear window not rolling down etc.

  • @daneveasman5280
    @daneveasman5280 Před 20 dny

    I’m confused on the gas names lol, I’m in Colorado & we have 85, 87 & 91, which I’m guessing means most states don’t have 85 so it’s a comparison of 87 & 91 on what you need to use?

  • @dorrito
    @dorrito Před 25 dny +1

    I know there is a delicate balance with courtesy to an interviewee who is staying up late and isn't in the finance dept., but wish you had hit them a little harder on the cost. Some of these prices are ridiculous even with inflation. With your sway, mentioning that everyone is mad and anxious about the tacoma and probable 4runner cost may help us all out :)
    Feels like they are pressing the profit edge and taking advantage of inflationary prices. Toyota does what nintendo does, allocation and inventory restriction to drive up price. Seems like they've lost their way a bit.
    Regardless, thanks for the interview, love the channel!

    • @dorrito
      @dorrito Před 25 dny +1

      Also, Sheldon, please add a moon roof option to the 26 trailhunter 4runner! :) nothing better than camping with the moonroof open.

    • @TRDJon
      @TRDJon  Před 25 dny +1

      For sure, plus this was really my first interview, so I'm gonna get better with followup questions for the future to really make sure we get the best answers we can. Thanks for watching!

    • @apexwetdog
      @apexwetdog Před 25 dny +1

      There is a big difference in cost vs price. Engineers do not control prices we pay. Need interview marketing and sales for both America.

    • @dorrito
      @dorrito Před 25 dny +1

      @TRDJon Your content is fantastic! You just did a two hour video and I nitpicked one part. Everyone is a critic :) Loved it though!

    • @TRDJon
      @TRDJon  Před 25 dny

      Always gotta be learning so I appreciate it

  • @ricktharp1
    @ricktharp1 Před 8 dny

    Done with new Toyota Trucks

  • @kevinharrub6772
    @kevinharrub6772 Před 24 dny

    John, I’ve ordered an off-road iforce - been waiting for 6 weeks and it’ll portably be 4-6 more weeks before it arrives. I just test drove an iforce max. I’m now wondering if I should adjust my order to get the max. What are your thoughts about the differences between the two? Are u totally pleased with your iforce?

  • @kirk8359
    @kirk8359 Před 12 dny +1

    Pure BS coming out of this man's mouth; but I respect his position, he is not going to put himself out of a job. He knows, like we do, that Toyota failed with this truck and he failed as an engineer. He will learn from this and move on, not sure. Toyota will do the same.

  • @AA-vr8ez
    @AA-vr8ez Před 25 dny

    Also, last gen Land Cruiser didn’t need premium. Used regular.

    • @crushbaseball4270
      @crushbaseball4270 Před 25 dny +1

      Also FJ Cruiser required Premium for the first few models years and then everyone complained and Toyota fixed it to take regular so I am hoping they do the same with the Land Cruiser

  • @socalpaul487
    @socalpaul487 Před 21 dnem

    What about the Tacoma shock towers blowing out?

  • @corradettimotorsports360
    @corradettimotorsports360 Před 25 dny +1

    Great Conversation, Thank-you Sheldon and Jon! It goes to show you how complex and complicated the auto industry has become, it's not a easy feat, from suppliers, consumer wants, regulatory requirements, it all has to fit in the box! Years ago production quality suffered from human error and now it suffers from complexity, that is why I am becoming an EV fan boy, I think once they work on a better battery and have the EV charging that exceeds consumer come to expect, EVs are better in every measure, it took me some milage driving one, but to be honest, I am sold!

    • @TRDJon
      @TRDJon  Před 25 dny

      Glad you are enjoying it man!!! Thank you so much too for watching. I appreciate you taking the time.

  • @37jaelito
    @37jaelito Před 25 dny +4

    Toyota should quickly replace all these crappy engineer ruining the whole company reputation!!!

  • @christrarback9748
    @christrarback9748 Před 24 dny +1

    A ot whiny haters in here . Im going to say i have watched all of the Sheldon Brown videos that i know about and this was a great video Jon. One question, why didnt you ask about the damn tow hooks lol . He at least could have said whether they will add them to the refresh.😂

    • @TRDJon
      @TRDJon  Před 24 dny

      Thanks man, I appreciate that. Totally should have huh! I think it would fall under the "we are listening to customer feedback and addressing it" so hopefully that means tow hooks. Since he is in charge of Tundra now.

    • @christrarback9748
      @christrarback9748 Před 24 dny +1

      @TRDJon I'm getting a 24 in less then a month . It's a lease though, my goal is to hopefully get a pro tundra when the lease is up. Up in Canada the lease price I got was too good to pass up and the payments include a level and 35s. Can't wait to get back into a fullsize.

  • @albertatundra
    @albertatundra Před 25 dny +1

    That's two hours ... is there a way you can give a summary in another video?

    • @TRDJon
      @TRDJon  Před 25 dny +2

      I can yes. I have a Tacoma TRD Pro coming where I will be touching on bits of this along with short form content will come outta this interview