The Search for Mies Typography: Branding 900 910 Lake Shore Drive

What is Mies typography? What typefaces did Mies himself use? How would Mies have wanted his buildings branded in the 21st century?
These are questions asked by Sofya Karah and Dan McManus, Design Directors at The Narrative, while rebranding 900 910 North Lake Shore Drive, a pair of perpendicular glass and steel highrise buildings designed by Mies van der Rohe in Chicago. In this video they will be discussing their research-based methodology, historical discoveries about Mies van der Rohe, and the design process behind the rebrand of these iconic buildings.