The Future of Coffee: Craft, Technology, and Sustainability: Jim Townley at TEDxVictoria 2013
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- čas přidán 17. 12. 2013
- Jim Townley
Jim Townley started roasting coffee in 2000, with an intense interest in not only how different flavours arise by origin, but also how they can be changed through the process of roasting. Amazed by how much energy roasters require and how much smoke (containing harmful compounds) the roasting process generates, Townley was driven by the sense that there was a missing technological link in the café industry, and so he set out to modernize the coffee roaster. Since then, Jim has invented and produced a nearly smoke-free, ultra-energy efficient, electric roaster.
Twitter: @Roastaire
Website: www.freshcup.ca
TEDxVictoria
Twitter: @TEDxVictoria
Website: tedxvictoria.com
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
I'm not a coffee drinker and yet I found this talk very informative and important especially for the environmental issues it brings to light. Jim, I appreciate the passion you bring to your work and thank you for this presentation!
That is a good presentation of the energy component of coffee roasting.
How wonderful your perspective is :-) !
Great presentation Jim! There is nothing better than personal motivation, matched with entrepreneurial drive to bring the right thinking to address our key sustainability issues related to consumption. Right balance of technical information to help people see the linkage in their behaviors and call them forth to action! Good luck!
I have coffee packaging video and enjoy this video very much .
I agree with you
Hi! I'm a small entrepeneur in Costa Rica. I will start to grow coffe next year
Is there some way I can talk to Mr. Clark so I can have a word of advice???
I roast my coffee via electric roasters powered via solar panels
🙏🏽☮☯💚
sadly you can apply everything he said about coffee to alcohol....
and both are NOT things our bodies should have.
Just a side note: the "go take a coffee" convention is not Canadian, it's more about Western culture.
masco True, it is a west coast perception. Many in the West prefer tea. However, the consumption of coffee is pretty much global, certainly not the possession of one country.
"smoke containing harmful compounds" ha ! with no mention of the DRUG CAFFEINE !! perfect !
Pray tell, what does sustainability in litter waste management have to do with coffee? Compostable cups, paper, straws, etc. is litter; it's waste to be collected and disposed.
Sustainability is a politically correct buzzword applied to everything except what it actually means. You cut down and acre of certain trees to make lumber to meet the market demand, and plant new ones in their place. When it's time to replace the lumber from the first harvest you go back to the same acre and the trees that you planted are now grown large enough to be harvested. You go through the entire cycle of providing a commodity, making the items needed, and return to the source to find your commodity material waiting for you.
Fair trade is an economic means to sell a commodity on the market in such a way as to provide the grower a better wage. It has nothing to do with the coffee itself.
It's not fair to the population as a whole to hijack words and make them mean something different just to make it sound like something is being done to address issues that the word doesn't apply to. The population knows that sustainability isn't used properly and they are laughing at whomever is trying to seem more intelligent than they really are.