PPV Disaster! UFC 276 Sells 400k Buys World Wide! MMA News Reaction
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- čas přidán 4. 07. 2022
- UFC 276 Adesanya vs Cannonier took place and was supposed to be the big PPV card of the year, but it flopped at the PPV buys, just 400k sales world wide, such a disappointment for the UFC and I wonder how they will consider fixing this problem, let me know what you guys think below.
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Scale The PPV price to change depending on the quality of the card, UFC 277 and UFC 276 are in no way worth the same amount of money. I think the Disney/ESPN era of PC friendly and inclusive stars are just not working for the sport, same story with most companies that take that route, no swearing at a press conference? what? We want violence, we want aggression during build ups, and we want fiery heated verbal exchanges at press conferences. Sabatello got fined for his post fight speech against Stots, it was the most interesting Bellator moment of the past ten years. Our companies are working against their success for an image.
No swearing no flags nothing. If UFC is smart they’ll get away from woke Disney as fast as possible.
The Disney era is not working for anything. Not movies, not TV, not sports. All they seem to achieve is destroy everything that is already established
It’s always fucking Disney behind shit getting worse.
@@Scorpio_Rising_1 you said it. They enjoy losing money
GO WOKE GO BROKE
The price is the problem. $75 is too damn much for an event that might be a turd.
It is. I bought it at the last minute, and after the Sean and Pedro fight ended in no contest I regretted my purchase. 🤣
@@neosgx96 stream it bro
I’d never pay that
Pay for the next Prochazka fight - they are ALWAYS box office
@@neosgx96 sameee lol bought last minute too
The reason Oliveira is so popular lately is his last three fights have been absolutely crazy and insane
One of the reason was people tuning up to see charles lose
@@rjari8578 or tuning up to see his opponents lose
@@bpdawg3337 true but most of the people I know tune up to see him lose
@@rjari8578 it's about anticipation and knowing the fight will be a banger, Charles even though dominant has a threat every time with his style, Izzy is basic and boring in fight
@@rjari8578 that's literally the same with any star
Dana sure was frozen like Elsa when he saw the buys
Now he’s on skates and nobody can find him
Bro you need to let it go
@@julesk6380 somebody’s triggered
@@RK-ig8gc 🤣 bro I was playing on the whole frozen thing… the song.
@@julesk6380 damn you got me lol
POV: you spent 75$ to see a leg kick merchant dance and run at range. But in all seriousness volk vs max 3 should've been the main event
Max himself said that a trilogy bout with two of top 5 greatest featherweights ever has much more value then a standard title defense against Jared cannonier
Agreed
and now that’s 80 dude the price is the problem when the ppv were 60 everyone bought them. imagine saying you have a subscription for 90/m that only lets you watch 5 fight most of the time too, the bottom three aren’t that different from prelim fights. it’s horrible
@@kurtwashington1190I pay 6 euros a month to watch all the fight nights, all the ppv cards
No way it only sold 400k??? I thought Izzy flicking leg kicks and jabs to a decision would sell MILLIONS of ppvs
Izzy must be the UFC's biggest scam ever... No one likes the guy but UFC commentators talk about him as if he is the new Conor McGregor. What a shame.
Every Olives fight is like the most anticipated, intense and dramatic anime fight of a series. Izzy's fights are like the most boring filler arcs.
Literally both of his title fights are HOF worthy. He gets beat up like the main character and than pulls a unexpected win out of nowhere at the end.
@@martinpospisil3747 his entire career also gives the main character getting over adversity vibe
literally. after the the jan fight against izzy. izzy got boring
@@LeoneWorlds you are forgetting the snoozefest against Romero
Nah f### anime don’t bring that cartoon sh to Oliveria nobody here in Brazil likes anjme
Izzy is the reason this card was bad, honestly if you replace Israel with Charles Oliveira the card will do over 500k ppv buys
I think it would be more entertaining but isn’t Izzy the bigger star? Why would it sell more?
Izzys bigger star then Charles so very unlikely it would sell more.
I think the higher price of PPV really killed the sales this year.
@@neelpatel8538 why would Izzy be the biggest star? He sold 400k worldwide. Now subtract all the Holloway and Volkanovski fans. Your looking at a guy that brought maybe 150k buyers by himself. Not a star just a belt holder.
@@EdwinDante7 i don’t think anybody really cared for the main event there were other fights that had more hype
Likely true, if this card was headlined by Oliveira vs Gaethje it would've done way better. But the problem is, when we question Izzy's star power, media members like Luke Thomas will call you racist.
I hate how it’s Izzy’s “card”… I spent the $75 for suga and volk. Can’t wait to spend $75 on Alex putting the last genderbender to sleep
Imagine paying
@@taybazza6528 where do you watch
@@seanoconnor5900 TV
@@seanoconnor5900 Sportsurge
@@taybazza6528 yes bcz we are not broke like u
Pro sports viewership has been dropping, ESPN numbers have been on the decline for the last 10 years. Gas, food, and rent are up, young people are playing videogames instead of watching sports, the future isn't looking bright for expensive pro sports.
The high price during economic hard times is definitely a factor, but another factor, perhaps more weighty, is that many of these 'stars' are genuinely unlikable.
My reason since I’m a millionaire ceo baller is not money but that espn stream site fucks up more than the illegal stream sites
Yeah your right the economy and price hike is definitely a massive contribute to low ppv numbers plus most people I know don't like Izzy they all say he just seems to fake like he tries to be the cool new kid on the block but he ain't cool and ain't a kid he in his 30s plus they all say the ghay stuff they can't get behind that type of guy
@@mmanut3409
And it seems that Masvidal, Covington, Gaethje, Poirier, MacGregor, Usman, Jones, Ngannou, and even Amanda, Rose & Carla, have all lost popularity too, and Ferguson & Diaz (Nate) aren't as popular as before their defeats and subsequent statements.
@@gordonmorris6359 Carla has never been popular ever , Amanda has never been a ppv seller , but yeah some of the guys u mentioned have definitely lost status ,Izzy & masvidal tho jezzz I don't think I seen fighters lose popularity so fast , I think the likes of Colby ,Usman ,Dustin , Francis are doing well or at least a lot better then what they were a few years ago ,a big problem with the UFC is they try to be like WWE were they tell you who the stars are but it don't work like that for us MMA fans
@@mmanut3409 Ngannou's decreased popularity isn't due to his personality, so he can regain his former status IF he doesn't stall too long holding out for more money.
Covington may have gotten a little boost of sympathy from Masvidal's assault, but not much! Poirier's volatile behavior has undone his former image entirely. Usman could salvage his reputation, if he reads the classic bestseller 'How to Win Friends and Influence People'! Actually, they could all benefit from that book! Haha
On the bright side, the return of Miocic will be welcomed like the return of the prodigal son!
To sum it up by Conor McGregor...
"I own the UFC"
Conor's leverage is at a very high level right now.
It's at its lowest ever.
Still don’t think he’ll get a title shot when he returns. They didn’t when he beat cowboy and they sure as hell not gonna now that he’s lost 2 in a row getting finished
Still don’t think he’ll get a title shot when he returns. They didn’t when he beat cowboy and they sure as hell not gonna now that he’s lost 2 in a row getting finished
Seems the UFC needs connor more than ever now... as they have seen 1m+ ppv buys under MCGREGOR and now deal with 30% of that.
@@blueeyeddevil1 Even at its lowest ever hes still the biggest sell in UFC. Even when hes not fighting people are constantly talking about him kinda like they do with Michael Jordan even tho he hasnt been playing for multiple decades.
I bet Disney and the UFC think that if Meisha Tate had been on the main card they would have sold a million 😅😅😅
They need to pay Charles Oliveria what they pay Izzy, and Vice versa.
Ufc were so dumb giving Elsa all that cash
Wonder if Dana is finally going to realize Izzy isn’t that big of a draw as he’s just decisionating the rest of the division. He always talks the big game but never delivers on it. It’s impressive that he’s able to out range everyone and make them freeze (like Elsa) but it’s no wonder people don’t want to spend $80 on it. Rest of the card was fully expected to be very good
This is what I’ve been saying. Izzy talks A LOT but then gets to the octagon & it’s boring asf. His trash talk does not translate to his performance. Definitely not worth $80… 🙄
I believe Dana has realized this and that’s why he got Alex Pereira signed.
@@WMC. 100% the UFC wants Alex to KO him I think lol. They even put "2-0 against Israel adesanya in kickboxing" on the screen during his post fight interview
Finished Costa and Whittaker
Izzy's best "exciting fight" was Kelvin Gastelum
Not having over 500k PPV sales for a global sport is pathetic
Not at all . You have to realize someone like Conor brings in more casuals . Most other fighters bring in us guys who go on buffstreams and shit loll
I mean no not really. The ppv model itself is just trash. Lots of people watch the UFC, but most are pirating it, and when people do buy ppvs a lot of them split the cost with friends or family. One buy could be 5-10 fans.
@@forwardmoving8252 my boy.... you do realize that the PPV aspect is merly once revenue stream of the UFC? Look at the ufc like a sports franchise, not league. And Just like any other nba or nhl team that doesnt have a ppv model lol. Ufc has all the same other revenue streams as the other leagues just less, but ppv on top. Its like wwe, its been around forever - no one really cares to buy it, but its going to stick around cuz ppv is the cherry on top of it all
@@lilseal7524 What you said doesn't change or negate anything I said in any way. Did I ever claim the UFC only makes money off ppvs and has no other revenue streams? No. I said the ppv model is awful, and it is, and you are crazy if you don't think the UFC could make more money doing it a different way. Almost nobody wants to pay $75 to watch a sporting event on tv. My point was, the sport itself is popular, but the ppv numbers don't reflect that because people group up to buy ppvs or just pirate them instead.
@@forwardmoving8252 you said its trash..... look around - they clearly dont give af about you or your opinion to do anything about it. And clearly 400,000 people are dumb enough to not know how to use a computer. Which still totaled $30M per month lol.It is what it is, i dont think need the money. Cry some more about their business model or maybe go watch a better promotion with a Superior business model. Or like dont watch at all, no one asked you to buy it
Also looks like Izzys KO power has disappeared along with his gyno
I feel it’s style matchups imo. Two counter strikers are not going to create the most exciting fights.Israel Adesanya most exciting fights is when his opponents come towards him.
@@edwardkelly3280 Lmao when you said counter striker it reminded me of till and how badly izzy wanted that matchup. At the time it sounded like a fun matchup, but now that you mention it i think it would've been 25 boring minutes of feintz and izzy out pointing darren sadly.
Costa quit in that fight imo I don't even think the shot dropped him
I guarantee there’s more people streaming it illegally then actually buying the PPV
why spend if you dont have to
@@zenstiller8938 because if everyone thought like that then the UFC wouldn’t exist.
Bro easily. I genuinely believe that millions of people are watching but stream it instead cause it's so easy and accessible
@@johnlocke4715 it would .they'd just have to make it more affordable
@@johnlocke4715 How will Dana afford his 3rd yacht?
They cant even hit their MINIMUM on their biggest card of the year. Truly genius of Dana and the Fertitas to sell Zuffa when they did. Best exit in sports history, maybe in business history.
This. Think ehat you want about Dana, he is a genius in business.
no. dana is making a bank with the espn deal. they still making money. espn is taking a loss but espn are owned by billionaires who will never be poor so it don't really matter hence why they spout bullshit left wing psyop
Can you or someone else seeing this comment explain what this comment means? And what is zuffa?
@@City0fTroy zuffa used to own the UFC and sold it a couple of years ago for over $4 billion when they realized the company was at its absolute peak and selling a lot of PPVs (Conor played a huge role in the popularity of MMA at this time) and now they look like geniuses
@@justinthomas2334 Thanks, yea I don't think the UFC will ever reach the level conor brought it to for a very long time, if ever again. The next one to do so definitely isn't on the roster yet
It was well-balanced and fun on paper, but who actually said/expected it would do well? There was no casual appeal or star power. Izzy ain't it. MMA media got us trying to believe Kayla Harrison's a star ffs.
lol they wanted Kayla vs nunes so bad they were pushing the hell out of Kayla on media
People say Izzy is a star cause he was on the rise and was on fire in 2019. And sold good ppvs against costa. Even tho I been saying Izzys stock been going down and he’s getting less and less eyes on him. But mma viewers are slow in the head so they don’t catch on to things too quickly.
Great point about Kayla, it’s a joke how espn and Ariel push her.
It was a holiday weekend too people out with there family not really concerned with buying a ppv I assume
@@WhitePeopleAreAnnoying his performance level, his ppv buy, and his gyno all peaked against Costa and valleyed after he got decisioned easily by Jan and then lost his gyno and started to fight all scared from then on.
4:12 I think you answered your own question in the same sentence. When everything costs more and your wages havent gone up, you cut back on luxuries. A UFC PPV is a luxury entertainment purchase and would have been one of the first things people sacrifice if things are getting tight
EXACTLY. I also think that stacking the undercards of PPVs could be backfiring; I want to see a good night of fights, if I got what I wanted, I don’t want to spend $75 to get a few more fights.
Can u guys not buy a VPN? Im from Spain and I get every card for 40e/year
facts, he also mention its not hard to find a "free" stream. combine that and the bottom line disappoints.
just pirate it lol never pay for cards
high prices don't explain only 800k views on a free youtube video...
izzy needs to go back to the early prelims
Adesanya appeals to 12-15 yos now. He's not the "I'm prepared to die" guy anymore and since everything is more expensive a $80 ppv is an easy cost to cut
I still can’t believe the UFC haven’t offered Guru a job matchmaking or advising. Dude knows his shit!
Guru need to work for Eagle FC lmao
Damn now it seems like guys like Oliveira and usman are the ppv sellers outside of Conor Mcgregor
They swing what ever the way the wind blows. 🍃
This was the most stacked card of the year and it did 400k. Usman vs Covington 2 did 700k and that wasn’t as stacked as this card, those are legit stars. Izzy is not a big draw
For me personally me and my friends started just watching streams we can find online when the price went up. A card shouldn't be 75$ fucking dollars for like 5 fights.
It's like 12+ fights in a card dude
@@refrigeratorrex4184 you only got to pay money for main card
The last London card and the one coming up are unironically bigger cards than the PPV cards and they're free... That's wasted money right there
I still maintain that $80 for PPV is absolutely ludicrous, especially when consumers really have no idea what they're gonna get. On paper the UFC 276 main card was supposed to be entertaining, but instead we got one of the most boring main cards of the year. If they are really worried about PPV sales, they really need to start considering lowering their cost; I would suggest halving it to around $40. I think that's way more reasonable than paying almost $100 for something that could likely disappoint, especially when it's so easy to illegally stream.
Man it's not easy for me. Where do you find streams? I've been lost since meth streams got shut down.
@@cahzinarx904 there’s a site that rhymes with creameast
Ya I decided to buy the ppv at the last minute and I regret it. Feel that money could have gone elsewhere. Definitely not buying 277, pirate flag all day 😂
Where can you watch it pirated? Any good sites
Same, totally regret it!
first and only ppv i ever bought was 275, next one will be next Jiri fight.
Yeah, Izzy has been saved by the co main event performances so many times
Idk how Adesanya isn't called out by dana white, like when he would call out Tyron Woodley for 'boring' performances
@@Alfredo-lol true i was so hyped to see him fight romero i fought myself to stay awake when it was done i felt like it was a waste. Glad me and my brother didnt miss joanna and zhang tho we were glued to the tv, izzy shouldve sent them each a 50k bonus for saving his ass that night.
Illegal streaming is the issue. I’ve watched every ufc and I’ve never bought one
Looks like something got Frozen. But it wasn't Jared 😂😂😂
Izzy being the headliner is bad for the ppv. He was such an enormous favorite people really didn't think Cannonier had a chance. It's getting to be like Jon Jones being so good no one watched cause they didn't think his opponent had a chance. Leg kicking for 5 rounds at midnight is boring and no one likes it. Guys like Oliveria are interesting because people really don't know if he will win or lose. Plus Izzy saying shit like "frozen like Elsa" or "knock him down like the twin towers" ugh. Fucking lame, try hard, and cringe
I am glad that you covered this. I forgot that the UFC had minimum guarantees from ESPN. How do the PPV sales today compare to the sales prior to the ESPN deal? Based upon revenue? Based upon total buys?
I'm a long time ESPN hater. Long before UFC struck a deal with them. I think they've had a negative impact on sports in some aspects. I was dreading what they'd do to the UFC. It hasn't been as bad as I imagined it would be, but maybe I'm missing something. I'm sure it was their idea to ban flags.
You're right. ESPN is fucking terrible. They put on a fucking female commentator for NHL games, because of "diversity" I guess. It was so bad you had to watch that shit on mute.
I'm deriving more satisfaction out of this than I had expected. I love this sport, but seeing the UFC fail like this is fantastic. That's what you get for trying to create an artificial star out of an uncharismatic, blatant drug cheat and deploying your low-T "journalists" to call everyone racist for criticizing him. They're sticking their necks out for him and for what? I can imagine Luke Thomas kissing his Adesanya body pillow while tears pour out of his eyes right now. This news is a massive middle finger to all of his nutriders and I absolutely love it. Now all we need is for Pereira to blast his skull to Mars with a left hook and we can move on to a better future.
This is the way
Dana pushing all black and poc fighters on 90% white dudes eventually gets old.
Spacy blasts off ! Pinned that sucker down tight.
Oofff, man you viscous
That read like poetry but with testosterone.
I like what Guru said about the personality Era being over I think the stars of the UFC are Charles Oliveira and Alexander Volkanovski they put on awesome fights with awesome performances and if they main event they can sell over 500k depending on their competition
What? Volk was on this card and it didn't sell. Make it make sense.
@@shelleycline3542 lmao!
@@shelleycline3542 Yeah but he had a really good preformance and you can sell what he did to Max again depending on the competition you can't however sell cringy lines and leg kicks at distance
Charles is yes but I don't know about volk.
@@enigma_offixial Volk isn’t popular wtf
It’s not the UFCs fault the middle class can barely get by these days and is hesitant to spend money on things like PPVs …
Also wonder how many people didn’t get it bc they specifically didn’t want to support Adesanya
No but it is the UFCs fault that they're so clueless and detached from reality that they are sticking with the ppv model.
It’s because the fights were pretty obvious Alex already won 2 times and cannonier wasn’t no type of threat to adesanya. A usman and khamzat would sell because ppl don’t know who’s better the middleweight divison should have more competition
Ha ha ha 😂😂 Undertaker walkout, NPC performance
Hes trying so hard to be the cool hip guy. Making these Anime, WWE, Mortal Kombat references. It just seems forced to me. Atleast guys like Jiri doing his Samurai stuff is authentic. The guy literally lives like Samurai for him its an actual life style.
Respect bro. This is the second video I’ve ever watched of yours (first was the one suga Sean posted). You’re absolutely right, no one is talking about this issue. Everyone wants to pretend Izzy is a star and his fight style isn’t boring. You’ve gained a loyal subscriber here.
This is coming from someone who had Izzy as my computer's background photo (I know, cringe), and who ordered the PPV on Saturday. I don't think I'll be buying anymore of his PPV's anymore.
Not to mention when you brought up that dudes getting paid a lot and fighting once a year is bad for the sport. No one brings this up at all, even though it's the truth. Respect man.
I agree
Fighting once a year is bad for the sport, but fighters getting paid better doesn't equate to that. That's smooth brain talk. Players in LOTS of other sports stay active despite making tons of money. The UFC just has to cut guys who don't want to stay active. It's actually really simple. Don't let them waste time. Tell them if they don't want to fight they can leave and they will fight. They didn't spend their lives learning mma to get cut. Nothing to do with pay at all.
@@forwardmoving8252 I disagree
guru is in a wheelchair so he needs all the loyal subs he can get ☝🏼
Same here I was big izzy fan till the gyno crap ...dude is getting paid 7 m per fights as per DC on the pivot podcast ...all he does is to leg kick and run ...
That's because most of us stream ppv events free and not just UFC. I watch boxing, wrestling and UFC ppvs free. And why not before free streams we paid 60bucks made them billions and they still didn't pay their fighters properly so that's what makes me sleep better about it lol I'll support my fighters by subscribing, buying their merch and occasional cash app on their live streams lol
You dont buy there merch tell the truth you donate nothing true facts
Where can i watch them for free? Paying for these ppv's is killing my wallet
@@lukegraves4554 I absolutely will not give any of the 3 sites I know of out on CZcams. Lol if you got a ig or Twitter I can inbox you
@@lukegraves4554 Dana's burner alert
@@MrCownage “we got one”
First off, the UFC ppv have taken a big hit since ESPN decided to raise the price. Dana was upset with this at the time, especially considering the price of everything has gone up. Buying a UFC ppv is a luxury.
2nd and this a big one, ESPN’s numbers are way down across the board. It’s been widely reported in the media how ESPN has been taking a serious hit in viewership, across the board.
3rd is another reason I’m not going to publicly say. But there was an ingredient, just one of multiple factors in the UFC’s sucesss that was also a contributing factor to boxings decline.
The thing that often “sells fights” is the belief a potential dominant fighter will lose or will be challenged. That’s always been the case, which is why the UFC fast tracking Pereira, Jones will do bigger numbers but he was NEVER a ppv star. The ufc was doing bigger PPV numbers with GSP over a decade ago. GSP who was a dominant fighter, but not exciting or talk trash, was their biggest ppv star and many of his records weren’t broken until Mcgregor came. Think about that. Izzy isn’t doing GSP numbers a decade later. He’s not doing Liddell numbers if I’m being honest. His fight with Tito did well over a million buys. The UFC’s biggest ppv stars were first Liddell, Brock Lesner, GSP, Ronda Rosey and Mcgregor. Anytime people talk about who’s a “star” I remind people who the actual stars were historically for the UFC. You have to mention the illegal streaming, that has to be a factor.
5:50 just a quick correction, in Brazil we don't have ppv. The Canal Combate transmit the UFC here, so you can pay like 50 reais I believe, and you can watch all the events of the month.
You hit the nail on the head there when you mentioned that most of the top fighters are forced to trash talk. Seemed very obvious with Cannonier in the last press conference. They either lack authenticity or they're straight up boring. In my opinion, the UFC promoted these fighters very well, the fighters however are unable to deliver and entertain the fans consistently.
UFC sucks at promoting. If they wanted to promote their fighters they wouldn't put such a barrier in front of potential fans to watch those fighters FIGHT. They aren't comedians or actors. Athletes in other sports get fame and recognition just for being skilled. Personality is a bonus in other sports, but in the UFC it's everything because they SUCK at promoting their fighters so the fighters have to do all of their own promo by talking trash and starting controversies. If They had brains they'd be posting highlights and full fights online for free all of the time, but that's behind another paywall you have to have on top of paying for ppvs.
@@forwardmoving8252 ONE championship is a good example of a promotion that really knows how to hype up it's roster. They why they are always putting put highlights, full fights and other engagement on their socials. The way that they don't promote trashtalk but instead focus on the martial arts background and nationality of the fighters to promote them. IF they don't have a TV deal with a country then that country can watch the fights for free on youtube. ONE has more online fan engagement than the UFC which is crazy considering how much bigger the UFC is on paper.
Then you look at the live shows. The way that the fighters in ONE (like pride) have fancy walk ins, the way that there is no limit on bonuses and the way that the commentators never talk down about a fighter really make the fighters seem important. they can make a 7-6 record journeyman seem like a elite contender just through the language used. I will also say that the lack of advertising during the show also helps them focus on the fighers and the fights more so than any other promotion. UFC it's boring walkouts, commentators who take the piss, tweets on the screen, and an advert every 5 seconds.
@@lmonk9517 yea plus one has kickboixng, muay thai grappling and mma all on one card which is super cool you get a snoozefest grappling mma match? no problem up next is a kickboxing match where the guys go ham on each other. it helps keep the card exciting people pay to see violence a good mix of martial arts helps a long way
@@forwardmoving8252 they literally already post full fights and highlights on their UFC yt channel already lol. If they want to improve their numbers the best options are either lowering the cost of the PPV, or booking cards better. They especially this year have made the mistake of booking all their championship fights on one card. It makes zero sense to book two to three title fights on one card when you have a total of 12 champions if you're counting Nunes at WFW. They're over booking on cards earlier this year is biting them in the ass now and likely won't stop until later this fall when Jon Jones, McGregor , and the rest of their actual cash cows are available (Yes I'm aware Jones wants the fight with Stipe in August although knowing how Stipe is with negotiations I doubt it happens in time. )
The ufc is too bloated; this kind of sport is not meant to be a weekly event. Trim the fat off the roster, scale back the number of events and focus on quality.
Good point. Way too many fights that no one remembers.
adesanya is failing yeah but he's been backsliding for a long time. people have caught on. khamzat paddy oliveira will probably blossom, maybe the new Russian wave of Islam mokaev etc. it needs to happen organically, you can't force stars like they tried with izzy. I think the sport will sort itself out like it always does
Welcome to the Smesh era, also I'd like to add Bam Bam and Jiri to that list with potential to be huge stars.
@@MrCownage jiri I dont see becoming mainstream in the US, but bambam could for sure be a social media star globally if he plays his cards right
Paddy will amount to nothing much.
@@YouAintGotNoTegridyBoi for the sake of the ufc let's hope he does 😂 i dont think he's champ material but you never know
@@allenjlap they said the same thing about Charles and look at him now Jiri just had fight of the year he’s already 10x bigger then tuivasa
Strickland and Max account for 399k of those buys
Realistically the only two fights I was excited about were the trilogy and Alex VS Sean to see if the hype was real. Had a feeling the main was going to be a dud and the rest of the card looked like a fight night
I really like your analysis on this. Great job 👍👍👍
This is really well said and I feel a lot of the points made are still extremely relevant in 2023
If you still pay for PPV when they raised it you're out of your fucking mind. It IS an excuse. We are in a recession how hard is that to understand. "Everything costs more" that's not an excuse that's a shill. They made a mistake and they now have to deal with it.
I think a big factor is that ppl watch in bars and restaurants as opposed to ordering the cards at home. At least here in America, in other countries those places may not be open. Personally, I haven’t bought one since 261. But also the illegal streams. Another thing is fighters probably don’t want to bring in money bc they see very very little of it
Only 2 people to blame and you have them in your thumbnail....Izzy and Dana....Izzy for promising destruction and not delivering and Dana for feeding us Izzy in the Main Event against Cream Puff opponents😤
The middleweight title contenders aren’t cream puffs but yes, Izzy’s fighting style is just boring majority of the time.
Uhm his performance that night had nothing to do with sales because they would’ve already had to have bought it to see it so that’s a bad point
@@shawn7274 his performances have a cumulative effect. His next headlining ppv will be even less because of this performance
@@Dmachtz you’re absolutely right. I payed for that shit now I’m just going to catch his fights at a buffs. Fuck snooze bender
@@Dmachtz Exactly 👍
Do people not realize this business model is failing? I've still never met a single person in my life who pays for UFC PPVs
I pay for them when I can throw a party around it. Get my friends over. Order pizza and drinks. We make a big night of it. But I’m not inviting friends over to see adesanya lol.
@@Smithers11 from now on only do it for a Charles and jiri fight MAYBE Volk and usman but eh Charles and Jiri are the most entertaining
It says a lot about Disney/ESPN/UFC that would rather promote a polygamous tattooed pothead who hangs out with convicted sex offenders than a guy who might say “gay” during an interview
Don’t be so dramatic. Strickland headlined 2 cards.
Unbelievable only 400k buys This Company is in some serious Trouble
Don't worry we got Pena vs Nunez next 😶
It’s not worth paying a$75 PPV just for 2 title fight + Heavyweight fight
Really. That card is going to be terrible. I don't care who else is on it. I am not paying for that for a main event.
@@jimsmith8359 put some respect on smith vs ankalaev, costa vs rockhold was on there too but they moved it, other than that i agree.
I'm exited about Moreno / France 2 and Lewis / Pavlovich but that's all..
Ankalaev gonna beat Smith by another boring dominant decision..
No suspense..
Nunes vs Pena 2.. Well, i seriously don't care.
@@abelm7974 yea, I think that is a good fight, but who would pay 75 dollars for Nunes v. Pena as a main event?
there won't be a ppv ufc superstar for a long time (who's champ). The entertaining fighters aren't disciplined enough and the champs can't drop the ball and focus on extra shit. Conor was a balance between hard work and media personality and that was why he was great.
nah bro, this just the lull before Jiri era gets fully under way
@@SonsOfDeForest Jiri can’t be a star, sorry but like no.
@@SonsOfDeForest I cant see it happening, he eats haymakers every fight so eventually his win streak has to end.
So true
Always entertaining. Always bang on. 👌🏼
The UFC just needs to keep promoting their rising stars like Sean O’Malley, Brandon Moreno, Khamzat Chimaev, Paddy Pimblet, Yair Rodriguez, Shavkat Rakhmonov, Tai Tuivasa, Kevin Holland, and Sean Strickland.
Also, we actually need those match ups that you mentioned to happen.
I think Chimaev was like the last chance to have that one big star. But because he didn’t dominate Gilbert it messed it up. Every since that happened they dont talk about him much anymore.
I don’t think they have to be completely dominant chimaev and burns put on a show with lots of highs and lows and I think that what people pay to watch not a one sided beating not to mention chimaevs personality is organic
Charles Vs islam could do a lot because every fight Charles is in the people always thinks it’s a 50/50 so they buy it izzy vs Jared was a standard title defense and everyone knew Jared would lose
Spot on about fighter pay. They grind their bollocks off to get that 1 or 2 big fights that can support their family for life. Big names don't need to or want to fight but it's these names that attract people to buy. UFC need to sort out their process internally.
At the end of the day the main promo they’ll run is usually for the main/Co-main event. Sure you can put up and coming guys with big names on the card as well but that only goes so far. Always has been like this UFC 178 headlined by DJ had Conor vs Dustin on it and t only did 200k. PPV buys require big anticipated matchups in the main event, I bought the PPV cause of Volk but I did not care about the Adesanya fight at all I actually thought about not even watching it cause I already knew it was gonna be a boring. I think other people know this now about Izzy that he’s not gonna bring any type of excitement ever in his fights. Dana didn’t even show up to “the biggest card of the year” This year has just been a slow year for the UFC compared to last year where it seemed every PPV was madness (other than 265) Masvidal Colby was a big matchup but it was just cringe and we kinda knew Colby would just control him in the grappling.
Dude fr the ufc could not miss last year
Imagine if Belal should headline a PPV, it would be a All Time Record Low lol
I choked on my water reading the first 7 words
Even dana won't watch it 😂
Thanks for making this video
Spot on break down! Wizardry 👌
It's pretty clear by now that the UFC has no idea what they are doing or what the fans want
I love that you show Olivera the love he deserves ❤ The Ufc Messing up by not promoting him more, despite the language barrier he has a 90% Finish rate, it isn't really going 2 a decision 👏 & tough fights.
Fighters should be removed from the ranking if they don't fight for a length of time.
Love your work MMA GURU you are so on point in this video.
Shout out from TORONTO.
Great piece on The Numbers Game, Guru, much of which I didn't know.
(intimate details of UFC's contractual agreement with ESPN etc etc etc.)
Me I'm wondering if there are too MANY of them, too many Cards --
People don't have to win to fill out seats, when Cowboy fights we wanna see it, and older audiences are attracted to people who are themselves and are genuine, funny people, like Hooker or Tuivasa. So with this in mind, here is who the UFC SHOULD promote:
FLW: Moreno, Figi, Kara-France and Kape
BW: Sandhagen, O'Malley, Yan, Vera, Aldo and Yanez
FW: Mitchell, Yair, Volk, Max, Kattar, Burgos and Allen
LW: Oliveira, Gathje, Chandler, Poirier, Hooker, Gamrot, Tsarukyan, Makhachev, Turner, McGregor, Ferguson, Fiziev and Green
WW: Luque, Burns, Jorge, Shavkat, Chimaev, PEREIRA and Colby
MW: Pereira, Whittaker, Vettori, Strickland, Munhiz, Du Plessis and Curtis
LHW: Jiri, Jan, Craig, Ankalaev, Hill, Walker?, Crute, Glover and Jacoby
HW: Tuivasa and Aspinall, Those are some future stars.
SW: Weili
WFLW: O'Neil and Fiorot
WBW: Idk Viera?
WFW: Delete Division, if not, Dumont.
Maybe they can put together a senior league. They will call it the "1 Hit Heart Attack".
@@JoshuaKoitzsch LMAO
Guru the only guy talking truth about the ufc!!
TRUE
Adesanya fans are not mma fans. His popularity is not in the sport
One of the issues is that in the uk if u have bt sports we get it for free with our monthly/yearly subscription and it’s good for someone like me but it just slump paperview buys
Started from the bottom now we here!
ESPN has taken all the buzz out the sport. It's a commercial product now and is treated, and neglected as such. Don't fear Guru, as soon as the doors go to close, Disney Sports+ will be out and they'll buy it.
Also, as a consumer, Connor McGregor vs Jorge Masvidal is the last fight im interested in spending money on. No titles defenses vs no titles. All Twitter. Pass
Why would you waste 75$ if you can watch it like 10 min after
Our generation’s money is going towards rent, nothing to spend on PPVs
thanks izzy
Up to this point I have always bought PPVs because I wanted money to go to fighters. From now on I am going to take that money to the movies
If that’s your goal then pirate it and buy crap from the fighters website so you can stfu
So your hard earned money you want to give to those millionaires ?🤣🤣🤣🤣
@@neusfixxer4284 looks like it lol
@@neusfixxer4284 never again!
Nah the problem is the price increase. Havent bought one since the price hike. They were already at the limit of not buying and pushed it over. Solid card, I would pay $55 maybe $65. 75 to 80 heck NO. They priced themselves out considering the free streams avaiable.
💯
So intelligent, spot on.
Exactly guru has too many facts. Great video! Truths
In Australia we don’t buy paper views we go to the pub to watch the fights.
or stream it , ppvs a luxury some people cant afford anymore
@Manish Mims finally 😂
Maybe everyone was preoccupied with July 4th or other big sporting events? There were big rugby league, rugby union test, marathons etc here in Australia not everyone watches UFC but it was the only time I ever paid for PPV 👍
Legendary vid. Mma guru for life
That's actually really surprising wow
I’ve been following the sport since the early 2000’s and have bought EVERY ppv since 2014, and even I have been questioning whether to continue buying recently.
720 a year x 8 years = $ 5760.
I can say that I haven't bought a single one since they went up to $99.99.......
Yep and you’d be crazy to think after the last main event there going to get any better.
Yup, watching early prelims and prelims very often let me get entartainment, whenever main card is boring afterwards.
Oliveira is the highest selling PPV champion 🌟
The problem is that large groups of people usually attend some venue where a single person bought a PPV. Like a crowd of 50-100 people might just be watching a single bought PPV. Tons of ppl are watching these fights live on PPV but that doesn't always translate into actual large amounts of PPVs being bought.
True but this has always been the case. Why are the PPVs suddenly not selling?
@@justinthomas2334 75 bucks per pay per view it was canada day and 4th of july weekend, times are tough for people plus you can just stream the goddam thing so yea idk
"$80 is absolutely ridiculous. I go to a bar and spend $25 on food and watch them there."
Paying 80e for one event is just crazy and im the biggest MMA fan .
11:56 LOL!!! Bro I have to watch that, Luke Thomas keeps out Luke Thomasing himself...
This was the first PPV I bought in months. When it was done, I wished I had my $80 back.
shoulda bought 275 ;)
@@SonsOfDeForest that was fight of the year 100% when they run it back early next year I hope glover wins so he becomes 2 time lightweight champion, then they have a trilogy and jiri wins and glover retires
The reality is, that PPV numbers are important BCS it decides the future of the sport. The S-tier men, Chads of Chadderon, won't become UFC fighters if they can use their talent and supreme genes in sports that pay way better and make them more popular.
There are some tough, dangerous sports out there, where 18-year-olds get paid 10s of millions. MMA fighters are just rejects from other sports, or just genuinely rejects in life in general.
In the terms of pay, this is one of the reasons why UFC should give the fighters a bigger percentage of the organization's revenue so these S-tier men / Chads of Chadderon would be more likely to come into the UFC to compete as the premier elite fighters. Not to mention that the UFC need to take notes from how One Championship does in certain areas.
More specifically One Championship does a better job than the UFC in terms of how the organization promotes the fighters, how they make a weight cutting rule that bans cutting water weight with also having the fighters fight at their natural weight class, having a ruleset that incentivize the fighters to be more engaging in the action while still fighting technical, how the commentators present the fighters, how they do fighters entrances is like Pride FC, and how affordable the fights are to viewers with also how accessible the fights are to viewers ( especially with the Amazon Prime video deal that One Championship has ).
Lots of people were traveling due to the 4th of July holiday in the USA this weekend hurt the card sell but so does Izzy as a main event
the other key number for espn is how many people buy the espn plus subscription. Especially new people who buy a ppv for 99.99$ that includes espn plus for a year.
Think your right there Guru.. we might be past the "personality" era