Theory of Reasoned Action and Planned Behavior: Ultimate Guide
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- čas přidán 27. 07. 2024
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This video gives a comprehensive tutorial on the Theory of Reasoned Action and Planned Behavior.
Thank you for this comprehensive video tutorial!
Sir, you really made my day with this explanation. Thank you so much.
You are most welcome
you have a talent for making difficult theorys easy to undestand + i am very much interested in the same things as you are so its a pleasure to follow you Bruce
Very helpful!! Thanks!
Thank you so much for explaining with examples sir 😊
Wow, I got it thank you prof.
This is SO helpful! Thank you :-) - Student
Thank you SO MUCH for this video. I an writing a bachelor thesis with TPB as the theoretical framework. But not ONE lecture, class or litterture book from class mentioned this theory. It's quiet hard to believe that it is not mentioned once in any marketing class.
Could you explain this so I could understand what you are talking about? Could you give some practical everyday use or some examples?
Thank you
Such a great explanation professor, I became addicted when I started to see... thank you very much to share this exciting and important tool in a friendly and eloquent way. I will look for the next video because it doesn't appear in any box during your presentation. Sorry for any spelling mistakes, I'm not an English native speaker.
So nice of you
The equations killed me!
great explanations of both theories.sir can you please make video regarding behaviour reasoning theory (BRT)
Hello Professor, when I saw this video the first time I became really interested on the topic. And, one question that I have is, there are instruments (like questionnaires) to use in order to calculate and recognize WHERE the individuals are on "this behavior change journey"? If possible, can you share or suggest any instrument or article that has this type of information also? Thank you again.
not sure if that helps after such a long time, but you may find this helpful. Please check 'Food and nutrition' by Paul Fieldhouse, Table 1.1. in this book shows when do people change their food habits / behaviors, and he also describes it.
This is more than hours on google 🤩
السلام عليكم استاذ ممكن اتواصل مع حضرتك
WHOOO HAA
The only professor I fallow is tom leykis. Look him up. Might actually help you. Pretty sure he could help you
at 5:02 why is race part of someones background factor? Shouldn't "culture" be a better way to put it?
The use of 'race' really seems like an American view on the subject + also the urge to place it that high in the list. Shouldn't education or income be more important than someones skin color?
Kind of sloppy in the details.