tiktok's obsession with the it girl aesthetic & consuming in the name of identity

Sdílet
Vložit
  • čas přidán 16. 07. 2024
  • tiktok's obsession with the it girl aesthetic & consuming in the name of aesthetics
    Hey y'all! In today's video I'm talking about aesthetics. This video originally began as: does it work or is the aesthetic and it slowly morphed into a discussion on aesthetics and the it girl. I hope you enjoy!
    if you enjoy my content I'd love for you to consider joining the channel to get extra perks:
    / @shawnaripari
    or buying me a coffee here: www.buymeacoffee.com/shawnari...
    FREE bingo template: cutt.ly/4wxgGz89
    FREE savings tracker: cutt.ly/lwxgGMeJ
    S U B S C R I B E: For new videos 3x a week
    W A T C H N E X T:
    reacting to amazon summer must-have videos • reacting to amazon sum...
    talking YOU out of buying new things • talking YOU out of buy...
    how the most excessive shower on tiktok promotes overconsumption
    • how the most excessive...
    when sponsorships become a problem (and maybe a little unethical) • when sponsorships beco...
    C H A P T E R S
    00:00 Introduction
    03:45 what/who is an it girl?
    09:20 trends & consumption
    13:20 identity
    23:19 tiktok reaction
    31:25 it girl products
    34:46 outro
    #consciousconsumption #consumerism #overconsumption #mindfulconsumption #consumerbehavior #shoppingaddict #shoppingaddiction #deinfluencing #itgirl #tiktokreactions
  • Zábava

Komentáře • 123

  • @Mom21052
    @Mom21052 Před 11 dny +297

    Im 50 years old and proud to be... i wish women would learn that the "IT" girl is the girl who lives her life authentically and isn't worried about trends or anyone else. There's no one else in the world like you. Be yourself!

    • @pasitheathanatosasmr488
      @pasitheathanatosasmr488 Před 10 dny +1

      Yes!❤🎉

    • @CrustyUgg
      @CrustyUgg Před 10 dny +1

      There are plenty of people who are similar to each other though.. especially nowadays.. almost no one is truly unique and different

    • @Cilibi
      @Cilibi Před 10 dny +9

      @@CrustyUggNobody is 100% unique and never has been, but the specific way we’re all put together is completely unique. Many different people can have the same single experience, but no one before or after you has lived your exact life. You’re the only one who can do it so in that way we are all one of a kind

    • @aesinam
      @aesinam Před 7 dny

      You cannot say that almost no one is truly different etc because you haven't met most people on this planet. You can probably only talk about people ​who are visible online, in media and those near you. @@CrustyUgg

  • @Gourmanda
    @Gourmanda Před 11 dny +131

    A true “it girl” is your aura and how you treat people, not how many expensive things you have.

    • @Bleplebeian
      @Bleplebeian Před 10 dny +6

      i would define myself as someone who primarily expresses myself through my art and characters, specifically cartoons and even more specifically cartoons inspired by the 90's-2000's-(early-mid)2010's era of cartoons. as a person i generally consider myself to be pretty friendly to just about anyone (as in literally treating everyone like a friend until proven otherwise), someone who is very (VERY) passionate about the stuff i like (for example cats, opossums, and currently geometry dash for whatever reason), and someone who enjoys just about anything that exists even if they're considered very mundane things like lying in bed or going out to eat. idk if any of those would define me as an ''it girl'' per say, but what i can say is that i have a very clear idea of who i am and what i like and i think that's pretty neat

    • @Iquey
      @Iquey Před 10 dny +1

      ​@@Bleplebeianthis is really good and can help shield you from overconsumption, or at least thoughtless consumption that doesn't fit your vibe or values.

    • @Gourmanda
      @Gourmanda Před 10 dny +2

      @@Bleplebeian You know who you are, you do things that you genuinely love, and you treat people with respect. You are definitely an it girl. I pray that you thrive in your art and continue to stay blessed and don’t let anyone change you. 🫶🏽

    • @Bleplebeian
      @Bleplebeian Před 10 dny +1

      @@Gourmanda thank you! one of my future dreams for my art is to be able to make a kids show. i even already have the two main characters designed and written

    • @Gourmanda
      @Gourmanda Před 10 dny +1

      @@Bleplebeian Be sure to copyright your work before giving your ideas to ANYONE !!! Keep everything to yourself until you are finished, sometimes telling people your goals blocks them from happening, you never know who is praying on your downfall. Wishing you the absolute best in all of your endeavors.

  • @sungexpression9093
    @sungexpression9093 Před 11 dny +93

    lol at the woman in the video naming hailey bieber as if her resources aren't a huge factor in her "being that girl"

  • @herb_rolls
    @herb_rolls Před 10 dny +56

    This video was a huge gamechanger for me. I knew about trends and boxing in my identity but I didn't realize how much I was buying to be confident. I have ADHD and autism so shopping has always been a huge way for me to attempt to mask and blend in. I see women I want to emulate and try to buy things to become them but in actuality they have worked so hard and are confident internally that no jacket is going to make that happen to me. I will now definitely use this kind of reflection as a filter when wanting to buy new clothes. Your channel has helped me so much already, thank you for this!

    • @faeriesmak
      @faeriesmak Před 10 dny +4

      I also have AuDHD and have done the same thing with buying things to try to be like someone that I find interesting or who seem to be living a life that I want to be living. I am working on just being my own person now, even if that person seems a bit weird or “off”. It is taking a LOT of inner work, though!

    • @coolchameleon21
      @coolchameleon21 Před 10 dny +3

      god, same. i definitely use clothing as a form of masking

    • @shawnaripari
      @shawnaripari  Před 10 dny +2

      I am truly happy that my videos are helpful 💕

  • @meg659
    @meg659 Před 10 dny +100

    The It Girl is not attainable. No one has their life together. Not when you're 25, 45, or 85

    • @mrs.keturah9274
      @mrs.keturah9274 Před 10 dny +5

      As a 44 year, I can totally relate to what you are saying.

    • @Olivia.ruth.222
      @Olivia.ruth.222 Před 10 dny +9

      The problem is the “it girl” is just being skinny with long hair, clear skin, and basic clothing, some people will never achieve this, and some will be pretty unhealthy when meeting these standards. I looked like this at some of the WORST times of my life. What’s crazy is I look so much more “rough” now when my habits and choices are better. I’m hoping this aesthetic nonsense makes this whole generation realize how uncool it is to generalize/ stereotype or project expectations based on appearance when that judgement is simply based on a temporary state someone’s vessel is in.

    • @peaches65835
      @peaches65835 Před 9 dny +11

      How many It Girls of the past looked like they had their life together and then the public found out about their drug problems, eating disorders, abusive relationships etc. Its all a facade.

  • @sarielgrace
    @sarielgrace Před 11 dny +99

    i remember the 2010s when we didn't want to be in boxes. I miss those days. the 2020s are bringing out the worse in us

    • @Nonelovesyou
      @Nonelovesyou Před 10 dny +4

      Honestly it was always there social media just makes it available for us to see.

    • @deltasaves
      @deltasaves Před 10 dny +3

      This stuff existed well before Tiktok, IG, etc. the only difference now is the inability to get away from social media. There were always looks to go after: the 90s gaunt waif, 80s supermodel. I mention those because they were big when I was born and into my childhood. Having the lowest rise flare leg jeans like all the 00s pop stars was a thing and I went after that.
      Kids trying to find themselves will look to many places. And if you are a person who's more driven by external factors, this is harder to get away from. I knew someone growing like this; we called him Trendy Bobby. Always in the latest gear of the 00s. When I got older, I settled on dressing how I wanted to as a child: a necromancer, sith lord, member of the galactic Senate vibe. But I have Big Girl Money and my mom can't tell me no at almost 40.

    • @peaches65835
      @peaches65835 Před 9 dny +2

      As a woman who's nearly 50 I can say every decade had its It Girls. In the past it was just promoted in different formats. Remember the fashion blogs of the 2010s and them listing every item they were wearing.

  • @sungexpression9093
    @sungexpression9093 Před 11 dny +50

    she (woman in tiktok) sounds so judgy. a lot of times the person in the ratty old tshirt might be in a depressive episode just trying to survive

    • @Shasta31487
      @Shasta31487 Před 10 dny +4

      Right. I have been struggling for two weeks in just survival-mode and taking care of myself is like the first thing to go.

    • @aesinam
      @aesinam Před 7 dny +1

      At the end of the day, why do you even care if others are in a ratty old tees? Let people live. So long as they are not causing harm to others

  • @Touyube8811
    @Touyube8811 Před 11 dny +39

    Is “aspirational over-consumerism” a thing? I feel like this is that.

    • @shawnaripari
      @shawnaripari  Před 11 dny +6

      it's absolutely a thing and totally part of this

    • @sungexpression9093
      @sungexpression9093 Před 10 dny +3

      Yes
      It’s a fantasy for a lot of ppl to become rich (and usually famous) and own hundreds of shoes, tons of designer clothing and bags, more cars than someone needs, a big house with way more room than they need
      I feel like this is why lottery winners go broke. They try to buy this rich lifestyle that’s not sustainable rather than just allowing the money to work for them

  • @summermendes6
    @summermendes6 Před 11 dny +50

    I think people just need to start putting more effort into finding themselves and not trying to follow trends or fit into an "aesthetic box" because otherwise this is a never ending cycle that will just lead to being broke, unhappy and never satisfied. And I am also speaking from experience buying products to fit a "certain aesthetic", its such a toxic pit.

  • @Magicwithizz
    @Magicwithizz Před 10 dny +21

    I’ve had one aesthetic my whole life (generally spooky/dark) and it’s nice to not feel any pressure to trend jump. I know who I am I know what I like. And it’s looking like that goth fairy from tinkerbell

  • @emmettland
    @emmettland Před 10 dny +16

    watching this has helped me understand more of why, when i was obsessed with TikTok aesthetics and trying to find 'my aesthetic', i ended up even more miserable and frustrated. you put it so perfectly; it's not the aesthetic you're buying, it's the *identity*. and that isn't something that can be purchased.

    • @mossy_brickens
      @mossy_brickens Před 8 dny +1

      It's something you have to discover. And it's much easier to do through functions, preferred activities and existing limitations than through trying to relate to aesthetics.
      First step is to throw away things that don't actually work for you.
      [My lifestyle doesn't have a space for wearing skirts, so I don't have to think if skirts are my aesthetic or not, I just won't wear them for practical reasons so there's no point in having them. My eyes are sensitive to light, so I don't need to understand to which level I can relate to white+plants Pinterest interiors - I will use dark interiors so my eyes won't be so tired. Summers are hot in my area, so I will use relatively light colored clothes in summer.] etc.
      This will eliminate A LOT of options (so a lot of choice paralysis).
      Next step is your mental reaction to environments and things you're using. Again, no magic, you just watch yourself in different places and note how your mental state is in these places and with these items overtime.
      Does your organism reacts positively to being outdoors or indoors more; what your best outdoor/indoor time proportion is. A lot of light or darker places. Pretty empowering clothes or comfortable is the bigger priority for your body despite your rational thoughts on that [I get stressed faster in pretty clothes and I forget what I wear so it doesn't help with confidence or anything]. How plants affect you. How having to care about that item every day affects you. You don't need to think about it, there's not much to analyse. It's just observing yourself honestly.
      After these two steps you'll have some ground to stay on as soon as you accept what you have found about yourself. But if you were masking a lot, there might be some grieving after finding something you were suppressing. It's normal. You might find out that your authentic lifestyle just isn't aesthetically pleasing by current standards and you'll have to choose whether to be yourself and accept that it's going to seem "ugly" to some people or to conform and keep masking.

    • @emmettland
      @emmettland Před 7 dny +1

      @@mossy_brickens yeah, it's definitely been...a process. it's tough as a creator as well when the vision in my head of my 'style' doesn't or can't line up with my reality. but i've made a lot of progress and am slowly but surely becoming more comfortable with my identity. :) thank you for the in-depth advice, i really appreciate it!

  • @vvitch-mist20
    @vvitch-mist20 Před 10 dny +27

    I didn't like trends in highschool, I care for them less now, and honestly I'd rather be an "isn't" girl. Please don't perceive me lol.
    18:39
    One issue goths, and to a lesser extent punks, is that people have co-opted the fashion and watered it down. Taylor Swift and Kim Kardashian got called goth because they were all black at certain points. Meanwhile my friends and I get harassed still. I get yelled at all the time, and on Halloween some jackoff stopped me to take a photo, without asking. It just irritates us that our styles have become iconic, but not on us lol.

  • @domanadklimdomaklim8452
    @domanadklimdomaklim8452 Před 10 dny +15

    I wish I could find the button pin a college classmate gave me. I'm in my 50s, the pin read: "In a world full of copies...Here's to the originals"! That was all the way back in the late 80s! Wear what you wear and what feels comfortable on and wear makeup that enhances your beauty!

  • @SpicyAries666
    @SpicyAries666 Před 10 dny +13

    I went on vacation for a week and came back to 3 new videos from you I’m eating GOOD this fine Saturday

  • @SisterWendy03
    @SisterWendy03 Před 10 dny +10

    The It Girl thing is so funny to me because of the two icons that come to my mind. The first is Chloe Sevigny, THE It Girl of my childhood. In no way does she fit the mold of the current TikTok It Girl archetype. Chloe always did her own thing, and that's what made her shine. The other is Miss Piggy, because that is who I aspire to be. I can't be the only one that loved Miss Piggy's Guide to Life? Truly a woman ahead of her time, I kid (but not really). What ends up being funny to me about the current iteration is that it is so safe and bland. It's an aesthetic that showcases both rank and conformity, much like a military uniform. You can't dress weird like Chloe or have a huge personality like Miss Piggy. Everything must be safe, manicured, almost sterile.

  • @Aleatoire9
    @Aleatoire9 Před 10 dny +7

    As a historian I find this topic absolutely fascinating. Chasing the trends the it girl put forth has been going on for centuries! As a human in 2024 I can tell you I chased after the “that girl” aesthetic in my late twenties and suffered financially and mentally lmao. Now I buy what i actually use and find appealing (also your channel is one of the only ways I “watch” TikTok now hahaha). Thanks for another great conversation!

  • @WildLmaoplane
    @WildLmaoplane Před 11 dny +23

    That tiktoker is wack... become an "it girl" by ..... doing general basic beauty trends that have existed for decades. Alright lol

    • @aesinam
      @aesinam Před 7 dny

      Lol they are delusional. It's like they just discover something and assume no one else has ever heard of it lol

  • @orangutansoda
    @orangutansoda Před 10 dny +7

    Man this makes me feel so validated.
    I was growing up in the late 10s early 20s and now i’m 21. Ever since I began to try and find an identity, i have been trying to fit i. the boxes that the internet showed me
    In middle school i was trying to be a Fairy Kei girl, then in HS I began to want to be Punk, and then I wanted to be Goth, Then i was Dark Academia
    Then i wanted to be decora
    then i wanted to be pastel gamer girl, 80s girl, it girl,
    then i wanted to be Downtown girl
    I still crave these boxes. I crave my entire life to look aesthetic and i’m really trying hard to not focus on that.
    I think this channel and other channels like this have helped me try and reframe my view.
    I’m a person- not a pinterest board

    • @shawnaripari
      @shawnaripari  Před 10 dny +1

      I'm glad that my channel has helped and I hope you find your identity that makes you feel like you 💕you absolutely deserve that

    • @agentwaterfowl
      @agentwaterfowl Před 10 dny

      I'm 36 and am still trying to find my identity 💀 All jokes aside, I think being a cosplayer helped me with my identity because I learned to play around with aesthetics while developing my personal sense of self (and keeping a budget 😂).
      Also, from all the fashion magazines I read growing up, your twenties are supposed to be the time where you try everything to see what suits your personality best! I hope you have fun exploring your aesthetic identity during this decade, and enjoy your lifelong journey as a person of style.

    • @user-gx7ns6sy9v
      @user-gx7ns6sy9v Před 7 dny +1

      I would advise taking a long break from all social media. All of it. I think it’s hard to see how much all of it influences and controls you when at your age it’s all you’ve known.

  • @belindagritter1572
    @belindagritter1572 Před 10 dny +9

    It's hard for a young girl (or woman) to find her own style when she is continually bombarded with different styles, each presented as the "thing to be" to be popular, etc. The it girl style is just one of many possibilities - boho, goth, etc - paraded before a person before their entire personality is even developed. Thus influence gets a strong foothold at a young age. One can find the style that best suits them and yet, when the next trend comes in, she is going to need to fit the new trend into her style. And that's where they get you! Many videos are all about how to incorporate new trends (buy new stuff) into your existing style. So even if you have selected the preppy, it girl style as the style that rings most true to your own tastes, next season boho chic comes in and now what is a preppy girl to do? She needs to watch more videos to figure out how to add just the right boho inspired pieces to maintain her style and still look new and fresh. It's all about keeping it new and fresh each season. I'm a really old bat who has witnessed this my entire life. It's not a new thing, it's why designers put out new collections of clothes and makeup seasonally, but never before has access to such a glut of info and products been available so easily and almost without effort. For so many years women had to go and buy a magazine, and we could only afford one, if we were interested in seeing what's new on the horizon. I did that. We had limited access to the choices and our lives were not all about the new trends, the new trends were something of interest to maybe add a piece or two to our wardrobe. Now it is constant in every form of media and there is really no escape. IMHO, we need to teach this and the next generation how to navigate that so they can live their best lives. A re-education, if you will. It's easy to blame the media for what it is and what it does, but it is just a voracious beast that keeps growing, as is its nature. You will never be able to rid people of that without major banning (and I am pretty much usually against any banning because it only leads to more desire) of the beast. The real and permanent solution is to enable people to choose wisely or to choose not to participate at all and that is going to require a new path to be put forth to give us the power to say no, this is foolishness. Attitudes don't change in a minute. But they can change over time. Thank you for putting out videos like these that are an attempt to awaken some new thoughts into brains that have been marinated in over consumption. I am not anti-consumerism, but I am totally against over consumption as I have seen how much it has robbed me of in my own life and would warn any and all that can hear my voice to beware. This is getting too long to be readable but I have a boatload of products that I now have a hard time getting rid of because once you purchase something you form an emotional attachment to it. You spent good money on it. That makes it twice as hard to get rid of as it was easy to purchase. OK< that's it.

  • @TenaciousP
    @TenaciousP Před 10 dny +5

    I consider this the intellectual and personal equivalent of “money shouts, wealth whispers”.

    • @agentwaterfowl
      @agentwaterfowl Před 10 dny +1

      It's so funny how loud people are being about quiet luxury these days 😂 so many people make social media content about how to look like they belong in the "wealth whispers" category that it's become a trend... when the whole point of that look and lifestyle was to not be part of trends!

    • @aesinam
      @aesinam Před 7 dny +1

      ​@@agentwaterfowllol right? It's so counterintuitive and they don't even realise that

  • @Alexas.nobuyyear
    @Alexas.nobuyyear Před 10 dny +4

    I am SO HERE for this discussion. My further two cents is that I actually think that a big part of being an "it" girl is actually BEING the girls (influencers) who get sent the next trendy products FOR FREE, as PR. And then they turn around and present these "next big thing" items that companies have decided are going to be popular (by sending mass PR, sponsoring ads, hyping with brand trips) - and then people who watch then feel compelled to "keep up"...but we will never have "it girl status" by having to buy the "cool things" ourselves. I'd argue that in this specific case (it girl) it goes beyond the aesthetic and extends to being a "chosen one" who no longer has to buy the stuff. (I do agree with everything you said about identity and aesthetics though).
    My opinion may just be a result of my own "deep dives" into issues I'm seeing with general consumer culture online and PR and sponsorships 👀
    Edited to remove duplicate word

    • @shawnaripari
      @shawnaripari  Před 10 dny +1

      this is very much true and part of how it girl products become popular!

    • @aesinam
      @aesinam Před 7 dny

      Oh it's true. Companies have always done this even before influencers were a thing

  • @Bleplebeian
    @Bleplebeian Před 11 dny +31

    ive said this before in other comment sections but i feel like aesthetics are best enjoyed online, mostly or entierly. because i do like aesthetics myself (weirdcore, webcore, stuff like that) but do i know when i wont like them anymore? no. so instead, i engage with those aesthetics online through games and edits and stuff like that, which i feel is a better and less environmentally harmful way to be ''aesthetic''. if you've liked a particular ''aesthetic''/look for years, then sure, redecorate if you want, but please try to get rid of your old stuff in a responsible way through either selling or donating them. that's what im doing, since im redecorating my room right now.

    • @shawnaripari
      @shawnaripari  Před 11 dny +13

      part of the enjoyment of these aesthetics for some folks come from exactly what you're talking about. Participating in a specific aesthetic from afar like watching content online or making pinterest boards. It doesn't always translate offline or into big wardrobe declutters. Thanks for this reminder

    • @Iquey
      @Iquey Před 10 dny +4

      I also think people forgot how folks kind of curated an aesthetic vibe within a limited container, such as a scrapbook or a little memory shoebox before social media. The feeds of images to consume visually online are nearly infinite...but the physical space in your house is obviously definitely not!😂

    • @kellygreengables3936
      @kellygreengables3936 Před 10 dny +1

      I agree with you but I do want to say that I think some people who engage in this aesthetic stuff online are part of actual subcultures on and offline.

  • @JustToSaveYou
    @JustToSaveYou Před 10 dny +4

    Finding your personal style is weird. It can start with such small things. I discovered I like wearing yellow nail polish. I like how it looks, I like how I feel. Don't have anything else figured out, but I know that.

    • @shawnaripari
      @shawnaripari  Před 9 dny +2

      I totally agree with you on this. I've had small elements over the years that have clicked into place for me too. From a particular nail polish (like you), to headbands, and overshirts. Sometimes it's the small stuff and they can have a really big impact if we're able to notice them. Thanks so much for sharing one of yours!

  • @ursaminor2981
    @ursaminor2981 Před 9 dny +3

    There's a documentary called the century of the self which talks about where this kind of consumer culture all began after World War 2. It's a multi part doco, really worth watching.

    • @shawnaripari
      @shawnaripari  Před 9 dny

      this is exactly the kind of thing I'd be interested in, thank you for sharing!

  • @2headed
    @2headed Před 10 dny +6

    Just to address your title card specifically there being brands for subcultures like goth, punk or grunge, I think these movement in particular as being anti-establishment started off as DIY signature aesthetics like ripped jeans, safety pins or black eye makeup that were later co-opted and capitalized by brands. Not that this video is about that.

  • @user-gx7ns6sy9v
    @user-gx7ns6sy9v Před 7 dny +1

    When you say you do not need to fit in a box I totally agree. I’ve notice that gen z seems very interested in micro defining things and putting everything in a box.

  • @reinl7
    @reinl7 Před 10 dny +5

    lol I was already thinking "oh not another 40 minute video" and in fact it's just as good as the ones I've watched before... and possibly the most important one. You can't buy your way into an identity, and I need to keep reminding myself of that.

  • @aishwarya_ganapathy
    @aishwarya_ganapathy Před 10 dny +5

    Couldn't agree more with what is being said. And this trend is like too much for middle class specially those coming from developing countries. This (reversibly and ironically) sets them back, makes them feel horrible and affects their well-beinf

  • @angelaa.9915
    @angelaa.9915 Před 11 dny +14

    My kneejerk reaction was: “It girl, That girl… this all sounds so inane! Why would women fall for such blatant marketing?”
    After listening to Shawna’s thoughts and ruminating over coffee, I think that the idea of “selling an identity” makes a lot of sense (not the same as supporting it, thinking it’s a good thing, condoning it, etc.). If you think about it, this kind of content is usually aimed at and features women in their teens and 20s… and that’s the formative age when we naturally seek to define our own identities. Add to that all the factors (good and bad) that make it super easy to acquire the trappings of an identity (an “aesthetic”)-and here we are, in a world where companies like Shein, Sephora, Amazon, etc etc make millions upon millions, by commodifying a natural process of coming of age.

    • @shawnaripari
      @shawnaripari  Před 11 dny +2

      yes, selling identity and belonging can be very powerful to young people (or anyone) trying to figure out who they are. One of the women in the video mentioned about connecting with other people your age. Belonging can be a powerful motivator too

  • @alyssacarter7267
    @alyssacarter7267 Před 10 dny +1

    You are like my therapist to help my over-consumption habit, lol. I'm so glad I found you! Your videos have been so helpful for changing my mindset and "de-influencing" myself. ❤

  • @itscarolinemary
    @itscarolinemary Před 10 dny +5

    I would love for you to do a video on sustainable fashion, and slow fashion brands. Christy Dawn, Linennaive, Everlane.. not sure who else. There are a ton of influencers out there who exclusively wear these brands, push their discount codes etc. I am all for paying people fairly and having ethical practices, using natural materials.. to spend $600 on a dress, not many people can do. I believe in the ethics of it but I feel that that price tag is for the wealthy 1% of the population who treat that amount of money like it's pennies. A lot of influencers get these free articles of clothing and push it to their audience.. a lot of women who are likely in their 20s-30s, a lot of moms, and they're likely going into debt to have these brand names and curate an 'ethical' cool girl & clean beauty aesthetic. everything you've also said in this video applies to these influencers and brands as well. There's a sense of guilt in not participating in this "ethical" consumption if you can't afford it.. but at the end of the day, it's another article of clothing on this planet that could end up in a thrift store, and then eventually a landfill. Wearing what you own and not giving into trends is the answer, and thrifting I suppose but that is still consumption..

  • @meow-mix206
    @meow-mix206 Před 10 dny +7

    Check on your Liberal Arts friends. We are not okay! 😅 Out here researching and writing dissertations as a fun hobby

  • @Kazelita
    @Kazelita Před 5 dny +1

    You could make a video about how alt subcultures fall for the same problems discussed here. It's so interesting and worrying usually alt people to go against consumerism and trends, often affirming that they have their own stye and identity, genuinely unaware that, they also follow certain trends and are persuaded to consume certain things.
    Btw this has nothing to do with beople considered "possers". I'd say that, in some alt subcultures have certain products so tied to them that *not* consuming those would make someone a "posser"

  • @888bjxjs888
    @888bjxjs888 Před 9 dny

    I really appreciate your channel and the discussion you raise. We need broader streams of discussion and thought along these lines, thanks for leading it.

  • @Jessicaddy
    @Jessicaddy Před 10 dny +10

    Hey Shawna! I’d like to offer some constructive feedback. I’ve recently found your channel and I’m definitely loving your content. I think you’re doing really great so far, and I also think your videos are important for people to see, BUT I’m finding that I have to watch your videos on 1.25 speed to stay engaged (not something I ordinarily do). I’m not a content creator, so I don’t have a solid suggestion on what a possible solution could be, but I think if you can somehow pace your videos differently, you may see an increase in engagement and viewer retention. Again, I’m no expert by any means. And I hope you don’t take this to be offensive in any way. I say all of this with peace and love 🫶🏼 Thank you for the messages you are spreading with your platform- more people need to see your content!

    • @geniej2378
      @geniej2378 Před 10 dny +1

      I don’t find anything wrong with watching 1.5 speed. I think being more succinct is something she’s trying to do, it requires a lot more editing of each script, and being good at writing an essay and putting together an argument. It takes practice and I think she’s going to get there!

    • @Jessicaddy
      @Jessicaddy Před 10 dny +1

      I agree, and I don’t find anything wrong with it either (unless there are several added clips that I want to watch at regular speed), but there are people who would click off simply because they can’t be bothered to change the speed. I think she’ll get there too! I see great potential here!

    • @slvr323
      @slvr323 Před 10 dny +2

      i personally like her delivery, feels a bit more like a natural conversation instead of someone reciting a script. i don't really want every creator i watch to all have basically the same style of videos and way of speaking. maybe some points could be a bit more streamlined, it just comes down to preference i guess, and that social media (tiktok especially) tends to shorten a lot of people's attention spans.

    • @Jessicaddy
      @Jessicaddy Před 10 dny

      ⁠@@slvr323You may like it, but like you mentioned, people have shortened attention spans these days, and, in part, that’s why I provided the feedback that I did. I think you’re right about preference, but unfortunately for her, and anyone who shares the same opinions on the topics she discusses, this sort of delivery isn’t generally preferred by a wider audience 😕

    • @slvr323
      @slvr323 Před 10 dny

      @Jessicaddy that's a perfectly valid stance, just pointing out some people do like these type of videos, and while there is always room for improvement, it's also okay to have a slightly different approach. to each their own 🙂

  • @natalieoates4872
    @natalieoates4872 Před 9 dny +1

    I really enjoy your videos. You do such an amazing job! I feel like your my big sister giving me advice. So refreshing. Please keep making videos ok :)

  • @bandanarathore
    @bandanarathore Před 10 dny +1

    I think the it girl trend focuses a lot on how others are viewing us - validation from others of being an it girl.
    It girl is the one who focuses on her wellbeing and happiness for herself not for social media.

  • @fivestar3910
    @fivestar3910 Před 5 dny

    I agree confidence is more important that any consumer good in the limelight

  • @Kazelita
    @Kazelita Před 5 dny +1

    Wasn't the term "It girl" a thing until 2014? It's crazy to see it making a comeback.

  • @numbwhileintertwining

    you did a great job explaining it but also I never realized until now how much more insanely brainrotting all of these aesthetics are than I thought

  • @pirl386
    @pirl386 Před 11 dny +1

    Very excited to hear your take🎉

  • @jasmineyoung8827
    @jasmineyoung8827 Před 7 dny

    I've worked really hard to distance myself from products and things making up my sense of identity and worth. These 'it girl' lists are so hurtful in that inherently, they rely on low self esteem and consuming :(

  • @peaches65835
    @peaches65835 Před 9 dny +1

    Can we talk about the infantilising language of It "girl" and That "girl"? Not only infantilising, but makes it appear that you need to be youthful to be this kind of woman.

    • @shawnaripari
      @shawnaripari  Před 9 dny

      I almost included a section on this but didn't for time purposes so thanks for pointing it out!

  • @SienAppelsien
    @SienAppelsien Před 10 dny +1

    I have fallen victim to this as i got on the pink aesthetic skincare routine tok, i will admit, but it has also helped me so much as i now put way more attention to skin and beauty care and i also have never been this motivated to work on myself and lose weight to get healthier
    It also got me into the coquette aesthetic even tho i usually lean towards black, somewhat edgy stuff. I feel great in it! But that doesnt mean i'll stop wearing my old clothes that are still awesome too

  • @Olivia.ruth.222
    @Olivia.ruth.222 Před 10 dny +2

    I think it’s normal to look around in your environment and see a pattern- example, a popular pair of shoes or gadget- there is only so much of this stuff made, most things are mass produced, it’s reasonable logic to trust purchasing something when a lot of people around you are having success with that object. I do agree we can’t just watch a video like we could 10 years ago and trust these favorites really are their favorite. I do miss the days where people didn’t want to be labeled or put into boxes. Can I not be covered in tattoos and prefer classical music? Looks can be deceiving just as often as people tend to be closed minded.

    • @Alexas.nobuyyear
      @Alexas.nobuyyear Před 10 dny +1

      🙋‍♀️ classical symphony musician here, and I just wanted to say many of us ARE tattooed, to varying degrees 😁

  • @alycenx
    @alycenx Před 10 dny +2

    Oh goodness, buying trend magazines at airports before flights, taking me back. Otherwise, everyone looks best in what they feel most comfortable and what works for them, which is why aesthetics are so weird to me - if you think something looks cool or cute but you’re visibly uncomfortable or it doesn’t work for you, then it’s not right. Staying off instagram until 2015 and never going on TikTok I think saved me. It bleeds a bit onto my algorithm a bit on instagram and my brother’s girlfriend (who i love) follows this, so it’s not entirely out of my purview, but at 30 I already know who I am pretty well and what products and fashion I like. I do feel bad for people just a bit younger.

  • @error-zq8yo
    @error-zq8yo Před 9 dny

    Really good video on this, explains it really well.
    I am quite interested in tabletop games and minatures so have quite a lot of things for that. Though its a hobby and I am part of quite a few in person and online communities which do enjoy
    I hope this makes sense not sure if it does
    sorry

  • @lisalis5877
    @lisalis5877 Před 10 dny +2

    I used to see those aesthetic product photos a while ago on my feed. They were all in for example different shades of pink or lavender and some kind of makeup bag in that same color. I immediately clicked "not interested", I thought the same thing you did like there wasn’t anything about why that person likes those product how it feels and wears, etc. just pretty looking packaging in different shades of pink/lavender. I don’t need those.

  • @paisleyhunter
    @paisleyhunter Před 10 dny +1

    Great video!🎉

  • @marlyd
    @marlyd Před 9 dny

    The signature scent got me. Because I do actually have a signature scent and love it when people tell me they thought if me when they passed something very coconutty for instance. Then I realised I didn't 'pick' a signature scent. I just found hair products I really loved that smell of coconut and since people noticed the coconut but not my perfume, I stopped putting on my perfume and now live a coconutty life. It's really great to be recognised by a scent people love, but it's shouldn't be a goal in life, it's just some extra flavour to the life you already lead. Or some extra scent. Like your perfume.

  • @tetecalisto
    @tetecalisto Před 10 dny +3

    Oh please, for the love of god, let's start calling tiktok, tik tik 😂🎉🎉 #campaign

  • @kellygreengables3936
    @kellygreengables3936 Před 10 dny +1

    I don't find it bad that people want to be "it girls" or have an aesthetic in general. I think the issue is linking it to solely material things, and not finding community or actual sense of self. It's all just being reduced to material things. Buying things and trying to portray a lifestyle out of your means is not an aesthetic!

  • @S_Flower_99
    @S_Flower_99 Před 10 dny

    this video was very interesting.
    I was listening to it while assembling an Ikea bamboo stool. 😅

  • @isabellerininger6249
    @isabellerininger6249 Před 10 dny

    Oh wow, great topic! I’ve never been a fan of anyone who is a trendsetter. In my mind they ruin perfectly good things by promoting overuse, over purchase, and once most people jump onto their made up trend they have moved to something else so other people are always behind, and the item becomes passé. It’s circular insanity. In Jr High school I realized the stupidity of following someone else’s choices. I became comfortable just being me and thank goodness-it saved me a lot of heartache and headache, albeit not part of the popular crowd.
    I think true adulthood is rejecting trends and being comfortable as we are. 😁

  • @flyingbird9633
    @flyingbird9633 Před 7 dny

    I feel like the aesthetics products are out of control. It started on pinterest and some older social media/tv/magazines as overall ideas & trendy suggestions. but not strict rules, life style, labels, boxes, or for sales like tiktok, fast fashion, instagram etc.

  • @prudies.3375
    @prudies.3375 Před 4 dny

    I only recommend trends that you actually like. I refuse to participate in any trend that I don’t truly love. Doesn’t happen often.

  • @CraftwithKaren
    @CraftwithKaren Před 11 dny +4

    I'm so early omg, can't wait to watch!

  • @noreturn7070
    @noreturn7070 Před 10 dny

    I am learning about problems I never seen around me

  • @cheslxy
    @cheslxy Před 10 dny +1

    It’s just show, buy and no tell of the products.

  • @meow-mix206
    @meow-mix206 Před 10 dny +1

    Strong Enneagram 5 vibes

  • @DisabledDoll
    @DisabledDoll Před 10 dny

    Charlotte’s stuff is legit

  • @nicnzb
    @nicnzb Před 10 dny

    🏵️

  • @nebulonicc
    @nebulonicc Před 10 dny

    wtf is an it girl

  • @NatalieM123
    @NatalieM123 Před 11 dny +2

    This is so random but, I have a question: I feel like when you were still doing more "beauty CZcams" types of videos (like project pans, etc.) didn't you say you were in a PhD program? Did you finish? Or was this all a hallucination I had lol? I was just curious about where things went.

    • @sungexpression9093
      @sungexpression9093 Před 11 dny +3

      i think she mentions something about her academic history/academic career in the q&a. it's mentioned in one of the recent videos

  • @emilybielski3281
    @emilybielski3281 Před 10 dny

    Normally, I get a mix of advertisements. On your channel, I get nothing but tiktok shop or temu. It's very ironic. I guessing the algorithm knows you're talking about them.

  • @theendofenzo
    @theendofenzo Před 11 dny

    WOAHHH I'm early

  • @MichelleMyBelle33
    @MichelleMyBelle33 Před 11 dny +1

    There is no it girl aesthetic. There’s that girl aesthetic in the clean aesthetic, but there’s no it girl aesthetic.

    • @SloanePaoPow
      @SloanePaoPow Před 11 dny +21

      Tomayto, Tomahto 🍅 🤷‍♀️

    • @ghostmain3382
      @ghostmain3382 Před 11 dny +12

      I’ve seen plenty of videos call it “it girl” aesthetic. Same thing anyways

    • @MichelleMyBelle33
      @MichelleMyBelle33 Před 11 dny +3

      @@ghostmain3382 oh I guess I just didn’t know all the different names of the aesthetics. I am probably not the right demographic for this video.