Search Themes Best Practices For Pmax Audience Signals

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This video goes over the new structure of Google ads Performance Max Audience signals with the new addition of "Search Themes" replacing "Custom Segments".
Spoiler not much has changed... However, this is how best to make the most of the new Search Themes feature.
Watch the original Audience Signal video here: • Performance Max Audien...
Please feel free to reach out to me on LinkedIn to ask me anything to do with this video or any marketing questions you may have. I reply to everyone!
/ joshinstone
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[@clairelecoz]

I'm so happy I found your channel !! thank you so much for this amazing job 😍

[@Joshinstone]

No problem Claire :)

[@mainul7097]

Hey Josh, thanks for sharing this!

[@Joshinstone]

Thanks for watching!

[@ghaziproperti]

search theme mean it show ads in youtube search result? i need to find out what a placement can showing text ads in youtube search result?

[@janhimm]

Do you recommend combining your data, search keywords and interests and demographics into one audience signal/asset group? Or is it best to separate them?

[@Joshinstone]

I recommend combining them together to start with. However, to progress the performance of your account, I would have some additional asset groups with only specific sections of the audience signal filled in, in order to test which performs the best.

[@mundoanimalito8691]

Hello everything is fine?
Would you recommend max performance for a new Google Ads account?

[@Joshinstone]

Hey!
Yes, I would recommend Pmax for a new Google ads account.
It's more about the campaign than the account itself when it comes to data, so you would be starting in the same position that an existing account would be in when creating a new Performance Max campaign.
A key area to focus on would be the "your data" section of the audience signal. Make this as high quality as possible and you will be in a great starting position.

[@LaurieA-mx4qe]

Is the first-party data used to create lookalike audiences, refine the other targeting, or is it just for remarketing?

[@Joshinstone]

It would be just in a lookalike type manner as well as remarketing as you can select only show to new customers.