How Hip-Hop Made Timberland a Billion Dollar Brand

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  • čas přidán 19. 06. 2024
  • In the U.S.,the Timberland boot is widely recognized as a fashion staple. But that wasn’t always the case. Throughout the ‘90s, the Timberland brand went through a massive expansion, seeing revenue climb over $1 billion in 2000.
    Timberland’s rise was not without controversy. In the early ‘90s, hip-hop stars on the East Coast adopted the boot, and sales began to climb. At the time, hip-hop wasn’t mainstream and the strength of black spending was often overlooked by marketers.
    Throughout Timberland's rise, its executives would learn to both respect and embrace their evolving consumer base, which would change the trajectory of the brand forever. Here’s how hip-hop helped make Timberland a billion-dollar brand.
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    How Hip-Hop Made Timberland a Billion Dollar Brand
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Komentáře • 1K

  • @toonnaobi-okoye2949
    @toonnaobi-okoye2949 Před 4 lety +2574

    Once upon a time, I thought Timbaland was the owner of Timberland.

  • @ANTDZLVIZION
    @ANTDZLVIZION Před 3 lety +453

    DMX literally deserves royalty checks from Timberland. He's been seen in every single color available.

  • @lousimms4766
    @lousimms4766 Před 3 lety +455

    CORRECTION, the HOOD made timberland boots a billion dollar brand. Hip hop is just an extension of the hood

    • @MAXIMA347
      @MAXIMA347 Před 3 lety +30

      Thats right on the money, in my eyes the first person I seen rockin Tims was this dude named Alpo a hustler from Harlem, and they wasn't even construction color, thats how ahead of his time he was, we talking like 88 sometime like that

    • @tigerblood3692
      @tigerblood3692 Před 3 lety +15

      @@MAXIMA347 right on, first person I saw was a hustler who lived next to me in DC, it was around 86 to 88

    • @MAXIMA347
      @MAXIMA347 Před 3 lety +5

      @@tigerblood3692 who ever that is or was got from Alop he was out in DC around that time, he had Wayne Perry under him, but we all know how that story ends...

    • @tigerblood3692
      @tigerblood3692 Před 3 lety +1

      @@MAXIMA347 yeah it was around that time when Tims hit hard in DC,, but it was the Supa Tims, the burgundy ones that went up to the calfs,

    • @MAXIMA347
      @MAXIMA347 Před 3 lety +5

      @@tigerblood3692 yeah those the ones either they was the regular Tims but 9' high or the 40 below Tupac had on in juice

  • @johnappleseed203
    @johnappleseed203 Před 4 lety +652

    I have owned Timbs and it's for sure because of the hip hop culture.

    • @campkira
      @campkira Před 4 lety +8

      it just for people who can not get jordan....

    • @SH-vn6zh
      @SH-vn6zh Před 4 lety +1

      Me too ❤❤

    • @christissupreme5689
      @christissupreme5689 Před 4 lety +51

      @@campkira hahahhaha your ignorant, Timbs cost 200+ They aint cheap at all

    • @earllozano2930
      @earllozano2930 Před 4 lety +47

      @@campkira what? Some timbs costs more than a J bruh.

    • @bdgctruz5786
      @bdgctruz5786 Před 4 lety +13

      I buy timberlands because they look good on us big boys😂

  • @cjparks7881
    @cjparks7881 Před rokem +41

    Timberland is such a iconic brand for the HipHop culture. It definitely expanded from NYC who are the official trendsetters

    • @kharyvines6971
      @kharyvines6971 Před 5 měsíci

      WHAT YEAR Y'ALL STARTED WEARING TIMBS. AND HOW MANY STYLES

    • @furkanben5124
      @furkanben5124 Před 5 měsíci

      ​@@kharyvines69712011 after

  • @harrysanders1089
    @harrysanders1089 Před 3 lety +146

    2pac was the reason timberland was on my radar in the 7th grade. Buying knockoffs just made you a target. When I grew up, best believe I copped some timbs. Nostalgia is hard to resist.

  • @snacking5908
    @snacking5908 Před 4 lety +221

    Yep. They made fun of FUBU and promoted timberland. They were sellouts before they even knew it

    • @jaimep3432
      @jaimep3432 Před 3 lety +12

      Phatpharm too

    • @snacking5908
      @snacking5908 Před 3 lety +4

      Jaime Palomino sad

    • @Eastsid3
      @Eastsid3 Před 3 lety

      @@jaimep3432 I wore both

    • @moges720
      @moges720 Před 3 lety +16

      savage flamez well if you think Fubu was not cool in the 90’s, then you must be a country music fan. Just saying you missed out big time.

    • @Guzoism
      @Guzoism Před 3 lety +6

      Lol, I m proud to have worn FUBU at the time. I couldn’t afford Timberland.

  • @Lc-ki2vo
    @Lc-ki2vo Před 3 lety +59

    Tupac wearing tims in "hit em up" looked sweet and dmx always had them on. Good 'ol daze

    • @tjkeegan470
      @tjkeegan470 Před 3 lety +3

      Exactly I’m surprised they didn’t even mention that

    • @MAXIMA347
      @MAXIMA347 Před 3 lety +7

      Tupac was on that way before that, look back at Juice when he had the 40 belows on.

    • @doester423
      @doester423 Před 3 lety +1

      @@MAXIMA347 Yo I was just about to say that, the 40's

    • @felixgutierrez993
      @felixgutierrez993 Před 3 lety +1

      RIP Dmx man that sucks lost both these legends know

    • @Edmondson_Avenue
      @Edmondson_Avenue Před 2 lety +1

      2pac started in 90-91 in his music videos and he was wearing them in Juice, Above the Rim and up until his death, not only the boots he wore the gear.

  • @f1rststring
    @f1rststring Před 3 lety +21

    you never thought that hip hop would take it this far

    • @Lumminere
      @Lumminere Před 6 měsíci +2

      Ouhh I see what you did there

  • @decembersveryown5935
    @decembersveryown5935 Před 4 lety +824

    As usual, making ppl rich who dispise us.

  • @TySoloMusic1
    @TySoloMusic1 Před 4 lety +625

    They did us dirty the same way Tommy Hilfiger did. We made their brand but they hated us wearing them so hated to admit our influence

    • @meaty_2853
      @meaty_2853 Před 4 lety +29

      Bruh, it's just a brand, why do you even care?

    • @mgm8075
      @mgm8075 Před 4 lety +57

      @Raniere Not at all. The brand stands for "For.Us.By.Us" it was directed at black youth, but particularly fans of hip-hop culture. There weren't many brands that celebrated and were directed specifically for that culture and FUBU's aim was to be that.
      Plus there is no correlation to FUBU and what brands like Hilfiger and Timberland did. If white people, or a subculture created by white people, were the sole reason for dramatic increase in profits for FUBU and FUBU decided to never admit their influence and hated white people wearing it...then you would have a point. But that didn't happen.
      It's important because black people, and subcultures created by black people, have historically been ignored in their influence of increased profit by brands as though they didn't want to be associated with them, but continued to profit from them.

    • @johnwig285
      @johnwig285 Před 4 lety +9

      Your influence??? Lol trying too hard to make it look like hip-hop was the one that boosted its popularity. Just because it started from X doesnt mean X made it popular. Most ppl just buy it coz of its design and colour, aint rocket science. The fact that not many knew it this was tied to hip-hop, shows that hip-hop wasnt the factor that made it popular.

    • @mgm8075
      @mgm8075 Před 4 lety +38

      John Wig
      Did you watch the video? Just because you don’t know something is the reason why...doesn’t mean that it wasn’t the reason why. You just didn’t know.
      “While timberland’s profits increased dramatically at the height of its popularity in the 90s”
      You’re ignoring the history of the boot and the facts given to you in the video in order to fit your personal narrative that hip hop wasn’t the reason when the video itself is telling you that the peak profits were due in large part to street wear and hip hop influence.
      “The fact that not many people knew shows that hip hop wasn’t the factor” is false. So false that the brand itself shifted TOWARD hip hop because it came to accept where it’s peak profits were deriving from.

    • @TySoloMusic1
      @TySoloMusic1 Před 4 lety +16

      @@johnwig285 Quick question...can you read the title? Hopefully you can

  • @spreadlovenotlies77
    @spreadlovenotlies77 Před 2 lety +5

    I've had my fair share of Tim's, good memories from the 90s to early 2000's

  • @tomweaverling1366
    @tomweaverling1366 Před 3 lety +38

    I wear Timberland Pro boots st work. I've tried multiple different brands. I was burning through boots like crazy. Timberland definitely makes a great work boot. I won't consider trying any other brand. So yeah, they are above everyone else.

    • @onrdetailingnews802
      @onrdetailingnews802 Před 2 lety +5

      Not really it's many boots out there that last longer then Tim's red wing

    • @SoukaDeezNutz
      @SoukaDeezNutz Před rokem

      @@onrdetailingnews802 Name them. I'm getting ready to treat myself to a new pair of boots for Christmas.

  • @VINCENT-2002
    @VINCENT-2002 Před 3 lety +28

    I still LOVE these shoes. They are so durable. I loved the fashion trend. I like the design of the boots. I would rock the wheat and black 6 iches again all day long.

    • @socialreject2156
      @socialreject2156 Před 2 lety +1

      They're iconic but most people would agree that they're not durable whatsoever

  • @user-wh6fw2id9n
    @user-wh6fw2id9n Před 4 lety +38

    In my country (Lebanon) everyone wears Timberlands in the winter.

  • @frncsfaro
    @frncsfaro Před 3 lety +8

    Bought a pair 15 years ago and still have them until today and looking good even after it spend 2 years in my garage.

  • @victormarmolejo8887
    @victormarmolejo8887 Před 4 lety +106

    you guys should do the nike cortez or the chunk taylors for the west coast.

    • @AllPureSkill
      @AllPureSkill Před 4 lety +11

      that would be amazing but I don't think they want to do Cortez cause of gang culture, even though the same can be said about Timbs but it's deeper for Cortezs

    • @powderedtoastfacekillah734
      @powderedtoastfacekillah734 Před 4 lety +2

      AllPureSkill I’ve never heard of a single connection between gang culture and timbs

    • @AllPureSkill
      @AllPureSkill Před 4 lety +7

      @@powderedtoastfacekillah734 NY bloods and crips along with dope dealers especially in the NE had them on constantly.

    • @wsmokr
      @wsmokr Před 3 lety +7

      @@AllPureSkill Everyone in NY that is into hip hop rocks timbs so it is asinine to try to associate Timbs with gangs or drug dealers in the Tri State area.

    • @daviondarey8371
      @daviondarey8371 Před 3 lety +2

      @@powderedtoastfacekillah734 In Detroit gangs wore timbs as well

  • @jandyMDutchak
    @jandyMDutchak Před 4 lety +47

    Nice!! 👏🏽👏🏽 To see impact of society in business. You can’t ignore the effect a group has on your brand in order to “keep a reputation” as a brand you’ve got to be willing to evolve and adjust to the different trends in order to keep your place in the market

  • @LiLgPnoy15
    @LiLgPnoy15 Před 3 lety +47

    I bought a pair of Tim boots in high school for $67. Good luck finding that price now.

    • @brambakker5253
      @brambakker5253 Před 3 lety +9

      Outlet stores in the summer dude

    • @MAXIMA347
      @MAXIMA347 Před 3 lety

      That's why I wait around for Marshalls when they stock up for back to school

    • @dreday3987
      @dreday3987 Před 3 lety

      Yeah but they was some double sole at the bottom

    • @geoffreypotterpotter5005
      @geoffreypotterpotter5005 Před 2 lety +1

      I've actually picked up timbs for less then that...

    • @exabys
      @exabys Před 2 lety

      200💀

  • @JohnWick-gg3hh
    @JohnWick-gg3hh Před 4 lety +90

    6:51 "50% more on shoes, and 4% more on clothing than non-blacks". This has to change

    • @pomademozzarella2899
      @pomademozzarella2899 Před 4 lety +5

      what do you mean?

    • @MrCesar20018
      @MrCesar20018 Před 4 lety +3

      I thought the same. It made me sounds. Be careful it might get censored 👽

    • @laurenilysemusic
      @laurenilysemusic Před 4 lety +6

      Oh god when this said this, it jolted me. Its so sad.

    • @andreilyas1426
      @andreilyas1426 Před 4 lety +19

      @That guy Buy less

    • @MONET8iAM
      @MONET8iAM Před 4 lety +9

      It won’t. It doesn’t have to either, but those can’t be the only things Black people spend money on. We have to get into the habit of investing in other industries. I’m glad for the movement going on right now, I discovered a Black owned paint brand and a textile brand.

  • @brianenwude5722
    @brianenwude5722 Před 4 lety +243

    So, they're what Clarks are to the Caribbean community.

    • @blackchang1981
      @blackchang1981 Před 4 lety +25

      Very good analysis. You are 100% correct. LOL

    • @timi3402
      @timi3402 Před 4 lety +10

      Take that back 😂😂Clark’s ugly asf

    • @selassiesuntstv7040
      @selassiesuntstv7040 Před 4 lety +8

      I wouldn't say that I'm westindian ain't no Americans rocking timbs like that

    • @DDominoGeronimo
      @DDominoGeronimo Před 4 lety +1

      Mmmhmmm

    • @tonytuffers
      @tonytuffers Před 4 lety +46

      @@timi3402 You're risking your life if you ever tell a Jamaican that his Clarks are ugly as f

  • @DDominoGeronimo
    @DDominoGeronimo Před 4 lety +203

    Bring fubu, baby fat, and Sean John back on FULL EFFECT

    • @cocopuff6810
      @cocopuff6810 Před 4 lety +7

      I know right. Why do we always jump ship

    • @Datboydayung1
      @Datboydayung1 Před 4 lety +8

      Baby phat and Sean John still exist seen them both yesterday fubu on the other hand 🤷🏾

    • @user-hc9qv9yb9m
      @user-hc9qv9yb9m Před 4 lety +3

      @@edmondt848 but Beyonce chose Adidas

    • @user-hc9qv9yb9m
      @user-hc9qv9yb9m Před 4 lety +2

      @Edgar Alvarez why not?

    • @kentoxd7863
      @kentoxd7863 Před 3 lety +2

      @@Datboydayung1fubu is still relevant in my country it use to be the go to shirt but was talen over by uniqlo and forever21 😂😂

  • @a.k.4486
    @a.k.4486 Před 4 lety +41

    3:39 Sorry. We heard Timberland reference in Hip Hop way before 1994: “Me and Vin rock when spots hit flocks and groups and troops with Timbo boots and jail suits” - Uptown Anthem (1992) by Naughty by Nature from the Juice movie soundtrack.

    • @triggateammilitia
      @triggateammilitia Před 3 lety +1

      facts

    • @marblegoby972
      @marblegoby972 Před 3 lety +2

      Dc was wearing Tim's in the 80s y'all keep forgetting hip stole its swag from drug dealers.

    • @jamalvines2133
      @jamalvines2133 Před 3 lety +1

      @@marblegoby972 THANK YOU
      WE WAS WEARING I WILL EXACTLY 1980. RARE ESSENCE USE TO SHOUT THE TIMBERLAND CREW EARLY 80s.
      WE START FASHION FOR THE URBAN COMMUNITY

    • @hitek9too255
      @hitek9too255 Před 3 lety

      @@marblegoby972 Nah DC started ACG Boots and Foams.

    • @marblegoby972
      @marblegoby972 Před 3 lety +1

      @@hitek9too255 man that was a whole nother generation timberland boots came way before nike boots and foams. My father was wearing timberland boots and Hugo boss sweat shirts in the 80s. Nike boots and foams was the 90s.

  • @goo8295
    @goo8295 Před 4 lety +56

    In the early 90's, I wore Timberland's in Nigeria.

    • @tonytuffers
      @tonytuffers Před 4 lety +5

      And?

    • @andreicossack5679
      @andreicossack5679 Před 4 lety

      Everybody did , I remember when the roll up timbs came out.

    • @abdirahmanyaya3969
      @abdirahmanyaya3969 Před 4 lety +4

      @@tonytuffers lol!

    • @UssyMustyYS
      @UssyMustyYS Před 3 lety +2

      Wore timberland for my js2 class party and wore G unit sneakers for my js3 class party. Wore multiple airforce ones for basketball training from js2 to ss1. Great times.

  • @254shorttrendystories4
    @254shorttrendystories4 Před rokem +7

    The 90s rapper are the reason timberland boots got famous that era ,I remember first time I saw jay z rocking them I was in high school early 2000s I had to save my pocket money to buy them for about two years ..I’m from Kenyan ,yes timberland boots are so popular in Africa as well

    • @blackeagleadventures7200
      @blackeagleadventures7200 Před 4 měsíci

      In Kenya ?! Then you wearing knockoffs from China. That’s where they’re dumped

  • @floridagator1765
    @floridagator1765 Před 3 lety +60

    African-American's keep the fashion and shoe industry rich! We spend TONS of our income whether we have the 💰 or not.

    • @NAT-turners-Revenge
      @NAT-turners-Revenge Před 3 lety +4

      No lie.... 50% more in shoes than other races

    • @brendahall839
      @brendahall839 Před 3 lety

      I agree

    • @NAT-turners-Revenge
      @NAT-turners-Revenge Před 3 lety +1

      @beaver feaver i'm not sure why you're addressing me 😅. I've never spent more than 60 on a pair of shoes. Never owned a pair of jordans as much as ive always wanted a pair and im 37.
      I own my own home and co own a investment property with my sister with 5 tenants in southern california.
      I also drive for ups and make around 80k after tax.

    • @techtactics788
      @techtactics788 Před 3 lety +10

      It's nothing to be proud of. We need to invest in more than spending our disposable income on depreciating assets.

    • @davidnoble4450
      @davidnoble4450 Před 3 lety +2

      @@techtactics788 🗣🗣🗣

  • @TransportRoutine
    @TransportRoutine Před 4 lety +14

    I had lots of timberlands, not the trademark boots but I have to say they were so rugged and qualitative!

  • @yolodolo9143
    @yolodolo9143 Před 3 lety +13

    I love the durability of these boots and they are very stylish and classy looking. I owned the same pair of timberlands for 10years before the urethane sole final was starting to come off. Timberlands give you the best value for your money.

  • @okunorenolufolahan4846
    @okunorenolufolahan4846 Před 3 lety +6

    The was my obsession in high school. It was the status symbol. It was crazy. I could have given a finger for timbs back then.

  • @willbellick
    @willbellick Před 4 lety +175

    It's like a paradox. As a black man, i find myself criticizing the black community a lot for spending money foolishly on shoes and clothes and fancy cars, then realize the community inadvertently supports the economy by their actions.

    • @wantitwrite
      @wantitwrite Před 4 lety +59

      We support the economy, but the economy doesn’t support us (they don’t even hire us, but ship their jobs to China and Vietnam) so it is foolish to make these white owned corporations rich, while we make ourselves poor.

    • @willbellick
      @willbellick Před 4 lety +11

      @@wantitwrite You're right. Not sure if race plays into it though, but we are definitely getting screwed.

    • @jimstan1795
      @jimstan1795 Před 4 lety

      @Đức 700 per month!!! i live off 500 a month. so stfu.

    • @TunjungUtomo
      @TunjungUtomo Před 3 lety +1

      @Jim Stan where do you live?

    • @davidmitchell3997
      @davidmitchell3997 Před 3 lety +7

      It's not a paradox my brother. It's called irony through popularity and passive aggressive attitudes. Which is Ralph Lauren, Nautica, Hilfiger, Nike and so many other brands became so popular through black people both directly and indirectly.

  • @newkirk7591
    @newkirk7591 Před 4 lety +25

    I would watch videos of Cypress hill, gangstarr, tribe called quest, in 1990-1992, tims were a must have growing up in Nyc/Nj area.

  • @serserrano1
    @serserrano1 Před 3 lety +11

    Timbaland worker boots were always popular amongst field techs etc especially in north east and Canada. Hip hop obviously had good taste in wanting to rock em and in turn helped raise the retail price. Like that style much more than what the youngins are rocking today.

    • @onrdetailingnews802
      @onrdetailingnews802 Před 2 lety +3

      Yup but now days it's so many reject boots that match them Levi's have a buck boot 🥾 that looks just like them

    • @serserrano1
      @serserrano1 Před 2 lety +2

      @@onrdetailingnews802 on another tip, i love when hip hop incorporated what every young kid in Canada rocks most of the year (hockey sweaters and jerseys) in their style. Hockey is life lol! Represent hahaha

  • @ignaciofuentes2642
    @ignaciofuentes2642 Před 4 lety +8

    The original Timberland boot that become popular in the hood was the "Super Tim." Not the yellow nubuck boots. They were a status symbol for drug dealers because they cost $300 dollars and they looked good. In DC, the ultimate drug dealer look was to wear your Super Tims along with a $400 dollar Eddie Bauer coat we called "the Bear." In addition to being a status symbol....the outdoor gear allowed drug dealers to hustle on the block in the middle of winter for hours at a time and even in the middle of snow storms. After the Super Tim trend...everyone started rocking black Tims. After the black Tims...everyone started rocking the nubuck Tims.

  • @juanc.northphilly7869
    @juanc.northphilly7869 Před 3 lety +3

    Can't go with out a fresh pear every winter. The best boots ever. That will never go old.

  • @phackdaphish
    @phackdaphish Před 4 lety +24

    I don't know the status of popularity of Timberlands boots nowadays but they are quality boots. I use them for gardening and doing yard work and they are very sturdy and comfortable. They are also great winter boots that can withstand rain, snow and low temps and your feet feel fine.

    • @yvesdatduda
      @yvesdatduda Před 3 lety +3

      @Slim Pickens gardening in my yellow boots .......never

  • @carayj
    @carayj Před 3 lety +4

    My boyfriend in the 80s was wearing Tims before Jordans were ever thought of...in the DMV they were a must at the Go Gos

  • @fabriceizzo2922
    @fabriceizzo2922 Před 4 lety +20

    I don't think that the commentator understood the meaning of "hustler" that Daymond was talking about.

  • @ken-wonmiller9570
    @ken-wonmiller9570 Před 3 lety +5

    Big shout out to the FUBU crew. Real ones

  • @fswaver
    @fswaver Před 3 lety +7

    From jump I’ve been a sneaker head but at one point in my youth I HAD to have a pair of Timbs yo. I remember my parents buying my first pair of and they couldn’t comprehend why they cost so much. Black suede jawns ( everybody had buttas so I had to be diff ) I’ll never forget-total came to like 115$. They made me wear them like everyday 😂

  • @jprofittheone4645
    @jprofittheone4645 Před 4 lety +32

    They forgot about the boot camp click who really made Tim’s famous

  • @pistolen87
    @pistolen87 Před 3 lety +4

    I got the dark brown suede Timbs that Rihanna wears, I've had them for over 15 years, a bit scuffed up, but still holds up great. I still often wear them in the winter time.

  • @emilwilliams2494
    @emilwilliams2494 Před 3 lety +163

    That's why we should learn to invest in black owned buisness

    • @nownalolo2270
      @nownalolo2270 Před 3 lety +3

      Are you already learning to invest?
      And if you have learned what are you going to do with that knowledge?

    • @uno9331
      @uno9331 Před 3 lety +13

      Investing in black owned businesses doesn’t contribute to success in the community all you’re doing is trying to virtue signal

    • @lazydog5117
      @lazydog5117 Před 3 lety +20

      How bout invest in non racist business

    • @moneymakingmitch
      @moneymakingmitch Před 3 lety +3

      No black brands are popping like that. It sounds good but we don't have brands that have the distribution to supply us.

    • @donavin2297
      @donavin2297 Před 3 lety +4

      If I had a dollar for every comment I read like this I would be rich too.

  • @AlessandroGenTLe
    @AlessandroGenTLe Před 4 lety +6

    Timberland here in Italy are still going strong even tho not even near to the later '80s, but about the '80s in Italy you have to put it into a specific contest, which has *nothing* to do with hip-hop (that followed a completely different trend here).
    In those years (which I remember well as I was around 12/13yo) in Milano a phenomenon grew up very very strong. People (typically from the high and upper middle class) gathering around S. Babila square and having their favorite place in a sandwich shop named "Al Panino" (in En: "At the Sandwich). Those were the years of the economic boom of the city, the white collars with luxury cars were all over and these teenagers were differentiating themself from the rest by wearing specific clothes (mostly) coming from abroad and very expensive.
    I remember among these brands: Timberland shoes, Armani jeans, El Charro belts, Frye or Durango "cow-boy" boots, Moncler, Uniform, Avirex, Schott and (later) Barbour jackets, burlington socks and so on. You can read more of this interesting phenomenon here -> en.wikipedia.org/wiki/Paninaro and you can see them in the video at 2:28 at San Babila metro station.
    These clothes were highly sought after, but difficult to reach for any normal-income family: my father was a tech designer working for Leonardo helicopters back then, and his income was around 830US$/month (1.650.000 italian lire); my mother was a nurse, her income was around 620US$/month (1.200.000 italian lira) and a pair of Timberland boat-shoes was around 170US$, a Moncler jacket more or less the same, a pair of Armani jeans was 60US$ (remember, I'm speaking of ~1988), a Schott leather jacket was 400+US$.
    To make a comparison a dinner out for a whole 3 person family was ~15US$ for pizza, beer, sweet and coffee.
    So yes, in those times there were people mugging others of clothes, definitively true! It's more or less like now for latest iPhones and such.

  • @raymax7965
    @raymax7965 Před 4 lety +6

    This brands enjoys success because of Hiphop Music for so many years, L.V, Gucci, Versace Versace, timber n so more

  • @Junzstylemadapaka
    @Junzstylemadapaka Před 4 lety +35

    I’m a Doc Martens guy but not gonna lie, Timbs are more comfortable than Docs.

    • @gs-nq6mw
      @gs-nq6mw Před 4 lety +3

      Timberland is a combat boots used by gangsters to fight

  • @MrAsspss
    @MrAsspss Před 4 lety +8

    They're not the most comfortable boots, they may not be as good a working boot, but as a go anywhere do anything boot, they lasted me 3 years so far.

  • @CathaTheWierdOne
    @CathaTheWierdOne Před 4 lety +2

    Amazing video, love Timberland!

  • @bigbang5kingalways681
    @bigbang5kingalways681 Před 4 lety +14

    It's cuz of hip hop community why I like those boots.

  • @clarkclarke
    @clarkclarke Před 3 lety +12

    Will never buy a pair
    "go to these stores that were just not designed for that consumer ...at all"

  • @TheNightGoblin
    @TheNightGoblin Před 3 lety +3

    Timbs still hood to wear today people still be rocking them

  • @6ix_KG
    @6ix_KG Před 3 lety +166

    Black people makes things cool, then everyone else wants a piece, that's why it always pays "literally" to appeal to the black consumers.

    • @JundamRX782
      @JundamRX782 Před 3 lety +26

      Wrong. Timberland was already popular way before the black community made it “popular”.

    • @TBJ-hq9hl
      @TBJ-hq9hl Před 3 lety +3

      @@JundamRX782 👍👍👍👍

    • @marblegoby972
      @marblegoby972 Před 3 lety +1

      @@JundamRX782 exactly

    • @davidbrown4655
      @davidbrown4655 Před 3 lety +7

      @@JundamRX782 but we made it cool, never forget that!

    • @ifyoucantbethebestbethewor5507
      @ifyoucantbethebestbethewor5507 Před 3 lety +5

      @@davidbrown4655 then don’t cry when people make box braids popular that aren’t black

  • @inquizative44
    @inquizative44 Před 3 lety +51

    Timberland I believe cheapened the quality of the boot with increased popularity. Initially Tims were made for construction so they were waterproof and built to last. Now being that it's more of a fashion statement thanks to the hip hop culture, they've lowered the quality. That's what I believe.

    • @DasistHamburgDigga
      @DasistHamburgDigga Před 2 lety +7

      It's absolutely true! The quality is not like it was in the 90s!
      Few years ago I bought a pair of the heritage boots for 229 €(!!!) and the inside was after a few months broken. In the back of the foot.
      And I saw often that there was pieces of glue on the boots. Really sad, but all workwear brands are not as they were in my opinion.
      Dickies, Carhartt etc. They became in Europe Fashion Brands and their quality was less good but the prices are climbing up. It's really sad Homie!
      I saw a CZcams channel Rose anvil or like this?
      He cut shoes for quality checks.
      If I remember right he said that the Premium Timbs are better than the regular ones!

    • @warlockgod66
      @warlockgod66 Před 2 lety +2

      It's not hip hop fault timberland did that to their shoes to save and make more money if you want a real pair of timberlands you got to go online or to the timberland shoe store and get the premium Tim cuz the ones they selling in other shoe store are the regular fashion ones that look like the real work timberland shoe

    • @kalyawam
      @kalyawam Před 2 lety

      If you don't know then shut up !

    • @trey6555
      @trey6555 Před rokem +1

      The premiums are good

    • @cocolokoflacco
      @cocolokoflacco Před rokem

      sounds like u buy bad ones because the water proofs I buy literally lasts me 6months to a yr easily & I work 5-6days a week construction

  • @dayne6563
    @dayne6563 Před 4 lety +5

    The '40 belows' Timberlands were most expensive. Washington D. C. was rocking them in late 80's

  • @goo8295
    @goo8295 Před 4 lety +24

    One of many ways "brands" lose market share is by disregarding the consumers :)

  • @JoshMaxPower
    @JoshMaxPower Před 3 lety +1

    Bought a new pair of Tims in midtown Manhattan in 2010. Lasted 10 years. Now I want reds and greys and everything else they make. Good shoes is good shoes

  • @alansmith888
    @alansmith888 Před 3 lety +7

    So popular that Lukaku wears them when he plays.

  • @ChloeMadeleinee
    @ChloeMadeleinee Před 4 lety +4

    These are the best videos ever

  • @ABtheHERO
    @ABtheHERO Před 3 lety +13

    Funny thing is I can't even imagine my self trying to workout or hike in a Timberland boot.

  • @michaelcastillo3231
    @michaelcastillo3231 Před 3 lety

    Very informative. Thank you.

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    @williano57 Před 3 lety

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  • @bsimpson2288
    @bsimpson2288 Před 3 lety +7

    I was a Timberland Euro Hiker man myself. After the boycott, I went strictly ACG.

  • @Talkinglife
    @Talkinglife Před 4 lety +4

    Timberland LLC is an American manufacturer and retailer of outdoors wear, with a focus on footwear. It is owned by VF Corporation. Timberland footwear is marketed towards people intending outdoor use. The company also sells apparel, such as clothes, watches, glasses, sunglasses, and leather goods

  • @bigdaddypiggy
    @bigdaddypiggy Před rokem

    I was born in DC in 1971 & grew up in the DMV & Tim’s have been the most popular boot around here for as long as I can remember …..I can’t even think of another brand of boot that’s been popular in this area…seriously

  • @disel4life
    @disel4life Před rokem +1

    I'm not a follower but the first time I used timberland for work was one time that I worked 50 hrs non stop. My feet were hurting like a MTFKR!! On one breake I went to ross and I saw son tim pros. I bought a pair and for the last 10 years my feet had been walking on tims 90% of the time.
    Hard work or pleasure, this are the most comfortable shoes in the industry

  • @oneineverysix.3394
    @oneineverysix.3394 Před 3 lety +4

    Those days in Nigeria we call it timbolo,rest in peace my homeboy sunny who gave me my first timbolo in 2002.

  • @Tiger24kicks
    @Tiger24kicks Před 3 lety +3

    I grew up in the 90's in Brooklyn crown heights and bedstuy. I remember seeing kids in Junior high school and high school everyone was wearing timberlands in the winter time. There was no other boot to wear. Now I'm mostly wearing Nike ACG boots. Timberland are still 🔥I will only wear Nike boots and timberland boots. Facts.

  • @adnankazim88
    @adnankazim88 Před 4 lety

    loved this guys, grew up in Canada and it was stylish but also good for the weather. Rollover ones though for me!

  • @zamp6969
    @zamp6969 Před 3 lety +1

    I remember for winter in NY you got Tim’s. They were $80 back then

  • @stephen_lee10
    @stephen_lee10 Před 3 lety +5

    I finally bought a pair for myself and my son 😃😷

  • @hesh2
    @hesh2 Před 3 lety +85

    I swear we (black folks) are so aggressively ignorant sometimes
    Smh

    • @mikemiter6088
      @mikemiter6088 Před 3 lety +1

      Yes

    • @mikemiter6088
      @mikemiter6088 Před 3 lety +5

      So sad how the rich milk us outta our money

    • @riisk6146
      @riisk6146 Před 3 lety +3

      Black Americans

    • @CerebralTheReal1
      @CerebralTheReal1 Před 3 lety +5

      Mike Miter they didn’t “milk” you.. you black men didn’t have to buy them

    • @lisatillett4960
      @lisatillett4960 Před 3 lety +4

      Black people will always be like that because that's the mindset you all can't seem to break out of that mindset so of course you always going to make other races of people wealthy because it seemed that you don't want to do it yourself you don't want to put in the work that goes into building a brand and I think that's sad but that's the way it is so whatever

  • @orangeisabadcolor
    @orangeisabadcolor Před rokem +1

    For a long time I thought they were just called Timbs I didn’t know that was short for Timberland

  • @equiptheangels7093
    @equiptheangels7093 Před 3 lety +2

    I bought a pair of new but discounted Timberland boots, the outdoor hiking style and after just a few months the seam connecting the soul and body of boot broke, now I wear them everywhere and all the time but for 80$ I thought I might get more use. The brand Hi-Tech is cheaper I think and they last, Good Day and Energy to All☀️🐞🦋😊👍🙏💚🌲

  • @CobraR1993
    @CobraR1993 Před rokem +3

    Can't think of Timbaland without thinking of the rap group Onyx. Their first album a Timbaland boot was right on the cover. That album was a big deal and a smash hit in 1993.

  • @illmaticrigs5204
    @illmaticrigs5204 Před 3 lety +5

    Wooooow cant believe he called the butters
    "Yellow boot"

  • @RappersDigest
    @RappersDigest Před 3 lety +1

    inspiring 👑

  • @xfxrxmxt1981
    @xfxrxmxt1981 Před 3 lety

    This is insightful.

  • @ek07305
    @ek07305 Před 4 lety +12

    Almost every majour company out there neglect their black consumers who actually MADE the company. It's fair to say, the 2 billion dollar empire the Schwartz Family made selling to the VF company from the 90' to 05' is solely due to the black dollar, they will never admit it but they are sitting comfortably in their many multi-million dollar homes. That's the problem with black people, they almost never spend in their own community historically, or even create innovative business that can take off like the Tim's. It's now starting to catch on with Kanye's Yeezy and MJ's Jordans but there's not enough. When is the last time you heard of a biopharmaceutical company that is black-owned? Not really, sure there is the lack of capital or access to it dilemma but we have got to diversify.
    They should have been boycotted when they had the chance, so they understand black powernomics. This is only one company, imagine how many out there have made money on the backs of black people while having been already privileged by society. This post create a fire in you to do the same thing they did except you will give back to you own community and while creating wealth for your bloodline.

  • @michelelongo8257
    @michelelongo8257 Před 3 lety +5

    Yes , in the 80s the Timberland was the iconic boot used by Italian Paninari teenagers.

  • @kxngearner698
    @kxngearner698 Před 4 lety +1

    One of my favorite boots

  • @BluDrop5
    @BluDrop5 Před 3 lety +2

    There was NOTHING better than a fresh pair of Timbs. I love the smell of them.

  • @qanye
    @qanye Před 4 lety +57

    One Of The Most Masculine Shoes Ever Made

    • @bigplanner
      @bigplanner Před 3 lety +22

      True but women look great in them too.

    • @shesonyoutube
      @shesonyoutube Před 3 lety +2

      czcams.com/video/UPcEP8ziQN8/video.html

  • @Shinemodel
    @Shinemodel Před 3 lety +60

    In the words of Maya Angelou
    You are in love with Tommy,
    Because his last name is Hilfiger,
    But behind closed doors, Tommy,
    Is calling you a n*****,
    But you could care less,
    Because you have been taught to dress to impress,
    If I ask you about your true history,
    You would have to look on the back of your jeans and Guess,
    You come up in the club wearing Versace,
    Clothes made by a homosexual male,
    So even when you say you are straight,
    It is very hard to tell,
    And for footwear, you wear Timberlands,
    Even under the sun,
    That same tree that's the symbol for them,
    Could have been the same one your ancestors were hung from,
    I cannot forget Nautica,
    When was the last memory you have of ships,
    Coming to North America in shackles,
    Being beaten over the back with whips,
    And to my beautiful black queens,
    Whose creative womb has become barren,
    I am confused because your face says Nefertiti,
    But your sweater reads Donna Karen,
    When was the last time you saw Liz Claiborne,
    Conversing with black women,
    But as soon as her name is printed on a purse,
    To Macy's you quickly go, running,
    Ralph Lauren doesn't even look at black men,
    Unless they are driving him around town,
    But as soon as that slave master appears on the back of a horse,
    You put whatever you have picked up down,
    My people reclaim your status in this world and in your life,
    F.U.B.U. in case you didn't know, stands for (For Us By Us),
    Buying black will someday suffice,
    Do you know who owns Timberland fashion?
    Well, Timberland is owned by the president of the KKK,
    Surprised? Do not be.
    Read more books black people,
    Always hope for the best and prepare for the worst,
    You may not get what you pay for,
    But you'll surely pay for what you get.

  • @rubski-ds9yc
    @rubski-ds9yc Před 3 lety

    I been rocking timberlands since 91 in junior high school im 42 in 2020

  • @anthonyarcanumsanctumregnu9551

    Queens NYC here Hip Hop Head since 86, still rocking Timbs daily with jeans, or swear pants, it's a sad day when I have to rock the Jordans or air force ones lol

  • @jojotwice8918
    @jojotwice8918 Před 4 lety +5

    Wait this is confusing if timberland CEO gave the interview in 1993, why did revenue increase to record heights by 2000?

  • @GuyJr85
    @GuyJr85 Před 4 lety +11

    Very interesting documentary. Glad they sold the company to people that pay more attention to all the consumers.

  • @amalakin4444
    @amalakin4444 Před 4 lety +2

    got my new wheats still in the box and my racked my blue ones yesterday lol

  • @soulriders18
    @soulriders18 Před 4 lety +1

    Genius work. u aare on fye recently 🎹

  • @rashadpaige564
    @rashadpaige564 Před 3 lety +3

    I've never been able to wear Timbs, wearing a size 13 Timbs always felt heavy 😭

  • @kemocali6504
    @kemocali6504 Před 4 lety +3

    Im from L.A and I had a few pair.

  • @tuesdayschild8994
    @tuesdayschild8994 Před 3 lety +1

    Got three pairs. Love them!

  • @furkand2092
    @furkand2092 Před 2 lety

    Great video

  • @joetrejo4375
    @joetrejo4375 Před 3 lety +4

    I use to have pair of Timberland boots in middle school but my mom send them to Mexico for my lil cousin. I didn't really care until now

  • @mohammadabb481
    @mohammadabb481 Před 3 lety +8

    The biggest impact on the culture was the hip hop group "Boot Camp Clik"

  • @barryking3714
    @barryking3714 Před 2 měsíci

    My pair over 25 years old and going strong. I cleaned them up the other day and they look as good as new. Actually made in the USA as well!

  • @ksanders249
    @ksanders249 Před 3 lety +1

    Timberland is my Brooklyn style with a dope ECKŌ UNLTD vintage black t shirt & a baggy black sean john jeans

  • @rapprelevant333
    @rapprelevant333 Před 3 lety +11

    Few mistakes rappers make. They don't invest their contract money, they pretend to be wealthy, and they never admit someone else dresses them.

  • @annabarr1304
    @annabarr1304 Před 3 lety +3

    Reminds me of Carthart in recent years

  • @juriaanoussoren
    @juriaanoussoren Před 4 lety +1

    I had back in the days...i had the non classic with the tattooo on the side and golden logo from metal !!

  • @clrkkdd12
    @clrkkdd12 Před 3 lety

    Owned times cause of Hip-hop. I believe me and my boy were some of the first to rock in Houston, in the early 90s