How Is LIDL So Affordable?

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  • čas přidán 1. 01. 2018
  • How is Lidl So Cheap? is the question we try to explain in today's video. The supermarket chain is beginning to make its presence felt with increased investment in America and the whole of Europe which made us wonder, how are they managing to be so competitive in a sector with such tight margins.
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Komentáře • 647

  • @BradSaidThat
    @BradSaidThat  Před 2 lety +63

    If you enjoyed this video, please Like and Subscribe for weekly videos just like this one!

  • @Derpital
    @Derpital Před 2 lety +464

    I'm surprised Lidl is so well known, I've been going there ever since i was small but i alsways assumed it was just a european supermarket located to countries around where i live in. Pleasantly surprised it's so well known

    • @petervlcko4858
      @petervlcko4858 Před 2 lety +5

      lidl is everywhere ;D and why not? i like lidl

    • @Waldgxnger
      @Waldgxnger Před 2 lety +8

      Well i was surprised a while ago that it was outside germany lol

    • @ultimatetroll_yt
      @ultimatetroll_yt Před 2 lety +1

      You must either live in the UK or Germany

    • @ultimatetroll_yt
      @ultimatetroll_yt Před 2 lety +2

      @@petervlcko4858 oh my days the pastries there are just 😋

    • @ultimatetroll_yt
      @ultimatetroll_yt Před 2 lety

      Or Europe overall

  • @alexburton24
    @alexburton24 Před 2 lety +392

    Worked at Lidl for 2 years. Things to add.
    Lidl owns all of the land their stores are built on, and don’t pay any rent for building space.
    All stores have the same layout.
    The RDC makes all the money selling stock to stores at cost. Then all the store needs to do is break even.

    • @ninaelsbethgustavsen2131
      @ninaelsbethgustavsen2131 Před 2 lety +33

      Lidl gave Norway a try some years ago, but was sqeezed out by our food chain mafia !
      There are two mega food retail chains here.
      And they control everything.
      The selection (poor), quality (low), and the price. (way too high).
      This is why Norwegian food prices are sky high ! 😠

    • @ro2728
      @ro2728 Před 2 lety +8

      Not in the US. My Lidl leases space

    • @savvyconsumer7342
      @savvyconsumer7342 Před 2 lety +8

      Three store in my area DO NOT have the same layout as each other. Management told me it has to due with the layout of space. Leased space in US. sale items are often only one or to shipped to store. If there is not e ough DONT ADVERTISE.

    • @HazzerJazzer1
      @HazzerJazzer1 Před 2 lety +3

      Our store doesn’t own the land it’s built on. We have a lease and all the stores in our have different layouts. Our store is moving to land it will own though.

    • @RiggieHeartland
      @RiggieHeartland Před 2 lety +4

      @@ninaelsbethgustavsen2131 Rema 1000 is the shop closest to my home, and I'm very satisfied with the selection and the prices. But here in Denmark they also compete with Lidl, Aldi and the Danish Netto. There's only minor differences in prices in the four chains.

  • @Johnrap
    @Johnrap Před 2 lety +379

    I went to a Lidl store for the first time last week, because we missed the turn for the store that we were intending to go to. We'll definitely be back. The impression of the store in this video matches exactly what I was saying while there. "How does this tiny store manage to have everything on our list? It's like they only stock exactly what we need to buy." For example, they randomly had power drill/drivers there. We didn't buy one on that occasion. But the one tool that I bought in the last 12 months was a power drill. It's also the most common tool that I've bought in my lifetime. Also, prices were crazy good on certain items. Like we needed one gallon zip lock bags. We're used to being robbed on this item, even at the dollar stores, paying $1 for 10 of them. Lidl had 40 of them for $1.89. Tenderloins were $8.50. Ribeyes were $6 each. Salmon was slightly cheaper than Costco. We also got chicken breast and shaved beef. In total we got 5 dinners there, 3 top qualify and 2 good quality, for an average of $4.20 per person, per meal. We had a good feeling when walking into the store, that 90% of the people there were speaking something other than English. I was born and raised in America, but somehow I've never made it into "Country Club America." Basically, when I go into a typical American store I feel like a lamb walking into the slaughterhouse. Walking into Lidl I felt like a post apocalypse survivor stumbling into a cooperative of kindred souls. Also, they have bread baking that you can smell before even walking in.

    • @bernardkelly7726
      @bernardkelly7726 Před 2 lety

      Coleraine Lidl looking for esmara thermal leggings Xl

    • @redeye8386
      @redeye8386 Před 2 lety +8

      Ngl since they build Lidl only 7 km from my village we buy only there. Like you said they have exactly what you need and for amazing price. For example cheap pyjamas that are great with material and person feels good in it and its better than in regular stores where price is like 3 or 4x times more. Same for other things to wear or random things to house , garden , car etc. Or bought jump rope that would in sport shop cost a lot but here was chepa and its amazing. I cant image now without Lidl close to us xd

    • @jacobmoorcroft3893
      @jacobmoorcroft3893 Před 2 lety +8

      Hilarious summary, you need to leave this as an online review dude

    • @samuraitokyo6102
      @samuraitokyo6102 Před 2 lety +4

      Man, that's a lot of typing

    • @ruthvyent7042
      @ruthvyent7042 Před 2 lety

      😁🤣

  • @hrisi98
    @hrisi98 Před 2 lety +271

    I can definitely say that Lidl is my most visited store 👍 and it's app makes you go there even more

  • @muhammadnawaz1048
    @muhammadnawaz1048 Před 2 lety +8

    As an employee of Lidl for than ten years its nice to hear that

  • @noreturnlimitless9762
    @noreturnlimitless9762 Před 2 lety +22

    I am from Madrid, Spain and I have always loved Lidl. Sometimes they have the Italian week, others the Asian one etc. I just love to go there and see many differently types of food items and also the basics high in protein such as skyrella. I love this place

    • @maudeboggins9834
      @maudeboggins9834 Před 2 lety +2

      Here in Germany they are having their XXL week which I love so one gets say one third more of a certain amount of products for just a few cents more. Feta, mozzarella, mixed berries, salmon etc. Do you also have their XXL week in Madrid? Eso Espero.

  • @marial.1203
    @marial.1203 Před 2 lety +68

    My parents did their weekly shopping at Lidl when I was small and now I do the same. Lidl in Germany is amazing! You find basically everything, from cheap to a little bit more expensive. The cheaper version from their own brands are often almost as good as the brand version, sometimes even better.
    I also love these shelves, where you find random stuff like clothes or things for your flat. You can even buy vacuum cleaners sometimes.
    Of course the workers are fast and sometimes seem like they throw your stuff into your cart, but Aldi is way worse. Plus every store should have a packing station that you should use. Anything else would be disrespectful towards the staff and customers behind you.

    • @dirkspatz3692
      @dirkspatz3692 Před 2 lety +4

      A lot of the Lidl-Brand products are manufactured by the Brand-Producer. Sometimes the exact same product only with other Name on the Front, sometimes a little bit changed the mixture to taste a little bit different and be cheaper (e.g. less fresh milk and more milk powder for the milk-rice)

    • @maudeboggins9834
      @maudeboggins9834 Před 2 lety +2

      I laughed at your comment about the staff throwing your stuff in the cart. So true. The ladies on the tills (mostly female) chit chat with one another & keep you waiting then go at top speed & complain when you are not fast enough. I just say, "Moment mal bitte Ich möchte meine Lidl App nicht vergessen" I do this with a smile as that is my way of politely saying well you kept me waiting whilst I wanted to pay. The W5 Lidl brand is a brand like Persil, or Heinz or even Lindt as Lidl pay the night costs of the factories & put their W5 on the top brands. I love that idea so we can all enjoy W5 washing powder which I use at Persil or Aerial prices. Just look at where the products are made & compare to the address of the brand address. I too live in Germany.

    • @marial.1203
      @marial.1203 Před 2 lety +1

      @@maudeboggins9834 I didn't have any chit chatting ladies yet, but I guess I was just lucky so far 😂 I've heard about the cheaper brands being from big names too! But good to know that it's the truth and those brands really belong to each other. I have to go shopping later, I'll definitely look out for those brands 🙈 Und sehr schön, die Deutschen finden sich auch überall wieder 😂👍🏻

    • @maudeboggins9834
      @maudeboggins9834 Před 2 lety +1

      @@marial.1203 Regarding the chit chatting, i notice it when there is a price check, & when they are swapping their tills & when one is going home. That alas also happens in C&A. A heart breaking story my husband lost his father actually on this day in 2018 we were at the till with our black clothes for his funeral & my husband of course was very upset & sad & one C&A lady was leaving, she was going behind the till shaking hands with the 3 other ladies saying goodbye goodbye & other chit chat, the lady serving us was not concentrating on us & priced one of the dark suits twice & basically tried overcharging my husband by 70 euros. There was a lot going on it was sale time & people were returning Xmas presents & my husband paused at the high bill & then quickly realized the error & said to her politely but firmly why we were there & at how unprofessional she was at not focusing on us. I was so upset that my grieving husband has to be aware of her mistake. She was rude & did not apologize In Britain one is not allowed to speak to ones colleagues whilst dealing with money.

    • @eric-vu1jy
      @eric-vu1jy Před rokem

      JUST LET ME PACK MY OWN INSTEAD OF PUSHING IT INTO A PILE STAFF….!!! WE DONT WANT OUR SHOPPING THROWN THRU THE CHECKOUT IN BRITAIN THANKS BCOS WE CARE FOR OUR GOODS

  • @Attirbful
    @Attirbful Před 2 lety +78

    it is actually pronounced Lidl with a long “i” - sort of, like saying “leedle” to rhyme with “needle”…

    • @Synth119
      @Synth119 Před 2 lety +3

      *Insert Patrick Star meme here*

    • @Steampunksaly
      @Steampunksaly Před 2 lety +4

      Naw your wrong - it’s lidl to rhyme with piddle

    • @Attirbful
      @Attirbful Před 2 lety +24

      Err, Etta. No! I AM German - the country where Lidl originated - and I can assure you, it IS pronounced „leedle“ with a long „i“….

    • @Attirbful
      @Attirbful Před 2 lety +4

      Or are you trying to tell me also, that “München“ is ACTUALLY pronounced “Munich“?! “liddle“ is an Americanized pronunciation, which is wrong, just like “Adidas“, also a German brand, is actually pronounced “Adee-das“ (short for Adolf Dassler, the man originating the brand) with a stress on the first (“A“) and third syllable (“das“) and not, as English speakers often do, “A-deeeeee-das“ with a stress on the second syllable….

    • @Attirbful
      @Attirbful Před 2 lety +2

      if you want a German speaker example: czcams.com/video/WYJcIMGFxwU/video.html

  • @DaTruth1017
    @DaTruth1017 Před 2 lety +65

    I've been Lidl 3-5 times in 2021.
    I normally shop at other German store ALDI in London UK.
    In both stores their flowers are fresh and so cheap (£2.99 for 10 roses)

    • @seraon6736
      @seraon6736 Před 2 lety +3

      In Deutschland sind Aldi und Lidl die zwei grössten Konkurrenten. Also es ist quasi der gleiche Laden nur mit anderem Namen lol.

    • @thephantomterence9211
      @thephantomterence9211 Před 2 lety +4

      I got a Lidl store near my house but can get almost everything I need from Aldi too… both store have good quality fresh fruit and on reasonable prices, especially the weekend offers

    • @baronbrummbar8691
      @baronbrummbar8691 Před 2 lety +1

      @@seraon6736 no firstly ther are two companys Aldi --- that is why ther are two diffrent logos blue white (mostly in the north) vs Yellow blue (mostly in the south)

    • @baronbrummbar8691
      @baronbrummbar8691 Před 2 lety +1

      @@seraon6736 secondly it is inpolite to just start speaking a diffrent language _
      thirdly espacily aldi nord is diffrent from lidl --- considering ther are all discounters offcourse ther are simmilar

    • @aaronwilson9465
      @aaronwilson9465 Před 2 lety

      @@baronbrummbar8691 what if they can't speak English and just relied on the comment system's translate option to read the original? It's an international platform, they can speak whatever language they want. It ain't rude in the slightest

  • @VitorMadeira
    @VitorMadeira Před 4 lety +124

    Lidl arrived here in Portugal some 20 years ago and most people by then did not understood the concept: VERY HIGH QUALITY products, really CHEAP PRICES, and SPEED!!!
    Once the Portuguese people (myself included) understood that LIDL wants us to go to their stores but LEAVE AS FAST AS POSSIBLE (so they can have space and time for more customers) you bet LIDL sales skyrocket! And now they are one of the top selling supermarkets around here.
    We are a very small country (the same area as Indiana / a bit less than Pennsylvania) and in 2019 LIDL is close to open it's 250 supermarket here.

    • @Thomas-bs4tv
      @Thomas-bs4tv Před 2 lety +11

      I took my parents in law to one of the first Lidl that opened in Porto. They said that they do not buy there, because it must be bad quality Too cheap to be good and they continued to go to Continente, a french brand. Than some day they went to Lidl, just because of the eggs and Yoghurt. I think it took around a year, until they bought everything they needed for the week, at a Lidl store. Me, as a German, needed a lot of patience to convince them to spend less for the same or better quality products than at those french brands.

    • @xana5649
      @xana5649 Před 2 lety +1

      Verdade

    • @chillivandeeik858
      @chillivandeeik858 Před 2 lety +5

      @@Thomas-bs4tv Continente is a portuguese brand

    • @chayennerangel3580
      @chayennerangel3580 Před 2 lety

      @@Thomas-bs4tv continente is portugees you can't find it in france

    • @chayennerangel3580
      @chayennerangel3580 Před 2 lety

      @@Thomas-bs4tv also i rather go to Both since continente has things Lidl don't

  • @madmike5144
    @madmike5144 Před 2 lety +73

    Lidl is good store in Finland, it lower consumer prices, when in here these big store brands are in some way greedy.
    Only issue what i have, is queuing at checkout

    • @robmontier639
      @robmontier639 Před 2 lety +4

      Queueing is a pain, especially when they close a checkout, open another, then close that!

    • @witheredaway6747
      @witheredaway6747 Před 2 lety +4

      In Croatia Lidl is well known for having very fast queues compared to other grocery stores

    • @TaruJL
      @TaruJL Před 2 lety +1

      Luckily there are a few self check out desks already in Finland too! It makes the shopping experience way faster

    • @user-hs4qs7pr2m
      @user-hs4qs7pr2m Před 2 lety

      not only in finland in bulgaria to

    • @daniellukov
      @daniellukov Před 2 lety

      @@user-hs4qs7pr2m верно ли имаме self check каси тука, в моя лидъл не съм виждал

  • @rf5921
    @rf5921 Před 3 lety +59

    One little tip for lidl customers... DONT PACK AT THE TILL! That is not how they operate, there is a designated area to pack your shopping, you hold up so many people, speed and efficiency is key to lidl (German company, no surprise there). I’ve once seen someone complaining about queuing size one minute then mess around rearranging things on their belt, counting out change then slowly pack things away in bags whilst the till staff had to sit there staring off into space waiting for terry timewaster to get his finger out. It literally hurts the staffs scanning times too.
    Retail is the easiest job in the world... it’s customers that make it hard.

    • @craigfowler7098
      @craigfowler7098 Před 2 lety +14

      Ok heard you.
      However as a customer I expect to be valued and treated like a human being.
      I do not expect to virtually have my shopping thrown at me and virtually told to f off.
      That is my experience at Lidl.
      They get an appalling rating if 1.8 out of 5 on trustpilot.
      No wonder because they have a culture of maximising profit over treating their customers well.

    • @rf5921
      @rf5921 Před 2 lety +11

      @@craigfowler7098 sorry to hear that they gave you a poor experience mate you must've been in a rubbish one. Come to my store and we'd change that perception. I'll treat anyone going through my till with respect and I adjust my speed for the customer, I'll slow right down for some little old bird but some people love it when I'm quick and even race me.
      I have different opinions of Lidl because since I started there I have been well looked after, I'm not just another cog in the machine, I feel valued and therefore I'm even better for the customers.

    • @ms.martinazcona6542
      @ms.martinazcona6542 Před 2 lety +1

      Well, in Spain I can pack at the till. Not in Germany though, there's even no space there to pack your stuff.

    • @ms.martinazcona6542
      @ms.martinazcona6542 Před 2 lety +2

      @@craigfowler7098 I've been buying in Lidl in Spain for more than 15 years (at the beginning casually, and now I go at least twice a month) and two years in Germany and I never had such experiences. Maybe in Spain, but not only in Lidl, other supermarkets as well have their employees overworked and underpaid and sometimes they pay it with customers. But in Germany they are always nice and polite to customers.

    • @updated5709
      @updated5709 Před 2 lety +5

      I’d disagree that Lidl is the easiest job in the world. Considering on an average close we only have 4 staff available, one being a manager doing purely managerial duties, and one on tills, there are only two members of staff available to clean and get the entire store ready for the next day.
      It’s easy once you’ve been there for a while, but my first year working for Lidl was one of the most stressful of my life.

  • @annb1265
    @annb1265 Před 2 lety +14

    Lidl has changed my life! It's my primary grocery store. I feed my family for about $160/ week (we rarely eat out). Those same groceries at Wegmans would be $300+. They have organic, too. I love the weekly middle section. I get compliments all the time on my maxi dresses... They're from Lidl!

    • @jewelofwisdom8279
      @jewelofwisdom8279 Před 2 lety

      I too looked at their clothing items for purchase but my concern was that the packages on adult clothing warn not for children, which is seemingly unnecessary due to the fact that they are for adults, so it had me wondering that the warning was about the potential liability concerning the materials used to construct the garments being cancerous or otherwise harmful to one’s health so I never purchased them. I was thinking they may be required to put the warning label concerning the potential risk to children even though that same risk could be present for adults. Have you seen the warning labels I’m referring to?

  • @brm80
    @brm80 Před 2 lety +3

    I shop in Lidi 3 or 4 times and always questioned why it was so cheap, thank you for your insight

  • @Crashburn1313
    @Crashburn1313 Před 2 lety +39

    I work at a Lidl. It is horrible. The "less staff" idea is actually awful, they make us do all the different jobs around the store, there is nobody hired for just checkouts, for example. Something you didn't mention is that the way they get more money is buying from wholesale, like the things that, say Tesco, can't sell. So if they have 1000 blueberry punnets that they cannot shift, then Tesco sell it on to Lidl, who then try to shift it. This is why most of what you get at Lidl goes off so fast. All their products are short date. They also go hardcore on their battery farming and mass production, getting supply from the worst of the worst when it comes to high productivity, low cost, such as battery farming.

    • @jacobushubertuskirchner9948
      @jacobushubertuskirchner9948 Před 2 lety +3

      The less staff and multitasking is to the advantage of the customer. Produce is fresh and longlasting. For quite a few consecutive years they are no. 1 in fruit and veg. Food and non food is checked by consumer organisations and they often win first price for price AND quality. I can only conclude resentment in your story and would personnally fire you.

    • @sennagroothof6092
      @sennagroothof6092 Před 2 lety +5

      Which country do you live in? I'm also a lidl employee and besides the obvious complaining I quite enjoy it there.

    • @chayennerangel3580
      @chayennerangel3580 Před 2 lety +2

      In my country there have been a strike twice in a row cause it is to much for the employees, especially with the costumer agression coming up latly

    • @chayennerangel3580
      @chayennerangel3580 Před 2 lety +1

      @@jacobushubertuskirchner9948 no pretty sure out of experience i have seen the fruit and vegetables gone bad after 3 days max, that is not long, Every single Day a whole and even more Green boxes get filled with food gone bad. Also you need Both the sales manager and the departement manager to fire a employee, since the deparment manager has the knowledge and the sales manager the position, that and Lidl does not care what people think as long as they work good it is fine

    • @joaopina5303
      @joaopina5303 Před 2 lety +1

      True same thingh here on Portugal

  • @enejgrasic945
    @enejgrasic945 Před 2 lety +8

    ITS SOO GOOD and i cant explain it when you walk in you feel like you’re in an expansive Boujee store

  • @daltonius323
    @daltonius323 Před 2 lety +35

    I recently quit this company actually. Over worked, stretched too thin and constantly treated poorly by higher ups

    • @varjosudenhetki5205
      @varjosudenhetki5205 Před 2 lety +17

      I feel you. I worked eight years there because I had no other options. Lidl is cheap because they put their employers to work too hard and too much with a too little of time.

    • @Azrael442
      @Azrael442 Před 2 lety +4

      Sounds like every retail job.

    • @bryanhilton7153
      @bryanhilton7153 Před 2 lety +2

      I feel ya, other retailsrds have tons of incentives to keep you motivated. Lidl treats you like crap and doesn't even try to do better

    • @readingfcandrangersfc5675
      @readingfcandrangersfc5675 Před 2 lety

      Same it was a terrible company too work for

    • @BJaca-tn3om
      @BJaca-tn3om Před 2 lety

      Here in Hungary, Lidl workers get paid the most in retail work.

  • @diosdehuecomundo
    @diosdehuecomundo Před 2 lety +2

    I shop at lidl most frequently actually. The staff is friendly, I can get most things I need, and the overall money I spend there always surprises me. In other stores I just get a handfull of things and have to pay a fortune...

  • @fall3nflame5
    @fall3nflame5 Před 2 lety +7

    worked at lidl for sometime now. one thing to add is that Lidl runs of such tight profit margins its actually very difficult to break even in profit most of the time. its (literally) such a fine line its unimaginable. and also all the land around said lidl store is actually owned by lidl, they dont pay for rent like most retailers do as well.

    • @gdubstep74
      @gdubstep74 Před 2 lety +2

      Sorry m8 I work for Lidl and last week they told us to be proud that we make them 15 million per week profit, so don't know where ur coming from, tight on wages m8 that's all they are

    • @fall3nflame5
      @fall3nflame5 Před 2 lety +2

      @@gdubstep74 that completely fine, I understand that but every store runs differently and yours might just get a lot more foot traffic than mine is all. i’m not doubt weather every lidl store in the uk doesn’t earn enough money. all i’m saying is that MY store runs close to the like. how it helps

    • @gdubstep74
      @gdubstep74 Před 2 lety

      @@fall3nflame5 I’m work in the rdc not a store m8,if I work at a Lidl store I would gone long time. We supply you stores with ur daily orders u get every day. It would be nice if the we r Lidl went on with the wages not just saying be proud to be Lidl family when I struggle to pay bills every month. Another thing y can’t they pay me weekly instead of waiting all month to get paid then it gone in a week paying everything cus ain’t getting paid again for a month. Plus how wages always messing up wages for ppl,every month someone ain’t got the right pay.

    • @williamwalsh3565
      @williamwalsh3565 Před 2 lety +5

      @@gdubstep74 If your spelling and grammar is anything to go by, you're definitely getting the wage you're meant to🤣🤣🤣

    • @ravanpee1325
      @ravanpee1325 Před 2 lety

      @@gdubstep74 The profit margin in Germany is very low because it's a cutthroat business with the competition e.g. Aldi

  • @stevena.2306
    @stevena.2306 Před 3 lety +7

    great video. Lidl is expanding in the NE USA. Love it.

  • @angharadhafod
    @angharadhafod Před 2 lety +7

    I've felt in recent years Lidl, at least here in Britain, has been losing sight of some of what you mention here, and trying to compete at the level of Tesco, Asda etc, by introducing products that are less widely consumed, and stopping stocking some products that would be more widely stocked across Europe.
    Having first experienced a Lidl in Kandern, southwest Germany, I was delighted when one opened near me here in Wales in the 1980s. I used to love shopping there; I could buy things that I'd experienced in other countries (like dead cheap big bags of frozen Bratwurst, or Scandinavian style marinated herring) as well as things which were already popular here and we exported there. You get the idea. Things that aren't available now.
    Now the options in Lidl are far more standard. Sure, there's more choice in Lidl than there was back then, but most of these things I could equally well get in Morrisons, so overall it's less choice for the consumer. There are still a few things that are difficult to get elsewhere, but they try too hard to be like other supermarkets, at the expense of one of the main things that made them attractive in the first place; their unique range. And that will also have the effect of putting the prices up (economies of scale, as this video mentions).
    I still shop there. The quality is excellent (well, it would be - things which are stocked across borders have to meet the minimum standards of the country with the highest standards - and that's especially noticeable in things like chocolate). But it's not quite the shopping experience it once was.
    Lidl and Aldi have both moved somewhat away from their original strategy, which kept them as cheap as possible. They're still quite cheap, but I feel the field is now clear for a competitor to emerge, following that original strategy.

  • @jarikinnunen1718
    @jarikinnunen1718 Před 2 lety +2

    Lidl product quality is good and locally adjusted. Crew is little bit odd and manners also. Prices is reasonable low.

  • @Filtertuetchen
    @Filtertuetchen Před 5 lety +19

    Lidl has over 10000 stores in Europe, not only 6000.

  • @Azrael442
    @Azrael442 Před 2 lety +3

    Shocked to see you've only got 700+ subscribers
    Keep up the good work👍

  • @maccybear8093
    @maccybear8093 Před 2 lety +2

    Love Lidl. Comparison to other supermarkets, Lidl is cheap and quality is good, if not, better. I once arrived at a nice hotel in El Ejido, Spain, opened the window and what a view, Lidl right outside. Didn't even unpack, went straight to Lidl.

  • @djmedykydem
    @djmedykydem Před 2 lety +3

    Lidl is my favourite supermarket from years and i am not goin to change it.

  • @Meriamfunlandagain
    @Meriamfunlandagain Před 2 lety +7

    i love lidl because of their super cheap canned salmon. Especially the basil and tomato salmon its literally SO good

  • @technowolfurybro
    @technowolfurybro Před 2 lety +3

    Lidl is the best thing it's happened to me. Of course, since I'm in Portugal, when I go to the deli to buy cheese by the kilo, Pingo Doce is the cheapest option I have but Lidl has so many better prices(except meat and fish compared to Pingo Doce) than pretty much any other store. Of course there are some items they don't have, but for the most part my experience with Lidl has been the absolute greatest since I installed the app. It gives you a discount after the purchase and it's pretty insane some times

  • @iCa11
    @iCa11 Před 2 lety +3

    It's very relaxed in there..the shop workers don't stare at you or follow you, and it's peace ful , quiet...and the worker s are cool also considered you get all the stuff did mention..did appreciate that their owners didn't mandate masks when it started..

    • @Nudayda
      @Nudayda Před 2 lety

      I think u are confused ,they asked for both surgical gloves and face mask when it became mandatory

  • @illus1ve
    @illus1ve Před 2 lety +2

    This way of running shops is quite common in other countries like Denmark, where shops like Netto and Fakta have been running this formula for years.
    Netto is by far the largest of those in Denmark with over 500 stores, Lidl comparatively has 130.

  • @BakaNyappy
    @BakaNyappy Před 2 lety +3

    On the other hand, I like Lidl for:
    1) cutting down on the prizes of damaged, incomplete, or just close to date products (going green and not throwing all that stuff away but still I'm aware that soooo much is going to waste anyway...)
    2) the app...
    A) as I live with my flatmates and I usually do the groceries, I always have to get the receipt to split the costs - I don't have to take trash with me because using the app actually saves the digital receipt in there
    B) it helps you to plan your groceries, using coupons and just paying less

  • @elinzmeyer3550
    @elinzmeyer3550 Před 2 lety

    Lidl executives, if you are reading this, please consider Seneca, South Carolina. ALDI is here and doing very well. We want your store here too!

  • @GooseWithAPassport
    @GooseWithAPassport Před 2 lety +8

    I god damn love lidl.
    I go there for most of my food, the watermelons are like £1.49 (:

  • @orchidhouse297
    @orchidhouse297 Před 2 lety +1

    Two items sold at a £5 market, or four items sold at a £3 markup. While not a regular, we do follow their web page looking at middle lidl. If we go for something advertised we always come back with several bags of food. Aldi is more convenient so that is our monthly destination for the main shop. Tesco, just down the road is now for top up shopping only.

  • @Desi-et2wk
    @Desi-et2wk Před 2 lety +1

    My school doesn't have a canteen. So everyone always goes to the Lidl nearby. Everyday at the same time, the whole Lidl is filled with annoying kids💀

  • @PeliPelaaja
    @PeliPelaaja Před 2 lety

    Great argumentation.

  • @superlovelynumber1
    @superlovelynumber1 Před 4 lety +1

    I'm excited we're getting a new Lidl, close by because the other one we go to every once in a while is quite the drive so it's not worth it to waste gas and drive there. The only downside I can see so far is that apparently floss sticks are not in the band so we bought them there once and they haven't had them there since last year also the bakery labels peppers on cheese pizza just plain cheese pizza obviously cheese pizza has nothing on it but cheese lol.

  • @nicolaschulz4858
    @nicolaschulz4858 Před 2 lety +2

    I just wish that the parent company had more say over the franchise pricing policies. For example, prices in Malta are 10-30% more expensive than they are in Sicily, our closest neighbour, although they will incur similar transport costs and their tax is 30% than that in Malta.

    • @BradSaidThat
      @BradSaidThat  Před 2 lety

      That's a really interesting point and something worth looking more into. Thanks for the comment :)

  • @mileshandy1806
    @mileshandy1806 Před 2 lety +4

    I go every week the food is amazing staff always friendly helpful stores are always very well laid out very clean obviously prices are great my always place to go now 👍

  • @skgoode75
    @skgoode75 Před 2 lety

    Thank you for sharing this amazing video like this one about this amazing grocery store I go to this amazing grocery store to getting the best food ever and the price is very great cost. You doing the great job showing this amazing videos like this one when this grocery store used to look in the 60s on your CZcams channel sending me more of your amazing stories on my CZcams channel channel I really enjoyed it very much 😀😊

  • @godasamachine5918
    @godasamachine5918 Před 2 lety

    Underrated channel

  • @oscarsantos2608
    @oscarsantos2608 Před 2 lety +5

    Fun fact: The most beautiful Lidl store is in Bombarral Portugal

  • @edwardmcintosh7952
    @edwardmcintosh7952 Před 2 lety +5

    Lidl has some of the best meat prices I've seen in my area since Kroger mutated into Harris Teeter.
    also, 99¢ energy drinks? Jawhol!

    • @petervlcko4858
      @petervlcko4858 Před 2 lety

      colosus? in uk it cost something like 50p - 60p 500ml and small cans are even cheaper. elixirs or youth :DD

  • @matik09
    @matik09 Před 2 lety +1

    I just hitted 1000 subscribers to your channel!!!

  • @Gabensy
    @Gabensy Před 3 lety +61

    The staff are full of stress

  • @philow3836
    @philow3836 Před 2 lety +3

    Work at Lidl... We are treated Like modern slaves for real for real .

  • @beatenelson9419
    @beatenelson9419 Před 2 lety

    The Schwarz-Group is also the owner of Kaufland stores and more.
    It is still owned and managed by Mr.Schwarz. He is going to his office every day,as a workaholic.
    He is investing a lot in his hometown in Germany, in schools and education.
    He even founded a university.
    The Schwarz- Group wasn't allways a good place to work for, but they changed.
    I enjoy the good selection of organic or local products they got, here in Germany.
    I think we all should think about the farmers and producers they have to live from the income. So it's not allways good, that discounters dictate the price.
    Think about that when you buy at Lidl or Aldi.

  • @Nudayda
    @Nudayda Před 2 lety +5

    Is this some sort of paid add ?
    U forgot a few things :
    1.great for customers ,horrible for staff.
    2. Expired products cuz understaffed.
    3.Lines at the register streching half a store cuz ,(in)efficency /understaffed.
    4. No paid overtime for employes(u get time off when the boss feels like it) .
    5.verry high quiting rates(only the truly desperate remain).
    6.bosses lacked wip to be complete slave drivers.
    7.employes are usualy rude cuz overwoked/exausted.
    8.Toxic workplace
    And yes i did work for them .

    • @deadly__cat
      @deadly__cat Před 2 lety +3

      Exactly my experience working there too. It's actually horrible and I was finally in a position to quit after two years. Best decision of my life

    • @Nudayda
      @Nudayda Před 2 lety +1

      @@deadly__cat same here ,some colegues were nice but overall one of the most worst workplaces i have been

    • @Demotalias
      @Demotalias Před 2 lety +2

      Same here. Worked there for 10 months due to Corona, and back then it were even more understaffed. Never seen customers treated so poorly as my superiors did. The high demands really broke me

    • @picklesrecords
      @picklesrecords Před 18 hodinami

      Bang on - you just missed one thing - they buy off the worse of the worse suppliers for animal welfare, they don't give a damn if chickens are living in hell, getting run over or mistreated as long as they making a few quid.

  • @aeriacross770
    @aeriacross770 Před 2 lety

    So lucky to live next to a Lidl in Paris. As a student it helped me a lot. My 20 euros buys a week and a half of groceries while 10 euros in franprix gets me chips and chocolate. On average just 2-3 items.

  • @MiaUy
    @MiaUy Před 2 lety

    Nice one ! Very informative!

  • @starteamplus
    @starteamplus Před 2 lety

    Great analysis !

  • @determineddi2044
    @determineddi2044 Před 5 lety

    Coming to our area soon.

  • @klassebip2934
    @klassebip2934 Před 2 lety

    Lidl is our go to store here in Germany. We always go first Lidl then the rest.

  • @tismeagen684
    @tismeagen684 Před 2 lety

    Recently I've shopped at Lidl on several occasions, not been disappointed with the quality of anything purchased, and I just love their instore made fresh bread.

  • @tanjawesseling1904
    @tanjawesseling1904 Před 2 lety +10

    I WISH THAT LidL and Aldi would take over New Zealand Supermarkets..😍😍😍

  • @redrosewarrior2806
    @redrosewarrior2806 Před 2 lety

    I've never heard of LIDL stores. They sound very nice. Maybe one day one will be in my state. 🤞

  • @Littleathquakes
    @Littleathquakes Před 5 lety +45

    did ya’ll see the Durex condoms under “Children’s Health”

  • @euanbtv6977
    @euanbtv6977 Před 5 lety

    great vid

  • @ianmarkcarmichael1286
    @ianmarkcarmichael1286 Před 2 lety

    I live in occupied Yugoslavia, Lidl is so cheap in comparison to other chains, that you can save 1 working hour of minimal wage on just 1,5 litre of milk and 500gr of biscuit. If someone in need of money asks me to help him, I ask back where is he buying his food and other stuff. I explain that if they would have bought stuff at Lidl they wouldn`t need to loan money. Stuff I buy, are at least 30% cheaper than other places, but it goes up to 4x cheaper for the same quality of stuff.

  • @BradSaidThat
    @BradSaidThat  Před 3 lety +40

    When was the last time you visited a Lidl store? Get anything interesting?

  • @tempestive1
    @tempestive1 Před 2 lety

    Oo, LIDL has been a thjing in Portugal for a few years now.
    There's Aldi, which seems like a similar concept, beginning to pop up too.

  • @devanman7920
    @devanman7920 Před 2 lety +2

    Always found Aldi to be much better...or at least here in Ireland it is!

  • @alegria1813
    @alegria1813 Před 2 lety +10

    The cardboard boxes really don't bother me I love Lidl it's my favorite supermarket chain and they have wonderful limited time products for events such as Christmas ! They also gave me the occasion to taste german foods like gravlax or stollen cake, I know it's not traditionally made and doesn't taste exactly like the real thing but it gives me a rough idea. And they have everything !

    • @baronbrummbar8691
      @baronbrummbar8691 Před 2 lety

      things used to be much "worse" ... espacily aldi was kinda infamous for putting most thinks on literal paletes

  • @jamiekenleyuk
    @jamiekenleyuk Před 2 lety

    I was thinking of making a video similar to this and hit the search bar. What a great mini documentary for your earlier work, i bet it took alot of time to write and edit. Its a shame you switched to Roblox and gaming content!

    • @BradSaidThat
      @BradSaidThat  Před 2 lety +1

      Thanks for the comment! I actually make finance/business related content, it just so happens that my last few videos were about the company Roblox!😄

    • @jamiekenleyuk
      @jamiekenleyuk Před 2 lety

      @@BradSaidThat thats my bad lmao! I totaly skimmed the channel and ignoranty assumed you where a Roblox channel that posted a few docs at one stage 😅 my bad!
      Keep up the good work though!
      ticker talks, makes total sense... i invest, ill have to check some more videos out 👍

  • @stefang1087
    @stefang1087 Před 2 lety

    The owner of Lidl owns Kaufland too. Kaufland it's a hypermarket chain, but it's a kind of a discount one.

  • @tanjawesseling1904
    @tanjawesseling1904 Před 2 lety +1

    I WISH THAT LIDL AND ALDI WOULD
    OPEN THEIR STORES IN NEW Zealand!!

  • @ajdeupickumaterinu
    @ajdeupickumaterinu Před 2 lety

    This popped up after I've been talking about how lidl is my favorite store.....

  • @komplaints7893
    @komplaints7893 Před 2 lety

    I shop there every week and the only thing I hate is that there is never enough staff on the tills, waiting 10 mins or more in line every week.
    Hire 1 or 2 more people for checkout work !only! and I would enjoy shopping there so much more...

  • @MrCatlover54
    @MrCatlover54 Před 2 lety +1

    they are great high quality items for reasonable prices i wouldnt be able to buy groceries if not for them LOve them thank u

  • @geevagyok
    @geevagyok Před 2 lety +3

    Fun fact: Lidl and Kaufland is owned by the same company :)

    • @adrianrusu2386
      @adrianrusu2386 Před 2 lety

      Yeap.... Swartz Group :) Lidl is the baby of Kaufland :D

  • @Keepingitrespectfulmostly.

    Lidl UK my only gripe is you do not offer special buys for sale online and your website could be easier to navigate and that is why I prefer Aldi.

  • @Silly._.Horses
    @Silly._.Horses Před 2 lety +1

    Oml- Wow, cool back story 😎

  • @mimica1314
    @mimica1314 Před 2 lety

    Cool to know there is a lidl in America

  • @donaldostrem4982
    @donaldostrem4982 Před 4 lety +16

    Lidl has opened here in the United States, it's good, but it's struggling. People complain their little larger, they're outside semi City Limits, and they just sell more items than they do and the ones in Europe. I went there a couple of days ago and I enjoy it! I think it'll give Aldi Walmart a run for their money. I wish lidl the luck in the world for legal.

  • @enderox67
    @enderox67 Před 2 lety +2

    its even in croatia that nation is so rare

  • @aluuusch
    @aluuusch Před 2 lety

    that shopping boy has a strong mimic game!

  • @robmontier639
    @robmontier639 Před 2 lety

    They turn over £millions per store I agree, but a tiny fraction of that could be used to open another checkout. PEOPLE HATE QUEUEING when 3 checkouts are closed. I have walked out and gone elsewhere rather than wait at 2 checkouts when 4 are not available.

  • @olafbednarz8452
    @olafbednarz8452 Před 2 lety +2

    Even In my village in Poland a lidl has appeared out of nowhere

  • @gloriaagbanyim3662
    @gloriaagbanyim3662 Před 2 lety

    I loved working at Lidl in the Netherlands

  • @stevencarter4797
    @stevencarter4797 Před 3 lety +8

    I know Lidl is very good value and you can get some real bargains but keep your eyes on the best before dates. On occasion shelves can have some big gaps which can mean having to go elsewhere. Also the difference in cost between shopping at Lidl or Morrison's isn't as big as it used to be.
    Low turn over of staff?? Not true

    • @rosemarydudley9954
      @rosemarydudley9954 Před 2 lety

      Steven Carter ... Our local Morrisons has just closed down...Yiewsley, Middx..

    • @stevencarter4797
      @stevencarter4797 Před 2 lety

      @@rosemarydudley9954 Closed down or moved?

  • @fifthof1795
    @fifthof1795 Před 2 lety +1

    I use Lidl and Aldi every week..Tesco too.

  • @frankesposito2182
    @frankesposito2182 Před 5 lety +2

    The Service at the Staten Island Store was Hot & Cold. .....not Trader jo's.....

  • @samuelstevens248
    @samuelstevens248 Před 2 lety

    I like Lidl generally. And there products are cheap. The only thing that I will be critical of, is the fruit and vegetables are a little dodgy sometimes. They tend to go off much quicker than other shops. Bananas within two or three days, and noticed when buying cherry tomatoes they already have rotting tomatoes in the pack.

  • @Stockfish1511
    @Stockfish1511 Před 2 lety +1

    Lidl makes alot of money by cutting hours on eployees. However quality and chesp products. Worked there for 7 years

  • @merlin5476
    @merlin5476 Před 2 lety

    I vary between Waitrose and Lidl. Waitrose for choice ( but a bit pricey) whereas Lidl is excellent value on meat & veg & fruit & most of there tinned goods. There Delux range is really very good.

  • @andreicocor4383
    @andreicocor4383 Před 3 lety +18

    I've been working for Lidl for 1 month. They literally measure how long it takes for you to put the procudts on the various shelves. The time you have it's 30 minutes for a fully loaded 2 metres high pallet, and all the bakery you see when you enter a Lidl has been done by just one person from 6 am till 8 am. It's insane, the pressure and speed you have to work under is soo high, specially compared to other supermarkets. Also the fact they have so few employes working there is a problem, not a good thing, at least for the people working there. The pay is good, but I don't reccomend working there unless you have no other choice, because your private life will not be taked into consideration and you will be treated like shit all the time. You can try, but I'll assure you will want to quit as soon as possible.
    Also DON'T buy any of the bakery products, that's a personal sugestion, the price is so low (50 cents for a brioche) because the quality is completly shit. It is basically food that has remained frozen for a long long time (at least for some months), so it may seem fresh but it isn't at all. Buy some fresh bread from some local bakery, better health and you also help your community.

    • @rf5921
      @rf5921 Před 3 lety +8

      Maybe you need to step up your game. I been there a year and we meet those expectations every time. I been in constant employment for 17 years but lidl is the only place that I have enjoyed working for, get treated right and actually like the customers.
      As for bakery, same goes for ANY supermarket, I’ve worked for Tesco Sainsbury’s and m&s and each of their bakeries are gross. However, if it tastes good as it does and doesn’t make me shit sideways I’ll eat anything.

    • @Keepingitrespectfulmostly.
      @Keepingitrespectfulmostly. Před 3 lety

      Try to stay off the drugs you will do fine..

    • @danielinaaa375
      @danielinaaa375 Před 3 lety

      @@rf5921 this is great to hear! Could you tell me any tips for people who just started working at Lidl? Next week is my first time working and I’m nervous 😬

    • @rf5921
      @rf5921 Před 3 lety

      @@Keepingitrespectfulmostly. it’s retail. We NEED drugs 😂

    • @rf5921
      @rf5921 Před 3 lety +4

      @@danielinaaa375 I’d be happy to. Firstly, every store will be different, if you have managers that are tools then chances are it won’t be great for you. Hopefully you’ll have a SM that understands the importance of routine, try and get yourself on mostly mornings or evenings (which ever suits you) because working different hours each day will take it’s toll. Secondly, management do genuinely give a toss about you and your well being, don’t ever be afraid of telling your management if you’re struggling with anything from work or home, if you DO have a manager who doesn’t care then go higher, they definitely care. Thirdly, don’t be afraid to stand up for yourself with any rude customers that you will inevitably come across, obviously don’t be rude but management will 9/10 times be on your side with nasty customers as long as you’re not horrible. Speed and efficiency is everything in lidl (it’s German, no surprise there) so try and think about how you can do everything as efficiently as possible.
      I don’t know if you’ve done any supermarket retail in the past but lidl is nothing like our British supermarkets, you’re rarely bored and you often go home feeling like you actually earn your money.
      Not going to lie, the early starts can be tough to get used to but if you can get used to them they’re probably the better option.
      I honestly hope you end up having a good time working for them as I have and still am.

  • @kitty-vk8ic
    @kitty-vk8ic Před 2 lety

    One of my favorite grocery store.

  • @sourlemons4
    @sourlemons4 Před 2 lety

    I love Lidl. I’m even applying to work there

  • @rosemarydudley9954
    @rosemarydudley9954 Před 2 lety +2

    I like Lidl. I used to shop there a lot when I had my own transport. Now that I don't, I find the "trek" to the bus stop to get home is a long way with a full trolley load! I'm 75 (with a suspect back), it's just a bit much for me. I met some nice people there and enjoyed "mooching" around. TY for the video...
    Edit: UK near London Heathrow Airport.

  • @jxssica_xd4449
    @jxssica_xd4449 Před 2 lety

    hooold up!! i never knew Lidl were in other countrys then my home country!!
    :0 (i live in germany and im german)

  • @duanframe4222
    @duanframe4222 Před 2 lety

    When in Dalkeith Open?

  • @JohnMcFat
    @JohnMcFat Před 2 lety

    The store is big, has like 8 cash registers, though a max of 3 work at most.

  • @realkh7974
    @realkh7974 Před 2 lety

    please come to open the store in Thailand.

  • @Curlyperm59
    @Curlyperm59 Před 2 lety

    Went to the one in south ockendon every day when I lived there

  • @joelledevries5124
    @joelledevries5124 Před 2 lety +1

    I like the Aldi more.

  • @miguelpanta
    @miguelpanta Před 2 lety

    its more like 'leedle', not 'little'. great video.

  • @dawnfinch8232
    @dawnfinch8232 Před 2 lety

    I love Lidl especially middle aisle

  • @akosszaloki9056
    @akosszaloki9056 Před 2 lety +1

    Why do utilities grow exponentially with size and not linearly? Twice a big store surely only needs twice the lighting and heating.

  • @fatinotasi6409
    @fatinotasi6409 Před 5 lety +10

    2019 Greece LiDL 💖🌍

    • @Fel-Fel._0
      @Fel-Fel._0 Před 2 lety

      LOL YES RELATABLE BC I LIVE IN GREECE/ATHENS