Clip - Asian Cinema - Growth and Opportunities

South Asian representation in film is having an unprecedented moment in the United States, which includes a run of mainstream attention and historic Oscar recognition for films such as RRR, the Elephant Whisperer, and To Kill a Tiger. This session will provide an overview of the success of South Asian films in the last two decades, the reasons behind this rise in viewer engagement, and how marketers can leverage this trend for broader reach and impact.
Speakers:
Michael Spaeth, Co-founder and Chief Operations Officer (COO), Alerion Services
Eric Bond, Senior Director of Content Programming, Cinemark
Ajay Bansiwal, Head of Multicultural, Datawrkz