Content Strategy - how creators change their approach to continue growing | Minus Sixteen Ep. 40

Boy - where to start with this podcast episode? We covered so much.
We briefly mentioned the new Apple 15-inch MacBook Air and the Beats Studio Buds+ and then we rolled up our sleeves and got down to our normal CZcams business.
This time around we cover shorts, live streams, my first Google pay cheque and Alex’s 65,000 subs. More than that, we chat about quantity over quality, the role of Substack,and is one video per week enough to keep CZcams happy?
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00:00 Intro
01:25 15inch MacBook Air
07:27 Beats Studio Buds+
30:45 Shorts
11:30 Audio testing - sound stage etc
13:35 Are we spoiled with good tech? Who do we make videos for?
15:00 AdSense seasonality
16:30 The ideas for content
19:00 Looking at your metrics
20:25 Making boring content interesting
23:15 David’s first Google payout
23:50 How much these channels cost us to run
24:50 Alex and his 65,000 subs
26:00 The thought of giving up & gaining subs
28:15 Are CZcams doing their bit for us?
33:20 Quantity over quality
36:10 Is one video per week enough?
39:00 The lack of scale-ability of CZcams
42:05 Re-purposing content
46:30 Newsletters & Substack
50:00 Using an Avatar
52:10 Shorts - are we being lazy?
56:20 Hijack on Apple TV+
58:55 Alex takes on the Metaverse
60:00 You reap what you sow
63:00 CZcams Live
66:00 Monetising Live Streams
68:00 The benefits of a call to action
#Podcast #ContentCreation #CZcams #business

[@AlexGTech]

Always fun! Great chat again mate!!

[@DavidLewisTech]

I’m almost missing you! Yup…great hanging out with ya fella