The Sound of O2 | Sonic Branding Agency | MassiveMusic

Every breath you take: the sonic identity that we at MassiveMusic ideated and developed for O2, UK’s No.1 network, has breath as its core element. Our challenge was to reimagine the human breath in sound and music, so we got inspired by life’s unmissable moments and the breath you take right before you act.
The outcome? A distinctive sonic logo, numerous modular variations, a long-form piece of brand music and a range of musical adaptions for different content and touchpoints.
Read more on www.massivemusic.com/en/work/...