The Steamboat Way: New Territory

Find your trail in Steamboat. Learn about 650 acres of new terrain and updates at steamboat.com/fullsteamahead
How long has it been since you stood on the rim and surveyed the mountain below? How long since you've explored territory that is untrammeled, untested, and unknown. You've spent all that time yearning for a chance to blaze that trail so unique it could be named after you. It's a pursuit not based in the glory, nor the fame, but for joy in the fresh and new.

[@theboonboxers]

I mean I get the old cowboy, Western heritage vibes, but this one was pretty vague... Can you at least maybe mention what you mean about new territory and what that means for folks that don't know you put in a brand new lift.