What you didn't know about coffee: Asher Yaron at TEDxUbud
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- čas přidán 20. 06. 2012
- After several trips to Bali, Asher Yaron finally decided to move there and follow his desire to create a local, organic, sustainable business.
With Balinese coffee farmer friend I Nyoman Wirata, Asher created F.R.E.A.K., that is, "Fresh Roasted Enak (delicious in Indonesian) Arabica from Kintamani," which is involved in all aspects of the coffee business "from the cherry to the cup." Asher also has plans to use pure spring water from Kintamani to further improve the flavor of their coffee and return a percentage of the profits to community projects in the Kintamani region. Asher's upcoming venture: Coffee University.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
Why all the negativity? This guy seems very passionate about this subject, and I think it's truly amazing.
I remember staying in my aunt's house when I was a child, and the smell of fresh roasted coffee that she use to roast in her backyard will stay with me forever, not of course to talk about the taste of fresh roasted coffee that by the way she had harvested from her own small coffee plantation! Wow! Thank you so much for the talk!
Gets off the boat , " This sucks ! ", " Yeah but they give all the SLAVES fresh roasted coffee.", "Sweet. Perks."
How can I join your coffee school?
i like the way he throws the coffee cherries to the audience at 2:45. It is the same way i feed my chicken
hahahahahahaha lmoa. WTF yoo
@Patricia M hahahaha equally funny reply
Patricia M i'd feed your chicken if you pay me for it
LOL!
I thought that was funny too!
Hi Asher, Thanks for the inspiring talk about coffee. I have grown up with coffee and watching my Father rost coffee in his factory in Redfern Sydney to supply restaurants and cafes, he had a coffee shop in Kings Cross in the late 1970s, My Aunty had one of the first Coffee Shop in Kings Cross in the mid-1960s. Back then Coffee was a bit of an unknown thing to have "real roasted Coffee out of a real espresso machine". I love your self coffee roaster and would love to find out more. I also love Bali and its people.
He didnt forced us to buy, although some people see this as a marketing strategy, I see this as an additional information about coffee which is very useful to me. The point is, I learned something.
Every day's a school day.
You learned nothing because most things he says aren't true. For example, coffee isn't best 11 hours after roasting, it's somewhere between 1 and 8 weeks after roasting. But if I wanted to push a coffeebean roasting machine I'd say the same things he does.
If you truly want to learn about coffee than watch some James Hoffmann video's.
I am blessed to live Puerto Rico then. We still grow, roast and locally consume coffee. I'm proud to work as a barista at a local coffee shop where we get the freshly roasted coffee directly from Jayuya, roasted in the last 24 hours and used within a week. Trust me, we puertoricans drink a lot of coffee! HAHAHA.
Have a local roaster here in NY... also lucky... Wish I could grow my own coffee beans... Greenhouse real estate is a bit pricey though.. :)
Wepa! The best!!
1 day old coffee beans are too fresh. Yes there is such a thing as too fresh for beans. I know coffee is subjective but there's gonna be way too much CO2 the first couple of days. If all you've had is a day old bean then I'm afraid you havent had a good tasting coffee even though you live so close to the farm. I'd suggest waiting a couple days and letting the beans degas. You'll be amazed at how great the coffee tastes once you let it degas.
@@TheFarmacySeedsNetworkI've lived in NY and let me tell you, you're not missing much. I live in Australia now so I'm spoiled for choices here but NY has amazing roasters that really know what they're doing. Regalia in Brooklyn and Villager in Prospect Heights were my favourite.
i thought this was going to be about how bad coffee is for me ... whew! i wasn't ready to quit...
ikr!
All I can say is I was a two pot-per-day drinker, when they started using a harsh poison on their trees, then i had to quit drinking it. There were rumors of a ban, but my bladder still cant take it anymore. Not even the so-called "organic". Maybe it's me. Cleanses help.
I looked for this comment before watching, but he still turned me off with the hyperbole
Coffee get the liver to make sugar and realese it to the blood and this cause insulin surge to be released by the pancreas ..the result is hunger and weight gain ! you want to lose weight? no coffee , no tea ....no caffeine! ....coffee and teas are a drug !( caffeine )
@@MikaelVitalyVyacheslav-bh2fk Does this still happen with Decaff though? Well I still lost weight without expecting it and having around 2000 calories a day.
I had coffee from a plantation in Bali. They made it over a tin pan. They also made ginseng tea. It was phenomenal.
i see ...
All you need to roast coffee is a 75c pan, invents another roasting machine....
It is about the source of heat, too;-)
He designed a cheaper roaster so the masses to enjoy the best if they're willing to visit a local cafe. A 75c pan is fine at home.
A baking pan is all I need. 😉
inlakesh555, which type is best?
Now I'm disappointed in TED,
This should have been reviewed before aired
The words "superfood", "life" and "enlightenment" are red flags in an information session. They usually hint towards a network marketing business and/or an overpriced product.
Chupick Nicolas has
There are literally thousands of phyto-chemicals and anti-oxidants in coffee. The only food substance that comes close is cacao. Both are indeed "super-foods" if there is such a thing.
His pony tail and goatee should be the first clues that he is looking for a "goat".
000 001, james hoffman is that you? :P
Not to mention his anecdotal evidence.
I have been roasting coffee for 20 years at home. Just a stove top popcorn popper and understanding the relationship between stove setting and temperature in the pan. A beautiful experience every time. I prefer a cowboy cup. 12 ounce cup, 1 standard scoop of ground coffee slightly rounded, and 10 ounces of just about boiling water.
Why did I have to wait 60 years to eventually find out the truth about coffee? Well, it is never too late! Thanks a lot. Very inspiring.
This feels more like an infomercial than a TED talk.
most of them are like that ... its only a matter of time before they cave in and have a grammar ad before a ted talk on grammar
junk can
I AGREE
wow. I work in coffee, am actually a coffee producer, cupper, exporter, importer, roaster ocasionally... I have two things to say about this:
1) coffee is alive before you roast it, and DIES WHEN YOU ROAST IT. its basic biology, living beings have a temperature range at which they can survive. His concept is backwards. It is because THE COFFEE JUST DIED that the shelf life is not more than a week (for totally fresh and best results... this I agree with).
2) Not just anyone can roast coffee. the machine he built means nothing without GOOD COFFEE. there are ways of grading coffe and certain altitudes and climates certainly yield better or worse coffees. You cannot ever claim that all coffee is the same, and actually you cannot keep the coffee for years as long as you don't roast it like he says. Within grading INTERNATIONAL STANDARDS you can taste when coffee is old, and that happens at around 6-12 months. This is greatly affected by packaging method, and contrary to his explanations... it does work. both on the pre roast coffee, and the roasted coffee. he is assuming that the coffee is as good if you leave it outside of a container as well as it would be if it was inside the container. totally false. the fridge thing is true, better out than in...
I guess its more than 2 things...
also TED come on. this is a cheap infomercial with shady logic and data... who approves this?
Abba Okoro the entire presentation was oriented around promoting his coffee roaster.
el Padresuerte Completely agree with your second point sir. There are a hundred factors that make the difference between different green bean coffees. Geography zone ( LAtin american? African? Asian PAcific?) different altitudes ( is it an arabica grown at 6000 feet elevation or a robusta at 1000?) , rich or poor soil, access to light, and sun exposure, cool nights, use or not of pesticides, etc etc . A hundred ways you can make or break a coffee bean, way before its arrival at the plant. You can roast most of the Vietnamese coffee beans to perfection, and it would still make for a very poor cup of coffee, given how about 90% of their coffee production is robusta beans.
Abba Okoro Of course. That's just a throw-away comment to get people focused on how easy it is. People don't typically roast their own coffee. He needs to first convince you that doing so makes sense. Saying that it is simple is a great way to do that. But if that were really an adequate approach, there'd be no need for his machine.
No, I answered your question directly with an "Of course." That's all your question asked for and you got a direct answer.
You didn't ask for a reason, but I gave reason anyway why his 75 cent roaster doesn't get in the way of the goals of his commercial endeavor. You may want to consider that merely my opinion, but it is no more so than your insinuation that his description of a 75 cent roaster would make the talk not an infomercial.
el Padresuerte you obviously do not understand what I am talking about. When coffee is roasted over 1,000 chemical compounds are created and many of these are in the form of gases, this is what I am referring to as "Alive", active chemical compounds that are activated and create during roasting. Without roasting, nothing, dormant.
I am not claiming that all coffee is the same. I only use 100% Arabica coffee, Robusta is inferior and only used because it's cheap and delivers 2x the caffeine which is actually an overdose for most people's nervous system and leads to the jitters and nervousness. Different coffee plantations process their coffee in different ways and this makes a big difference in the quality of the coffee. My point is that along the entire chain of creating coffee "From the Cherry to the Cup", the most significant and overlooked aspect is the time period between when the coffee is roasted and when the coffee is consumed. This is my main focus and what this talk was all about.
I used to hang out at a coffee house where the coffee was fresh roasted on site. I spent a lot of time learning about the craft. This may appear to be a commercial, but it provides information that most people never hear about. I'm glad TED decided to allow this talk.
It is product advertising, but oh well....
To bad he did not talk more about the chemical changes coffee goes through when roasting.
@@TheEarthandyou I was intrigued by the 1,500 chemical reaction that took place in the body, when drinking coffee.
@@hookbeak3516 I think he meant 1,500 chemical reactions take place in the beans during the roasting.
There used to be an Iranian guy who had a very small coffee shop here in my town of Cotati california. He would daily roast is own coffee beans and then take his time brewing the most delicious cup of coffee I've ever had in my life. It was a sad day when he moved away. After watching this I'm going out to buy some beans and start roasting my own. I don't know why didn't think of it before
This is pretty neat! And having had roasted my own coffee and brewed via cold press, let me tell you: it is truly wonderful.
Here in Ethiopia , Coffee matured coffee beans from the plant collected ,dried in a natural sunlight. Then seeds removed from the fruit by pounding ,washing and then naturally dried in an open sunlight and air. Then stored in a sacks or containers for use as a coffee drink .If you want to drink coffee fresh,roast ,pound as a coffee powder, then boil water on demand , add coffee powdere on to the boil in a special tool called "JEBENA " which is traditionally clay made equipment that every household culturally have and using for coffee only. In this way coffee keeps its natural taste and good for using
This video changed my life, even though I won't need the equipment for roasting my own coffee. I can taste, smell and feel the difference between the dead and freshly roasted and ground coffee. Many thanks!
"I can tell by the way it feels in my body that there are so many health benefits to coffee that haven't been discovered yet"
lulwat?
Sounds scientific...
I learned something as I always do from every Tedx, but this definitely felt like listening to a traveling merchant presenting at Costco.
Trish Simmons 'y%fzo
No you have listened to a Coffee Snake oil Salesman !
Walks in to this Tedx, immediately reads this top comment.
Proceeds to immediately walk out.
Thanks for saving me the time :)
Yeah, either that or a really long Shark Tank demo.
oy. the sales pitch
A TED talker with a vested interest in what they are talking about, who manipulates information labelled as "research" for their own financial gain. Just watched an 11 minute infomercial How sad.
I missed any information. I thought he failed to substantiate nutrient and freshness claims. As for taste claims; he's one person against many: drinks.seriouseats.com/2013/12/why-you-shouldnt-roast-coffee-at-home-pros-cons-green-coffee-roasting-kit.html Keeping monks awake isn't good for their health. 'Intakes of caffeine in amounts >300 mg/d (≈514 g, or 18 oz, brewed coffee) accelerate bone loss at the spine in elderly postmenopausal women. Furthermore, women with the tt genetic variant of VDR appear to be at a greater risk for this deleterious effect of caffeine on bone.' -ajcn.nutrition.org/content/74/5/694.short - I agree when you say 'how sad'!
mad thumbs "About the Author: Nicholas Cho is the co-founder of Wrecking Ball Coffee Roasters in San Francisco"
This author may be advising this because he doesn't want to lose business.
I agree that he failed to back his claims, and I'm still not convinced, honestly.
Nick of the Roberts I wouldn't go that far. Sounds more like he's saying "roast coffee if you really want to, but be aware that it's probably not worth the hassle unless you're really into it".
It's a reasonable viewpoint for most people. If on the other hand you're the kind of person that spends thousands of dollars on home espresso equipment... well.
gogerychwyrndrobwll
Did we watch the same video? He was calling our coffee dead, stale, and really ragging on it. Then he went on about fresh roasted as if he were a religious nut, or a panacea peddler. This guy is a scam artist in the likes of Kevin Trudeau.
mad thumbs I'm talking about the author of the blog post you linked to in your first comment, not the video guy.
The video guy is... eh. Shall we say he has a vested interest and leave it at that.
Excellent video. I have one small suggestion. Espresso isn't a measure of "roast", it's a dark roast that is a "grind", a very fine grind. ALL coffee goes stale very quickly after grinding, but espresso moreso because it is so finely ground. The ultra fine grind gives much greater surface area, which goes stale much faster.
Wow! A good salesman, he's left me drooling for a coffee. (ANY coffee, even instant ...)
I just watched an 11 minute commercial.
This is the kind of stuff that comes out of my mouth after a nice hot cup of coffee. The gentleman is well caffeinated.
😁😁😁
Wow, what a powerful presentation. And what a magnificent bamboo hall. Never been to Bali but it makes me want to go there...
Bali is amazing and us Australian’s visit regularly .. Ubud is worth visiting - try the Luwak coffee on site in Ubud - also do some research on Luwak coffee .. (talked about on 🎥 bucket list) ..
Ubud has an incredible energy about it.. hopefully you get to visit..
🙏🏼 🏄♂️💦☀️🇦🇺
Cannot love this enough!
Thank you!
My journey has begun…
I'm sold. I am searching for green unroasted coffee beans right now and have plans of using my whirly pop popcorn maker to roast them. I can make popcorn without burning it. I already grind my own grain for making breads, I can't believe it never occurred to me to roast my own coffee beans.
I LOVE TED talks! Every presentation has the possibility of changing my life is some way.
Sweet maria's www.sweetmarias.com looks good to me
Don Slentz Thanks, I found some on Ebay from brazil and it arrived yesterday and of corse first thing I did was check out on here how to roast it and sweetmarias came up a lot. But today it the day I give it a shot, as soon as my daughter gives me 20 minuted uninterrupted, so maybe tonight.
Well I roasted my beans in my whirly pop popcorn maker and well I think I had the flame (I have a gas range) a little too high, I got a ton of smoke, smoked up the whole house, the whole place smelled like starbucks. But the beans were roasted in about 4 minutes and from what I have found out they were over roasted - HOWEVER I ground the beans and that was some GOOD coffer - I'll wait till it gets warmer so next time I can do it outside but I look forward to the coffee that I roast correctly.
I fully endorse home roasted coffee!
Tom Leeds YEah I got the smoke also - I believe the whole process is supposed to take 15-20 minutes... So I agree with your assessment, probably a little to high on the gas! LOL My second batch came out a little darker than my first - still quite tasty though - Need to get it darker still. I am using a WOK so I would expect it to take a little longer than your whirly pop.
Don Slentz
I am going to pick up a propane tank this weekend to cook them outside, but in the garage, it's about 10º in Chicago.
I can teach at the coffee university. This video is golden. 😻😽🤲🏾🪔🪔🪔🇹🇹🍵🙎🏾🙏🏾🙏🏾🙏🏾💓
Awesome! Thank you for sharing this information. I applaud your journey! Namaste
This guy hit the nail on the head. Coffee has to be freshly roasted and ground, and consumed without storing the powder. We at home ( south India) have been roasting our coffee in an ordinary cast iron frying pan, and grinding it after about two hours. We do roast and grind what we need for the day, and no more. This is what we have been doing for years, many years- learned from our parents forty years ago.
We do not need any fancy roasting machines.
We grind it rather coarse, since we use filter to make decoction.
What coffee we use is a matter of taste, cultivated over the years. We use a blend of Peaberry/Plantation A ( 10/90%). We also have a mix of Arabica/Robusta ( 80/20%)
Sadly, quality of coffee has declined in recent years. Also, organic seeds are not easy to get.
@R Nanjappa, if you could share some video of local production process?
@@aliabbas48 I never thought of taking any video, as we just did it daily! There was one Panchami Iyer in Kumbakonam town ( Tanjore Dist, Tamil Nadu) who invented a special process of making coffee. He selected the seeds, and mixed them ( the proportion was his secret); he roasted them slowly in an earthen pot, in small lots, over a slowly burning wood stove personally, and ground them in a hand-grinding machine and made the decoction using a brass filter. South Indians like their coffee with milk and sugar. So, he had his own cows, which were milked twice a day. This milk was heated ( not boiled) in small lots to make the required amount of coffee, and it was not reheated. Thus he served a unique brand of coffee in his restaurant, to the delight of the whole town and it came to be known as "Kumbakonam Degree Coffee". This was in the good old 50s &60s. I am a coffee addict, and like a good article on coffee, as much as the coffee itself. I liked your presentation. Thank you.
Thank you.
A cast iron coffee roasting pan.
Ha
He could have sold those also 😁
I am not a coffee eater,
I drink green tea ( the real leafs) ,mostly
But, occasionally I enjoy coffee ☕:
I beat the coffee beans in pistle&mortars
Coarsely, and filter out the decoction through sieve.
No milk( I am vegan)
@@nanjappa42 there is nothing like peaberry coffee 💗
Thank you for your passion and for sharing what you think is important with others. Good information here. I suggest you completely ignore the stupidity, rudeness, and crudeness of some of these comments. Keep doing what you love and keep sharing it!
Thanks Michelle, I am continuing and I am sharing! Appreciate your positive encouragement!
Don't you think you're challenging their right to air their views Michelle ?
I recently cut off my pony tail. Suddenly, my mind cleared and my I.Q increased about 30 points. I also stopped bullshitting people. I became a better person.
Impressive you deserve a cup of coffee
I like pony tails...well I hope it grows back soon...........better+? , that would be BS!....just release ego the rest will follow, maybe a sense of humor too
Perhaps you were concerned what people see when they look under a pony tail. 😉
@@dino8205 perhaps...but having not a tail of any sort nor a pony I and you should see no connection at all except the one you imagined suspected posing as a concern when ........void presents itself to you you have a need to fill with imagination
Ric B great comment!
My grandmother in Ecuador would roast coffee in the kitchen oven. No fancy gadgets, no expensive gimmicks. Great coffee.
Well said Linda, was glad for this talk, i love coffee so it’s now off to a new adventure!
Wait, so TED is an infomercial platform now?
When did that happen?
Educational. The point was that he wanted to inform people about home roasting. If it's easier for others to buy an electric roaster than improvising like he did, he offered a cheaper alternative. I don't read any more into it than that he was very enthusiastic about making it easier for others.
RedTriangle53
Actually, he made the machine for CAFE'S to buy, since the current commercial machines cost thousands of dollars, basically, only Starbucks could afford to roast their own in store at that price. His is probably in the 600-1300 USD range which IS easily affordable for all but the smallest coffee shops. His device is solely targeted at businesses, which is nice. I consider the machine a very minor point in the very interesting talk.
It happened when some coffee "experts" decided to dispute videos like this. Coffee inspires a very high degree of "defensiveness" around one's preferences. Probably all the caffeine.
TedTalks needs to raise the bar for presentations; seriously. I'm watching it slip away.
I think it's the price of success. They became hugely popular, and tons of people wanted to talk at them, which really diluted the field, especially when the TEDx talks started. Now anyone can start a conference and call it TEDx and allow almost anything they want.
At an official TED talk, for example, they have rules against this blatant, shameless self-promotion.
BlueEyedSexyPants A TED talk ticket used to be 300.000$ what the fuck is this free2watch shit
I haven't heard your presentation, is that because the bar has been raised to high, or because you do not have anything important to say? I do not believe that either of those reasons are true, however there is a difference between being a critical thinker and a critic. Once you discover that difference, I would love to hear your presentation on that topic.
ted to me is pretty sucky. not real. slicky. commercial.
EpicDemos TEDx
Excellent presentation. I've been home roasting for 8 years now. One point I think should be made: certain coffees, after roasting, need a few days before they reach their peak flavor, particularly coffee from Yemen--my favorite!
People say it's an infomercial. I get that, but on the other hand....
Other people talk about their inventions on TED, why is this so different? It is because the invention is accessible? Also, he's empowering people to roast their own coffee, and he says there are many ways to do it. I think it's a great point that freshness is IMPORTANT, therefore worth pursuing. Freshness is still undervalued in the First World.
I don't have space for a machine like that in my house but bravo for designing a new machine, making this available for those who are interested.
It is so simple to cook your own raw coffee beans as I learned many years ago whilst teaching in Sarawak. All you need is a wok, moderately hot heat and a little time. We take time for cooking food, why not do the same once a week for our favourite cuppa. And just as your first BBQ burger might not have been your best, practice does make perfect.
(I haven’t tried the popcorn popper but will. Sounds intriguing.)
Namaste and care,
mhikl
I roast my own coffee at home too in a $10 wok normally used for cooking fried rice. It's true, there is nothing equal to fresh roasted coffee. I've had a similar experience with the results of fresh roasted coffee as mentioned in the video and I've been doing this for years. It's as easy to make as rice.
+Mark Hefner Nice work Mark! Tasting is believing.
+Mark Hefner Where do you purchase fresh/raw coffee beans?
+mfgunit , there are a couple places. Hillcoff buys from the coffee farmers so sometimes I buy from them. Its about 250 baht per kg. If I buy from someone not as commercialized as Hillkoff then its cheaper.
I'm growing my own coffee trees now with hope of planting the seeds to grow my own trees but I've not been successful at that yet. I'll keep trying.
Mark Hefner where did u get the coffee trees
+Sphinx Hutc , I bought them from a friend in Chiang Mai who has a coffee business.
Thank you so much for such a true enlightenment. I just love coffee but always felt there was smth wrong with that commercial idea
Clicked because it's TEDxUbud and I drink 3 cups of coffee every day. I just care about better taste coffee.
The entire video is that in order to have the best coffee, you need heat to roast it. We've done this in our family since forever and he's right, it's the best tasting coffee ever. When we came to the US, my mom would always roast the beans on Saturday mornings and we would grind them in an old world grinder. The house was always smoking because we had nowhere outside to do it. But strangely, neighbors would stop by "just to say hello" and of course my parents would offer coffee.
Love this guys passion. The thing is, this stale dead coffee is STILL very potent. I wouldnt want it any stronger.
Thanks for such informative video. Great job.
We always had fresh coffee roasted and those who prepared it did it twice a week.they had roasters for coffee and chickpeas and all the other nuts like almonds .this was as far back as 40 years ago.Those who did roasting had many years of experience say like from the young age they will start working in those shops.it's not about your machine its how you roast your coffee.EXPERIENCE.☺
Best sales pitch I’ve seen in my life
Better than Sham Wow?! 😆
Absolutely, because the guy isn't selling what somebody else has made or discovered, no it's his own discovery and revealing the fact on what coffee can really taste like is his evangely as somebody said. Cool, he's an original and that you won't find in a shopping mall..
About 15 years ago I discovered home roasting for myself, and have never looked back. I started with the hot air popcorn popper, but that eventually burned out. Then I made my own 1 pound drum roaster for my propane grill.... I hand crank it, and use that 15 minutes to relax and read a bit, while enjoying the smell of the coffee roasting. On the rare occasion that run out of my own roast, I'll buy some roasted beans, and I'm reminded how much better I like my fresh roast. I tend to roast a pound about every 2 weeks, and yeah.... that's about the end of the life cycle.... 2 weeks. This was a good talk, and no it was not an infomercial, because he never promoted his product by name.... he just said, "Hey, look what I did!".... Many TED talkers are promoting themselves in some way.
Hey Miro. So when it’s on the bbq you have to have a drum and roster it to keep it moving?
You say you like your fresh roast much better than what you can buy pre-roasted, but has it made a significant difference in your health and state of mind over the past 15 years? If the answer is 'yes', then I'm very interested to try it. I imagine it would only take a few minutes every other day with the popcorn popper method, so no great amount of time or money need be expended.
Growing up in Jamaica years ago, we didn't know about stale coffee or stale cocoa. we usually just make them from fresh beans at or near the time when we wanted them. Chocolates could be stored for a while but it never seemed necessary to have prepared coffee for more than a week. I believe that this video is in perfect sync with the coffee culture I know. Strangely too, all those people that I knew who used to live so long in Jamaica were usually coffee lovers. I remember so many old folks who were at age 100 to 114 years. One man in particular was 119. Another did not know his own age when he came to our village. People surmised that he was about 70. At some point someone managed to obtain his birth certificate and he learned that he was ninety nine. Two years later he fathered a son. He die about nine years later. There were a few who got so old that we would have to put them out to sit in the sun sometimes. I believe these ones were not able to naturally keep themselves warm. We used to say we were 'sunning' them. These people had great stories to tell. They were never ill for long before dying. Most died when they were still able to 'help themselves' doing ordinary stuff. They would call the folks around to say they were 'tired'. They would go soon after wards. Things has changed. I wonder if bad coffee is to blame...
Wow, what an amazing story..!
Thanks for your sharing your expierence.
You should make an TEDx talk, really !
I couldn't agree with you more !!! Pure Sumatra and grind what you drink and NEVER PERCOLATOR !!!
I thinking growing a patch in the mountains.
Wow, I love this story! Can you share another one. I am so bored in this house. Darn Covid! LOL
Thank you for your wonderful and inspiring explanation, please can gou tell me how long fresh coffee seeds can be stored until they will be roasted?how is the best method to keep the unroasted seeds fresh ?
Thank you for your passion and amazing coffee presentation:)
If you loved this presentation, you may also want to know that there's research out there saying that coffee makes heart and vessel disease (cardiovascular disease) worse because it raises LDL cholesterol, but that’s not the whole story! We now know that LDL particles can either be large and buoyant, or small and dense. When LDL particles are large and buoyant, they can help decrease risk of cardiovascular disease (CVD). And coffee can transition LDL particles from small and dense to large and buoyant, decreasing CVD risk!
this is just a long commercial for his roasting machine. ted is going down the drain.
another sales pitch aiming for the wallet
I disagree. I agree this is a commercial, i potentially agree that i don't want to see it, but i disagree with your conclusion.
For one, this is TEDx, not TED. It's a franchise event, and they often struggle filling up the time, so they end up with commercials on the one hand and inexperienced grad students trying to conjure up some major life wisdom on the other. And there's one or two speakers in between who might actually be insightful or entertaining. Worse, speakers need to provide their own travel and accommodation, which means you get to spend a few grand to talk there, so while there may be potentially tens thousands of people who could lead an interesting talk, it's either those with close contacts and living in proximity to organizing body, or those who expect to gain money from it, that will be present. Indeed things that have worked for TED are not going to work just the same for a franchise event. Correspondingly, TED does not suffer from quite the same speaker quality issue as TEDx, as TED can actually choose good speakers in spite of the terrible incentive structure.
For other, this video is 4 years old now, which i think when TED was the peak of the hype, but also when quality of TEDx hit rock bottom in my opinion. The conclusion that it keeps getting worse is thus unwarranted.
Apropos incentive structure, i could sing you a very sad song about that, in particular with regard to scientific conferences, and its not even organisers' fault, but that's off topic here, obviously.
SuperMobian
SuperMobian
coffee talk, anyone
Great! We grew up on fresh coffee , thanks my grandmother! Atleast he is talking about coffee, not about himself 👍
Awesome video. Thank you very much for this.
Very informative about subject. Didn't matter to me at all that he invented a roaster. Passionate about what he found out about coffee and wanted to share his idea. That is what ted is all about.
@@GeoffreyLeist He said hundreds of millions, not billions.
If you found this video informative, you may also want to know that Research shows that coffee can help with mental alertness, type 2 diabetes, weight loss, Parkinon’s, prevention of cardiovascular disease, and may prevent gallbladder disease!
Au contraire, my friend: that is the worst Ted talk I have ever seen... 🤮
I've been roasting coffee since 2001 have 16 ounces a day. I did it because it tasted way better than anything I could buy and a lot less acid.
How do you roast the coffee?
By telling you mama's joke to the coffee beans
LOL he sounds like he’s had many many cups before he went on stage
I Saw the same
Haha. He does!
@ 0:47 “ Coffee once roasted is a fresh living food “. wait... do what??!!!!
Haha exactly
lol
"They are not beans they are seeds."
BEAN: a seed or pod of any of these plants; any of several related plants or their seeds or pods.
Scientifically, beans are the seeds of LEGUMES. Coffee is not in the legume family, so he is correct from a taxonomic perspective . Informally, the word "bean" does have more flexible usage beyond the legume family, such as in our example here, "coffee bean". Now, if someone disagrees with me about all this I might want to bean them (but I won't).
Strictly speaking botanically,
coffee ' bean ' is a berry .
boy, ted talks have turned into late night infomercials.
I never thought about roasting my own coffee. Something I learned from this even though he was selling his own products.
Bman Singer you have to try, mine mother did and that was coffe. Ordinary oven do job to!
m (đ 8 (((₩) ₩9,
In the end I realized youtube and ted together, made me watch 2 advertisements.
Super! Thank you so much for the talk!
Wow, this turned into a sales pitch pretty quick.
In my case I started with an induction cooktop and a pan. That was good. Then I looked around for more automated methods - settled on a West Bend Stir Crazy popcorn appliance. Figured out the timing as to what color I like the beans - I go just before dark roast. It's awesome and as he says you can use whatever you're comfortable with - in my case I'm in $62.97 in equipment consisting of a French Press, the Stir Crazy and a Burr grinder. And I've been evangelizing on it too.
kd1s I’m going to now search you up in hope of finding a video of you making coffee
Dang it, i just got rid of my old Stir Crazy. Thank you for your reply- great idea
Great to know! It kinda makes sense, I will wait till I can confirm it myself because I am an extreme coffee drinker, but continues to be very ADD.
I had the Luwak coffee in Ubud ~ Bali ~ amazing !! I enjoy a French press coffee every morning .. thank you - this video is very interesting.. 🦘🦘🇦🇺 ☕️
Maybe I'm just too entrepreneurial, but I don't see the big deal.
He didn't force us to buy the thing and he got me to research something I would have never even thought to research.
Actually, it's one of the more useful talks I've come across.
I won't name and shame, but there are worse talks on this channel.
I guess I'm 'the 1%', though, and I don't understand the trials and tribulations of 1st world people who watch free YT videos.
+manictiger I agree, and I like coffee.
You're right. All TED talks are people looking to gain from their speech. He shouldn't have sold his product like that on stage, as you can tell from the comments he lost credibility. Give your talk, people look you up, find your product, and buy it or your business.
@caleb abbot He lost credibility not because he was trying to sell a product or idea but because the stuff he said wasn't credible...Like I'm sure he was "truthful" when he said The main source for antioxidants in the US is from coffee but what he doesn't address is the topic of IF coffee is the BEST source of antioxidants or even a good source??? Maybe this is why we are one of the most or the most unhealthy country? because we are mainly getting antioxidants from coffee which it doesn't have enough of to keep us healthy...and that's only one thing there's many other things he twisted a little...it's difficult to be unbiased about something you already enjoy...
@manictiger Was it useful because it helped you to look more objectively at things, or think about these talks from more than one angle? Hopefuly your research and critical thinking skills lead you to debunk different things he said...Yes I agree the tedx talks aren't as reliable as the ted talks but there are some here that should be regular ted talks.
@caleb abbot and this isn't a ted talk it's a tedX talk...they're different, the tedx ones are just local people holding ted like conferences they most likely don't travel all over the world and have like a "contest" where the winner gets to have a wish talk and a monetary prize etc...It's just local people who want to get together to share/spread ideas or concepts they've invented or discovered. The regular ted speakers are professors from like harvard or other ivy league universities overseas or research universities or are people even kids(geniuses) who have made really crazy/interesting inventions or discoveries and have decent science, clinical data or an actual original invention or concept to show or explain. This coffee thing isn't an original idea or concept, just because the US or other countries don't usually have this doesn't mean it's rare in other parts of the world, like he talked about other cultures doing this even ancient ones a few people here and there already do this...
Saudi Arabic coffee is the best,most natural. When we want to make our Arabic coffee, we roast coffee beans till they'll brown (only brown, not burnt black like how Westerners roast or burn ;) their coffee ). Then we grind the coffee, and make it.
Try our natural, roasted not burnt, Arabic coffee. (a very small amount of spices are added,too, just to give the fresh coffee a "hint" of these spices. Also we don't add sugar to our coffee, but drink it while eating something sweet; traditionally while eating dates).
Salaam Aliakum to all from Riyadh, Saudi Arabia (and thank you from uploading the video BTW).
I would but your country abuses women so I have no intention of visiting to try the coffee. Come back when you stop abusing women.
Leggo My Ego well USA abuses everyone....and kills anyone they like under the NDAA (National Defence Authorisation Act) at least the Saudi's keep there abuse of people limited to there own citizens. USA imposes its laws on citizens of other countries.......imagine if Saudi Arabia did that....it would be off with his head hahahah
mee too....im tired of my taxes going to pay for endless wars and paying other countries basicly bribing to keep them on side
This is how coffee should be roasted. Ethiopians have been doing this ever since they have discovered coffee.
Leggo My Ego Dude....your country still locks up many Native Americans (men,women and children) in concentration camps' like conditions Reservation ! So , don't give other societies you're typical American shitty "holier than thou" attitude!`
Love your passion for coffee!
And very nice with a coffee enlightenment - fresh roasted organic Arabic coffee sounds great - and fine with an affordable freshly roasted coffee that any coffeeshops can afford - but something very simple for everyday life in our families would be even more helpfull 😊🎵💚🎶♥️🎵🎶
Hm. It started of pretty cool. I just wished he would not have let the talk end with a sales approach.
I thought so too, this didn't turn out very mystical or spiritual after all xD It's cool and interesting that fresh roasted coffee tastes better, but the enlightment premise wasn't quite met. Well, I'm a tea drinker anyway ^^
I have some revolutionary knives that are sharpened just like the ancient Aztecs would sharpen them! It'll make your tacos 100x more delicious.
Ha ha ha, I think you just burnt his coffee beans (errr seeds)!
ShortCrypto 😂😂
I love your comment!
Realllyyy?
;-) it also depends on the moon, don't forget
thank u man. took 10 yrs for this video to find me.
i will brew meself a nice cup of instant coffee 😋
Wonderful, thank you sir
COFFEE IS LIKE A WARM HUG IN THE MORNING.
The guy isnt selling coffee or selling his machine he made, hes just stating its better for the body when its not so old. He had no research to go with it but common sense would say just cooked is better. The key thing hes going on - Just roasted a few days ago and wow it taste really good and maybe it did make him more alert who knows. Try it.
I was thinking the same while listening to his talk
May be he is selling unroasted coffee
He kinda had data when he said the "fresh" felt very different in his body. "Fresh is better" is probably true for coffee as it is for everything else.
Fresh is not necessarily the best in everything. Wine and Cheese are a few out of many examples you can find out there.
@@RafTube1 Fresh is not necessarily the best in everything. Wine and Cheese are a few out of many examples you can find out there.
Thank so much for sharing , watching from Trinidad
9:32 That is really attractive. As an artist I understand this completely. Bravo to your ingenuity and confidence.
I use a bread machine and a heat gun to roast. The bread machine was $7 from Goodwill. The 1,500 Watt heat gun was $10 from Harbor Freight. I cool the beans in a pair of hemispheric screen colanders held together so that the beans do not fall out when I rotate the tool. Simple, cheap, effective.
I hate coffee but this guy has changed my perspective. I am determined to try the freshly roasted variation
Fantastic Presentation! thank you for the info! I Love Coffee 🤩
If you loved this presentation, you may also want to know that Research shows that coffee can help with mental alertness, type 2 diabetes, weight loss, Parkinon’s, prevention of cardiovascular disease, and may prevent gallbladder disease!
I live in central Europe. What climate can you grow coffee in and what is the best to grow? And what is the safe amount of coffee to drink per day?
Wow, I cant really understand the antagonism about this Ted Talk people, it just Coffee. But of course those who appreciate the richness of what grows from the earth know its more than coffee. either way, If you really love coffee and have the sophistication enough to distinguish what a good cup of coffee is, then you'll get the spirit of the presentation. I have had the chance of having coffee which I saw been made from the plant to my cup in brazil and peru by home growers, so I know exactly what he is saying, no such thing like it. If you're disliking this while holding a franchised espresso, oh poor you, so I guess I can understand that as well.
Thanks you are hilarious I'm so going to spoof this. 😂😂😂 This is not a normal TED talk it's like TED talk needed to take an infomercial break.
You mean a - coffee break!
What temperature should I use? Could I used a slow cooker?
I know this video is not very reliable, but thanks to it I started roasting my own coffee and I must say... I am so glad I watched this
My Videos wouldn't you say it was, in the spirit of TED, "an idea worth sharing" ?
Pak Kopi ya i would say so
Thank you so much for speaking on this.
I used a rotisserie to roast out of my garage, and always instructed my recipients to consume within one week, after doing extensive research finding the same results.
I was on a quest to find that perfect cup as well. 1997 marked the introduction to my first delicious taste from a friend who acquired fresh Honduran coffee and did a pour-over through a simple sieve at the kitchen sink (which shocked me!). I was never able to reproduce the same flavors until I roasted my own Honduran coffee in 2008.
Also, regarding the 'infomercial' and 'ponytail' or other derogatory comments, I'd like to give a comment as well:
Asher Yaron's fantastic! His love for the craft, willingness to do the research, excitement to share his knowledge, and effort to bring valuable health information to the world through a TEDx Talk is noteworthy, and it helps the coffee industry to improve their standards. I appreciate the effort and boldness to speak, and understand the enthusiasm to create small-batch roasting products so more people can enjoy the benefits. Following his passion and making a profitable business is wonderful!
It definately felt infomercial’ish which isn’t normally (as far as I have experienced..) allowed/TED talk normal stuff … normally I guess speakers would say ‘I have made my own way of roasting which you can go away and research’ (or similar..:-) … and, it made me want to roast coffee & his enthusiasm, passion, knowledge & eloqence was infectious so honestly, I’m happy regardless - great talk - haven’t read any of the other comments (wouldn’t want to..) about anything else. If people have spoken about his gentleman’s hair, makes me wonder, judgement on cultures is racism; judgment on a physical aspect someone has is still judgement - where is the line drawn that negative judgement is ok? Judgement of a disability? (Not a choice…) judgement of obesity (95% of the time a choice…) c’mon guys. Anyhow! Top talk thanks!
I'll add that he's living in bali living a great life
Hello dear, how are you doing? Nice meeting you here
I love my old, stale, dead coffee. Seriously. I'm really happy with it. Mmmm hot old stale dead coffee with milk and artificial sweetener. No hipster salesman required.
Funny, I do too. No problem with some pre-ground Chock Full O' Nuts or Peet's or Folgers. But I also like locally roasted snooty hipster coffee too. It's all good! There's just something about the comforting flavor of good ol' Folgers Columbian made in a good ol' drip coffee maker. But there's also something special about grinding your own fresh beans and steeping them in a French press to savor all morning. Who cares. Coffee is delicious.
floofytown
I can dig it.
YoYO Semite That stuff is disgusting, doesn't taste like coffee
Anything roasted can not be considered living.
Haha too true.. Lol
there used to be a lot of coffee trees here in bali back when I was a child. I remember chewing them like a candi and give what left of it toy grandma so she could dry it in sun heat. its my parents generations that cut almost all of it including local fruits. hardly any if it left now.
so much fun back then...playing in the woods while picking wild fruits and gathering firewoods.
happiness is so cheap back then. now everything seems based on money...even for a kids.
This is not a TED talk, it"s an infomercial for this guys coffee roaster....
Fuck the criticisms. I just recently fell in love with coffee at 27 years old and enjoy home brewing my cup of coffee but this guy just blew my mind and enlightened me.
I remember loving the coffee from the Pueblo(My mothers hometown) and this video reminded me why.
+JayAuraFitness You can love coffee and not appreciate his strategy all at the same time!
The Guy's absolutely right. I've been roasting my own coffee for 8+ years. It really does make all the difference. But ya certainly don't need a big Heath Robinson contraption like that. A popcorn popper works like a charm, As soon as second crack starts tip into a metal collender and pour between another one or matal pan, to cease the roasting as quickly as possible. Small batches but it only takes about 3 mins a batch so it's easy to do 8 or 10 batches, depending on how much you drink in a week. But you really need a decent quality machine and a good bur grinder. Certainly to get the best out of it.
Green beans are very easily sourced on the internet. Especially for you yanks. And they don't incur any VAT here in the UK until roasted.
this is how I learned to roast it too. Works like a charm, the only downside is the smell of roasting coffee is not that pleasant. So good ventilation is key, if you have a stove with an exterior venting fan you won't stink up the house too much, or perhaps a long extension cord to your air popper on an exterior porch.
The roasted beans (Dunno how fresh) are ground and percolated with each cup at "Racetrack" gas stations. I got no complaints.
I love his A-Team contraption at the end!
I happened to have some unroasted coffee beans when I watched this video the first time, and threw them in an old popcorn pump. They turned out great! I'm no coffee connoisseur but a popcorn pump seems a lot more efficient than spending $150 on a roasting machine. Even if everything this guy says is true, where does the average joe buy green coffee beans without spending more money than the roaster is worth? By the way, there were a few useful comments below! Thank you for your inputs!
Go to your local farmers market or Ethiopian Makato
@@bilaljahi5364 I've never seen unroasted coffee beans at any farmers markets in upstate NY, but maybe they're at farmers markets that I don't know about. Thanks @bilal jahi.
Very nice talk !!! Can you get fresh roasted coffee beans in Scandinavia ? Bali is one amazing place.... and might just go there to get some coffee :)
Ok I saw the youtube ad now where is the video?
Thank you ! ... that was awesome !
Now we know better ... i will try it ...
😁👍