Ep.24 - Nicolas Cole - The Why & How of Audience Building

​‪@nicolascole77‬ is one of the most prolific writers on the internet. He’s also an author who has written numerous books and an entrepreneur who has started and run several businesses including ‪@Ship30for30‬ - an online cohort-based educational business that has taught thousands of people to write online.
The focus of this conversation is how and why you might want to consider building an audience online. 90+% of people online are in consumption mode only and potentially leaving a lot of opportunities on the table by not growing an audience themselves.
In this conversation, Cole and Greg dive into the details of audience building, including: how to pick a topic to write about, how to find time to do it, what platforms to publish on and even how AI might help you do all of this.
If you are someone who has a lot of ideas and value in your head but has never translated that into content for others to consume - this episode IS FOR YOU.
Episode Segments:
(05:07) - Are audiences STILL undervalued?
(14:27) - How to make opportunity FIND YOU through content creation
(18:00) - How Ryan Holiday followed the data to a successful niche
(22:31) - How narrow to go with your niche
(30:00) - The "For Who, So That" framework
(38:22) - Creator audits & always listening for data points
(40:25) - What platforms to publish on?!?!?
(47:45) - The time and effort it takes to find your audience
(52:31) - When and how to outsource content creation
(59:56) - Why the impact of AI on writing is misunderstood
(01:07:06) - One thing Cole has figured out in life
Be sure to follow Cole on Twitter @nicolascole77
And check out his new book: The Art & Business of Ghostwriting
This episode is brought to you by Athletic Brewing Company. Try Athletic Brewing Non-alcoholic Brews for yourself! Click on the link below and use code WISDOM to get 15% off your first order at athleticbrewing.com.
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(Very) rough transcript of this conversation: share.descript...

[@labalia30]

Thanks a lot for all this very useful and trailblazing advice!

[@chileab.]

“Simplicity is velocity” is such a gem!

[@steviemccallum]

"the goal is not to build an audience, the goal is to build a library of content such that you scale yourself...the audience is the byproduct...so the right people are attracted into you eco-systyem" 💡

[@PatriciaDawn3]

this was frekin' awesome thank you so much! man i have tons of notes and just feel anything is possible with folks like you to follow and learn from. thank you for all you do.