5 Pricing Mistakes Fashion Brands Make - Pricing Strategies for Fashion Brands

5 Pricing Mistakes You Might Be Making That Are Costing You Business
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VIDEO SUMMARY & TAKEAWAYS:
Fashion pricing strategy is one of the most challenging areas for fashion apparel and accessories brands. For the most part, the challenge is due to product (SKU) complexity, relatively limited item comparability within (especially small) brands and frequent flow of new collections.
Pricing fashion products historically has involved more art than science. Being that most creative are not so number savvy, pricing has led to problems in many fashion businesses.
In this video, we look at 5 product pricing mistakes fashion brands often make and how to avoid them.
The mistakes include:
- pricing too low
- poor communication as to why the prices are what they are
- poor price presentation that creates confusion or signals poorly run business
- ...and more.
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RELATED/MENTIONED RESOURCES:
**The Top Seven Fashion Pricing Strategy Mistakes Brands Must Avoid**
fashioninsiders.co/toolkit/bu...
**Masterclass: Pricing For Profit**
www.fashioninsiderstraining.c...
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[@MissIshX]

This is amazing thank you

[@carllane6521]

Is there a book or other resource about pricing that you would recommend? I'm starting a jeans brand and I need to identify what prices I can pay for a yard of denim given the price points I need to be at.

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Veryyy useful

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Very useful information thank you!!

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Thank you all your videos are very useful

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