Peak-end rule

The peak-end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak and at its end, rather than based on the total sum or average of every moment of the experience. The effect occurs regardless of whether the experience is pleasant or unpleasant.
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What is the peak and end rule?
The Peak-End Rule: How Impressions Become Memories
Peak-end rule: A cognitive bias that impacts how people remember past events. Intense positive or negative moments (the “peaks”) and the final moments of an experience (the “end”) are heavily weighted in our mental calculus.30. pro 2018.
The Peak-End Rule: How Impressions Become Memories
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How do you use peak-end rule?
How to Apply the Peak-End Rule
Create a strong peak. Ensure that the most intense peak in the experience is a positive one. ...
Finish on a high note. Plan for the final moments of an experience to be upbeat and leave a lasting impression. ...
Manage expectations. Make sure that people know what to expect. ...
Focus on the details.
What Is the Peak End Rule and How to Use It Smartly
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What is the peak-end rule in business?
The peak-end rule is a concept in which people tend to judge an overall experience based on the emotional peak (the most positive or negative point) of the experience and how the experience ends. These points stick out more in people's memories, and because of this, they're used to judge the whole experience.
The peak-end rule is the secret to a great customer experience | InsideBE
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What is peak-end rule in design?
Peak-end Rule in UX Design | FlowMapp design blog
Peak-end rule explains how our impressions become memories. It states that we remember not the sum of all our impressions, but only the brightest positive or negative moments and the finale of the experience.
Peak-end Rule in UX Design | FlowMapp design blog