Spotify Has a Logo Problem...and I Fixed it!
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- čas přidán 6. 07. 2024
- In this video i redesign the famous brand 'Spotify' - a music platform. I redesign Spotify's logo and colour palette making it a little more modern and creating a fun vibe.
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Timestamps:
00:00 Intro
01:23 Spotify's Current Branding
04:32 Typography
09:35 Primary Logo
14:24 Colour Palette
16:13 Icon Logo
18:18 Brand Assets
19:57 Final Brand Reveal
20:17 Outro
How I can help you ⬇
👉 Wow your clients with easy-to-customize templates
www.abiconnick.co.uk/templates
👉 Transform into a highly-skilled, confident logo designer
www.abiconnick.co.uk/pencil-tool-course
👉 Elevate your biz with these FREE resources
www.abiconnick.co.uk/free-resources
👉 Where I get all my mock-ups & fonts:
1.envato.market/abidesign
👉Free weekly tips, advice & exclusive videos:
www.abiconnick.co.uk/newsletter
----------------------------------------------------------------------
After more content from me? ⬇
Instagram: instagram.com/itsabiconnick
TikTok: www.tiktok.com/@abiconnick
Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free.
For me the 3 waves in the actual logo of Spotify signified volume up which I could resonate with the music brand. The redesigned waves didn't hit the mark for me, it felt like the 'tif' is highlighted which dose not make any sense. Other than that the colors that you used seem very on brand! The definitely give the brand the kind of energy it deserves. Good job! Love these videos
The actual logo looks too much like a sports brand or beachwear brand especially with the colors added, but the actual branding of it is really nicely done and well put together!
having vibrant colors is great but honestly i think the blue and black is better cause black is needed. imagine people opening spotify to chill while listening to music and they face a lot of vibrant colors and ... its not everyones favourite but still its great. good job :)
Beautiful! Ive would have played a little bit more with the icon logo, it gives me medicine vibes or vitamins. Great work!!
Gives me superhero vibes
This is great. As a student I have learned way more than I been learning In college/uni for the last two years. Since I started watching your videos. Also I love how you share your thought process and your design process is really cool.
I think, that “old” Spotify logo-word with different size of letters has also a wave 🌊, starting from big S than going low and rising on tif and again low on y. They building a nice lets say line on the top. And your idea in bringing all in small caps supports this idea too, but more smoothly. Well done! But I cant support your wave-icon, to me that looks like water-brand. Spotify has their for sound wave, wifi and volume all at the same time. Colors - Im in love 🥰 really nice work!
Absolutely loving this one! I already love the Spotify branding, so redesigning it is always a hit or miss. This is the first Spotify redesign that I absolutely love. I love the fact that it's different, but it still gives you the iconic Spotify vibe
Ok activating the notifications for new videos was the best idea I've had in a long time 😂 love watching your videos, I think you're my favorite design channel atm
YAAS🤣 I love this!! Thanks so much lovely, glad you love this channel x
faxx hahaha
WOW GAL U NAILED IT!!
Love your design channel, ur design skill is insane. Also love how you come up with advert and the words for the ads, I think I over think these to much. And the submark u decided to go with 😱🤩
Thank you so much!! This is so sweet! That’s what I love about doing these fun projects is that I try not to overthink them and just go with the flow!! X
Thank you for sharing you process with us! I’m trying to pivot from social media marketing to graphic design, and your content is helping me grow. Thank you, Abi!
Yesss! this is so bomb. The blue is spot on. I use Spotify all the time & id love to see it look like this! Good job girl
Dear Abi, I am following you channel for quite a short time, but I am impressed by the good vibes your designs bring and what’s more - the copywriting skills and potential that you demonstrate! Keep going, it’s worth it!
This is fire 🔥😍
The blue and orange have a kind of commercial or contemporary vibe. However Spotify broadcast a diverse range of styles. I think the green is appropriate because it suggests lateralisation. I also like blue and red and I appreciate that these colours lend to the dynamics of your Spotify logo. How would a 3 way colour logo look? I think the green vibes fresh and you should include it somewhere into your logo.
I love the color combination
Me too!! Wasn’t sure at the start but it turned out really good!
there's a sparkling water brand in Brazil that uses this same color scheme, so this rebranding was not it for me, just kept me reminding me of it lol but I do love to see your thought process and how you come up with ideas! LOOVE your channel, always excited to see new videos
Ooh I’d love to know the brand so I can see what it looks like!! Thanks so much lovely!! X
Qual?
É a Indaiá? Foi a primeira que pensei, hahaha
I'll be honest I wasn't convinced on the idea at first but after seeing the idea coming together I really like the redesign, great work Abi! ♡
you kill it every time omg!!!
This is too kind, thank you!! So fun exploring other brands and having fun with it!! X
I love this vibe!
Thank you!! X
I’m tired to tell you every time you are Amazing 🤩
I love it, greetings from México!! ♥️✨
I don't normally like too many bright colours but I LOOOOVE this vibe! You did amazing ❤️
Eeek thanks so much!! I’m all about bright colours if you couldn’t tell 🤣
I love her work but this is just my opinion... the colors didn't make it for me just cause I was only thinking about PEPSI and then when it was red and white I thought of the shoe brand SUPERVA so I wasn't a fan sadly... and the red is the color of the actual competition of Spotify, APPLE MUSIC, so I would have used maybe an electric blue and a neon yellow or neon green ... it would remind me of splash of color, nostalgic (blue) and happy and vibrant party mode (neon yellow or green)... in that way I wouldn't be thinking of Superva or Nike or apple music or Pepsi... the same with the "waves" I actually like the 3 waves meant volume (of the songs), wifi, signal, and its an easy way to remember the brand... the one wafe didn't make it for me cause it reminded me of the ocean so I thought of water brands ... but its how I feel, I love her and her designs, she really inspires me and makes my creative mind work so much 🙌🏽
Wow I love the colors 😍👌
This is great abi. I really like what you did with the waves and the branding at the end. Welldone!. The only skeptical thought I have is how it suits generally to all music genres. For example, it's perfect if you listen to lofi hip hop, pop, etc. But when you look at it in the perspective of listening to metal, classical, afrobeats and retro songs, it becomes difficult to vibe with. I hope this makes sense.
Love your design process. Gives me some ideas and to design in a bit more flowy way. I'm a sans serif lady and agree, if I can't find the right font I go to Google and Adobe fonts but it takes more time because I find so many I like. What's the top font again you got rid of between the two of them? I probably would have gone for that one but your colour combis are always spot on and the branding around it!
abi has some of the best design content out there, keep it up!!
as for logo I saw only emphasise on TIF bc of wavy line which reminds more about water rather than sound. Orange colour is already taken as a brand colour by Soundcloud, and submark resembles Shazam logo
I love your content abi ♥️
Love it! Everytime you manage to pull colors that I would never use myself and make a 🍬
The only thing is that I think this wave element is now used in every second branding so it's not really working for me anymore 😕
It gives me a shoe brand or athletic wear vibe esp with the colors. But it's not a bad logo or branding at all.
I can see that! Thank you 😊
@@abiconnick You're welcome!
Thank you 🙏🙌
Your energy alone is just refreshing. Also, please, do that redesigning/critiquing subscribers' logo/branding thing.
This is sweet, thank you!! Yes, it’s on the list so I’m excited about doing that!🤭
Good choice of colour (I would've chosen the same) good choice of font. Doing something different with the 'o' was a good idea.
Hey there, whicj platform do you use to make the final video of the brand? Loved your work!
Spotifiy came out the same year as Grooveshark (a music streaming platform which no longer exists) and a few years after Pandora. Groovshark's logo was orange and Pandora's is blue, so it's kind of funny that you went with those two colors. Also I love the icon logo you came up with.
Very nice work!!!
Love this! How do you create the video at the end x
Hi! I would love if you could show us how to do a little animation with vectors, maybe on illustrator or after effects! Thanks!!
May or may not be a mini course coming out about this later in the year👀👀
Another GREAT redesign vid, thnx for sharing😍 Would love to see your take on a redesign of Activision (a video game publisher) 🙂👍
Awesome work Aby! You inspire my creativity!!!! :) 😀 😉🙂
Thank you so much 😊 glad to hear it!
Love it!
Thank you 😊
This is looking like a food delivery brand ngl, 10/10 for efforts tho
Yeah I can see that! I'd like to give this another go as I think my skills have improved since then!
as a designer, it blows my mind how i can look at a word 100000 times while designing and my brain doesnt register that it's a word anymore and it just looks WRONG
😂 I can relate hard to this 😅
really nice work. in my opinion what throws me of personally is the inner circle of the p and the o. for me it should have the same size
Yes I can see that! Maybe I should give the redesign another go now, as this was some time ago!
@@abiconnick oh yeah, that would be a cool series! Redesigning old redesigns😂🤩
I really love your videos btw💪
@@mds4509 Thank you, appreciate it!
loved the Taylor picture
👏👏
🙏Thank you so much🙏
Not my thing. I'm not big on the confetti sort of look and would have liked to maybe see a tracking bar for a song with more dynamic waves. If that makes sense. I also have some visual problems and the orange on orange and blue on blue is really hard to make out. Looking at general color theory too I would think a white and orange scheme would be a bit better. I do like the app logo, reminds me of a record.
Abi you're amazing! It's a real joy to watch your videos! Please could you tell me what do you use for making brand representation? (19:58 part of the video). Thanks in advance!
ahh thank you so much 😊 I used Adobe Premiere Pro!
@@abiconnick Thank you so much for sharing!
15:56 Fearless TS Version
orange palette reminds me of souncloud
Yeah good point! I can see that
Is it allowed to rebrand an existing brand without their permission? And can we post it on our social media after we design it?
Yes you can, as long as you aren't making money from it ( like printing the logo onto things and selling it etc.)
@@tikusblue Thank you!
Uhm... are soundwaves like that?
I love your video, but I don't really feel this vibe. I see it more of a beachy/surfing brand :)) And the way you put the new wave under the tif doesn't make sense to me. I would love it if you just tweek the 3 waves so it looks nicer, that would've done it already. Personally I feel more of a dark purple with blue undertone + green would be nice. But yeah love these videos, I love seeing your creative process!
I love everything, especially the meme... But not the icon logo. It reminds me of Superman somehow, and doesn’t go with the rest... 🥰
do a graphic designer and photographer logo
Spo-ti-ti-fy
The colors are beautiful, however the logo does throw me off. Otherwise great job!
Gracias a los subtítulos en español entiendo más fácil JAJAJA gusta tu forma de diseñar realmente logras inspirarme.♡
Spotify - Swim like a dolphin!
😉
I love the whole branding you did, but the icon just doesn't give me the spotify vibe.
I’ve never been a fan of the green either, it’s too much.
Feels a bit like a pet brand 😅
Do u have Behance acc?
I actually don’t!! Question is should I get one?👀
@@abiconnick yes please!
Seriously? :D
👀👀