Reddit - The Worst Monetization Failure In History
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- čas přidán 6. 06. 2024
- Did you know that Reddit is the 3rd most visited website in the US and the 8th most visited website in the world? Despite this insane popularity, Reddit doesn’t make any money. In fact, Reddit still struggles to even pull in $1 billion per year. For perspective, Google and Facebook both pull in $100 billion per year in revenue. One of the main reasons for this is that Reddit never focused on monetization. They didn’t even fully build out their ad platform till 2018, but even if they had tried to monetize earlier, it would have been no walk in the park. You see, Reddit’s demographics aren’t the most susceptible to monetization. If anything, they’re against ads, overconsumption, and gluttony which are the driving factors of platforms like Instagram. This video explains the various challenges Reddit has faced in monetizing the platform and why the company struggles to make money despite their massive user base.
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Timestamps:
0:00 - The State Of Reddit
2:06 - Fake It Till You Make It
5:18 - Unfavorable Demographics
8:47 - A New Strategy
Resources:
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Disclaimer:
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The monetization is so bad that I use it way more frequently than other apps.
Hahaha, I bet a lot of people think the same way
If they make it awful with ads and rubbish sponsors, I will stop using it and go to the successor.
Old reddit forever!
I've had to use the official app a few times and the ads on the feed are ridiculous. I find it very hard to just browse topics. I'm gladly paying a few bucks a month to a third party app to just have the old experience and uncluttered feed.
What are you talking about. Every second post is an ad. Since they killed all 3rd party apps I started using the official one and it's atrocious.
@@Matt-bp5vythat's why I didn't start using the official app and jumped ship to lemmy instead
Reddit's lack of hypermonetization is actually the reason why it's usable compared to every other platform. If anything, this should be taken as a good sign.
I agree
Fair enough
Social Media socialism? Making other people subsize your social media that you dont want to pay a penny for yourself. Quite on brand for Redditors.
Who do you think will fund their loses then?
Yeah, there’s a reason it’s lasted 20 years… and the ipo indicates it’ll be dead in the next 5.
honestly reddit awards were good for monetization but then they did free awards and it made 0 sense. the biggest attrocity is reddit search algorithm which is completely garbage
It’s pretty common in monetization to say reward people for daily use with minimal free awards to condition you into logging on daily and using awards daily. So if you run out you’re more comfortable buying more.
lol i always use google for a question and then add reddit at the end cuz googles search algo is better
@@Dertheusnot anymore. They use ads to determine what is shown to you. Bing has actually become better than Google because no one is advertising on bing
@@Dertheus same here, it's literally a better quora but you have to rely on google to find what you want
@@IL_BgentylYeah, the thing is that they took it to an absolute extreme. Spam and spam and spam on comments and posts with a tsunami of free awards. It was a nightmare to go through, they lost their meaning completely. I loved the animated creative ones or the over-the-top premium ones, but it had to end eventually. Why they completely removed them and replaced with crappy "golden" upvotes, I do not know.
Reddit is 100% gonna kill old.reddit like they killed 3rd party apps and Rewards
It's only a matter of time till the few remaining 3rd party apps close, but I'll keep using Infinity till then
the new one is not good i hope reddit become less popular
@@LeftyPencil You can actually build your own Infinity apk following a guide someone posted on the Infinity subreddit, which is what I did a few months ago and it works fine. The post is the second one if you sort by top of all time.
watch them try to restrict the allowed nsfw at least too in the future, similar to CZcams.
I will certainly be sad but I've already moved to Lemmy.
Big shout out to the U.S they love Reddit and Porn hub apparently.
😏😏😏
We really brought those and amazon to the top 7 huh
yall horny asf lol
It fits, because the average reddit user is a basement dwelling neckbeard with no say or control in real life, and no prospects of finding a partner, so in between all the armchair psychologist rants, anti donald trump posts, and mass moderator bans, pornhub they visit to relieve the stress of being an unlikable, unlovable nihilistic socialist loser.
Surprisingly the world loves Porn hub even more (higher ranking than the USA)
The idea that you can be unfiltered on Reddit is laughable.
people make throwaway accounts to do that. it's actually part of the reason reddit's userbase is so high
Just depends on the subreddit you post on.
more and more subs are getting locked by karma requirements. Don't forget you'll probably need a throwaway email too. Don't forget that more than 70% of accounts have at least one shadowbanned comment. I've never seen a website as controlling as reddit.
Reddit has changed massively for the years....
The censorship is insane. You will get banned for not completely agreeing with woke propaganda even on the 4chan subreddit, you have to literally change words to be able to post and go past the filter.
@@guncolony reddit will ban you for saying that they're only two genders
I stopped using Reddit when they banned the clients.
You still can use them! It's just a bit of a workaround.
Clients?
If you’re on Android you can easily still use basically any alternate client using your own account’s key. I use Sync and it works great
I pay Relay $2 a month as their app makes much more sense to me than the Reddit one ever did.
@@RyanGaming21 Third party Reddit apps.
reddit should just add something like $1 a year for complete app customisation or some other fun gimmick, it would probably raise their income 50%😂
This could be affective , people spend a lot of money on “skins” in fortnight.
Make this guy an executive
I’ve ran Reddit ads in the past and am 99% sure my impressions were drastically inflated by bots and fake views lol
i think it more that redditors will never click on an ad
No 90% of traffic on Reddit is definitely bots
Your are were clicked on by real people who weren't your target audience
I've ran Reddit bots in the past and since they turned off the API bots definitely started viewing ads because they had to view the page like a user
@@thewhitefalcon8539What’s the point of running bots on Reddit?
One thing overlooked in your history is the affect of Arron Swartz after his company infogami merged with Reddit, very soon after Reddits creation. Arron Swartz was a very idealistic person who believed in the free flow of information. I think his ideas and philosophy is what many of the original user base gravitated towards.
State assisted murders are typically memory-holed by youtubers like this.
The problem is not the monetization techniques, it is the audience of the website and nature of the business.
Definitely a large part of the issue
Most subreddits would need to be banned-more than 22% mind you-and Reddit seems to be caught between its user base and advertisers.
@@ResidentWeevil2077Opposite direction.
Make it the wild rest and fun will do the rest.
@@LogicallyAnswered "Issue" lolol
it sounds like they were planning to wipe users and "cleanse" themselves for corporate dollars years ago. Almost like they were making a honey pot or something
5:50 i was thinking 'I wonder if he actually owns that vehicle'
Hahaha, he can def afford it. If he’s leasing, it’s a strategic decision
guy has 25 mil subscribers,he can definitely afford that vehicle
I thought he's just a trust fund kid or something
he makes minimum $500k a year since years ago lol he’s fine.
@@LogicallyAnswered How much is the daily rate for that truck from a car rental place?
its hard to monetize a hangout spot for unemployed people
😂
Most people with high paying jobs like engineers and intelligent people come to reddit. That's why reddit seems to have answers to most questions searched on google.
@@rohithkumarbandari Thats a tiny minority. There are way more unemployed simps / gamers / basement dwelling incels on that platform now especially post pandemic. Most of the intellectual people left that's why most useful posts are pre 2020.
@@rohithkumarbandarigrow up
@@rohithkumarbandari copy-paste intelligence
In what world did reddit "popularize" the acronym NSFW? That's been in common online usage at least back to the hayday of the something awful forums in the early 2000s and used frequently there, on fark, etc.
This guy is clearly a Zoomer who doesn't actually know that much about Internet history.
Maybe enthusiasts like you know the term from the beginning of time, but for the general normies, we wouldn't have known it if not for reddit. Also, just because it was there doesn't mean it was popular.
He completely erased Aaron Schwartz from its history. Unbelievable.
Yup, I don't see the typical amount of research having been done with this video. It's more of a monetization evangelist type of video IMHO.
That’s weird, Gen X, I haven’t known what NSFW was for longer than a decade @ most. Online all the time
Reddit is one of the few websites that I used without an ad-blocker, their monetization is so bad I often didn't notice any ads
Honestly Reddit sacrificing monetization to become an AI trainer might be their best path forward. Users stay happy with less ads, Reddit makes bank from ai companies.
Yep. On the line of alternative revenue sources, I also feel like partnerships such as the one between Google and Apple may be the way to go. iPhones basically acts as a giant ad for Google Search due to having it as default, but people don't notice and don't react to iPhones negatively due to this de-facto built-in ad, unlike other ads.
Can Reddit pull off something similar? For instance they could build in a default video editor or search engine specific to posts on Reddit but in doing so, advertise another brand in the process and that brand has to pay Reddit to be advertised.
The average time spent on the hub is 11mins 😂😂
For a quicky
Does anyone actually watch the full video? You only need the first 5 minutes
All those hastily closed windows really cut down the average.
@@Beefster09mid 10 mins
@@Beefster09It's all shit these days
The irony of forcing advertising on a website, who's user base is well known for absolutely hating advertising.
And then there are the many AMA's. Some of them are great, and we get great responses from celebrities and companies alike!
But then there's the one like Google did the other day, where they completely ignored every single issue that has been nagging Google users for years.
Reddit is an interesting beast; currently one of the best archives of human knowledge (since Google has become so damn useless for searching lately), and at the same time one of the scummiest underbellies of the internet. But that's all just my 2 cents and doesn't change a thing in the end. Just like my posts and comments on Reddit.
Reddit is good for Marketing. I used to work in a marketing department for a manufacturer. I recommended they use Reddit to engage their customers because we sold plumbing equipment and it gave us an area where we can answer questions and discuss technical features in depth.. long story short it made great sense but I left the company before it was properly acknowledged and the marketing staff just didn’t understand Reddit. Manufacturers could make subreddits for their products and brands meaning you could go directly to the source instead of secondary/tertiary information sources.
no, it's a shitty marketing web.
@@umbrellastudio7481 not for consumption (to have people buy your product/service) but for customer engagement. Think Reddit AMAs but for corporations.
There's always someone from marketing trying to sneak in amongst the humans
@@NoMusiciansInMusicAnymore I was a web developer that just happened to be in the marketing department.
I honestly have to type in Reddit for search results because google results are straight useless
Pro-tip is to just ask ChatGPT instead.
Reddit is the last piece of the good old web, but it's going away fast, when it becomes unusable like instagram, twitter, etc will be extremely sad
Tell me you don't actually use reddit without telling me you don't use reddit.
@@bonerjams2k3 Tell me you join the wrong community without telling me you join the wrong community
Lol reddit became hot garbage for almost a decade now
Didn't even mention "Reddit Premium" or the "Contributor Program", I'm assuming they don't generate much, but at least a mention since they are an attempt to monitize would have been nice.
Found the reddit employee
It's probably negligible at best
From a technical perspective, reddit is a ship wreck. The mobile website is barely even working.
You mean the mobile website that throws popups constantly saying, "Download the F**** app NOW??!" 🤮
@@-cheshire-cat funny since the app doesn't work either. constantly refreshing my page and it says "sorry we couldn't find any posts" despite me following many active subs
@@-cheshire-catthat one yes. And then you do, to find out the app is barely usable. I only use reddit on desktop for that reason.
@@-cheshire-cat The worst is it was made so lack-luster in purpose so you would feel obliged to get the actual app🤢
The app is decent
CZcams has adds? (says every user with Mozilla Firefox with add block).
I somehow get an add on CZcams once or twice a month. I always just close the window right away and shudder in fear and disgust. hopefully the day never comes where I have to go back to watching adds full time like when I was a kid watching cable t.v.
It sucks that this social media site has fallen even further, especially with how digital preservation (like finding niche answers to questions impossible to find) keeps on getting destroyed and losing out to automatic “this message has been deleted to protest API changes”. And even before this, with the billions of rules and karma requirements, its so easily disincentivizes new users that just want to post once every 6 months.
In the future, I hope people won’t be quick to crap on Reddit’s spiritual successor, saying how “these communities must have so many dogwalking basement dwellers that don’t touch grass and pdphiles that are addicted to (redacted)”.
there used to be a lot more things similar to reddit but they are abandoned and don't show up on google search often. reddit is the only mainstream site that has useful info in text form made by regular people .everything else is stuff like Instagram twitter youtube. but sometimes you just want to quickly read the answers and i like how reddit doesn't force you to log in to read posts. but i am sure they will start doing that like twitter and Instagram and Quora
Every single fucking reddit thread is the same, it's the worst when you're trying to ask a question, the first one or two comments will be relevant but completely useless and the rest is a waterfall of always sunny and monty python references.
Is there a better place to ask questions?
@@k.h.6991unfortunately no, Quora was legit better... until they monetized, and it fell to complete crapp lolz.
@@k.h.6991unfortunately no, Quora was legit better... until they monetized, and it fell to complete crapp lolz.
On r/AskHistorians I asked what the earliest known metal armours were, a mod closed the thread and commented that simple questions should go to their simple question megathread. I posted it there and got zero replies.
Meanwhile the subreddit was covered in, "is X politician similar to Hitler?"
@@hurrdurrmurrgurr my experience with asking questions on reddit is you can't treat it ilke google. the answers are not from a machine. it's real people taking their time off to help with your questions. You kinda have to lurk and sort of get acquainted with the culture of the sub-reddit. That way your start to phrase your question the way the sub-reddit understands.
Reddit Always seems like usenet but with an inferior user interface
The fact that twitter, wikipedia, and instagram and beaten by PH is scary
people are horni
It's not surprising given how much insta "models" try to show everything they can to attract followers while the platform itself is terrified of nipples, tbh since the novelty of everyone taking a photo of every meal they eat died off, I am shocked insta is still a thing.
Another thing that helped Reddit a lot at its start is that the website Digg (which was/(is?) similar in function to Reddit) pushed out an update that changed the layout, and a lot of people on Digg really hated the update, so there was a mass migration of Digg users to Reddit.
7:00 ya... Reddit is extremist. That's why it's hilarious that people are using Reddit data to train to act like normal humans. Reddit is notorious for purposely not answering your question
Reddit users are extremist cause they don't like unfettered, hyper-capitalism?
LOL
Without using reddit Google search is 100% worthless.
Also I can't find discussions of any real news yelling the truth outside reddit subs and a few youtube creators....and theyre removing most comments of people telling the truth there too.
I can find 20,000,000+ news sources of legacy media all saying 1 exact same thing and nothing else, and that 1 thing has zero reflection on reality....but I don't want to be lied too and never have a single issue I care about discussed.
You're implying that the "normal" human isn't an extremist. It would be extremely statistically surprising if any given human isn't extremist in at least one aspect. A person who is average by every possible metric (e.g., hobbies, weight, various forms of intelligence, stances on political issues, etc), would be very, very unlikely.
If you are intending to mean that only the viewpoints expressed on Reddit are extremist, then that's probably a case of "if you don't have anything interesting to say, then don't say it" combined with "this post is boring so I won't pay much attention to it" and other places on the web restricting those topics even moreso than Reddit does. Extremist viewpoints will naturally gain more views over time than regular viewpoints, regardless of the platform; content moderation should also be considered a factor in the question of "what content should be allowed to persist?".
The extremist points of views are what spark great discussions and are what define the full range of the human experience. Otherwise, we'd all be talking about how we walked/drove to work today on a road in a car, with no further details given, like how your car works or how the sun shines or how your car mechanic is a classic liberal/sociopath/trumper/greedy human. Yes, I'm defining extremism to include those more esoteric topics like car functionality because they are not frequently talked about in mainstream media and therefore are not "average"/"normal". I am American, so that may be a contributing factor to the deeper topics not being commonly discussed; maybe it's a global thing.
tl;dr The extremism of Reddit's content for training an AI is good too, not only bad. If Reddit weren't extremist, there would be minimal effectiveness in using its data to train an AI to act in ways that a human would.
As a long time active user of reddit, this video made a lot of things more clear (especially regarding monetization). Thanks for casually explaining it so well : )
🙏
I know this would not be possible as they have investors, but i just hoped the started to use a Wikipedia -like monitization: Do you like it donate. and not use a for-profit model
Reddit is one of the few sites that actually achieved the early promise of the internet to create online communities. That's a nice legacy even if the shareholders are grumpy about making pennies on the dollar.
It's for weirdos
@@ytisfulloffreaks4189 Judging by your username "yt is full of freaks" that is interesting comment please continue. So, do you think CZcams IS full of freaks but not for them? whereas you think reddit is for weirdos, and presumably you think full of weirdos?
@@Swampy-ci3np YT is full of freaks mate, And everyone knows Reddit is for weirdos?
You're clearly a weirdo Reddit User to feel the shame from my comment lol
@@Swampy-ci3np spin on that
Reddit is my go-to social media because the users can get real without necessarily showing off. Unfortunately, giving really good advice online is not favorable for monetization.
You didn’t mention Aaron swartz plz discuss him when you talk about Reddit. He is one of the core founders
I was just wondering, so 850 million people on the internet are anti-consumerism? Really? Or do they see this as a place to go to escape that? Undoubtedly I think that is a bit of an overstatement.
10:52 come on, man. Reddit is heavily moderated and censored. One of the truly open and honest places on the internet is 4chan.
In an ideal world, the goal should be to create great services and apps that make enough money to cover server and employee costs, and plan for the future. But we live in a messed-up world where not only the richest people, but also wannabe-rich folks, only care about getting even richer, and they're making things worse for everyone else
Wow. You completely erased Aaron Schwartz from the Reddit founding history 😮
youtube got tougher on adblock? could have fooled me.
Nice topic. I've been watching the IPO bounce around. I don't mess with IPOs, but I'm curious to see where it lands around per share
Yeah, prob best to stay clear of IPOs for the average person
I agree with your facts, but calling it a "failure" is a bad take. Generating that much more income just isn't their goal.
it's their goal. and they are failing. hence a failure.
@@karmanderdimdung223 no, they were making enough to sustain itself. That's not a failure.
@@pixelpuppy Reddit is supposed to be a for profit business, not a non-profit organization. Not making more than barely sustaining themselves makes them a failure.
The API story hilariously proved that reddit mods have no lives and will do anything to keep their petty amount of "power"
Reddit's bots incorrectly correcting posts in non English subreddits when another language has or looks like it has borrowed English words makes the training dataset quite polluted with bad AI scripting logic. And whenever bot makes nonsensical mistakes, entire thread becomes NSFW.
yea reddit is hostile to people with poor english skills. here on youtube you can find a lot of stuff in other languages too and you don't need to worry about downvotes lowering your karma
Fuck it, Reddit Premium. All its is is it costs money in order to post Premium posts and be able to comment on Premium posts. Create a payed class of users and make the whole thing funny.
The day Reddit becomes hypermonetized is the day I stop using it.
I’d be happy to pay $10 as a donation. Like Wikipedia
Well…before they did the recent messes
Interesting, didn't know about the Wikipedia controversy
How many of these new accounts are just throwaways or double accounts....
The opening thesis of this video is ridiculous. There's no reason to think Reddit should make anywhere near the money Instagram does. Reddit is people making text posts and linking to images and discussing anything. Instagram has a zillion influencers and it's all about showing off lifestyles meaning clothing/food/experiences/things people consume. If Reddit was monetized like Instagram it wouldn't be Reddit anymore. I don't even like Reddit but the basis of this video is silly. Craigslist making more makes sense. Instagram advertises things with celebrities. Craigslist sells things. Craigslist has been around for a zillion years. Saying Reddit should be making tons of money is like saying 4chan should. They're both meant for talking, not showing off the dress, car or house you secretly rented to pose for posts in. This channel just keeps choosing false premises about popular things. "Why Sony is doing awful." But it's not. "Why Nintendo is doing awful." But it's not. Nintendo has rebounded and had tons of successes but the creator just authoritatively states a false narrative as fact and it's gobbled up.
What's the background music name ?
Remember when Google used to show the top few sub-pages of a website in the search result? For years, this was r/jailbait. Millions of people learned about Reddit for the first time when Anderson Cooper ran a story on jailbait, watchpeopledie, and the most prolific Reddit mod violentacres.
Up until very recently, Reddit was a free for all for some of the worst content on the internet.
they forced a horrible UI update onto everyone this week, the same UI that everyone hated during the beta test and it still looks terrible. Reddit is done.
10:45 your assumption of reddit anonymity means nobody cares about social status is provably false. Nobody cares more about their status of fake internet points, hollow clout, and murderous groupthink than a redditor.
You must be a Quora user lol
Reddit is fkd now. Once you go public, its all about money.
7:41 r/Nepal .. it is just a coincidence or are you from Nepal? have been following your channel for a while now
Hahaha, just a coincidence. By heritage, I’m Indian
@@LogicallyAnswered haha Hari is one of the common names in Nepal too so was confused.
anyways great contents ..
Keep up the good work brother
nice catch. also, "Kei jagir chaina".
10:45 it used to be like that now few mods run all the major subreddits so it has become an eco chamber
They permanently banned my account with 400k+ karma just for a minor mistake! Never gonna use that app ever again
That is Reddit for you
Big fan of the newsletter yall been pushing out. I value your content and will continue to do so.
Really glad to hear that man!
I used to look at reddit a lot, but eventually lost interest in it. I remember it seemed like there was a lot of malcontents on it. And you don't really have any idea who you are talking too. A mature adult or a teenager?
Yeah activists took over the site, subreddit by subreddit, and it stopped being interesting. Either agree with the groupthink and cowtow or they make your experience on the site terrible. Whole subreddits dramatically deviated from their original mission to being yet another arm of an activist groups propaganda machine.
Edgy teenagers and communists, 99% of the time
I boycott Reddit since they pretty much blocked out third party apps by charging ridiculous fees for the API access.
hi hary keep up the good job but i have a question r u an indian origin by any chance
@LogicallyAnswered you got the start up story wrong tho
Interesting... but what are their costs and profits?
Whoever thought about using Reddit as an AI training platform is a genius. It's so obvious too.
You gonna get extremist AI that hated human race and wants to end it.
An anti-corporate AI that explains why you should boycott "name"
either way, it's a good thing!
Oh Gemini is trained on reddit, now the left wing bias and historically inaccurate images all make sense now (/s)
10:36 that actually makes no sense, you do NOT for the love of God need an AI trained by looking at redditors of all people this is def going to backfire
You need to replace every "monetize" with the word ruin
One of the reasons it´s such failure might be related to their broken and buggy text editors. Their current most modern text editor and its predecessor (Fancy Parts) both can´t handle URL links or even simple copy-paste of plain text. The only usable one is the most basic one, in which text formatting is done completely via text commands.
On top of that, Reddit did not learn a single thing from their 3rd party apps (which they forbid about a year ago), which offered more usability than the official app will ever be able to.
In short, they´d like to monetize more, but struggle to provide even basic quality tools for the user.
i missed the part where i should be sad for a company with worlds worst possible moderation problem
This video is backwards if reddit cost money to use it wouldnt have 850 million users, it would be a flop and people would still be using message boards and forums.
Could you do a single video on how each platform under metaverse, that is IG, FB & WhatsApp
Trying to censor a reddit AI would be hell on earth
And I'm ready to watch the dumpster fire
Not liking Instagram and cringe invoking displays of wealth makes you an anarchist?
Reddit is full of edgy teenagers and disgusting communists. Cesspool
It doesn't help that Reddit effectively blocked third-party mobile apps a couple years ago - apps that made viewing Reddit content much more user-friendly.
Also, back when Reddit was new, subReddits could be of practically any topic; however, especially in the last decade, Reddit's become significantly stricter about the content depicted on the site, and more prone to deleting overly-controversial subs.
These two events have driven people away from Reddit, as it's no longer what it used to be.
Surprised you didn’t cover them charging for there api
I wonder if this is why Google Gemini was so woke... it was using reddit data to train :) maybe it forgot to train on the downvoted comments as well.
I think taking reddit public was a mistake because there just isn't much money to be made on reddit. It should've remained a private company, but what do I know? They likely got some ideas
Something I think you forgot to mention is that ever since the third party apps debacle, a substantial chunk of Reddit's userbase hates the company and will expend effort to make sure they don't succeed. For instance, I've heard (but haven't verified) that some subreddits have been encouraging bot and bot-like comments to mess with the AI scraping.
I used reddit everyday to get help with questions. I hope they never make money.
Google will pay Reddit 180 million dollars in the span of 3 years not just 60 million.
I like reddit because it still revolves around your subscriptions which are your interests unlike YT which subscriptions basically mean nothing anymore now that Home is just 80% the algorithm spewing related content.
User since like 15 years, and it's surprised me how much the website grew in the last years, so many casual knowing it, and so many google search leading to it.
But what really surprised me, is that last week, I clicked on an ad.... by myself, not a mistake, I WAS interested by what I saw, and even thought about buying the product later.
Before, all the things I could be interested to buy. I saw on ads.. I akready owned them.
Reddit became large because of WSB
You could have me mentioned Swartz and his impact on Reddit
I hate it that when i search anything on google.. reddit always shows, i dont want reddit.. they always ask me to use their app or login like wtf dude!? I only need 3mins to read the contents.. i dont lile my time wasted for logins etc..
In this day and age, where everything is monetized to the moon, it's refreshing to hear that Reddit is not. I don't even use the site and I'm still cheering for them. As long as they make money to sustain themselves+ pay it's work force, what's the problem?
i have yet to see a reddit ad or banner, which is great, i had 2 ads while watching this video, not so great.
I really don't understand why investors keep pumping millions into companies that lose money
Growth!
I have to agree with the other comments. It's a great platform because it doesn't have hypermonetization. Funny how in the view of capitalism, it's seen as a failure, even if it gives communities such huge value. I expect them to eventually start slapping paywalls on everything and everyone jumps ship to "the next big thing".
In my opinion, Reddit’s problem is that most people use it the way I do. I have the app but usually only open it via links from my browser or straight from notifications. I don’t get to go to the homepage and see ads. Just open a post from outside and close the app when I get an answer from the comments. My opinion.
For worst monetization: I nominate Twitter in the 2010s. I would subscribe to several third party services that helped manage followers and tweets while paying nothing to Twitter itself.
You’re comparing website traffic for platforms that get most of their traffic and nearly all their revenue from mobile apps, Reddits mobile app sees far less traffic than their site, while the platforms you compare it to, are the opposite. And before you say you’re comparing the actual sites for FB and IG, their mobile apps often share links that take you to their website and not their app. So people share content from the platforms they got through the apps and when others open it, it opens ion their website, inflating the numbers.
Yeah, "leverage" and "pivot" in the same ad about how bad not monetizing reddit... I'm out
Reddit vs Quora which has better financials?
Reddit also has a horrible way of moderating their platform. Nobody likes it and the company itself is fully aware of it
I got bored by facebook recently and using more and more reddit. With facebook I have the feeling to loose time and learn nothing.
I'm concerned that most of the " users " on reddit are actually bots.
I am just waiting for someone to comment "Well aCtuAlLy..." in the style of a Good Sir Redditor.
I moderate 2 subreddits. i'm pretty chill, i don't delete or block people (e.g. bad photos, slightly off topic, not really adhering to the rules etc.) unless they're trolling or writing hateful comments. the atmosphere in the two subs are generally quite pleasant. however i find that in some subs there are a few mods who are on a power trip and just ban people, delete posts for no legitimate reason, and these are big subs. i find that quite annoying - there's a difference in the level of moderation and this needs to be addressed. i also find that we're just doing this for fun and it's opposite to Wikipedia (I also edit it for fun), and it's open source/not for profit. whereas over here in reddit you know whatever content you generate is being monetised and now use as AI training dataset.
At 09:30, you say that they've grown their revenue by 10x in just the last 5 years. And revenue went up by 20% just last year alone. How is that a monetisation failure?
am i missing something? is reddit something other than meta-message board? the reason why no one ever tried to sell things to people on a message board before is because buying something isn't the point of being there. reading is the point.
If they think that Reddit is something removed from a message board, then they have bigger issues than monetization.