#tiktok
Vložit
- čas přidán 7. 07. 2024
- tiktok has a sponsorship disclosure problem
Hey y'all, in today's video I'm talking about sponsorship disclosure problems on tiktok. Undisclosed and improperly disclosed sponsorships are rampant on the platform and I'm talking about why it's a problem and showcasing some examples.
if you enjoy my content I'd love for you to consider joining the channel to get extra perks:
/ @shawnaripari
or buying me a coffee here: www.buymeacoffee.com/shawnari...
M E N T I O N E D
FTC guideline pdf: www.ftc.gov/system/files/docu...
FTC's Endorsement Guides: What People Are Asking: www.ftc.gov/business-guidance...
GUIDES CONCERNING USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING: www.ecfr.gov/current/title-16...
please note that the views expressed in this video are my opinion based on the available evidence. If other evidence comes to light I am happy to amend statements made in this video.
FREE bingo template: cutt.ly/4wxgGz89
FREE savings tracker: cutt.ly/lwxgGMeJ
my etsy store RIPARI DESIGNS: go.magik.ly/ml/1igrq/
use code RIP15 for 15% off your order!
S U B S C R I B E: For new videos 3x a week
W A T C H N E X T:
tiktok restock videos are insane and the overconsumption is out of control
• tiktok restock videos ...
reacting to amazon must-have videos • reacting to amazon mus...
the cult of the stanley might be over but consumerism is still thriving (it was never JUST a cup) • the cult of the stanle...
C H A P T E R S
00:00 intro
01:22 FTC guidelines
17:25 evaluation criteria
18:08 tier 1 ads
23:25 tier 2 ads
28:15 tier 3 ads
38:30 outro
M U S I C
*some music has been replaced with my own for copywrite purposes and when this replacement happens I am replacing tiktoks that ONLY use music with other music and am not muting other audio.
#consciousconsumption #consumerism #overconsumption #mindfulconsumption #consumerbehavior #restock #restocks - Zábava
If Bloom appears ANYWHERE in a video, even if it's a blurry blob in the background, it's a Bloom sponsorship for sure
yeah, I check every video I see now and I have yet to come across a video showing bloom that wasn't sponsored. I'm sure they exist but I personally have not yet seen one
Blurry bloom blob 😂
bloom is such a popular gimmick, it baffles me why its sooo popular.. its a PROVEN scam, no nutritional benefits whatsoever yet its sooo trendy.. the sponsors for it a lot of the times dont even make it the focal point of the video.. i honestly think some of the videos are rag bait
They must pay REAL well I guess.. but I'm sorry no matter what I would be paid I wouldn't take it personally
@@peachxtaehyungi mean ig they do because their marketing budget is crazy and they do NO third party testing. absolutely insane how they would rather do marketing than proper testing.
I'd believe the one with the crocs bag was sponsored by everything in that video right down to the US treasury
I mean where is she going 😮
Also how heavy is that bag?
@@karakask5488 look how they barely lift it in the video lol, it would definitely overstretch after prolonged use under that weight
Imagine if, in a sick plot twist, Bloom starts paying creators to make videos like this that comment on their advertising 😐 seems like all they want is exposure and brand recognition.
I absolutely hope that's not happening
I was looking for new CZcamsrs and I actually stopped watching someone (immediately, during a watch binge) and never watched them again because they said that the FTC’s guidelines were “too restrictive” because they “had to disclose every time they used a product gifted to them.” Basically they had gripes about the regulations from an artistic perspective, but the issue is, as a reviewer, they’re also running a business. If they don’t like the business part with the disclosures, they shouldn’t accept free products.
oh no, understandable why you'd watcher-dump them!
coming from my own recent binge, on structures that failed in terrible yet spectacular ways, that reminds me of all those shady developers complaining about the building codes being too restrictive, and then getting a workplace incident or a hundred as a result 😅
@@mormornie IMMEDIATELY what I thought too! I’m a business major, I am not sympathetic to “every time I use this equipment I got for free, forever, I have to say they gave it to me”… yes…? It takes three seconds. Glad you’re getting use out of it. Let all your followers know how they cannot possibly buy your setup, so they have realistic expectations for theirs. You say you’re trying to teach people, that’s one of the things they need to learn. No matter what perspective you examine this from (except their bank account, I’m sure) it’s such a massive red flag.
I’m working on my own videos. I embroider. If DMC reached out to me I would never stop disclosing we had a working relationship because that is a serious career milestone.
From my perspective, it seems like the logic from influencers is “what the audience doesn’t know won’t hurt them”. As you said, extremely dangerous and extremely suspicious.
A good example of how to do it, as far as I’ve seen, is Scott Sava. Constantly mentions when he’s using gifted products, especially from Crayola and the “pudding” gouache. Very excited, very proud. As he should be!
@@Lacewise ikr, saying "they sent it to me, and I'm still using it" is also an even bigger endorsement to me! plus a sign that the person actually uses what they already have! which is a definite win-win!
if someone doesn't want to do a thing that takes a whole of a couple seconds and costs them nothing - that just makes you suspicious, what else are they unwilling to do because it's an "extra step" or a "nuisance" to them?
and the point about pride from getting stuff sent vs hiding a sponsorship is also very interesting and something I haven't thought about! but indeed, I remember in many videos where a creator receives a product from a brand or even gets a sponsorship for the first time, there's always excitement and an inevitable joke of "look, I'm a real X now!!"... I don't have a complete conclusion on how to tie these opposites yet, but I know for sure that not all big creators go the "if I receive a lot of products, I'll just not mention that I got them for free" route. and the ones who mention where they got their stuff, and if they've been using products from PR packages for a long time, are usually the more trusted ones
@@mormornie I’m glad I could give you a new perspective, and totally makes sense you wouldn’t have considered it from a career perspective. That’s why transparency and business ethics are so important, they’re part of the job-especially in a public-facing position.
I think people who continually follow the guidelines are more likely to be detail-oriented (crossing the ts, dotting the is, adding a little flourish) and less likely to cut corners. A huge problem I have with a LOT of influencers right now is they don’t seem to realize that cut corners are cumulative, and many don’t have outsiders to the space checking their work.
This links into many more problems I have with the social media landscape, where people think what you see is what you get (or, at least, what it should be). There’s a lot of behind-the-scenes work that needs to be done because over time those mistakes start to show. The audience recognizes them, even if they can’t articulate what the problem is (and are likely to be wrong, since they’re not going to question or analyze their first impression, especially when people are watching to relax).
In a similar conversation about something with much lower stakes, I was telling my husband about the importance of focus groups, because when a video finished, there wasn’t an outro, and he found the experience so jarring he lost all goodwill for the video’s creator, even though it had otherwise been an excellent video and he had agreed with them entirely. When I pointed it out, both that he had enjoyed the video but he might not watch them again over the lack of ending, he relaxed and realized I was right. The creator probably listened to and believed audience members and other video makers who said you don’t need intros or outros. What you don’t want is over repetition (or an accidentally jarring experience-hbomberguy handles this really well, and so does Folding Ideas), but because people don’t know what they don’t know, they often assume all intros and outros are a waste of time, for both them and the audience.
Instead of focus groups, creators tend to rely on their audience. This shortcut is a massive problem because of ethics, the relaxed environment, etc plus the parasocial relationship that forms between influencers and their audience. This is why movie companies used to spend so much on making a comfortable, casual, and inconspicuous environment for test audiences and also why they had people asking specific questions and gauging reactions in person. That way they could get people’s real thoughts and insights. Product focus groups tend to be both comfortable and professional, because it encourages people to be both as helpful and honest as possible. This is also why I don’t really think online surveys are as effective (unless you give people a similar incentive in a different way-like, say, grad school thesis surveys).
TL;DR: Basically social media is a mess and a lot of people treat everything inside it as cheap and disposable, including many of the people making it. If people aren’t getting compensated enough to make being thorough sustainable, I’m not sure what future it could possibly have. I hope this wasn’t too boring and explanation for you!
@@Lacewise it wasn't boring at all, I love learning other people's prospectives on things! Thank you for the insights!
Hi! I'm French, so the laws for undisclosed ads are different here (a lot of influencers had to pay a fine after the laws changed). But it's always interesting to watch your video !
Mikayla Nogueria is known for not disclosing ads, I know recently she has but i think brands are telling her to do that. She's just problematic all around .
Just got to the first example and the way she was acting like this was her first impression was so cringy. So many influencer gasps
Glam zilla is 😂😂😂
If I see or hear a brand name in anything I assume it's a paid ad, but that could be a result of growing up in the UK where we don't have brands in any of our shows or movies unless it's sponsored and it has to be made very clear. It's actually one of the things that still confuses me when I watch American shows like Stranger Things and there's brands everywhere I just, to my brain it's all undisclosed sponsorships and I feel the same about online content
I'm in the US and if I see a brand very specifically shown in a movie or tv show I still assume someone is being paid for it to be there. Plenty of shows use made up/fake brands or hide labels even if visually we may be able to tell the product by the packaging. They know how to hide things if they're not meant to be there.
Stranger Things or other nostalgia bait shows may be one of the exceptions because a brand or style was associated with a very specific era they're trying to capture.
@@MeetingtheMorning13 I know paid ads are a thing in other places, I mean it's really uncommon here, but we also have strict advertising guidelines like you can't advertise fast food or candy to children, you can't have ads for cigarettes, no alcohol ads until after 9pm etc, so that's the world I grew up in so seeing any sort of brand name is super abnormal for me prior to social media influancers.
there's this uk imfluencer that went on a batshit rant the other day about the rules needing "nuance" because she wasn't being paid but her to signal it as an ad. in the middle of a col crisis, inflation and whatnot, this woman was getting stuff for free as part of an ad contract but thinks she shouldn't disclose because it's not promo for money. the disingenuous take there, i can't
I wrote nearly the same comment about an American! Why are influencers like this?
@@Lacewise ikr, i mean, it's your job that you're supposedly into, why put it in jeopardy because you refuse to acknowledge you got free stuff? especially free stuff that enhances your life
The written disclosure is also supposed to be "above the fold" so to speak. You should be able see it without having to open anything or having to scroll down. So many creators put the hashtag or whatever all the way at the end. Or write a long description so the ad disclosure is past the "..." or "see more" because they know most people don't open it.
Exactly. It gives the impression of trying to hide it
So glad I’m not on TikTok
same, I stick to the philosophy of "if I need it, the video will find me"
usually it's videos with cute kitties and other critters being shared by friends, which I don't mind at all!
olipop, I've never seen them disclosed, especially in the minitoy space (miniverse, mini brands, etc). tru fruit also. I actually got blocked by several creators because I asked if what they posted was an ad (they clearly held the food packaging up to the camera in their TOY video) and said 0, nothing, nada either in the video or the description.
If the government wants to make money.. go after all the influencers who don't disclose ads and fine the fxck out of them!
That first Bloom video... I literally never would've guessed. I thought she was plugging the makeup, honestly. As for the second, I've just started to assume any sort of restocking or packing or 'get ready with me' type videos are ads, regardless. There's no reason to focus so much on brands otherwise.
The irl Truman Show life some of these people put upon themselves from day to day is really astounding sometimes.
I also thought this was a grwm at first or maybe an ad for rare beauty.
40 mins? Perfect for cleaning ❤
the best part about listening to it while making food was that I could totally attest to the "if it's not verbal you have no idea it's an ad" bit lol
@@AerynKDesigns samee
"Thank you, Glamzilla, for doing the bare minimum..."
😭😭😭
👀👀👀👀
That first add, the foundation, how do you think you are trying a foundations and is so surprised by the results???? U mean, you accept the payment before trying it? This, in itself, blows my mind! And you want me to buy this blindly too??? Sure! 😴
It's either she's never tried it before or did in fact try it but faked the reaction for the video and none of those options are great 😅
There was a lovely period of time, maybe 2015-2017 roughly? Where all the British creators suddenly panicked about not disclosing ads and put "Ad" right there in the title just to be sure they were disclosing properly. I miss that. I still watched most of them, it was just nice to know there'd be a sponsored section and not have it suddenly segue into the ad out of nowhere.
I do remember this and someone else in the comments mentioned this too!
That Courtney Klang ad, can we just appreciate that was an ad for hydrojug she hashtagged them four times but then hashtagged Stanley cups seven times 😂😂😂
Just want to say that i just have a non brand water bottle that I've had for about five years and have used neither brand mentioned.
this comment is funnier every time I read it, you're just so right
Not just TikTok. It’s fucking everywhere from creators I hope had more ethics. It’s annoying af. I immediately unfollow.
YES to making this a series!!! Expose ALL the ads!!!
I feel like it's quite easy to tell what's an ad and what isn't. I assume Everyone with even a little bit of a following is trying to sell me something.
Not even in a Tiktok using country, but I like your perspective!
The 2nd one with Bloom seems like they could also have a partnership with several of those brands. I would assume at this point if I see something like that there's many sponsors there.
I'm actually not sure about that. Although we can't be 100% certain, most brands don't want to or won't pay for sponsorships in a video containing other sponsorships.
Girllll I’ve been waiting for someone to talk about this. As an Aussie ad laws are actually pretty strict here (as they should be, it protects us consumers after all) and I’ve been mind blown by how obviously an ad some vids are and there is no hashtag, mention etc of it being an ad but they link the the brand. It’s literally illegal by a lot of disclosure and ad laws, so thanks for covering this ❤ companies are getting way too much freedom on there shit and it’s impacting the quality and is definitely a big reason for over consumption right now
i really wish a commentary channel would do a video on asmr/nail tapping. apparently i have sensory misophonia, but its EVERYWHERE and i’m BAFFLED
There is a drama commentary channel I've been watching for years and for the last, maybe, year he has been regularly talking about youtubers who consistently don't declare their sponsored/ affiliate links either correctly or at all.
It has made me much more aware of it and know what to look for. It's amazing to me that the number of comments he gets that say something along the lines of, "as long as you're doing it correctly, what do you care if others aren't?" The fact that CZcams have made it so much easier for creators to disclose correctly, means that they are CHOOSING not to. They are literally choosing to LIE to their audience. Consistently.
Although I watch videos to either learn things or for their personality/vibe, not to buy stuff, I'm aware that other people may be taken in. So, while I'm not affected by their behaviour, I realise others may be, and I'm currently trying to decide whether I want to continue to support these people with my views and likes, etc. I feel so conflicted on what the right thing to do is.
I just wish their conscience on doing the right thing for their audience was stronger than their need for benefiting from their viewers money.
Edit: sorry, I know you're talking about tiktok and I'm talking about CZcams, but I don't watch tiktok, I can't be having to decide what to watch every couple of minutes 😅 However, the issue of undisclosed affiliate links, particularly, on CZcams is also out of control.
no, don't apologize! I feel the same about youtube sponsorship disclosures and the tools do make it easy to do
I’ve commented on a few posts from a content creator that I like who does this with bloom and a bunch of other brands. Lauren Geraldo. She has definitely seen my comments, they have been the top upvoted ones multiple times on her bloom reels, and I think one for adidas. But basically I comment that it’s an insult to her followers that she is making them watch ads without clearly being told that they are being advertised too. It makes me think so much less of them as a creator.
I'm so sorry to hear that this was the reaction from the creator
Undisclosed sponsorships and improper disclosure of affiliate links is on every influencer platform! It’s insane.
i started cackling when that girl grabbed out her entire stanley family
recently saw a video skit about a product where the fact that it was clearly a paid promotion was not written or stated literally anywhere and i left a comment about it and someone replied like “who cares it’s so obvious that it’s an ad” and idk, i just feel like it’s the principle of it all. it bothers me and i feel crazy for caring!!!
edit: just remembered, she also had an affiliate link in the pinned comment, but no explicit disclosure
nooooo I hate that they made you feel like this. I've received similar comments because ads are obvious to some people but it's not immediately obvious to all people! And, the intention of hiding or making ads difficult to detect is a bit icky
These days, I assume anything an influencer shows is an AD unless they say it isn't. People who don't disclose are beyond arrogant and lazy to me.
I would say pick the law thats more strict. That would be the best way to cover all your bases.
I like when on CZcams if a person is trying a brand but isn't sponsored by the brand, lets people know the video isn't sponsored, they bought the product with their own money.
In re the bloom thingy, I never heard of them and was bothered to have a pregnant woman “standing by it” implying she consumes it. I feel there is also a need to have a verbal/written disclaimer about these products consumptions during pregnancies let alone the ads disclaimers. Honestly, the least worst one, imo is the get ready one cuz, one way or another, the visual of the product randomly showing up gets you thinking. All the others are just lying 110%.
Glad I don't use TikTok.
Hmm, idk… the first two and the three Blooms all include a hashtag #XYZpartner label below the fold; to me that’s all the exact same tier.
I totally agree that sponsored content should be appropriately marked. However can you hear yourself. If content is seen by Americans they should stick to certain guidelines. I am sorry to disappoint but USA is not the center of the world. There are so many countries with their own laws and regulations. If you have a lot of views from UK or Australia would you stick to regulations of those countries?
I do hear you on this. I think it would have been more effective for me to show disclosure laws from other english speaking countries because many of the laws or guidelines are similar. The only ad that comes close to meeting the requirements of the UK or Astralia is the glamzilla ad. The Australian guidelines require specific hashtags such as #ad or #paidpartnership and #stanleypartner is not sufficient. They also stipulate that disclosures must be easy to detect. EU is quite similar, more close to the American guidelines. For the UK they saw the "absolute minimum" is a disclosure label ex. the paid partnership label and a hashtag of #ad or #advertisement. The UK like the US has a similar truth in advertising principle and making advertisements and disclosures easy to detect. None of the ads mentioned in this video meet even this basic requirement. The US and the UK are 2 of tiktoks biggest users and to my knowledge all the creators I used in the video are from the US, which is in part why I used the FTC guidelines. The overall point of the video was to show that the bar is on the floor and influencers are going out of their way to make sponsorships difficult to detect (this is my own opinion).
@@shawnaripariYes as of now the bar is very low. I guess the only solution if platform will push some regulations regarding sponsorship. However I doubt that TikTok will do something like it.
And I feel like the types of people who would be upset about these rules would act like people are just snowflakes and they're asking too much, and I am just speculating here, but I think that's a dumb thing to say. Because quite honestly these rules just ensure people are critically thinking and ensuring financial and business fairness, I feel like the people who act like people are so sensitive are the exact types of people who would have issues with these types of rules and regulations. that's my opinion idk
Happy to be not on tik tok, are people so stupid really ? The waste of Stanley is horrific 👍🏻
Happy to have deleted TikTok for a good while. It’s very difficult to differentiate between a genuine recommendation and a masked partnership with a brand, especially on TikTok. Most of the videos recommended to me were trying to sell me something. 😅
Best practice is disclosure for sure. But people who arent American citizens have absolutely no obligation to follow American laws when operating out of their own country. Even if they have american viewers.
This is not true. Most consumer law is based on the consumer's location not the sellers. Internationally, not just USA.
@@davidb9806 I do agree with ursaminor2981. Why should the USA dictate how citizens of other countries create their content?
It is not the same as selling products in another country.