What great brands do: Denise Lee Yohn at TEDxSanDiegoSalon

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  • čas přidán 29. 05. 2014
  • Denise Lee Yohn is an in-demand consultant and speaker with more than 25 years of experience helping organizations take their brands to new heights. Denise is the author of, What Great Brands Do, and she has contributed to outlets including The New York Times, The Wall Street Journal, and the Harvard Business Review. In this talk Denise provides examples of what great brands do in order to succeed.
    In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Komentáře • 16

  • @simof6275
    @simof6275 Před 3 lety +17

    Assignment deadline: January
    25 th

  • @thetruth3322
    @thetruth3322 Před 5 lety +6

    Great insight. I am implementing our brand strategy by giving free drinking water bubbles for families because we deal with treated water services.

  • @PersonalBrandClarity
    @PersonalBrandClarity Před 6 lety +1

    Denise -- I loved your talk because that is what my life work has been to do...build brands from the INSIDE out - and help businesses identify and define their Brand DNA!

  • @karlwalters3763
    @karlwalters3763 Před 6 lety +12

    A bit disappointed that the slides weren't shown. They actually are a big part of the talk.

    • @jmilligandesign
      @jmilligandesign Před 5 lety +1

      the video now shows the slides - maybe they updated it?

    • @kiriyoplay
      @kiriyoplay Před 5 lety

      @@jmilligandesign only slides with main points were shown, others were not.

    • @somon90
      @somon90 Před 4 lety

      That's a recurring problem on TEDx talks on this channel, more often than not slides are skipped to instead show the flailing presenter.

  • @Prabu4545
    @Prabu4545 Před 4 lety

    How to apply your BRAND STRATEGY when a company has more than 25 leading brands serving different product categories and segments?

  • @hajjarelkhorchi3259
    @hajjarelkhorchi3259 Před rokem

    Assignment deadline: November 1st 🟡🔵

  • @mechadsey
    @mechadsey Před 10 lety +3

    This is pretty elementary