The Sound of O2 - Sonic logo variations

International creative music agency MassiveMusic presents
The Sound of O2: www.massivemusic.com/en/work/...
For a brand that speaks to such a wide demographics on so many different levels, flexibility is key. Catering to every single aspect of their customer journey was paramount. This resulted in a highly adaptive sonic experience that includes a distinctive sonic logo, which will be used to sign off future communications. Numerous modular variations of the logo, including an atonal version, were also provided to not restrict O2 in any way, providing consistency whilst still being flexible. A solid starting point to build the brand in music, further strengthened by a long-form piece of brand music with O2 melodies and chord progressions and a range of musical adaptions.