Tech Startup Marketing with Loic LeMeur
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- čas přidán 28. 08. 2024
- Entrepreneur Loic LeMeur talks about how he mobilized the web to support Sarkozy’s election campaign, how digital marketing has changed public relations for tech startups (www.ericschwar...) , the impact of increased transparency on personal privacy, and how he hires tech PR agencies (www.ericschwar...) .
Tech Startup Marketing Highlights
2:36 - Loic LeMeur (www.ericschwar...) talks about how he became one of France’s most widely read blogs.
3:24 - Loic LeMeur on the cultural differences between writing a blog that resonates with the European community versus the American online social media community.
4:37 - Loic LeMeur discusses the blogosphere’s and news media’s reaction to his podcast interview with Nicolas Sarkozy.
5:41 - Loic LeMeur shares the biggest lesson he took away from his work on the Sarkozy campaign.
7:03 - Loic LeMeur discusses how the Sarkozy campaign leveraged the blogosphere to drive news media coverage.
9:14 - Loic LeMeur on why disagreed with Brian Solis’s guest post (www.techcrunch...) on TechCrunch about the secrets of PR (www.ericschwar...) .
11:20 - Loic LeMeur’s opinion of Seth Godin’s newest book, Tribes and the concept of managing communities instead of brands.
12:57 - Loic LeMeur on how organizations that provide necessary products that don’t always breed enthusiasm should approach social media communications.
14:02 - Loic LeMeur on why cell phone providers and utilities should be on Twitter and how customer service can propel positive word of mouth.
16:01 - Loic LeMeur on Twitter’s response, or lack thereof, to hacked celebrity accounts.
18:04 - Loic LeMeur on the expectation management trap of over-transparency.
19:42 - Loic LeMeur on the most prominent challenge government communicators face concerning social media engagement.
22:29 - Loic LeMeur on sustaining the momentum of social media communications campaigns beyond an election cycle.
23:52 - Loic LeMeur on how he used social media to solicit input for his session on privacy at the World Economic Summit.
24:43 - Loic LeMeur on personal privacy and the prospect of segmented communications in the social media age.
27:47 - Drawing a question from an interview by Brooke Gladstone (www.ericschwar...) with Nicolas Carr, author of The Big Switch on the NPR program On the Media (www.ericschwar...) , Eric Schwartzman asks Loic LeMeur if he is concerned that companies may someday use personal information to manipulate behavior.
32:15 - Loic LeMeur on the potential cultural threats of a world without physical media.
35:04 - Loic LeMeur on the social benefits of MMOGs
36:25 - Loic LeMeur on his online video social networking service Seesmic.
41:24 - Loic LeMeur on how video can build more meaningful relationships online.
43:53 - Loic LeMeur on how genders dress their Seesmic shots differently.
46:08 - Loic LeMeur on how Chris Pirillo and Leo LaPorte (www.ericschwar...) use video to create a personal brand online.
50:14 - End
Photo By Christopher Michel - www.flickr.com..., CC BY 2.0, commons.wikime...