Proactively Closing the Price Door - Cracking the Code Clip

So your customer just objected to the price. Is the first thing you do try to shut that price door? It might be too late.
In a clip from Cracking the Code, Weldon Long explains how to proactively -- and preemptively -- close the price door before your customer can sneak out of it.

[@youarethecreator1]

Great idea with the article/s. I was a CC for a Carrier dealer and we were always up against Trane. I carried a copy of "How to clean a Trane condenser coil" from a Trane user manual. It showed several ways to clean it. One way was to burn off the debris with a torch. Another option was a brush. I would carry a small section of a brush fin coil that was plugged and dirty and show the customer. I learned the user manual sheet technique from someone else but I came up with the coil idea. Those 2 combined were very effective and helped me close a lot.

[@joshwalker9675]

Very good stuff!

[@craigmarin3103]

I am always inspired by Weldon, thanks for sharing

[@egia3800]

Thanks for watching Craig!

[@erickyei9096]

Amazing message, thanks a lot