Users don't see the full landing page at once. They are probably distracted and on their phones. T

Users don't see the full landing page at once.
They are probably distracted and on their phones.
This makes your first two screenfulls the most important pieces when optimizing a landing page.
It's crucial to get those right.
They need to:
- Follow up on the ad.
- Use the right structure.
- Have the right components.
- Reinforce user's motivation.
- Reduce friction points.
- Have a clear path to conversion.
This is how you'll get the most bang for your buck.