Asians and the Box Office Here Comes “Crazy Rich Asians”

This is a panel discussion at the 2018 3AF Asian Marketing Summit. For more information about the summit and other presentations, visit www.3af.org/3af.... For more information about the Asian American Advertising Federation, visit www.3af.org.
Crazy Rich Asians, the highly anticipated film based on the best selling novel by the same name is a box office success and cultural phenomenon. Join us for a panel of experts including Terra Potts, Senior Vice President, Multicultural Marketing, Warner Bros; Cortney Charleston, Client Manager, Multicultural Growth and Strategy, Nielsen, and Jimmy O. Yang, Actor and Comedian, “Crazy Rich Asian” and “Silicon Valley”, as they discuss highlights and marketing of the film and the power and influence of Asian American consumers in entertainment.
Moderator: Tim Wang, Founder & Principal, TDW + Co.