Satisfactory: A Masterclass of Game Marketing
Vložit
- čas přidán 16. 05. 2024
- Satisfactory has proved to be a major success, despite being in Early Access for 5 years, launching on Epic, and being from a relatively small studio. What was the magic that helped it success and become a massive hit, selling over 5.5 million copies? Let's explore.
Follow Satisfactory News on X: / satisfactorycn - Hry
![[Vowel]물고기는 물에서 살아야 해🐟🤣Fish have to live in the water #funny](http://i.ytimg.com/vi/3G9MH063Cx4/mqdefault.jpg)
Just a quick comment to mention a few things I didn't get around to in this already way-too-long video.
Obviously I talked a lot about Jace's impact but I did a disservice by not talking about Snutt more. He has long been an important personality around this game, and I love working with him because he has great attention to detail and making things high-quality. And I think Mikael has done a great job as a community manager as well, and they both bring a ton of humor to the table.
I also mentioned Temporal Illusion as one of many examples of a great pillar of this community, but there are so many others I didn't bring up but could have. Signpost Marv is one. He has done an incredible job of preserving the history of this game through the Satisfactory Clips Archive channel (a huge help while making this video) and updating the Wiki. And probably other things I'm not even aware of.
There are so many things that make this game great and I could have spent a whole video talking about the great people behind it. But that's not really what the video was about. So just know no one was left out on purpose!
Yeah, another big thing is the community events like Pass-it-on, Satlympics and others. The amount of talent this community has is astonishing!
Including you :)
Oh gosh yeah, this video could have gone on for ages, I didn't even touch on community events haha
This is the reason I got the game. I was on the fence but their marketing + constant updates/transparency/honesty made me know it was right for me.
Great video Mason! This was a nice trip down memory lane and cool to see everything summed up from an outsiders perspective.
Alternate video title: All The Hair Colors of Jace Varlet.
@@SatisfactoryNews😂😂
Zero clickbait in that title. Top marketing work.
Good marketing only really works if you have a quality product behind it.
The Satisfactory Dev Team, IMO, is an amazing example of a quality dev team and Satisfactory is pretty awesome.
I was sad for Jace leaving CSS ! would love that he follow with us the adventure but a man must do what he must have to do ! good luck to him and in his carrier ! Satisfactory is the best factory game i played since the start of the project . excited to the 1.0 release
I'm hoping that Jace makes an appearance for the 1.0 launch!
@@SatisfactoryNews Jace will be involved, I just know it
-Have community highlights celebrating the creations of the community
-Spend time with the fans in weekly streams, directly interacting with them
-Making entertaining content videos
-Care about their product, patching and improving it to the best of their resources and time
-They thank the community for their efforts and being there with them
Satisfactory puts most AAA community interactions to shame. Being passionate about their work it's something that truly resonate with people and cannot be faked nor bought. Kudos to the community they formed and the game they are making
It has made a world of difference. Making a genuine connection with your community is maybe the most effective marketing tactic if you want to retain loyal people. And damn, is this community loyal!
@@SatisfactoryNews Indeed! I'm really happy and thankful for it, and for the awesome content you've made! Cheers!
Main CZcams Page, congrats!
And about the real content of the wideo lol:
Satisfactory is indeed a great game, bought it way back on the launch of U3, and was playing a new save every major update. Definitely worth the money, and it's definitely a masterpiece, looking at the fact it's in Early Access. Duh, even Experimental branch is way more stable than some full releases!
A++ Video. Well done. For all my friends who do not understand my love for Satisfactory, I will be sending them this video.
Temporal Illusion is the satisfactory information hero
I love the grind in Satisfactory. It's not a classic grind of doing repetitive tasks endlessly, but it's a constant expansion of your manufacturing lines. Then, if you don't want to build more at the moment, you can just get up and walk away for a moment while the grind happens for you.
I got the game after watching Mark and Jack play it and have been hooked ever since. The only computer games I have played more than satisfactory are rouge-likes. It’s just so great how you can take it at your own pace. That’s great with their goals. There’s just an amount and then no other specifications. It doesn’t matter if you have those parts laying around, it takes you an hour, or two days. It only moves forward when you want to. But you also can’t stay put forever. You do have to do some exploring. It just depends on you how much you do it and how much you come back with each time. Their monsters also stay gone. So even if you died there five times to some monster, you’ll barely think about it after you have placed your five story factory on top of it.
Great video. I have been playing this game since update 4 and have 5,000 hours invested (okay, a lot of those hours accumulated while I was sleeping and my Awesome Sinks were generating tickets for me, but I am an addict and NEEDED those tickets). I have never seen anything like this game, and you do a fantastic job of representing it. I am both excited and terrified by the impending release of 1.0, because I have enjoyed the ride through what I believe is the greatest early access experience ever, and I don't want that to end! I "liked" your video early on, because it was clearly made from a place of love and respect for the game, its developers, and its community. I subscribed when you continued with the generosity and grace that makes everything about this game and community so great by giving a shout-out to Griffilicious and his video about Satisfactory (which I had coincidentally watched right before watching this video, both of which I enjoyed tremendously). It's great when content creators take a moment to acknowledge the other people passionate about the game. Thanks for being awesome!
Thanks for the comment and welcome to the channel! This community is great and I definitely want to give credit where credit is due, and the Griffilicious video concept is what inspired me to talk about this.
I got this game from a Humble Bundle (I think) at some point in time in the past few years. I couple months ago I needed a game where it felt like I was actually achieving something so I finally installed Satisfactory and I've been hooked since. Everything you stated in the video I agree with 100%. Well done!
Awesome video
I havent had much experience with community management in other games as a player in the past. But now being an ardent viewer of Jace👋 Snutt❤ and Mikael♥ makes you feel the difference and boy is it large.
Those 3 people are miles ahead of community managers from other games. And they manage to create enjoyable to watch videos even when they cannot offer much or even anything new in terms of information.
I buyed the recently released soundtrack not because I particularly like the music, but because I wanted to support the devs, because they deserve it.
Satisfactory is by far one of my top games of all time. I used to be an Xbox player. The moment I saw satisfactory on a CZcams video I knew I wanted it. Satisfactory is the SOLE reason I bought my first gaming PC. Thanks for creating such a masterpiece. I can't wait to see what future updates and potential dlc will include!
Worth buying a whole PC for, that's a good endorsement!
The community support and the communication style and volume of info from the developers are the reasons why I broke my "never buy early access games" rule for Satisfactory. To date it's the first and only e.a. Game in my library and I have spent far too many hours in it.
Great game, great community, awesome devs.
I like quite a few factory games, but Satisfactory is my first love
I bought this game in Epic because I love Factorio and now in 3d form, hell yeah. And when it gets release on Steam, I also bought the game there as well and never touched the game on my Epic launcher because Epic Fail Launcher.
I did the same lol. Bought the game twice so I wouldn;t have to use epic.
Epic is such a dogshit launcher.
Great. After watching this video I want to get back to Factorio :).
I had no idea that these were the Goat Simulator guys, but I have pretty much only heard good things about Satisfactory. Another thing the games have in common is that they both seem to be early access done right. Factorio was also a great game even prior to launch, and I think the community management there is also top notch.
A work colleague mentioned this game to me and I joined shortly after update 4, I've now got 3600+ hrs in the game, I've still not unlocked everything as I start a new game after each update.
I'm using early access as a test bed for design ideas and when 1.0 comes out, I'll be starting a new save and that will be it, I will play that save FOREVER!!!!!!!!
I have a good friend who doesn't have a PC (he's a console fan!), but whenever he comes round, he always asks to watch the dev streams as they are so entertaining
I love that! Impressive that a person who doesn't play is also so invested, that's awesome.
I've played just about ever factory builder on Steam, yet Satisfactory remains my favorite one by a long shot. There's just something so...satisfying...about it. Can't get enough. I'm so hyped for 1.0
Even DSP?
I love the "Yeet Tube" for fast and dangerous transport.
I just loved the office tour, with a drunk Jace and every one in the office hates him... And to get to know the developers, like Snutt (The man behind the camera in the office tour.. :) ) and Hannah, this was on another level and surtainly a level every game studios should reach for...
Wube (gamestudio behind Factorio) was almost there, they always answered the questions, always listened to the community and ALWAYS gave us a very good and detailed overlook on what's new and that is the reason I have over 5400 hours in that game, I bought it the same day it was released and just loved it. So OC I was excited when someone in factorio community made me aware of satisfactory...
Jace, and then Snutt and Jace, then just Snutt, or not just, love him too, has given us som many hours of good content, tips tricks and a lot of love I never seen any other game studio do. As this video say, usually you see one or two guys sit there and read something they did not invent themself, with a lot of bragging and that's it..
I have know (....*checking*...) almost 2000 hours in satisfactory, and 400 hours of that in my latest save (that has survived since some mouths before update 6) and the main factory, in the northern forest, is OC a huge mess of spaghetti (like it should) I now have a hard time figuring out what I actually produce there, but I also have a lot of smaller... or well, better constructed factories all over the map producing, well more stuff.. That I transport with trains and drones.... It is so huge that it takes almost ten secs too save it every 15 minutes (i use the breaks to drink or fetch something, and yes, I have an solid state HD... )
And still watch every video Snutt puts out, on updates and stuff, still loving the game.. :) So keep on going Coffee stain studios and Snutt, you really doing a great job. :)
I wish more studios would be as transparent as Coffee Stain.
Very good video, new sub here and I think you have big potential making video essays for more than just this game. Start streaming satisfactory too!
Thanks! Video essays can be fun, I just usually don't have such extensive knowledge on things 😂 thank you for subbing!
Great video this is the first time I've come across your content I'm a subscriber now🎉
Subnautica and satisfactory have multiple ways /directions in 3d space to move around that keep things from getting monotonous.
Main objective is to not have to do anything after you've built a perfect factory.
just watch those belts run, and vibe out
Bought this game in feb 2020. With over 4000 hours i've sunken in this game it was not just about the marketing.... It's a darn good game !
It really does stand on its own. It could have the best marketing in the world but if it was a bad game, we wouldn't be here enjoying it.
Good job! Keep this up!
I bought the game one week after it came out. I don't even remember why, there weren't that many content creators at that time.
Have clocked in over 1000 hours since then (and another ~1000hours where i had a rented server running all the time).
Absolutely this game is a Master Class of Game Marketing and Community Management, thanks to Jace and later of course Snutt.
Big Companies like EA/Activision-Blizzard could learn a lot from this - to have a more open communication with their communities instead of - as you've pointed out - reading from Marketing Material. It's boring as hell and usually somebody posts a summary video where a 3 hour "camp fire" is boiled down to 10-20mins on the actual changes like 2 hours after the Stream of the publisher is done.
Looking forward to 1.0, have taken a bigger break after playing Update 8 for a while.
And for some reason i never stumbled across this channel in 5 years so take my abo :)
Btw great video, thank you!
you forgot Nilaus and he is probably the one who made me buy this game
I watch let's game it out is how I found this game. Looked fun and it is
LGIO brought SO many people to this game!
Hey it's Josh and Let's Game it Out, Amen.
Hail Prophet Josh!
Let’s game it out also affected the game in an unexpected way. Because of how he dealt with nuclear waste, by giving it to lizarddoggos and then throwing them off the map, then it got added to the game. So now there’s a chance your cute little lizarddoggo will bring you deadly toxic waste. But that’s not all. When they made plushies, the toxic waste also got one, to go with the lizarddoggo, of course and when The stupendium made a song based on the awesomeshop from the game, it ends with him getting toxic waste from a lizarddoggo.
Great stuff!
This video is so good!
I have played this game sinds the open beta, and I just keep enjoying it. Not like most games that realy can get boring over the time.
Satisfactory is an amazing game.
spot on....
I actually bought it on epic... One of the only games I've ever bought on there.
Then I bought it on steam so I wouldn't have to play it on Epic lol.
The game is that good.
I ignored this game for a couple years because i looked it up and found Jace making some snide comment i can't remember on twitter to someone. So i never thought he was a good community manager. Snutt is cool though
As someone who doesn't like to deal with people's bullshit, his snide remarks are what made me love the community management 😂 most of it was sarcasm though, and most of us were in on the joke.
yeah i cant stand them either
@@jembawls lol had to do a double take, nice work
Best ONE MAP only game ever made? HTF did they do that? One Map? Wow imagine a new Map.....
The reason is simple... you guys bring something different, and bring it HARD. It's accessible. You deal in digital heroin mixed with crack cocaine... AND IT'S (somehow) LEGAL!
KEEP IT COMING!
I still regret buying on Epic - I certainly don't regret buying it though and have come very close multiple times to rebuying it on Steam!! - currently it's not installed because new PC and how painful and annoying Epic's launcher is to re-import games! ( because it's still there on the disk and unlike Steam there's no simple way to just re-import it - even after all these years of Epic's launcher! )
Yep, I'm pretty neutral on all game launchers because I mostly just use them to launch games, and not the other features. But that is the one missing feature I can't stand on Epic. Luckily I have gigabit internet so re-downloading isn't a big deal, but it also makes it so you can't move a game to another disk without reinstalling it.. Just annoying. And even hated launchers like EA let you do both of those things so there is really no excuse.
Ohhh jace...Jace.... NEVER CHANGE!!!
I mean, you can turn off enemies in Factorio
Much like Satisfactory, I assume it's not the default way to play? Especially considering how often Factorio players rage at the fact that Satisfactory doesn't have base defense.
@@SatisfactoryNews Actually not at all. Biters generally are lower threat the farther you go, as you unlock better ways to automate the defenses, so players building massive factorioes often turn them off purely because it's no longer a chanllenge, just burn on CPU.
You can of course bump the enemy difficulty, there are also few mods that add harder enemies (and better weapons to fight them), but overall it is very much designed to be optional.
Of course there are different kind of players out there, some think enemies are a must, other just want to build their bases in peace
From my and many friends point of view, they had anything but good marketing. The epic exclusivity put a stain on this game and the company forever showing their greed. And once it finally came to steam it just felt like an inferior factorio clone but 3d.
Factorio Spaceage cant come any sooner
You could interpret it as greed, or you could interpret it as wanting to survive. You have no idea if you will have a successful game. A giant corporation giving you 11 million dollars to work on the game regardless of how well the game sells is something you'd have to be a idiot to turn down in the uncertain climate of being a fairly small game dev studio. Sticking to your guns is great until you have to shut down your company and try to find a new job.
I also wonder if people would have been as angry if they signed an exclusivity deal with Steam - something tells me they wouldn't have had as much backlash. Almost like it wasn't really about the exclusivity, but because people had an irrational hate of Fortnite.
@@SatisfactoryNews Steam doesn't do exclusivity so that doesn't even matter. It would be unfortunate if they did. Also satisfactory was one of the most wish-listed games on steam up until it was pulled to be put as an epic exclusive. It had so much hype behind it and was super high profile. The studio already had many titles under their belt and were already successful as it was. The game was bound to be successful and would have been more so if it was just available on both platforms.
Also peoples hatred towards epic isn't just because fortnite is zoomer trash (I actually backed the original game with the $150 edition before it became another battleroyale piece of slop. Its because their aforementioned business practices and inferior service and data privacy concerns.
EGS could have been a proper competitor to steam but they tried to buy their way to success instead of earning it. And believe me, i understand that competition is good and nobody is competing with steam. We are just lucky that steam isn't actively malicious.
❤
The devs truly can be proud about there work they have done over the years. For me it is the best game in various ways. But the most how early access should look like.
You've done good, Mason!
"Promo sm"
*video title*
Insert meme: Obama putting a medal around his own neck.
Not really, I'm not officially affiliated with the game
definitely a game of all time
No golf in the game tho...
...yet.
Definitely Lazers are responsible of the success of this game
epic did nothing other than a paychaeck, we only got the game because it was forced onto us to buy it there, if it had launched on steam it would have been the same or more popular than it was at launch, most of us that got the game on epic also purchased it on steam once it released there, epic wasbasically early access for the game, im glad they took epics money, we made damn sure to welcome the game to steam the moment it dropped there too just to let them know that epic games is not and never will be needed for any game developer IF your game is good, now look at the epic store... nothing but nft games and garbage.
Yeah this was only possible back then, the money has dried up and EGS did not become the competitor they hoped it would.
Wassup
“That is why satisfactory is a great game” - shill account with satisfactory right in their fucking CZcams name
I'm not sure what would have made you happy. Would you rather I hate the game? Would you rather I had never played the game? This is a channel dedicated to Satisfactory content, but despite that I don't think I said anything demonstrably false, right? Like obviously I enjoy the game, but I don't think I was too biased on its own favor. I couldn't have made most of these points if I was not intimately knowledgeable about the game.
@@SatisfactoryNews The problem is, When seeing the headline of this video, I would think "Oh, neat. A video about marketing on an indie game, seems neat" , but the second I see the name, the concept of nuance goes out the god damn window. Imagine watching a video called "What a Star Wars fan thinks of the upcoming film" , looking at the channel, and seeing DISNEY is the channel it was posted from. You have a vested financial interest ( in theory ) Of this game succeeding and people loving it. Your opinion is clouded and unreliable. Not to mention you limited your channel forever just to talk about one mediocre indie game until the end of time.
Okay cool.. I'm still not sure what you want from me. Would a channel dedicated to taking about Star Wars not make a video about how great Star Wars is? I am not officially affiliated with Satisfactory, so your analogy of Disney making a video about Star Wars is a useless analogy. I literally am a fan of the game, and someone with a marketing background, talking about why I think the game had good marketing. I need to be knowledgeable about both of those things before I can make a video like this.
If I didn't like this game, why would I make a video about it? This video literally couldn't exist in any form if I didn't have a positive opinion of it.
You're angry but you don't know what you actually want. It sounds like you would rather this be from a gaming youtube channel that plays a variety of games? If it helps, I have one of those channels too, but this video belongs on this channel.
12:15 Don't forget @WhatDarrenPlays
I've highlighted them and many others in my "creators to watch" series! So many good ones, impossible to mention them all.
The background music enhances the video.