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3AF Asian American Advertising Federation
United States
Registrace 6. 06. 2018
This channel contains interviews and presentation clips by experts in the field of multicultural marketing and advertising.
The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry. The 3AF Asian Marketing Summit is held annually. More information about the 3AF is available at www.3af.org.
The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry. The 3AF Asian Marketing Summit is held annually. More information about the 3AF is available at www.3af.org.
Clip - Beyond Borders: Harnessing Multicultural Insights and Census Bureau Data to Propel...
Beyond Borders: Harnessing Multicultural Insights and Census Bureau Data to Propel Asian American Market Strategies
Dive into an enlightening session at the Asian Marketing Summit, presented by Susana Privett of the U.S. Census Bureau and Iris Yim of Sparkle Insights. This comprehensive presentation merges critical Census Bureau data with cutting-edge consumer research to unveil the significant demographic shifts and consumption patterns among multicultural consumers, with a special focus on the Asian American community. Learn about free data resources including an interactive 2020 Census detailed race and ethnicity data visualization tool, and how Asian Americans are influencing and integrating into mainstream culture through media consumption and cross-cultural exchanges. We’ll explore how these insights tie into broader market trends, offering actionable strategies for effectively engaging with a diverse audience.
Speakers:
Susana Guerra Privett, Data Dissemination Specialist, U.S. Census Bureau
Iris Yim, 3AF Chair of Research Committee and Principal of Sparkle Insights
Dive into an enlightening session at the Asian Marketing Summit, presented by Susana Privett of the U.S. Census Bureau and Iris Yim of Sparkle Insights. This comprehensive presentation merges critical Census Bureau data with cutting-edge consumer research to unveil the significant demographic shifts and consumption patterns among multicultural consumers, with a special focus on the Asian American community. Learn about free data resources including an interactive 2020 Census detailed race and ethnicity data visualization tool, and how Asian Americans are influencing and integrating into mainstream culture through media consumption and cross-cultural exchanges. We’ll explore how these insights tie into broader market trends, offering actionable strategies for effectively engaging with a diverse audience.
Speakers:
Susana Guerra Privett, Data Dissemination Specialist, U.S. Census Bureau
Iris Yim, 3AF Chair of Research Committee and Principal of Sparkle Insights
zhlédnutí: 43
Video
Clip - From Tension to Triumph: The Power of Alignment and Trust in Creating Great Work
zhlédnutí 7Před měsícem
In stories, great ideas often appear out of nowhere and without struggle they come to life with everyone joyously cheering. Corporate meeting rooms tell a different story, one of different perspectives that often lead to clashes and at times compromised outcomes. This story starts here, but with tight strategic alignment and a deep level of trust it results in a spectacular outcome. Join us as ...
Clip - From Complexity to Clarity: UnitedHealthcare’s Journey in Simplifying Healthcare Access...
zhlédnutí 35Před měsícem
From Complexity to Clarity: UnitedHealthcare’s Journey in Simplifying Healthcare Access Experience for Asian-Americans UnitedHealthcare’s taken the proactive approach to meet the distinct needs of Asian-American communities through culturally tailored strategies, including language-specific outreach and partnerships with community organizations. By recognizing cultural nuances and fostering tru...
Clip Striking a Chord : Amplifying Brand Voices Through the Power of Asian American Music
zhlédnutí 233Před měsícem
Asian Americans have an innate ability to navigate two separate but interconnected worlds. Their experiences in the US are marked by both an Asian and American identity. Join us with a panel of experts that will dive into the influential role that audio, music, and entertainment play and the impact of advertising as east meets west. Speakers: Cheryl Lee, Executive Director, Media and Analytics,...
Clip - Exploring the Rich Tapestry of Greater Dallas’ Asian American History
zhlédnutí 15Před měsícem
With more than 26 Asian nationalities represented in the greater Dallas area, Asian culture is an integral part of Dallas’ business and identity. Stephanie Drenka, co-founder of the Dallas Asian Historical Society, will provide a local’s overview of the Asian community in Greater Dallas and insights on her organization’s mission and goals. Speaker: Stephanie Drenka, Co-founder and Executive Dir...
Clip - Asian Cinema - Growth and Opportunities
zhlédnutí 20Před měsícem
South Asian representation in film is having an unprecedented moment in the United States, which includes a run of mainstream attention and historic Oscar recognition for films such as RRR, the Elephant Whisperer, and To Kill a Tiger. This session will provide an overview of the success of South Asian films in the last two decades, the reasons behind this rise in viewer engagement, and how mark...
Clip - Welcome to Toyota
zhlédnutí 8Před měsícem
Speaker: Mike Tripp, Group Vice President, Toyota Division Marketing
Clip - Advancing Inclusivity in Survey Research
zhlédnutí 20Před měsícem
AANHPI voices are often missing or underrepresented due to limited or inaccurate data representation. Amplify AAPI is the largest, most representative public opinion panel of Asian American, Native Hawaiian, and Pacific Islander communities. During our time together, the panelists will discuss ways Amplify AAPI can be used and what have been done so far to illuminate the views, values, and prio...
Clip - The Impact of AAPI Voters in 2024 and Beyond
zhlédnutí 329Před měsícem
As the race to the 2024 elections heats up, the role of the AAPI community’s vote is gaining unprecedented attention. This panel will discuss the significance of this powerful and expanding electorate, as well as explore the unique challenges and opportunities courting AAPI voters. With a special focus on the rapidly growing AAPI presence in the greater Dallas-Forth Worth area, the discussion w...
Clip - Navigating New Norms: Brand Innovation through Global Sensibility and Inclusion
zhlédnutí 9Před měsícem
Steven Moy, CEO of L&C NYC, will address cultural diversity in shaping consumer expectations and brand strategies. Leveraging insights from the US Census, Moy will explore how America’s evolving demographics demand a more authentic and socially responsible approach from brands. Attendees will learn about the significance of digital communities in building brand loyalty, the impact of Web3 techn...
Real Stories, Real Impact: Hear from Our Members
zhlédnutí 29Před 2 měsíci
Real Stories, Real Impact: Hear from Our Members
Bringing AANHPI Voices to the Forefront
zhlédnutí 41Před 2 měsíci
AANHPI voices are often missing or underrepresented due to limited or inaccurate data representation. Amplify AAPI is the largest, most representative public opinion panel of Asian American, Native Hawaiian, and Pacific Islander communities. This webinar delves into the ways Amplify AAPI can be used to illuminate the views, values, and priorities of these communities.
Interview with Maria Zavala, Manager and Media Marketing Strategy, McDonald's
zhlédnutí 147Před 7 měsíci
Maria Zavala shares her insights into her role at McDonald's, and advice for marketers looking to engage with Asian consumers.
Interview with Nancy Diaz, VP and CDEIB, AIMM/DMI
zhlédnutí 9Před 7 měsíci
Nancy Diaz shares valuable insights into AIMM's initiatives related to the AAPI segment, and the potential for collaboration between AIMM and 3AF to achieve broader DEI goals in the marketing industry.
Interview with Lydia Querian, Creative Director, Divine Creative Studio
zhlédnutí 33Před 7 měsíci
Interview with Lydia Querian, Creative Director, Divine Creative Studio
Interview with Ying McGuire, CEO & President, National Minority Supplier Development Council (NMSDC)
zhlédnutí 127Před 7 měsíci
Interview with Ying McGuire, CEO & President, National Minority Supplier Development Council (NMSDC)
Interview with Pat Ratulangi, VP, Global Communications - Diversity, Equity & Inclusion, Nielsen
zhlédnutí 18Před 7 měsíci
Interview with Pat Ratulangi, VP, Global Communications - Diversity, Equity & Inclusion, Nielsen
The Strong Buying Power of the Asian American Consumer & The Luxury Market
zhlédnutí 85Před 9 měsíci
The Strong Buying Power of the Asian American Consumer & The Luxury Market
Sports and Engaging the Asian Audience
zhlédnutí 25Před 9 měsíci
Sports and Engaging the Asian Audience
Media Spotlight Partner iTalkBB: Streaming Chinese - Viewer, Market, and Opportunity
zhlédnutí 15Před 9 měsíci
Media Spotlight Partner iTalkBB: Streaming Chinese - Viewer, Market, and Opportunity
Creating Connections between Asian American Businesses and Corporate America
zhlédnutí 159Před 9 měsíci
Creating Connections between Asian American Businesses and Corporate America
Data-Driven Business Insights Using Census Bureau Data
zhlédnutí 8Před 9 měsíci
Data-Driven Business Insights Using Census Bureau Data
Fireside Chat with Bernice Chao, Author of "The Visibility Mindset"
zhlédnutí 112Před 9 měsíci
Fireside Chat with Bernice Chao, Author of "The Visibility Mindset"
Building Meta Prosper: Diverse Audiences as a Business Imperative
zhlédnutí 2,7KPřed 9 měsíci
Building Meta Prosper: Diverse Audiences as a Business Imperative
From Incarceration to Resiliency: A Behind the Scenes Look at Vibrant Little Tokyo
zhlédnutí 5Před 9 měsíci
From Incarceration to Resiliency: A Behind the Scenes Look at Vibrant Little Tokyo