Close More Sales by Creating Urgency

How do you close a sale when the customer feels no urgency? Say, selling an AC unit in December.
In a clip from EGIA's "Cracking the Code" weekly show, Weldon Long explains how: create it.

[@TrueBlueBoogie]

Excellent job at addressing "urgency"! Fast and focused explanation and the 'how-to' steps laid out beautifully! Keep these clips coming, man!!

[@egia3800]

Thanks for watching man! Are you in contracting sales or another profession?

[@TrueBlueBoogie]

I sell 'vacation ownership' for a national resort company (time-share). Love your set and backdrop - it has a very professional and 21st century look! Do you have any sales books or podcasts?

[@egia3800]

We have a podcast but it's mostly content around the heating and A/C contracting business. Still some great content if you want to check it out. Here is the link egia.org/free-resources/contractor-coffee-club/
If you want general sales content look up Weldon Long on social media. He is the host of this show and has some other content that might be a better fit for your profession.
Thanks!

[@justjames1111]

Excellent demonstration and explanation. Thanks very much.

[@heatncool]

Create urgency early on! At the end it's late. Good advice. Uncover problems in the pain pyramid. I like it. Gimme more. Lol. I want the questionnaire for my clients.