Making FAMOUS Graphic Designs Better!! (Before & After Design)
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- Äas pĆidĂĄn 24. 03. 2021
- In todays video I make some changes to famous graphic designs in another 'before and after' style video. I know you do enjoy watching and following along with these videos, where I take existing designs and then apply some changes, ultimately elevating the design up. But can I really make these famous graphic designs any better??
Once again today I have added a design that you yourself can work on, and then send me the changes you yourself have made. I did enjoy looking at the changes you guys made in the previous one, and there was some great use of hierarchy, contrast and design layout. Seeing people learn from my videos is awesome, and I hope you keep finding these videos useful. Let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace
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The work is protected by copyright. This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the CZcams audio library and or sourced with permission from the author
âą Making FAMOUS Graphic ...
Here's the very best 'before and after' content that I've made to date: czcams.com/video/k2DWClcoHFI/video.html đ§Ą
I forgot to message the 3 people who designed the 3 revisions. In the future I will link social media accounts or websites for the chosen design entries đ
I can't believe you picked my design(the first one on the list). You inspire me and push me to another level when it comes to graphic design and being creative. Thank you for all the work you put into these videos. This is the kind of thing we could be paying but you share it for free. I learn a lot and have huge respect. Also, keep the challenges coming, they are super fun! Mahalo from Hawaii
Marmite example was an improvement and i admit it looks better with the last question being highlighted in white it adds an illusion of detail. But from the design perspective I think that was a mistake. Highlighting the last question in white makes as much sense as highlighting the first one or the middle one. We usually put accents on things we want people to pay attention to more, but in this case its just white for the sake of aesthetics and thats confusing. I think designers sometimes can't make better design not because they have no skill, but the assets like copywriting, images and other things are not that great and there for sometimes there is nothing we can do about it. Second example Heineken 3 ad looks like an improvement as well. However what if the font you used wasn't in the brand guidelines? Again, sometimes we are limited to the design assets we are given. Also I think the sentence in this one is divided into two equal parts by word "or". Yet both designs include "or your" as a divider. It would make more sense to me, by leaving just "or" and using word "your" in the second half of this small paragraph. Though two words "money back" is a strong one, so not sure. Guci one looks better, but the first line was pretty hard to read, the last one so tiny, I can't even recognize a single letter in it. Personally I think this is the thing with design its a cursed craft. Agencies and society wants beautiful looking work. However beauty usually involves complexity and dynamics, which usually makes things harder to read, harder to understand, harder to make sense of. So designer is usually left with few choices to make good looking hard to read or understand piece of work or to make a good design but boring and plain. And the version in between usually turns out average, because to make it both beautiful and working takes more time, which no one wants to pay for.
Is there a deadline for the next round of submissions? This video is showing to me 4 days after posted đ
I think that besides the design you have to know what are you trying to express, and, the las submission, the one with the magnifying glass has no sense, HACCP is a food safety system...
@@igormil your redesign was my favorite!
Never underestimate the influence of the client. A lot of good designs donât make it because customer is king in the end.
So true - and frustrating. But the person cutting the check is the boss and in the end run they have to be made happy. Makes designing tough at times.
Sad but true. Once I've explained for 3 hours to a client that his "idea" was not as good as he taught. From visual issues to brand issues. In the end, he wanted the same crap.
Ainât that the truth. It helps to use the power of persuasion.
Exactly my first thought ... this must have gone through a "team of experts" in the board room. ))
Because not all people understand about the basic of graphic design, and mostly we are as a "graphic designer" has different perspective than the clients. The different thought and process makes it frustating sometimes :D
I used to work on the Heineken branding, the redesign in the video actually broke a bunch of brand rules. Two big ones would be using an unapproved font and using red for the typography.
There are only three approved fonts: HEINEKEN Core, HEINEKEN Curve, and Lucida Sans Unicode. HEINEKEN Core should have been used here but since you probably don't have access to that font, Lucida Sans Unicode would have been an acceptable alternative.
The second is the use of red with the type. The type for display ads is always green or white and absolutely never red. I know you did it to make it pop, but it would never make it past the brand team.
When doing redesigns like this it's a much better design exercise to try to find the most recent Brand Guidelines for the company and use those as your guide. This may also clue you into why the original designer made the choices they made and perhaps the limitations may inspire you to find a better or novel way to use the brand elements.
Now, I will say whoever put together the original version also did an absolutely terrible job. That original design is really bad and problematic.
Yea I didn't take into account branding guidelines such as fonts, colour schemes etc. It was more to show how a design can be improved irrespective of any brand restraint. Thanks for the feedback though, it will be insightful for others to see
True. I did some work for few open source organisations and they had strict branding rules as well
Thank you for the beneficial insight
Iâm colourblind
Might be time for the brand team to consider adding the red as a highlight color
I am a design teacher at a university. You are my secret santa.
Later your students discover this comment đ
Wich university
Wish youtube has a haha button đđ
1:30 Hierarchy makes sense, yes but have to be used wisely. On the first ad you highlighted one question line but all three lines are equal. It may be more appealing to the eye but it makes no sense content wise. Plus: the text on the original ad have a logical hierarchy... You read the question lines one after other and the text leads you to the product. The product is kind of the punchline. Your ad on the other hand have an unclear reading direction. Your product fighting against the two color headline. If the eye see the headline first and switches than back to the product, it's the false reading direction (right to left instead of left to right). If you look at the product first, this leads to a unlogical hierarchy because you see the product first and then the questions, which makes no sense content wise. You kind of show the punchline first before telling the joke. It does not build up. As graphic designer our job is not to make things neat, we've to make things work.
// Btw. on the Heineken ad: your added red steals the show of the product. You literally moved the eye away from the product to the "coming soon" button...
I agree with your comment on marmite. The original Ad should not be remastered
However I love the red on the Heineken it balances the different color on the Ad.
This is an example of form over function. The re-done graphic CLEARLY looks better to me, but does it convert the wanted message as well? It would be interesting to have data on stuff like this.
Personally, if I was marketing manager for this product I would like the re-done graphic better, although I do understand what was being done in the original. The original just looks very dull and boring. Not sure I would want dull and boring associated with my product.
â@@jamesdavis8731 I agree that a Marketing Managers often take what them thinking is a good taste, this is a common practice, which is sad. It does not depend on what an individual thinks. It's not about the graphic designers taste, either. The designer is just the expert in his field who can give you insights, trends (if you want to follow them) and guide you through some rules of graphic design (or human/cultural behavior like reading directions). He should be the one who combine not just beautiful visuals but make these also functional and give them purpose. Many figure out how to manage the first, but fail at the second part. He's kind of the translator of content to visuals = not only the translated words are important, but also how the words are arranged. Otherwise, the translator would put a different meaning to the translation. The goal is to communicate in a manner which is not only appealing to your target group by sending the right signals with the tools you have (color, typography, layoutsystem, ...) but also following rules such as hierarchy, reading direction, and so on ...
Purpose/function over form does not mean that your work have to be boring. You could create a more appealing ad and also following this rule.
But please don't just ignore basic rules of natural human/cultural behavior such as the hierarchy or reading direction, specially in commercial work... This makes no sense at all, if you think about it.
The new Marmite ad doesn't make a lot of sense to me too and it takes away the powerful impact that the first ad brought. The new ad is also looks so generic looking and trying too hard.
Totally agree
The one person dies poster gives me "Every 60 seconds in Africa, a minute passes" vibe not gonna lie
me toođđ
also, i think the original poster is bettter for what its purpose is. the modified one looks more like a poster for a comercial product.
With the original Marmite add, I immediately understand that marmite is the answer to all questions. Because the brain reads left to right and top to bottom, the redesign while aestheticly more pleasing it confuses more the message that wants to be said.
The sanitation add came out fantastic, really adds a flow to the reading and creates a strong impact at the end of every line. Gucci one was fantastic too, great balance.
Hey, I believe that the first design was good as it was. I liked the look of yours better, though the story and the question: "What is each part for?" was clearer to me in the original advertisement. It was a structure from top to bottom of three questions and the Marmite then being the answer to them. This isn't the case with your design.
Good point. I also think there is an idea of a inverted triangle point down to the product. Eventhough the second sentence should be the same size as the first, It was made a tiny bit smaller, so the viewer has that âarrow downâ feeling.
Hi Satori. I cannot agree with you decision about rebranding Marmite AD. In Horizontal form it made a lot of sense, because Marmite was an answer for the questions, and was dividing the nation since 1902. After your redesign in was more like "dividing the nation" was an answer for the questions. When you were reading their panel it was like "No breakfest? MARMITE - Dividing the nation". It wasn't designed the best way, and could be changed in many ways, but reading from top to bottom with actual product between two text boxes was a really nice way to deliver the intention of Marmite being answer for the questions.
To make it work, i would swap questions from your design with the marmite jar to make questions on the left, so natural way while reading, you would read it and marmite jar was there as an answer to the right and then slogan at the bottom.
Soz bad english, im only like B2 đ
Love your idea.
I love your redesigns, however I have to leave a bit of input... With the uptick in lawsuits regarding Accessibility in Design, it's a great rule of thumb to research and follow those guidelines.
The one I refer to is to make sure there is enough contrast in text color vs background in order to actually read it! I've noticed in several of your videos that you are one the habit of using white on yellow or an equally lighter color. If you were to put your design in great scale, how much contrast is there? It's very hard to read. Using white on a lighter background does the opposite from what you probably planned when choosing the color combo. If your viewer has to strain to see your design at all they will instantly look away.
I'd love to see this topic discussed in your videos as it is a huge topic and rule of thumb in Design today.
Yeah, couldn't get past that. I can barely read it with ease, which just makes me not want to. Plus, the product image served as a sort of punchline, you are supposed to almost "read it" after the build up lines, his design kinda neglects that, even if for neatness.
I didn't approach the white on yellow from the same approach that you did, but it's definitely something that bothered me, too.
@@geraldozampieri3867 That is a very good point. I like the story aspect of the original design, even though I do appreciate the neatness of his version (minus the white on yellow text, of course).
First was my favourite! Learnt a lot from this, thank you đ
That was also my favourite too lol. Thanks
Yeah me too..
I agree!
You're a absolute gem to us Satori! Never change that for anything! And do take good care of yourself â€ïžđđœ
Graphic design is also about feel. While you may have (arguably) improved the layouts from a 'design' perspective, you have also altered the 'feel' of the whole aesthetic. When I am approving or feeding into designs for posters, logos etc, this is one of my primary concerns, because it is the factor I am most sensitive to as a consumer.
@satorigraphics
Re the Marmite one. An interesting point but I think this is where lack of knowledge of the client/environment competes with design. The poster is connected to the Brexit vote: hard exit, soft exit, no exit. So the balancing of the typography is an essential part of all three statements being weighted equally. Your version places an emphasis where none is intended. That said I think your layout with text to the side and the slogan immediately beneath is a huge improvement.
yes. before and after is the best series!
Love this channel, it's the best out of all graphic design related channels
This channel is quickly becoming one of my favorites. Been subscribed for over a year, but you've really been stepping it up lately. Appreciate all the knowledge and content you create đ€
It is the 1st time, I come across this channel, immediately, I am hooked. Gonna watch his other videos now.
@@mandytoh6471 enjoy, there's so much value here!
"Learn the rules before you can break them" although technically you followed the principles with the marmite, I think yours has lost the impact present in the original. Also, I feel like Gucci was positioned there to lead the eye along the direction of the legs/knee - what do you think?
I think the same. Looking at the remake my eyes strained and drawn towards the logo which wasn't the case with the original where eyes felt pretty comfortable looking at the logo and the model.
@@vijaybhaskar_25 In the Gucci ad, also had the issue with my gaze flowing naturally in the initial design and then being forced to "jump" in the remake.
Your design won me every time. Love that you shared the why!
Don't forget that designers' clients often interfere with the layout and mess up good designs, but I think the way you edit the layouts is terrific and they look much better in quality. Good work.
I'm not a professional designer, just a marketing employee. I have to say, you are so talented and intelligent, and I am happy that I can learn from you every time you post something new! Thank you for that!
I am pretty sure the main motivation for the original Gucci artwork was to draw attention to the canpaign. Your artwork is much more pleasing visually but if I had commissioned the work I would have wanted greater prevalence for the UNICEF element.
I totally agree. They were not advertising the model but the campaign
The original composition has a lot of strong lines. The text contributes to a horizon line that helps anchor the floating model.
The revision seems like a naive attempt to add balance to a composition that's interesting precisely because of the lack of it
@@jimurbas7481 As good as "Mr Satori" is, like many of us, he has his own preferences and, of course, he thinks these are better than other options. To be fair I think he is often right just not in this case. Assessing another's professional work is difficult without context tho.
Always a pleasure to watch. :)
Absolutely in awe how you transformed those
Always Amazing :D Ty
Hey Satori. Just wanted to send you warmest regards, your work and your channel are some of the best in this field. Really appreciate it.
Hey I really appreciate that a whole lot, thanks!
Amazing! I love this series.
I really love your content man, thank you so much for showing how the simple concepts can make a design look stunning, keep up!
this video could be like, your resume bro. it shows your skill, your creativity, and what is your thought process as an artist
thanks very much for the kind words :)
I love all your changes you rock!
Hey thanks:))
You're so right on these redesigns... You've added emphasis, focus and I believe an accurate narrative to the new layouts with respect to the copy. You da man đ
i approve this message lol . All your choices clearly elevate the original design
Your redesigns are absolutely amazing. Please, give us more content like this. Also, big fan; from Ethiopia.
Hi Ethiopian. Fancy meeting you herr!
@@GraceMusyoka Same. Lol
đȘđč
Your changes in professional designs are absolutely fantastic!! Massive improvement.
Thanks very much :D
This was great!
Your redesigns are absolutely amazing....
Amazed by difference from such small changes!
Wow. You're right, it looks much better
More of this, loved the breakdown on the improvements - super job!
Cheers Josh!
This Redesign series is amazing!, keep it up.
Quite insightful, love this!!
I really like your advice on layout and text hierarchy. I usually design design based on my feelings, no concrete background. Now I understand more and I will apply it to my next designs. Thank you a lot
Your versions are way more interesting! Love these videos
This content is amazing, thank you Satori
No problem :))
Unique & Great stuff as always!đ€©đđ»
Cheers Jickie! :D
All redesigns were improvements. I'm glad to see that I had some of the same changes in mind.
This is really helpful!
2:00 I wouldnt have changed the brwn colour... It look very good against the yellow background
I agree, I loved it. That shade of brown on top of the yellow is the ICONIC marmelite palette
@@TheChocolatiie Yes ! And plus white with yellow ? never a good idea.
White and yellow make it look more happy
@@palomito1502 what I meant was yellow doesn't contrast well on white. You learn this in design school. Color theory is super important!
Same. I was about to comment that
You just nailed it best wishes
Great length on the video. Easy to digest with just the right amount of indepth analysis. Love the balance correction on the Gucci logo. The 2 smaller lines are almost just decorative at the font size tho. This content and viewer interaction is great! Keep up the awesome work!
This was really enlightening. Thank you
Brilliant... Your re-designs are actually better. đđŸđđŸđđŸ
Love this segment! Very helpful đđœđđœ
One of the key skills of a designer is learning how to speak about and promote their designs. If you can 'up sell' you design then you'll go further. This video demonstrates that skill.
exactly :)
I love love this. More than once.
Haha thanks man đ
This is so amazing! I love your redesigns!
Thanks a lot for the feedback Senta
just a newbie here. but imo, the Gucci one lost the movement because the model's leg is guiding us to the text and logo. now it felt kinda weird coz she's just like pointing to nowhere. It looks great tho!
I feel, as most of the designers out there know, that design is nothing but problem-solving. One problem can be solved in multiple ways, that is the beauty of the design. As art is subjective, I think problem-solving is subjective too. TBH, I found the original ones better than the redesigns. Also, it was great that you tried to introduce a different perspective of design/problem-solving.
There is no way the Marmite ad layout original is better, no chance in hell.
Great redesigns. They make sense and improve the designs substantially.
I didn't even realize it was "comming soon" until your revision. Very nice! thank you for tips!
Thanks for sharing!
we should not forget about the clients who (in most cases) make the designer do some changes that make the overall design fall and be worse, High end designers are not the ones to blame !
Completely agree. Even if the client is the company you work for (in-house), higher management always manage to find a way to diminish what a designer is good at and what they are paid for. It's incredibly frustrating and sometimes, soul-destroying.
But when it's them paying you, you often don't have a choice.
@@mentaldetecting The most difficult aspect of this is when you're putting a portfolio together and you're presenting work you know you could have made far better at the time.
@@andycollier1268 yes, exactly that. For this reason, in the past, Iâve put my own creative work in there. Iâve been lucky enough in the past to create artwork for some big name bands (freelance) so that has helped. But Iâve also put in my own âexploration / developmentâ work to counterbalance the more commercial.
Yassine: Oh my, YESS! I could fill a portfolio with designs that were "ruined" by the client!
When I was teaching design in college, some of the students were already doing small jobs for people and were lamenting the fact that, often, the client made the designer make changes that weakened final product. I told them to put BOTH versions in their portfolios, preferably side-by-side, so they could discuss tell potential clients and potential employers about the journey (and gap) between the two pieces. I also told them, when talking to the new client, to NEVER "bash" the old client. Just say, "we had some creative differences between the two approaches and I just wanted you to see these two examples of our design journey." Or something like that.
SATORI, loved your solutions
thanks a lot for the feedback Juliana :)
Thanks for being yourself always.
cheers bro
Oh wow. Your designs are way better
Satori graphics rocksđ
YES, I'm beginning to understand !!
some fixes I actually called it right!
that's what we like to hear
While watching I keep on nodding while you are explaining . Thanks a lot I learned so much. This is the 2nd time I watched this video.
Another great video! You are definitely making me a better designer, thank you for that :)
Thank you so much!!! love it a lot
I'm glad you like it
You are one of most important person for me, Tom.
Highly appreciate your efforts for sharing with us.
Love. Peace.
Thanks a lot bro, that's great to hear and hope you keep excelling
YOU ARE AMAZING!!!! THANK YOU
Awesome! Really Helpful
Thanks a lot :)
All of your changes look great!
Thanks a lot Vicky :))
I...LLOOOVEEE redesigning! Your "design principles" video gave me a new approach to try, so thank you so very much! Love your redesigns! Great tips, too!
Pure creative genius
Thanks for being so sweet :D lol
For the Heineken i think the original font of "Great Taste" is still suits it's brand, if that font have a bold one, for me i will use that and replace the one that you use, but the rest is great. For the sanitation, if i can change the illustration, i will add a silhoutte of a man (head) dying.
I have to disagree on this one; hierarchy already exists in these designs, adding further hierarchy to every line of text is overboard IMO. I do agree on the layout changes though, noticeable improvements.
not really. The sanitation poster had no hierarchy in the text.
â@@letsfindsomepeace9207 There's big yellow text, then there's smaller white text beneath it; there's the headline and then the summary, two different sections. You don't need hierarchy between text if it's one sentence or statement, that's my point. IT'S like w r i t i n g like T H I S.
@@kb360 lol
@@kb360 I think maybe the sentence was just too long. Like, maybe a couple words on the title couldâve been highlighted in some way. Everything in this long title just looks the same and kinda boring. Thatâs just my opinion though. Iâm a beginner designer so idk
I'm binge-watching your videos!!! :D very informative and easy to understand for beginners like me. thank you :)
This is a very great and informative video. It's amazing to see how you make those corrections, and suddenly the layouts look prettier than before!!
Thank you very much!
Hello Satori, thanks for sharing this amazing video all topics related to fonts and alignment very well explained your great skill of explaining the design improvement with minimal changes really appreciated
Loved this video!
Thanks :)
The tweaks are awesome, expecting more videos like this đ
Good day to you đ âïž
Absolutely brilliant redesigns!
Thanks a bunch!
Love these videos. Thank you for being such an excellent teacher :)
Happy to help, thanks Anthea
Much better in every example. Excellent video. âLazy designâ itâs a thing. âLazy brand standardsâ is also a thing that can handcuff a designer and prevent them from using styles that create more effective visual hierarchy. I love this type of video. Thank you
Really thanks a lot for the feedback Jeff đ
You tutorials are great and I'm getting advanced with it. Good job đ
Always great to hear thanks man
Amazing Ideas .... !!!!
All your versions more impressive! Thus I watch YOUR channel! Good luck in your design!!!
Thank you very much!
Thanks to you big brother. You save me from misery. I have always been good at drawing and other arts , like singing and a lot of others. But I could not portray anything in my designs. Now I know thanks to you , that I just suck.
Your graphics helps me alotâ„ïž thanks
No problem đ
Bravo ! There is no hesitation your work is better !
Really appreciate that, thanks!
Suuuper video and redesigns bro!
âšđđđđđâš
You do a Great job
the heiniken was great job, My mind didn't want to interpret the text at first but then accepted it in the redesign
Excelent redesigns and the argument behind them is clearly visible, thank you! hope to see more of this videos :D
Thanks, will do!
Useful. Thanks.
This video is really insightful bring more like these
Thank You. Informative video. đ
Glad it was helpful!
Your version of Gucci - is outstanding!