Product Placement vs. Influencer Marketing | Custer and Wolfe Building a Watch Company

Watch This: How we got our watches on Kevin O'Leary's wrist (and we didn't even have to swim with sharks).
What is Product Placement? Is it the same as Influencer Marketing? In this episode of Custer and Wolfe, Building a Watch Company, R.T. sits down with us and gives us a breakdown of each, the differences, examples of when we've used them, and why.
In this video, we take a behind-the-scenes look at how Vortic Watch Company landed their watches on the wrists of celebrities like Kevin O'Leary and John Krasinski. From product placement to influencer marketing, we explore the different strategies used to get Vortic's unique timepieces in front of the right people.
We also delve into the major challenge facing small businesses like Vortic when it comes to celebrity endorsement and how to "Cast a Long Shadow" in the industry. Plus, we reveal some HUGE news that proves this kind of exposure is virtually priceless.
Don't miss the story of how we got a watch on Kevin O'Leary's wrist and why it's been cool getting involved with this. And find out why we made two watches just for John Krasinski. When is a problem NOT a problem? Watch to find out!
If you enjoyed this video, give it a thumbs up and subscribe to our channel for more content like this. And if you know someone who would love to hear this story, share it with them!
00:00 - Intro
00:28 - How do we get our watches on the wrists of celebrities?
00:44 - A watch for Mr Wonderful
00:57 - Product Placement vs Influencer Marketing
02:04 - What do we do that's different?
02:47 - The major challenge is...
02:56 - Cast a Long Shadow
03:19 - Royal Purple in the movie "Salt"
03:52 - How does product placement influence our buying decisions?
05:46 - How we got a watch on Kevin O'Leary
07:56 - Mr Wonderful put us on his CZcams channel!
09:00 - This kind of exposure is virtually priceless
10:24 - The brand new watch we're sending to Kevin O'Leary
12:06 - Why it's been cool getting involved with this
13:27 - We got some HUGE news...
14:12 - R.T. Sent his own watch to Michael Kelley
15:40 - When is a problem NOT a problem?
17:23 - We made two watches just for John Krasinski
18:20 - Why it pays to do this
20:19 - Wrap up
21:39 - Outro
Additional Tags and Keywords: Vortic Watch Company, celebrity endorsement, product placement, influencer marketing, Kevin O'Leary, John Krasinski, watch industry, small businesses
Hashtags: #VorticWatchCompany #CelebrityEndorsement #ProductPlacement #InfluencerMarketing #KevinOLeary #JohnKrasinski #SmallBusinesses #WatchIndustry

[@timothyedwards5810]

I was introduced to Vortic because of that very video for the first time. I now own 3 Vortic watches! Great work!

[@CusterWolfe]

That's awesome! Thanks for sharing, Tim!

[@allenbaler5830]

Saw it on Jack Ryan season 4 and tracked y'all down, so that placement worked

[@CusterWolfe]

Heck ya 🙌 Thanks for being here!

[@robertgovoni662]

I'd go with Mission Impossible.