designing an entire cookie brand from scratch!
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- čas přidán 22. 08. 2024
- brand + packaging + web design all in one! enjoy helveticookies! :)
get 10% off at www.squarespac... or with the code: KELLAUREN
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PATREON: / kellauren
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Follow me:
ig: @kel.lauren
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Shot on Canon 77D, 18-55mm lens
Edited in Adobe Premiere Pro by Matty
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Music by gaptooth
traktrain.com/gaptxxth
soundcloud.com/gaptxxth
You should design a deck of cards!
this would be so cool!!
edit: n then we could actually buy em too! :0
Oh my gosh yesssssss I love card decks and it'd be awesome to see Kel make one!!! I feel like they'd make it look trippy and hella vibess, I I would definitely buy it :P
a tarot deck tho hhhgghhhn thinking
YES
I love this!
maybe a makeup brand from scratch? imagine the eye shadow names :O
yasss
Eyeshadow brand
They need to see this! It would be so cool to see the naming process!
Adobelline ;-)
The Kurtis merch is so good. I got the beanie I love it.
ikr!!! imma def get the pin
right?! i would get a sweater but its in USD and im canadian and don't have 70 bucks to spend on a sweatshirt :(
Kel's makeup.
That's it, that's the comment.
Always perfect 😍
anyone know how they did their eyeliner like that like what type of product?
@@emmadoesartonline It’s the Claropsyche sketch paint
@@sofiamondragon2018 :) thank u!
Is ilustrator CS6 still good enough for freelance logo design???
When I saw Kurtis’s merch I was like: “This reminds me of Kel SO MUCH” Mainly because of the fonts. Now, it all makes sense.
Lol I thought that as soon as I saw them as well!!
@@aamandazittlau5505 Kel is such a mood that it’s hard not to recognize their work. Simply ✨amazing✨
Just for anyone wondering - you can remove the colored image overlay that Kel was dealing with by going to Design --> Colors --> Section Themes and just set it to transparent :)
emma the goat 🤌
Wishing a good afternoon to everyone except Jeffrey D, Andrew K and Pasquale V.
AHHAHAHAHAHAHAHAAH
Haven’t been on the Kel Lauren account for a while, what does this meeeanmn
@@zt3853 you gotta watch this video, then you’ll get it hahaha!
@@biancaf8708 hahahahah just realised PHAHHH 💀💀💀💀
"Pasquale V." I'm cryingg
"Let me think about some of the comments I'm anticipating on this video"
This is going to be good.
"And it's always someone named like Colin A."
Oh.
LMAO
Kel is a member of Kurtistown confirmed!!
the hate comments as the reviews i can’t breathe
Kel, I need to sleep... But your vibes are so strong.
trans rights
What does this even mean
@@deltafish5769 Yes.
lmao me yesterday at 2am
the makeup! the earrings! the designs! you! the vibes are immaculate!!!
Kel: "Helveti-cookies"
My brain: "Nintendo-cookies"
ninten dookies
420 Mission Street? Pickup hours? Green eyeshadow? I guess we know the secret ingredient in Vegan Helveticookies 🌱
just when i think you can’t you look anymore incredible, you pull a look like this?!?!?! the makeup and earrings are *chef’s kiss* 👌💚🧡
i could definitely see these on the shelf at whole foods
lmao kel i'm over here wondering when they became earl grey cookies and not sugar cookies im so lost but it looked wonderful
I THOUGHT IT WAS JUST ME
Kel: designs brands from scratch
Squarespace: s t o n k s
Just got to the fake comments part of the video, I wanted to say your style is unique and I love seeing how you would design different projects! Another awesome video, thank you!
Helveticookies actually exist! The are made with letter cookie cutters with a helvetica font! The package design for the cookies gives me book cover vibes.
kel has a sponsorship but the company didn’t offer them premium?? that’s dumb lol
your channel just makes me feel so safe. the background, the lighting, ur voice, what you’re doing... everything is just so safe and inviting
- honeypot films
Same feeling! 🥹
The kurtis town merch is so amazing! Also your earrings are epic
“a really bright orange” proceeds to pick out the redest red i have ever seen
Congrats on the kurtis merch! It’s so good!
kel is the cookie monster confirmed
let’s all thank kel for giving me us excuse to not go to bed rn
not kel roasting annoying comments lmaoooo
Lmao
kel, you did an AMAZING job on kurtis's merch. i've never gotten anything you've designed before and im so excited to!! (ive also wanted that yankee go home shirt you made - love it)
To Kel and everyone else: you can make yourself sick if you don't regularly clean your water bottles and drink makers (i.e. Keurigs, kettles, etc). Please don't play fast and loose with that. Clean them well and make sure it tastes right!
I love when clients go to me "this is the font i want, like a helvetica type font (...and it looks nothing like helvetica)
Client: *looks at any sans-serif*
Client: oh I know what this one is! It’s helvetica 🤓
I’m not a graphic designer nor do I have any knowledge of photoshop BUT I just love watching Kel and watching their thought process and seeing how they figure it out. It’s so relaxing for some reason
One of my favourite of their designs yet, it’s exactly the sort of thing I used to aspire toward when I did design
loved the video kel!! the merch you designed for kurtis looks amazing and i’m so proud to see your growth as a designer in the past year of watching your content
anddd they pull through with content yet again let's GO im so excited to watch this:)
They? There’s only 1..?
@@alex_bernard their pronouns are they/them... they literally said at the start of the video
@@frenchiestfry9045 That clearly went way over your head
@@alex_bernard and clearly everything else goes over your head. it’s not too late to go back to school love
@@kaitlynurquhart595 By the sounds of things, you never went in the first place.
ur videos make me fall in love with graphic design all over again and they inspire me to make more stuff (whether i actually do or not that's a whole other story that's a me problem lmao) but yeah ur designs are gr8 and i think u're real neat!!! :)
This may be my favorite design of theirs far?? The trolley design and the bridge and everything is SO CUTE
I’m a current graphic design major & the moment you said Helvetica, it transported me to the film they make us watch 10 times a semester bcjdkdjskxke
LOL same
it's just absolutely cruel to drop this video without any advanced notice, thus me having to watch this video without having any cookies at home!
"Thank you for watching, I know this was a long one." It felt like five minutes!! I love your videos so much
I LOVE helvetica. this made me happy to see! Awesome genuine Helvi-style!
everytime kel picks which colours to use together i always think they're too much and clash really badly but then they always make it look good in the end. you really said trust the process ✋😩
i love how they know how to work with primary colors, everything gets so bright
Me, a Brit, whispering 'biscuit' every time they say 'cookie'
I think biscuits are like... hard, but cookies are chewy... but I agree - it’s b i s c u i t
😂😂
@@zt3853 absoloutely. I also think that cookies are majority larger than biscuits.
In the US and Canada, biscuits are savoury, cookies are sweet. Biscuits are likes fluffy bread that you eat with chicken or roast beef, etc
i stuck around to the end! a summer camp logo/posters would be cool :P
I stuck around to the end because design and branding is something that I'm interested in. I've had three to four people within the past several months ask me to help them design their new businesses - and I'm not a designer, so I thought I would look into it and learn a bit and see what it entails. I've agreed to work with them all - they know I'm an artist and not necessarily a designer, but if they want to trust me with this new situation then I don't have a problem taking a crack at it. So I'm here having watched several other channels - you definitely have an interesting design aesthetic - I wouldn't say it was my style, but it's interesting. I really like the helveticookies logo you came up with at the end with that curved line. I have to say that I am definitely a wix person. Didn't know anything about squarespace, but just looking at the sparse designs and features - I don't think I would like using it. Doesn't seem like you can customize it as much as you can with wix or editor x (which are also drag and drop, but feature rich). I'm impressed that you went from start to website and even purchased a domain for this faux brand! The colors you chose for each of the different flavors was bending my mind - I don't think I would have ever chosen any of those for a cookie brand - well, not with a clean design, straightforward design like yours anyway. But it worked for the most part. This, to me, seems like what an Aldi brand of vegan cookies would look like - very bold, very sparse, very direct, no frills. Enjoyed watching your process more than anything. It's all helping me learn and understand.
Life is simple, Kel Lauren posts a new video? I click fasttttt. Love it!
i think a fun project for you would be redesigning a kpop album or kpop merch! ik you do mostly western artists but i think this would be so different and fun for you!
The makeup, the earrings, the talent. Incredible✨✨
oooo i need the tutorials for all your fun colorful eyeshadow looks with the cute shapes on your cheeks. even if i never recreate the looks i just find your makeup so fun.
Again the earring and eyeshadow combo is unmatched omg
her videos relax you, make you laugh, inspire you and motivate you to work on your designs
Kel I cannot stop staring at your earrings, they’re so pretty 😭💖
LOVE the logo Kel! That h8r bit was too funny!
I don’t even know what to comment. This is just so much fun. I love watching your stuff while I work and every upload gives me a little serotonin 💚
Stayed until the end✨ "it's Helvetia neue?! I'll allow it😒" *stares into the camera like Jim from the Office 😆 I giggled at that lol
Your eyelooks always hit different!
3d, photography, typography make it all together not just a mockup brand but expand it beyond your computer to other artists
Love the sarcastic energy toward the Collins.
At the risk of infringing on their brand, I will say: at least all comments, no matter how unsolicited, count as interaction.
hey im not that early but i want to remind y’all that they use they/them pronouns so please respect
Coulda said “Kel uses...”. Woulda made a lot more sense
Yea I saw them in a Kurtis Conner video and he used they them pronouns for them so I was wondering it they used them. Thx for telling cause it didn’t say in their bio
@@noemi3546 I think it’s in their Twitter or Insta bio? But they also mentioned it a few videos ago!
Ope they also talk about it in this very video as well! :)
They was talking to them about why they/them pronouns are not good for them but are good for they until they said them were not that nice to them.
it's been so long!! But kel is so worth it.
I love everything. Thanks for the awesome content and great work! Watched the whole thing. Love a cereal brand.
suddenly you are my fave youtuber
Kel is the most relaxing CZcamsr to watch
me every single kel video: wow this is one of the best designs they have ever done
You can also align to a Key object just by holding alt and clicking on the object you want to be a Key. It's a nice shortcut that saves a little time.
idk about anyone else, but I'm really looking forward to suagr cookies.
*”sorry there’s an emergency.”* TOOK ME OUT
should have known you were a fellow they/them from the earrings !!! I’m obsessed, king of jewelry and graphic design
THEY/THEM?! YUUUUUUUUPPPPPP
i can't tell if you are a sarcastic Shapirite or an enthusiastic ally-
"Cause we all know how much coffee we drink as designers." As I down my third cup by 7AM (LOL). I'm a UI/UX designer in the wild, so I come here more to have some company while I work. Love throwing on your videos in the morning for some background noise to jump in and out as needed. Appreciate your content, Kel! Keep it up.
I love the kurtis collection you made well I love all your work your super hard working and talented!
I love love LOVE your channel. You're rapidly becoming my fav graphic designer.
been watching u for a while now and I must say, your videos (and designs) never get old, nice work kel!
i like how your sponsorship with squarespace doesn't keep you from showing the struggles with the software :) honesty!!
I’m a first year student and my prof showed us the Helvetica movie and hearing about you using it today is fun! I’m watching while doing some homework:) awesome video! Thankyou
Obsessed with the flowers on their cheeks!!!!
omg this is such a great idea and you look so good bestie
I’m in a green phase my whole life, you’re looking stunning in all green!!!
I have no idea why those colors are perfect for those flavors but they are!!!
Kel pulling out the Chromatica Oreos during a video is ICONIC
can confirm this is the ideal content for nursing a hangover thanks kel
OK SWISS DESIGNNNNNNN I SEE YOU
You should design a juice company! Your bright colors and cool type would go well with it! : )
The attention to detail to add the plastic covering in the window 😍😍 this brand is cute I would eat Helveticookies
Kel you continue to be the funniest and coolest person on the internet.
Everything in helvetica is like a cards against humanity joke for me, i can't unsee it now.
Align to key object is the GOAT
Hands down my favorite series you do 😭❤️
i’m literally obsessed with green rn too-
Kel is serving green lady of Brooklyn
Your makeup always amazing, love it
how do you have time between your freelance jobs and making an entire cookie brand? while making youtube videos!?! i need your time management skills!
deffo watched til the end and also super stoked about your kurtis merch B)
their makeup🤩🤩🤩
the way they are So Sotalented
I really really like these kinds of videos and i'd love to see one with (and this is going to sound weird) a bookstore brand/library brand :) I'm not sure whether library brands or whatever really exist, but I'd love to see how you'd approach this!
Also I'm in love with your makeup
you just saved my life with understanding align to key!
Lovely video as always Kel, great job💙
Wondering if you ever thought of making a vid or 2 about design stuff like the importance of contrast, font weight, colour palette choice, etc.
I stuck around until the end! I think the cereal idea would be great to watch!