Sweetwater Interviews Ben Lilly from ATC Loudspeakers

Check out ATC studio monitors at Sweetwater here: www.sweetwater.com/store/manuf...
Mitch sits down with Ben Lilly, Technical Sales and Applications Engineer at ATC. Ben explains how ATC designs some of the most respected studio monitors in the industry. After the video, click the link above for even more info on ATC speakers at Sweetwater.
The Sweetwater Minute, Vol. 271

[@jonkennedyfederation]

BEN!!!! Legend !

[@beyondthegong]

Some GREAT info in this one!

[@cp070476]

Quality Speakers.

[@pkpandey]

what would Billie Eilish/Finneas do?

[@mikeg5172]

Wtf is this guy talking about "buying oem you have to pay a margin" hahahah You put a $15 Vifa tweeter on a $7500 pair of SCM25As.. and thats $15 RETAIL.. maybe like $7-$10 for them.
Are they going to transfer that $5 savings onto us??? How nice of them!
I do love their speakers tho.

[@RoboticusMusic]

Are great oem tweeters really that cheap?

[@Oneness100]

I think he means that if they buy someone else's drivers, they pay their price which the OEM mfg makes a profit, then they have to mark them up again, then their resellers mark them up.
What he's talking about is either passing on some savings or getting a higher performance product.
With these types of products. The MSRP has the reseller's mark up, the distributor/importer mark up, the mfg. mark up. Think of it this way. If the speaker has an MSRP of $1000, it probably costs them $100 in parts, maybe a little extra in labor, and then it's marked up several times. So, a $5 increase in parts cost and translate into a $50 MSRP increase. It all adds up.