Relationship Marketing with Old Homeplace Farm

What is Relationship Marketing?
Relationship marketing is a term used to describe a type of marketing that focuses on the quality of relationships with your customers. In this Producer Voices episode, we talked with Maggie Bowling of Old Homeplace Farm in Clay County, Kentucky about her marketing priorities and strategies when it comes to selling her produce direct-to-consumer.
Old Homeplace Farm is relatively unique in that they do not sell at any farmers markets. Instead, they sell through CSA shares and an online store. Because of this, they rely heavily on their ability to maintain good relationships with their customers to ensure sales.
Maggie discusses how she prioritizes her marketing in relation to stresses of time and other work projects and what it means to sell fresh, local produce in a rural setting- and how relationships affect both of these things.
This episode is chock-full of insights about relationship marketing, give it a watch and let us know what you think!