Volvo Trucks - The Hook (Live Test)
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- čas přidán 31. 08. 2013
- The president of Volvo Trucks puts his neck on the line in his own exciting stunt. No trick filming. Just Claes Nilsson, testing the new Volvo FMX. Would you dare? Please comment and like.
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Filmed in the harbour of Gothenburg, the home of Volvo Trucks.
Directed by Filip Nilsson.
Visit Volvo Trucks website:
www.volvotrucks.com
Volvo Trucks on social media:
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Volvo is the Nokia of trucks
Nokia is dead now
@@manib6594 Nope, it's not.
@@manib6594 gacho gacho
Tesla will be the Apple of trucks.
@@manib6594 nokia "died" or got really behind on the whole smartphone thing, but has been catching up this last half of the decade and since like 2018-19 it's actually a viable alternative
When you wanted to be stuntman, but ended up to be president of truck company. Looks good to me
😂
@HenriK Hald lol
Countries around the world are considering Volvo trucks for their militaries
Damn my buddy, look! They even has a president who can do stunting shit! Their trucks definitely have real guts!
@@2artsprinceyadav734 is this one of those "pick the one that doesn't belong" tests?
Back when Good Quality Drone were not invented yet. Had to get a chopper
Yeah bro. Was expensive advertising
Good morning Stela
Nah man its a drone. They just added some helicopter sounds on it. If it would be a real helicopter it would be very very very very loud.
@@OldSchoolOfMasters No drones in 2013?
@@OldSchoolOfMasters bro commercial filming drones existed back in the 2000s, don't be such a zoomer
sir the stuntman is sick today.
CEO: "fine, i will do it myself"
😂😂😂😆😆😆😆😆
CEOs of volvo: We need to do an ad
Engineers: Oh shit here we go again
CEO: not this time
did you have the voice in your head, too? - "awhhh shit here we go again"
Also can we please stick to the 420 likes, would be awesome
Good evening Khalaf
@@oskarm.3210 yea
Busta straight busta
Or
Engineers: Sir we made a new Truck
CEO: Oh shit here we go again.
All of a sudden I do not want a car. I want a truck to drive to work.
Well Then you 2 jobs as driving the truck itself can be considered work (if transporting something)
Damn true maman..these volvo vids are so lit
@@MrCarguy2 It's hauling my fat-ass to work and back
Specifically, a Volvo™ Truck.
1000th like
The title promised a hook. The man said there would be a hook. Then there was a hook. Perfect video.
And i was hooked.
No click bait that prez dont lie
Even watched it twice! The hook got me.
Personally I wanted to see a Volvo truck and I got what I wanted.
That was not what I expected. This guy is a BAWSS.
Lol
Lol i am your subscriber too.😂
Both figuratively and literally lol
Cause he owns Volvo...
I'll walk out now
You so famous ❤️❤️😀
@@meharthakur1252 shut up niga
Its really nice to see a CEO, standing by (or under) his products...! Unlike many CEO's these days...
Why under? He's on it my g
I know it's 6 years later, but search the CEO of a bulletproof glass manufacturer standing behind a glass panel from his company while hit colleague fires at him with a AK-47.
Tim Cook hates Apple products
@@vikraal6974 my parents hate me
idk pretty sure elon would do something like this
This is a Tony Stark level of presentation
Yessss
This is the perfect explanation for this kind of marketing
Or even, Megamind.
That Marvel shit
What about a guy that stands behind a bulletproof glass and his employee shoots at him with ak47.
Admit it, the CEO was taking it for a ride and plunged it in the water. This was the recovery.
this comment is underrated Lmao
If that's the case then he plunged it at a very convenient place for it to get taken out, as that massive crane that would take weeks to create,
but there's no sign of water damage anywhere.
@@hairdumb3095 it was a joke though!
@@hairdumb3095 people like you remind me im not the dumbest lmao
@@hairdumb3095 appropriate name
Other CEOs: lets just make some shiny animations.
President of Volvo Trucks: *Hehe, I got no fear of heights!*
Good morning witni
Good afternoon, Rat Batde.
Or, hold my beer ! ! LMAO
@@heyrod59 Nah, that's too 0815
and also got balls of titanium which weighs a little less than 32 tonnes
I love the fact they decided to add a sound man suspended on a zip line with a full windproof boom pole...rather than just giving the guy a clip-on radio mic.
They ain't cutting corners.
That is not a sound man, that is the safety guy: czcams.com/video/6tPMvYw9yEY/video.html
@@michaelkarnerfors9545 well yes but he is also holding a mic so....
@@Mike-kr5dn In the linked video it says "he actually has nothing to do with sound" so it's probably not a mic, just an empty wind sock
Boom in the shot! Reset!
Well it didn't say "*Don't try this at home*" so Ferb, I know what we're doing today!
@Albert Schild you dont have a port in your house?
@ Just-A-Username: thats what they are going for. To test this you have to buy the new truck. So everyone that tests this at home is 1 more sale this year :P. They should have made it into a TikTok challenge.
@Albert Schild well lets build a port at home
@@No_Way_NO_WAY no becuase the people on tiktok cant afford a vovlo...
@@halogeek6 most ppl on youtube cant either :P
The guy hanging off the crane at 0:20, holding the mic also deserves some credit
of the dozens of times I've watched this I never noticed that! that is impressive
I love how he's wearing a helmet like it's going to make a difference
Helmets are to protect your head from things falling from above. They are required when working with cranes and other tall objects that might drop debris.
@@eyescreamcake hey at least if something bad happened the insurance company will cover for them
@@eyescreamcake ikr, fk these dumbass memer's...
hey, gotta get that extra safety
@Imperial Terra ight
youtube 7 years later: EVERYONE MUST SEE THIS
stupid algarithms
So you’re saying there is a used market for these trucks now?
yeah, I mean. I love Volvo. Why haven't I seen this before? xD
Must say, didn't disappoint
Ikr
It's not just confidence he demonstrates it's also pride. When you take pride in your work you have much higher standards.
very true
This is NOT clickbait. Well done, Volvo.
CZcams in 2021: I think everyone should see this now, it’s only been 7 and a half years.
"Tired of german techno? Try some swedish metal!" - Volvo
LMAO XD XD
You alive?
@@COCOFELON69 who? Me? ... No!
@@CptCoach woaah
😂😂
*so no one's gonna appreciate the person hanging above him holding the mic* 🎤
he's safety guy, mic is decoy
The cameraman is out there flyin
@@MewKen creative mode
Volvo Engineers: "If the tension from the cable suddenly releases, you will die."
Volvo trucks president: "Our trucks are worth dying for"
"eh, i will just go for swim"
Man, give this guy a raise! He deserves the job!
He's already the fucking president of the company what else do you want lol.
He's president of Volvo 😂
Underrated comment
Don't worry this is completely safe... He's got a hard hat on, it'll protect him if anything goes wrong and keep him afloat should he fall in the water.
The harbor is a hard hat area...
My hat got hard reading this
Yes but I suspect that they have something from the inside, it looks to «low» on his head. So it will probably not save him from the fall anyway.
@Michael O'Connell R/WHOOOSH
For some reason, I read “Don’t worry- he’s got a hard on that will protect him if anything goes wrong...” Mine don’t protect me- they get me into trouble!
If I was a trucker, I´d buy a Volvo. For a CEO to demostrate confidence on his own company products like that, it takes some Balls, for real...
#RESPECT...
Hi, after 6 years. I think volvo trucks are expensive but worth the money if affordable. I wonder how much the servicing costs.
@@sperera5916 a lot. They were the pioneers of making trucks a pain in the ass to work on in North America, now most of them are a pain in the ass.
@@sperera5916 Yt algorythm is working fine. Bring me here today for the first time ... Stunt was really crazy for ceo. One word for this stunt - Volvo.
no wonder you're a victim of advertising
Wow finally a normal and logical comment...away from scarcasm
I just love the sound guy hanging there on the zoom out.
He is not even the sound guy, he is there for the boss safety purposes
@@someonee9610 he is the sound guy^^
@@hmcredfed1836 watch the other video, the staff explains that he is not the sound guy
@@hmcredfed1836 czcams.com/video/6tPMvYw9yEY/video.html
Volvo employees: Our bowss is flying.
On a truck
😁😁😁😆😁😆
I barely need a car, not even a pickup... but now i feel i need that truck.
Now i want to buy one of those for no reason !!
good morning tharuka
Fun fact 😀: Legendary videos are less than a minute.
Fun fact: these are actually lame facts
Clearly you haven't seen old celebrity sex tapes.
Clearly you haven’t watched the one with Jean-Claude Van Damme
This is amazing. I keep rewatching, I can hardly believe how incredible this is.
That was actually very impressive.
You've got guts sir!
Good after noon juan
I can't even get the president of my company to answer an email... Bravo to this man's stance behind his product and people.
I LOVE Volvo adverts! Not many companies have ads so good that you choose to watch them.
I’d watch a bad ad before a Volvo ad just so I can see the Volvo ad 😂
Never thought I’d subscribe to a channel to see more ads but I’ve subscribed
oh my god the sound guy hanging from the line!!! HAHAHA
Yes, he is hanging there, but not for the sound, he is there ONLY for safety reasons.
nikelf1 Did you miss the fact that he's holding a boom mic? It's hard to say he's not there for sound when he's holding a massive microphone mate.
BombayBerke Well,that I didn't see, but when I whatched the BTS of this video they said he whas there for safety reasons only.
@@nikelf1 I do sync sound for films/ads professionally, and I am very sure that is a boom mic operator; i.e. someone whose job is to hold a mic(rophone) from a boom pole.
@ElectronicRedPanda hhahahahahahahahahhah
When it comes to safety and trusting your mechanical machine, Volvo is the brand you should get.
VOLVO
FOR
LIFE
Volvo has the best kind if ads where they actually demonstrate what their product is capable of.
No empty promises.
I appreciate that.
Best ad I’ve seen in a while thx
The man buried with only his head is shown and pass by a truck bring me here.
lol no, thats another swede
Lol that's his stunt cousin's
Its autoplay to me
Same,,,,
Same bruh
Even president dont know, how to use that truck. 8-)
The comment will be legend!
Cz he don't use tractors
Lmao
???: Let’s put the president up that truck
Lol
Wanna be president: what should I be qualified with to be part of Volvo?
Volvo: stuntman qualities🔥
Volvo: We are Hiring
*More preference for Stuntman*
For people who comment "I was expecting don't try this at home"
Yeah, I want to know which of these guys own a huge ass crane like that.
You'd be surprised
@@kakerake6018do it
Bwahaha
@@zeultimo and you own a Volvo truck too?
Interviewer: "Mr. Nilsson, do you stand for your trucks?"
Nilsson: "No, I tend to stand on our trucks, several tens of meters above the water line!"
Interviewer: o_O
I love Volvo trucks you guys are the Future
A moment of appreciation for these men
it's okay, he has helmet
good evening plasma
Claude Van Damme was a genuine hit, the best advertising I've ever seen. This one is pretty good, too. Nice to see they intend to extend that theme, I can't wait to see what is next.
I have so much respect for Volvo in general
Volvo is a leader when it comes to commercial ADS ❣️❣️❣️ LOVE IT
The most interesting vehicle I've ever come across!
Thanks CZcams Algorithm for recommending me this 7 years later
good evening jose
Love how they included the sound guy too, Well done.
Hilarious!!! Love this a lot! Was laughing to tears .Simple but powerful message! Volvo rules safety again.
The president has balls...
Kind of. Volvo engineers and executives have massive faith in their products. Due to an almost uncompromising commitment to quality and strength. It's less balls, and more confidence. It's why I've never driven anything other than Volvo cars. It's almost exactly the same with the guys who work at Volvo Cars.
yea, thats also the size of coconuts
good evening Kelvin
I was expecting "Don't do this at home" at the end.
Why? You don't have to worry about anything when you have volvo truck ;)
Dude didnt you read? They told you where they carried it out so you could do it at home.
Just remember to close the part of that you use.
Instead, "Do this"
thanks, I was just about to hook my volvo truck onto my crane,
It means you can do if you CAN do
Why CZcams showing me this gem of a video Ad after 10 years !!!!!!!
I still can't believe he is not using a green screen
ROTFLMAO ! ! !
@@true1330 93000
Everyone else: I don’t think a truck can be lifted by one hook
Volvo engineers: Yes
Sweden: Volvo
Finland: Nokia
Denmark: Lego
Hotel: Trivago.
NOKIA AHAHAHAAHAHAHAHHHHHHHHHAHAHAHAHAHAHAHAHAHAH NOKIAAAAAAAAAAAAAAAAAAAAAAAAAAAAA LOL
Greenland: Aanuk
Iceland: ...
@@doc9747 You don't really know how Nokia is making a living for themselves - do you?
@@flemminghansen6500 I know what phones they used to have and what they are now. That says it all
Great story! Cool to see a company boss REALLY trusting his own product!
They had the best commercials. If I had money, I'd buy one.
Amazing !!!!
O presidente da empresa VOLVO já é um doido, imaginem o resto! kkk
Deixando as brincadeiras de lado, vocês são brilhantes!
Parabéns!
Should've had "No CEO's were harmed in the making of this video." at the end.
I don't even know much about trucks, but I'm definitely a Volvo fan now.
Thank you Volvo, I didn't know I needed a truck!
After watching this, the ballerina and Van Dame I now want to drive a Volvo truck instead of my car. LoL
They used helicopter, drone is not common 7 years ago.
He was sweating a lot, you got no airflow with a drone. You need a helicopter, that sweat is flying right away.
Um they used the crane uh right there see it
@@samrowe2889 A helicopter for the camera, a crane for the truck.
@@JohnWatkinsUK absolutely thank u I need a good bonk on the head so I can get my duh sence back
Besides, the heli sound makes it more gangsta.. I mean cooler.
BEAUTIFULLLLLLLLLLLLLLL ADVERTISEMENT. Love it... love it...... love 😍😍😍😍😍
This was badass. 💪🏼
Love of My Life : Volvo Trucks ! how i wish i could drive for you in a few stunts ...:(((
I want that much confidence in my life.
Crazy test wow
Legend!!
Damn you crazy Swedes! Do like the trucks though, looking really nice with the new styling
I like it. It looks very strong. If i had the money i would have definitely bought that crane.
Definitely the most epic ad
Was indeed hooked...
This was 10 years ago.
Is Volvo still like this today?
This CEO is really on top of his products 👍
They said stand *behind* your product Claes, not *ONTOP* of it......
Absolute madlad
WOOOW volvo truck numba onee! GRAPE! volvo in da bag!
Why is this reappearing on my yt homepage again after 10 years?
Because it is a very good commercial. ;-)
@@volvotrucks, very modest😅
CZcams recommending this video after ten years.
Wow. A director with big balls. Respect. 👍👍😄
CEO doing this kinda stuff is commendable for sure ❤
See you all later when this gets recommended after 6 years.
Dear Mr Nillsson, fantastic!! I wish I could work for you!:)
Nailed it
Man i got hooked
Круто как всегда, поступок достойного руководителя.
Literally none of us are ever going to be anywhere near buying a Volvo truck but at least we appreciate their advertising. So freaking cool.
Again with the brainless misuse of _literally._
@@lucasgroves137 sorry, literally
@@harshityadavCamper Meaningless weasel word.
@@lucasgroves137 You are a weasel, literally
EPIC!!!
Volvo always stands out & bring out of the box contents for marketing
Who else got this in their recommended 7year later
well, me! :/
Me too
Well me
Not me **blink** **blink**
Can I get in your recommended?
I love how a mic guy is just chilling above him
I'm glad to see they have improved there towing eyes! Older ones with slots in them were really weak !
Volvo- A Symbol of excellence