Creating Events That Sell - Community-Driven Lead Gen Experts Julia Nimchinski and Justin Michael

Welcome back to the Recruiting Better Podcast with me, Ben Browning.
This week I’m joined by Julia Nimchinski and Justin Michael, the Co-Founders of Hard Skill Exchange, the world’s first on-demand 1:1 skill-building marketplace for GTM, and the co-authors of Reinventing Virtual Events.
They shared some insights from the book, such as the psychological benefits of interactive virtual events.
We also talked about:
The role of polarity at events
The importance of understanding marketing data
Using different formats to stand out and engage your audience
Checkout our partners:
This podcast is sponsored by Search Stack, the digital marketing agency levelling up the recruitment industry. To learn more about our sponsor ⁠click here - bit.ly/SSPod
To contact me on LinkedIn click here - bit.ly/SSBenBrowning
Follow this link to join the Recruiting Better community click here - bit.ly/Bensubstack
To get a copy of Julia and Justin’s book, Reinventing Virtual Events - www.amazon.co.uk/Reinventing-...