Using Metaphor In Communication

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  • čas přidán 29. 08. 2024
  • Carmine Gallo delivers keynote to leading American CFOs.
    Carmine explains how great persuaders use metaphor to express ides.

Komentáře • 1

  • @voltamore
    @voltamore Před 4 lety

    Dear Carmine, thanks for the interesting presentation. Perhaps you find our recent research in the Academy of Management Journal interesting, where we show that CEOs' use of "visionary" communication in the form of metaphor might in fact backfire in a capital market context (while it is beneficial when talking to journalists). I talk about this study here: czcams.com/video/ICQiczaqADk/video.html In fact, in an even bigger study of almost 15,000 conference calls, which is currently under review, we (including a distinguished colleague from the University of Notre Dame) find that analysts respond especially negatively (in terms of changes in recommendations) when CFOs use so-called "charismatic" language. All the very best!