How I discovered the black art of cult branding | Rob Howard | TEDxStLawrenceCollege
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- čas přidán 20. 04. 2017
- Customer engagement is key for the success of your business and Rob elaborates on ways of reaching such engagement.
Over my 20-year marketing career, I've worked with brands big and small around the world. Some have become dependent on traditional forms of marketing and are mired in mediocrity, while others emphasize engagement and succeed in forging cult followings of loyal fans and customers. 5 years ago, I set out to unlock the genetic code of the world's most coveted, cult brands. I emerged enlightened, helped found a marketing firm (Cult Collective), a think tank, a global summit (The Gathering), and wrote a book (Fix: Break the Addiction That's Killing Brands) to help enlighten others. I think emerging marketers and business leaders would find what I've discovered enlightening too.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
Rob, you are a phenomenal speaker. I loved your presentation. You are incredible at telling stories. Thank you for being an awesome speaker.
8:53 1) Be Remarkable
10:33 2) Have Purpose
12:00 3) Be Inspirational
13:47 4) Be Relatable
15:58 5) Be Involved
17:49 6) Be Pervasive
Qué buena síntesis de los tópicos, muchas gracias!
Pero faltaba más!
Insightful and helpful. It's the fundamentals but it's refreshing to be reminded of these again.
Amazing talk. Loved the way it was clear and well structured. Kudos.
Great insight. Thank you for sharing!
I have to day wow. I've learnt a lot from this. Thank you for an amazing talk.
Outstanding presentation, I really learned a lot.
Amazing talk, thanks a lot
Play this back at 1.25x
I do that for a lot of videos but man i let this one really sink in.
The Banks own these big brands and also own the media. They get free marketing through the media. That is what is happening.
Shed some examples bro
Great insight! , Thanks
Great talk !
This was super interesting! thanks for this.
“Intercepting customers” in existing markets rather than the often pushed approach of “interrupting them” is an interesting take.
Superb with details Tq
that was excellent
The fatal flaw in his opening question is that people who are in cults don't actually believe they're in a cult.
OMG! He's real-life Peter Gregory!
Steve jobs, think different campaign is the best cult ever.
Nothing like diminishing the seriousness of cults by completely ignoring what they actually are. Look up the BITE model and then compare his arguments to it.
There are cults and there are coercive cults. The technical, literal definition of a cult doesn't include coercion or manipulation but in pop culture we usually hear the word "cult" and immediately think of a coercive cult.
Interesting point of view. Thanks, and greetings fron Ukraine 😅❤️
TESLA ! Even Apple. Best advocate marketeers, they don't have Facebook even.
Jobs wasn't afraid to lose money because that usually meant he was building value before the market existed for it. Once the market turned their way, Apple was the only outlet offering those things that Jobs embedded.
Just left a Christian cult. Was born into it but God brought me into the light! He is so good! Praise God! ♡
Sounds like you’re still in a cult 🤔
Besides Tesla alot of these brands are basically heritage companies......they already spent money on brand awareness..... but still cool talk
This video starts at 9mins
Obviously a marketer who ignores the product, all the companies he lists have great products.
Right. Fender has a cult following because they built the best guitars in the world for a period of time. People will always find and talk about the best.
Hanniffy, that's why he says in the first advise, at 8:53, that a brand have to be remarkable.
Ight....Omma Start A Cult 🧽
I dream of being a cult leader.
Teach others to be a cult leader, and you improve exponentially.
@Darragh *crickets*
Mountain dew🤨🤨
Nike? Underarmour? The NYT? The Toronto Maple Leaf?
Insights start around 7 mins 30 seconds...
He looks like shane mcmahon
Geez, can this guy stand still for a second 🤨
Cults are an expressing of a desire to belong to something outside the social norms and rules of society. That's how people are willing to hand over their soul to something, pure petulant desire to rebel.
Theres so much hearsay in this talk.. He's using "universal truths" to argue his reasoning which any 12 year old could do. At least i made it to "Be remarkable" before i figured i was being rumbled...lol
jason johnson xactly
His calling marketing being culty. The guy doesn’t know $hit. Nike is not promising unrealistic things, let alone forcing to shun relatives that don’t use Nike. Read a book
Wait one moment. If you go after Tesla you are missing a key element that Tesla has the other brands don't' an intentional and direct mantra; to provide a choice in the marketplace in how we power our transportation, something that should have been done decades ago, but Musk found it to be his delusional objective he needed to attack. Respect that. Instead you appear to be snarky at true corporate efforts to accomplish something. Brands exist for a reason, trust, knowing, familiar. This is driven by the customer not the brand. You are attacking them for the wrong reasons. Your anger should have been aimed at the lack of consciousness these brands have. Instead they are like AI soldiers out to destroy. Corporations need a consciousness. That IS the central problem.
Ted× is a cult brand
Love Ted talks but they are all 60% whitespace.